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Compare Kangaroo Rewards and Smile.io 
Featured Products
At a Glance
Market Segments
Small-Business (72.7% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
$99.00 1 License Per Month
Free
Kangaroo Rewards
Star Rating
(45)4.6 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 License Per Month
Free Trial is available
Browse all 3 pricing plansSmile.io
Star Rating
(394)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansKangaroo Rewards vs Smile.io
When assessing the two solutions, reviewers found Smile.io easier to use, set up, and administer. However, reviewers preferred doing business with Kangaroo Rewards overall.
- Reviewers felt that Kangaroo Rewards meets the needs of their business better than Smile.io.
- When comparing quality of ongoing product support, reviewers felt that Smile.io is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smile.io over Kangaroo Rewards.
Pricing
Entry-Level Pricing
Kangaroo Rewards
Core
$99.00
1 License Per Month
The Core Plan is perfect for small businesses ready to launch their first loyalty program. It includes all the essential features like point-based rewards, redemptions, and basic integrations — everything you need to start engaging customers and driving repeat visits. No tech skills required.
Simple, powerful, and designed to grow customer retention from day one.
- Point Rewards
- Point Redemptions
- Offer and/or Digital Coupons
Smile.io
Free
Free
Up to 200 monthly orders
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
Free Trial
Kangaroo Rewards
Free Trial is available
Smile.io
No trial information availableRatings
Meets Requirements
8.9
36
8.7
386
Ease of Use
8.5
39
9.1
391
Ease of Setup
9.0
36
9.2
374
Ease of Admin
8.3
26
9.2
272
Quality of Support
9.4
36
9.5
364
Has the product been a good partner in doing business?
9.5
26
9.3
266
Product Direction (% positive)
9.0
36
9.1
381
Features by Category
Loyalty Experience
9.9
23
9.0
354
9.8
23
8.9
353
9.8
23
8.4
345
9.5
22
8.0
342
9.4
18
6.9
336
9.1
20
6.7
330
Loyalty Platform
9.0
21
7.9
340
9.7
21
8.1
337
9.3
22
8.1
336
9.4
19
7.6
327
9.4
20
8.4
336
Agentic AI - Loyalty Management
10.0
5
7.1
121
10.0
5
8.0
122
10.0
5
7.1
120
10.0
5
7.1
122
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kangaroo Rewards and Smile.io are categorized as Loyalty Management
Unique Categories
Kangaroo Rewards has no unique categories
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
Kangaroo Rewards
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
39.5%
Food & Beverages
14.0%
Automotive
7.0%
Apparel & Fashion
7.0%
Health, Wellness and Fitness
4.7%
Other
27.9%
Retail
35.1%
Apparel & Fashion
12.2%
Consumer Goods
8.7%
Cosmetics
7.9%
Food & Beverages
7.6%
Other
28.5%
Alternatives
Discussions
How much does kangaroo rewards cost?
1 Comment
FR
Kangaroo starts at $59/month and increases depending on requirements.
The price varies depending on whether you require a simple out-of-the-box loyalty...Read more
What is the purpose of a rewards program?
1 Comment
VS
The main purpose of a rewards program is to attract and retain customers by rewarding them for their loyalty. When customers enjoy special perks, discounts,...Read more
Kangaroo Rewards has no more discussions with answers
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 Comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more
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