Compare Kangaroo Rewards and Smile.io 
At a Glance
Market Segments
Small-Business (71.0% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
$199.00 1 License Per Month
Free
Kangaroo Rewards
Star Rating
(67)4.7 out of 5
Market Segments
Small-Business (71.0% of reviews)
Pros & Cons
Entry-Level Pricing
$199.00 1 License Per Month
Free Trial is available
Browse all 3 pricing plansSmile.io
Star Rating
(433)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smile.io excels in user experience, with many praising its easy setup and seamless integration with platforms like Shopify. Users appreciate the intuitive interface, stating, "It is very easy to setup and use," which contributes to a smoother onboarding process.
- Users say that while both platforms are user-friendly, Kangaroo Rewards stands out for its strong customer service. Reviewers have noted that the initial setup was "seamless and very easy," which can be a significant advantage for businesses looking to implement a loyalty program quickly.
- According to verified reviews, Smile.io has a higher overall satisfaction score, reflecting its ability to meet the needs of small businesses effectively. Users highlight its robust analytics capabilities, mentioning that "when it comes to analytics, it’s the best tool I’ve used so far," showcasing its strength in providing actionable insights.
- Reviewers mention that Kangaroo Rewards offers excellent features for building customer relationships, particularly in niche markets like pet care. Users have reported increased sales and improved customer loyalty, stating, "I've noticed that since then, sales have increased and we've kept in touch with most of our online clients."
- G2 reviewers highlight that Smile.io's extensive library of pre-built functionalities makes it a reliable choice for businesses looking for a comprehensive loyalty solution. Users appreciate the ease of navigation and the effectiveness of the reports library, which enhances their ability to track performance.
- Users note that while Kangaroo Rewards has strong features in areas like gamification and customer relationship management, Smile.io's overall performance in user satisfaction and ease of use may provide a more balanced experience for small businesses looking for a straightforward loyalty program.
Pricing
Entry-Level Pricing
Kangaroo Rewards
Plus
$199.00
1 License Per Month
The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one toolkit for acquiring, engaging, and retaining customers. Unlock powerful features like referral programs, marketing automation, and audience segmentation to drive deeper connections and faster growth.
Ideal for businesses expanding across multiple locations or sales channels.
- Point Rewards
- Point Redemption
- Offer and/or Digital Coupons
Smile.io
Free
Free
Up to 200 monthly orders
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
Free Trial
Kangaroo Rewards
Free Trial is available
Smile.io
No trial information availableRatings
Meets Requirements
9.2
53
8.6
422
Ease of Use
8.8
56
9.1
427
Ease of Setup
9.1
53
9.1
410
Ease of Admin
8.4
31
9.1
289
Quality of Support
9.6
53
9.5
395
Has the product been a good partner in doing business?
9.5
31
9.3
282
Product Direction (% positive)
9.3
50
9.2
414
Features by Category
Loyalty Experience
10.0
36
9.1
378
9.8
31
8.9
381
9.8
26
8.4
351
9.6
25
7.9
345
9.4
19
6.8
338
9.1
20
6.7
333
Loyalty Platform
9.1
28
7.9
345
9.7
25
8.1
340
9.4
27
8.1
344
9.4
19
7.6
330
9.5
25
8.5
358
Agentic AI - Loyalty Management
10.0
6
7.2
122
10.0
6
8.0
124
10.0
5
7.1
121
10.0
7
7.1
123
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kangaroo Rewards and Smile.io are categorized as Loyalty Management
Unique Categories
Kangaroo Rewards has no unique categories
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
Kangaroo Rewards
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.7%
Food & Beverages
15.0%
Apparel & Fashion
6.7%
Health, Wellness and Fitness
6.7%
Automotive
5.0%
Other
30.0%
Retail
33.6%
Apparel & Fashion
13.1%
Consumer Goods
8.6%
Cosmetics
8.2%
Food & Beverages
7.7%
Other
28.9%
Alternatives
Discussions
What is the purpose of a rewards program?
1 Comment
VS
The main purpose of a rewards program is to attract and retain customers by rewarding them for their loyalty. When customers enjoy special perks, discounts,...Read more
How much does kangaroo rewards cost?
1 Comment
FR
Kangaroo starts at $59/month and increases depending on requirements.
The price varies depending on whether you require a simple out-of-the-box loyalty...Read more
Kangaroo Rewards has no more discussions with answers
What are Smile rewards?
1 Comment
Official Response from Smile.io
Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards...Read more
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
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