# Kangaroo Rewards vs Smile.io Comparison
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## AI Generated Summary
- **G2 reviewers report** that Smile.io excels in user experience, with many praising its **easy setup** and seamless integration with platforms like Shopify. Users appreciate the intuitive interface, stating, "It is very easy to setup and use," which contributes to a smoother onboarding process.
- **Users say** that while both platforms are user-friendly, Kangaroo Rewards stands out for its **strong customer service**. Reviewers have noted that the initial setup was "seamless and very easy," which can be a significant advantage for businesses looking to implement a loyalty program quickly.
- **According to verified reviews** , Smile.io has a higher overall satisfaction score, reflecting its ability to meet the needs of small businesses effectively. Users highlight its robust analytics capabilities, mentioning that "when it comes to analytics, it’s the best tool I’ve used so far," showcasing its strength in providing actionable insights.
- **Reviewers mention** that Kangaroo Rewards offers excellent features for building customer relationships, particularly in niche markets like pet care. Users have reported increased sales and improved customer loyalty, stating, "I've noticed that since then, sales have increased and we've kept in touch with most of our online clients."
- **G2 reviewers highlight** that Smile.io's extensive library of pre-built functionalities makes it a reliable choice for businesses looking for a comprehensive loyalty solution. Users appreciate the ease of navigation and the effectiveness of the reports library, which enhances their ability to track performance.
- **Users note** that while Kangaroo Rewards has strong features in areas like **gamification** and **customer relationship management** , Smile.io's overall performance in user satisfaction and ease of use may provide a more balanced experience for small businesses looking for a straightforward loyalty program.



| | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 70 | 440 | 
| **Largest Market Segment** | Small-Business (72.3% of reviews) | Small-Business (92.4% of reviews) | 
| **Entry Level Price** | $79.00 1 License Per Month | Free | 

---
## Top Pros & Cons

### Kangaroo Rewards

Pros:
- Customer Support (23 reviews)
- Ease of Use (17 reviews)

Cons:
- Difficult Setup (3 reviews)
- Navigation Issues (3 reviews)

### Smile.io

Pros:
- Ease of Use (169 reviews)
- Customer Support (135 reviews)

Cons:
- Expensive (72 reviews)
- Limited Customization (49 reviews)

---
## Ratings Comparison
| Rating | Kangaroo Rewards | Smile.io | 
|---|---|---|
  | **Meets Requirements** | 9.2 (55 reviews) | 8.6 (425 reviews) | 
  | **Ease of Use** | 8.8 (59 reviews) | 9.1 (430 reviews) | 
  | **Ease of Setup** | 9.1 (56 reviews) | 9.1 (413 reviews) | 
  | **Ease of Admin** | 8.4 (31 reviews) | 9.1 (289 reviews) | 
  | **Quality of Support** | 9.6 (55 reviews) | 9.5 (398 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (31 reviews) | 9.3 (282 reviews) | 
  | **Product Direction (% positive)** | 9.3 (52 reviews) | 9.2 (416 reviews) | 

---
## Pricing

### Kangaroo Rewards

#### Entry-Level Pricing

Plan: Core

Price: $79.00 1 License Per Month

Description: The Core Plan is perfect for small businesses ready to launch their first loyalty program. It includes all the essential features like point-based rewards, redemptions, and basic integrations — everything you need to start engaging customers and driving repeat visits. No tech skills required.

Simple, powerful, and designed to grow customer retention from day one.

Key Features:
- Point Rewards
- Point Redemptions
- Offer and/or  Digital Coupons

[Browse all 3 editions](https://www.g2.com/products/kangaroo-rewards/pricing)

#### Free Trial

Yes

### Smile.io

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Up to 200 monthly orders

Key Features:
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards

[Browse all 5 editions](https://www.g2.com/products/smile-io/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Kangaroo Rewards** | 9.6/10 | 43 |
| **Smile.io** | 7.8/10 | 396 |

#### Loyalty Experience

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Loyalty Engine** | 10.0 (38 reviews) | 9.1 (381 reviews) | 
| **Rewards** | 9.8 (32 reviews) | 8.8 (384 reviews) | 
| **Membership** | 9.8 (26 reviews) | 8.4 (351 reviews) | 
| **Personalization** | 9.6 (26 reviews) | 7.9 (346 reviews) | 
| **Gamification** | 9.4 (19 reviews) | 6.8 (338 reviews) | 
| **Loyalty Cards** | 8.9 (21 reviews) | 6.7 (333 reviews) | 

#### Loyalty Platform

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Communication Tools** | 9.2 (31 reviews) | 7.9 (345 reviews) | 
| **Customer Relationship Management (CRM)** | 9.8 (28 reviews) | 8.1 (341 reviews) | 
| **Loyalty Analytics** | 9.4 (27 reviews) | 8.1 (345 reviews) | 
| **Localization** | 9.4 (19 reviews) | 7.6 (330 reviews) | 
| **Integrations** | 9.4 (27 reviews) | 8.5 (360 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | 10.0 (6 reviews) | 7.2 (122 reviews) | 
| **Cross-system Integration** | 10.0 (8 reviews) | 8.0 (124 reviews) | 
| **Adaptive Learning** | 10.0 (5 reviews) | 7.1 (121 reviews) | 
| **Proactive Assistance** | 10.0 (8 reviews) | 7.1 (123 reviews) | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Kangaroo Rewards** | N/A | N/A |
| **Smile.io** | 6.5/10 | 14 |

#### Agentic AI - Customer Advocacy

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (14 reviews) | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Kangaroo Rewards** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Discovery

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)


**Unique to Smile.io (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)


---
## Reviewer Demographics

### By Company Size

| Segment | Kangaroo Rewards | Smile.io | 
|---|---|---|
| **Small-Business** | 72.3% | 92.4% | 
| **Mid-Market** | 26.2% | 7.6% | 
| **Enterprise** | 1.5% | 0% | 

### By Industry

#### Kangaroo Rewards

- **Retail:** 34.9%
- **Food & Beverages:** 17.5%
- **Apparel & Fashion:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Automotive:** 4.8%
- **Sports:** 3.2%
- **Marketing and Advertising:** 3.2%
- **Luxury Goods & Jewelry:** 3.2%
- **Food Production:** 3.2%
- **Cosmetics:** 3.2%
- **Other:** 14.3%

#### Smile.io

- **Retail:** 33.3%
- **Apparel & Fashion:** 13.0%
- **Consumer Goods:** 8.6%
- **Food & Beverages:** 8.1%
- **Cosmetics:** 8.1%
- **Health, Wellness and Fitness:** 6.3%
- **Arts and Crafts:** 3.5%
- **Sporting Goods:** 3.2%
- **Marketing and Advertising:** 2.1%
- **Food Production:** 1.9%
- **Other:** 12.0%

---
## Alternatives

### Alternatives to Kangaroo Rewards

- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (594 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4623 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) — 4.8/5 stars (859 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (372 reviews)
- [Snappy](https://www.g2.com/products/snappy-snappy/reviews) — 4.8/5 stars (312 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [TrueLoyal](https://www.g2.com/products/trueloyal/reviews) — 4.6/5 stars (159 reviews)

### Alternatives to Smile.io

- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (594 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) — 4.5/5 stars (110 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (372 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2217 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)

---
## Top Discussions

### Kangaroo Rewards

- Title: [What is the purpose of a rewards program?](https://www.g2.com/discussions/what-is-the-purpose-of-a-rewards-program) — 1 comment
  > **Top comment:** "The main purpose of a rewards program is to attract and retain customers by rewarding them for their loyalty. When customers enjoy special perks, discounts,..."
- Title: [How much does kangaroo rewards cost?](https://www.g2.com/discussions/how-much-does-kangaroo-rewards-cost) — 1 comment
  > **Top comment:** "Kangaroo starts at $59/month and increases depending on requirements.

The price varies depending on whether you require a simple out-of-the-box loyalty..."

### Smile.io

- Title: [What are Smile rewards?](https://www.g2.com/discussions/what-are-smile-rewards) — 1 comment *(includes official response)*
  > **Top comment:** "Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards..."
- Title: [Is smile IO for free?](https://www.g2.com/discussions/is-smile-io-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic..."
- Title: [What is JS smile io?](https://www.g2.com/discussions/what-is-js-smile-io) — 1 comment *(includes official response)*
  > **Top comment:** "You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:..."
- Title: [How does smile app work?](https://www.g2.com/discussions/how-does-smile-app-work) — 1 comment *(includes official response)*
  > **Top comment:** "The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kangaroo-rewards-vs-smile-io)