# Kajabi vs Thinkific Comparison --- ## AI Generated Summary - **G2 reviewers report** that Thinkific excels in user experience, with many praising its intuitive interface that allows course creators to focus on content rather than technical issues. Users appreciate the all-in-one platform that simplifies course management, stating, "It gives me everything I need to run my courses in one place." - **Users say** Kajabi is a comprehensive solution for business owners, offering a well-organized platform that integrates various marketing tools. Reviewers highlight its ability to manage landing pages and drip emails effectively, making it a go-to recommendation for consultants and marketers. - **According to verified reviews** , Thinkific stands out for its excellent customer support, particularly with its Plus plan. Users have noted that the support team is responsive and helpful, which enhances the overall experience of using the platform for both B2B and B2C course sales. - **Reviewers mention** that while Kajabi provides robust course authoring features, Thinkific's course builder is also highly regarded for its ease of use. Users appreciate that Thinkific allows them to create engaging content without needing extensive technical knowledge, which is crucial for those new to online teaching. - **G2 reviewers highlight** that Thinkific has a significantly higher overall satisfaction score compared to Kajabi, indicating a stronger alignment with user needs. This is reflected in the feedback where users express satisfaction with the platform's ability to meet their requirements effectively. - **Users report** that while Kajabi has a solid feature set, Thinkific's focus on small businesses and its higher ease of setup ratings make it a more favorable choice for those just starting out. Many users appreciate the straightforward onboarding process that Thinkific offers, allowing them to get up and running quickly. | | Kajabi | Thinkific | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | | **Total Reviews** | 93 | 402 | | **Largest Market Segment** | Small-Business (93.2% of reviews) | Small-Business (76.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Kajabi Pros: - Ease of Use (4 reviews) - Email Marketing (4 reviews) Cons: - Poor Customer Support (4 reviews) - Expensive (3 reviews) ### Thinkific Pros: - Ease of Use (100 reviews) - Course Creation (60 reviews) Cons: - Limited Features (45 reviews) - Limited Customization (42 reviews) --- ## Ratings Comparison | Rating | Kajabi | Thinkific | |---|---|---| | **Meets Requirements** | 8.6 (69 reviews) | 8.4 (306 reviews) | | **Ease of Use** | 8.3 (69 reviews) | 8.8 (312 reviews) | | **Ease of Setup** | 8.1 (38 reviews) | 8.5 (264 reviews) | | **Ease of Admin** | 7.9 (36 reviews) | 8.6 (243 reviews) | | **Quality of Support** | 8.3 (62 reviews) | 8.7 (279 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (35 reviews) | 8.8 (241 reviews) | | **Product Direction (% positive)** | 7.6 (64 reviews) | 8.7 (295 reviews) | --- ## Pricing ### Kajabi #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Thinkific #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | N/A | N/A | #### Content Creation | Feature | Kajabi | Thinkific | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Kajabi | Thinkific | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Kajabi | Thinkific | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Course Authoring | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | 7.7/10 | 98 | #### Training & eLearning | Feature | Kajabi | Thinkific | |---|---|---| | **Content Creation** | Not enough data | 8.4 (88 reviews) | | **Content Libraries** | Not enough data | Feature Not Available | #### Agentic AI - Course Authoring | Feature | Kajabi | Thinkific | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### eLearning Content | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | 8.1/10 | 93 | #### Training & eLearning | Feature | Kajabi | Thinkific | |---|---|---| | **Manager Portals** | Not enough data | 8.1 (78 reviews) | | **Content Libraries** | Not enough data | Feature Not Available | ### Customer Education | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | 7.5/10 | 84 | #### Platform Basics | Feature | Kajabi | Thinkific | |---|---|---| | **Integrations** | Not enough data | 7.4 (75 reviews) | | **Multiple Content Types** | Not enough data | 8.1 (78 reviews) | | **Mobility** | Not enough data | 7.5 (72 reviews) | #### Training & Learning | Feature | Kajabi | Thinkific | |---|---|---| | **Self-paced** | Not enough data | 8.9 (77 reviews) | | **Content Creation** | Not enough data | 7.9 (76 reviews) | | **Content Storage and Management** | Not enough data | 8.2 (76 reviews) | | **Quiz Capabilities** | Not enough data | 7.9 (76 reviews) | | **Certification Engine** | Not enough data | 8.1 (73 reviews) | #### Data & Analytics | Feature | Kajabi | Thinkific | |---|---|---| | **Visualization** | Not enough data | 7.4 (74 reviews) | | **Learner tracker** | Not enough data | 7.7 (74 reviews) | | **Analytics** | Not enough data | 7.3 (74 reviews) | #### Generative AI | Feature | Kajabi | Thinkific | |---|---|---| | **AI Text Generation** | Not enough data | 5.9 (37 reviews) | | **AI Text Summarization** | Not enough data | 5.9 (34 reviews) | ### Online Learning Platform | Product | Score | Reviews | |---|---|---| | **Kajabi** | 8.3/10 | 18 | | **Thinkific** | 7.6/10 | 123 | #### Reporting Analysis | Feature | Kajabi | Thinkific | |---|---|---| | **Progress Reports** | 8.2 (11 reviews) | 7.4 (113 reviews) | | **Course Completion** | 8.7 (10 reviews) | 8.3 (116 reviews) | #### Course Management | Feature | Kajabi | Thinkific | |---|---|---| | **Course Authoring** | 9.7 (13 reviews) | 8.3 (112 reviews) | | **Course Access** | 8.7 (13 reviews) | 8.3 (113 reviews) | #### Integration | Feature | Kajabi | Thinkific | |---|---|---| | **Education ERP System** | 7.3 (8 reviews) | 7.0 (96 reviews) | | **Learning Management System** | 7.8 (10 reviews) | 7.6 (106 reviews) | #### Customer Assistance | Feature | Kajabi | Thinkific | |---|---|---| | **Help and Support** | 7.6 (14 reviews) | 7.9 (112 reviews) | #### Platform Customization | Feature | Kajabi | Thinkific | |---|---|---| | **White Labeling** | 8.0 (11 reviews) | 8.3 (105 reviews) | #### Agentic AI - Online Learning Platform | Feature | Kajabi | Thinkific | |---|---|---| | **Adaptive Learning** | Not enough data | 5.6 (17 reviews) | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | N/A | N/A | #### Generative AI | Feature | Kajabi | Thinkific | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Owned Media | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | N/A | N/A | #### Platform - Owned Media | Feature | Kajabi | Thinkific | |---|---|---| | **Subscription Management** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Monetization** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Distribution** | Not enough data | Not enough data | #### Agentic AI - Owned Media | Feature | Kajabi | Thinkific | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Online Community Management | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | N/A | N/A | #### Community Building | Feature | Kajabi | Thinkific | |---|---|---| | **Member Profiles** | Not enough data | Feature Not Available | | **Email & Notifications** | Not enough data | Not enough data | | **Member Discovery** | Not enough data | Not enough data | | **Member Referrals** | Not enough data | Not enough data | | **Community Spaces** | Not enough data | Not enough data | | **Paid Memberships** | Not enough data | Not enough data | | **Multimedia Sharing** | Not enough data | Not enough data | | **Courses** | Not enough data | Not enough data | #### Community Improvement | Feature | Kajabi | Thinkific | |---|---|---| | **Gamification** | Not enough data | Not enough data | | **Polls & Questions** | Not enough data | Not enough data | | **Automation Rules** | Not enough data | Not enough data | #### Customer Analytics | Feature | Kajabi | Thinkific | |---|---|---| | **Community Insights** | Not enough data | 6.7 (5 reviews) | | **Community Engagement Analytics** | Not enough data | 7.4 (7 reviews) | | **Downloadable Reports** | Not enough data | 7.9 (7 reviews) | | **ROI Tracking** | Not enough data | Not enough data | #### Community Management | Feature | Kajabi | Thinkific | |---|---|---| | **Community Feeds & Discussions** | Not enough data | 7.7 (5 reviews) | | **Live Streaming** | Not enough data | Not enough data | | **Chat & Messaging** | Not enough data | Not enough data | | **Events Management** | Not enough data | Not enough data | | **Admin Roles & Permissions** | Not enough data | Not enough data | #### Agentic AI - Online Community Management | Feature | Kajabi | Thinkific | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Corporate Learning Management Systems | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | 7.9/10 | 113 | #### Course Authoring | Feature | Kajabi | Thinkific | |---|---|---| | **Course Builder** | Not enough data | 8.6 (91 reviews) | | **Role-Based Templates** | Not enough data | 7.4 (81 reviews) | | **Assessments & Quizzes** | Not enough data | 7.9 (84 reviews) | | **Instructor-Led Training** | Not enough data | 8.2 (82 reviews) | #### Course Delivery | Feature | Kajabi | Thinkific | |---|---|---| | **Learning Paths** | Not enough data | 8.3 (83 reviews) | | **Communication & Notifications** | Not enough data | 8.2 (86 reviews) | | **Assignment Scheduling** | Not enough data | 8.0 (76 reviews) | #### Course Management | Feature | Kajabi | Thinkific | |---|---|---| | **Gamification** | Not enough data | 7.0 (72 reviews) | | **Varied User Types** | Not enough data | 7.9 (76 reviews) | | **Certifications** | Not enough data | 8.3 (78 reviews) | | **Industry Compliance ** | Not enough data | 8.2 (70 reviews) | #### LMS Marketplace | Feature | Kajabi | Thinkific | |---|---|---| | **E-Commerce** | Not enough data | 8.5 (73 reviews) | | **Course Marketplace** | Not enough data | Feature Not Available | | **Subscriptions** | Not enough data | 8.5 (73 reviews) | #### Interface | Feature | Kajabi | Thinkific | |---|---|---| | **White Labeling** | Not enough data | 8.7 (77 reviews) | | **Multilingual** | Not enough data | 7.6 (69 reviews) | #### Training & eLearning | Feature | Kajabi | Thinkific | |---|---|---| | **Assessments and Practice** | Not enough data | 8.4 (81 reviews) | | **Content Delivery and Tracking** | Not enough data | 8.7 (86 reviews) | | **Content Creation** | Not enough data | 8.4 (88 reviews) | | **Customer Training** | Not enough data | 8.5 (79 reviews) | | **Manager Portals** | Not enough data | 8.1 (78 reviews) | | **Content Storage and Management** | Not enough data | 8.5 (80 reviews) | | **Content Libraries** | Not enough data | Feature Not Available | #### Generative AI | Feature | Kajabi | Thinkific | |---|---|---| | **AI Text Generation** | Not enough data | 6.9 (33 reviews) | | **AI Text Summarization** | Not enough data | 6.7 (30 reviews) | | **AI Text-to-Image** | Not enough data | 5.8 (29 reviews) | #### Agentic AI - Corporate Learning Management Systems | Feature | Kajabi | Thinkific | |---|---|---| | **Adaptive Learning** | Not enough data | 7.3 (15 reviews) | | **Natural Language Interaction** | Not enough data | 7.7 (15 reviews) | ### Training eLearning | Product | Score | Reviews | |---|---|---| | **Kajabi** | N/A | N/A | | **Thinkific** | N/A | N/A | #### Platform | Feature | Kajabi | Thinkific | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | | **Mobility** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Online Learning Platforms](https://www.g2.com/categories/online-learning-platform), [Online Community Management Software](https://www.g2.com/categories/online-community-management) **Unique to Kajabi (1):** [Owned Media Software](https://www.g2.com/categories/owned-media) **Unique to Thinkific (5):** [Customer Education Software](https://www.g2.com/categories/customer-education), [Other Marketing Software](https://www.g2.com/categories/other-marketing), [Corporate Learning Management Systems](https://www.g2.com/categories/corporate-learning-management-systems), [Course Authoring Software](https://www.g2.com/categories/course-authoring), [eLearning Content Software](https://www.g2.com/categories/elearning-content) --- ## Reviewer Demographics ### By Company Size | Segment | Kajabi | Thinkific | |---|---|---| | **Small-Business** | 93.2% | 76.3% | | **Mid-Market** | 4.5% | 19.9% | | **Enterprise** | 2.3% | 3.7% | ### By Industry #### Kajabi - **Marketing and Advertising:** 18.0% - **Health, Wellness and Fitness:** 14.6% - **Professional Training & Coaching:** 10.1% - **Financial Services:** 5.6% - **Consulting:** 3.4% - **Information Technology and Services:** 3.4% - **Management Consulting:** 3.4% - **Religious Institutions:** 3.4% - **E-Learning:** 3.4% - **Higher Education:** 2.2% - **Other:** 32.6% #### Thinkific - **Professional Training & Coaching:** 10.4% - **E-Learning:** 10.1% - **Health, Wellness and Fitness:** 9.1% - **Education Management:** 8.5% - **Higher Education:** 6.9% - **Computer Software:** 5.9% - **Consulting:** 3.5% - **Non-Profit Organization Management:** 3.5% - **Financial Services:** 3.5% - **Primary/Secondary Education:** 3.5% - **Other:** 35.2% --- ## Alternatives ### Alternatives to Kajabi - [Mighty Networks](https://www.g2.com/products/mighty-networks/reviews) — 4.6/5 stars (695 reviews) - [TalentLMS](https://www.g2.com/products/talentlms/reviews) — 4.6/5 stars (801 reviews) - [LearnWorlds](https://www.g2.com/products/learnworlds/reviews) — 4.7/5 stars (378 reviews) - [Circle](https://www.g2.com/products/circle-so-circle/reviews) — 4.5/5 stars (498 reviews) - [Gurucan](https://www.g2.com/products/gurucan/reviews) — 4.5/5 stars (162 reviews) - [Teachable](https://www.g2.com/products/teachable/reviews) — 3.8/5 stars (52 reviews) - [Udemy Business](https://www.g2.com/products/udemy-business/reviews) — 4.5/5 stars (710 reviews) - [360Learning](https://www.g2.com/products/360learning/reviews) — 4.6/5 stars (607 reviews) - [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) — 4.4/5 stars (435 reviews) - [Tovuti LMS](https://www.g2.com/products/tovuti-lms/reviews) — 4.6/5 stars (296 reviews) ### Alternatives to Thinkific - [TalentLMS](https://www.g2.com/products/talentlms/reviews) — 4.6/5 stars (801 reviews) - [LearnWorlds](https://www.g2.com/products/learnworlds/reviews) — 4.7/5 stars (378 reviews) - [Absorb LMS](https://www.g2.com/products/absorb-software-absorb-lms/reviews) — 4.6/5 stars (928 reviews) - [Tovuti LMS](https://www.g2.com/products/tovuti-lms/reviews) — 4.6/5 stars (296 reviews) - [Circle](https://www.g2.com/products/circle-so-circle/reviews) — 4.5/5 stars (498 reviews) - [Mighty Networks](https://www.g2.com/products/mighty-networks/reviews) — 4.6/5 stars (695 reviews) - [Udemy Business](https://www.g2.com/products/udemy-business/reviews) — 4.5/5 stars (710 reviews) - [360Learning](https://www.g2.com/products/360learning/reviews) — 4.6/5 stars (607 reviews) - [LearnUpon LMS](https://www.g2.com/products/learnupon-lms/reviews) — 4.5/5 stars (254 reviews) - [Docebo](https://www.g2.com/products/docebo/reviews) — 4.3/5 stars (741 reviews) --- ## Top Discussions ### Kajabi - Title: [Does Kajabi host video?](https://www.g2.com/discussions/does-kajabi-host-video) — 1 comment > **Top comment:** "Yes. You upload course or page videos to the page. You can also embed or link videos hosted elsewhere, such as YouTube, Vimeo, or Wistia." - Title: [What can Kajabi do?](https://www.g2.com/discussions/what-can-kajabi-do) — 1 comment > **Top comment:** "Kajabi can do: Online Courses & Quizzes (with Wistia video hosting included) Websites Email Funnels Webinars Podcasts Coaching All in one. It's..." - Title: [How did the project get started?](https://www.g2.com/discussions/how-did-the-project-get-started) — 1 comment, 1 upvote > **Top comment:** "Hi Emma - I hope this is answering your question. In my experience you do not need any programming skills to set up Kajabi. What I like about it and..." ### Thinkific - Title: [Would you ever build integration with Salesforce?](https://www.g2.com/discussions/would-you-ever-build-integration-with-salesforce) — 1 comment, 1 upvote > **Top comment:** "Probably not" - Title: [Will we ever have the option of charging taxes on top of our course prices?](https://www.g2.com/discussions/will-we-ever-have-the-option-of-charging-taxes-on-top-of-our-course-prices) — 1 comment, 1 upvote > **Top comment:** "I really hope not" - Title: [When are you adding additional features in the FREE plan?](https://www.g2.com/discussions/when-are-you-adding-additional-features-in-the-free-plan) — 1 comment, 1 upvote > **Top comment:** "Not thinking of it at the moment" - Title: [Is there a plan to allow only students/users with a certain @domain.com/ca/net to be able to create an account?](https://www.g2.com/discussions/is-there-a-plan-to-allow-only-students-users-with-a-certain-domain-com-ca-net-to-be-able-to-create-an-account) — 1 comment, 1 upvote > **Top comment:** "Hi Aline! One thing I can think of is to make these courses paid courses while creating a coupon code that's given to your employees. " - Title: [How can I add payment method to visa and MasterCard in Panama](https://www.g2.com/discussions/how-can-i-add-payment-method-to-visa-and-mastercard-in-panama) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Gabriel! While we don't currently offer a direct integration with payment processors other than Stripe and Paypal, you can definitely use your own payment..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/kajabi-kajabi-vs-thinkific)