Compare Kajabi and Thinkific 
Featured Products
At a Glance
Market Segments
Small-Business (93.2% of reviews)
Small-Business (76.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Kajabi
Star Rating
(93)4.1 out of 5
Market Segments
Small-Business (93.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KajabiThinkific
Star Rating
(398)4.5 out of 5
Market Segments
Small-Business (76.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ThinkificSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Thinkific excels in user experience, with many praising its intuitive interface that allows course creators to focus on content rather than technical issues. Users appreciate the all-in-one platform that simplifies course management, stating, "It gives me everything I need to run my courses in one place."
- Users say Kajabi is a comprehensive solution for business owners, offering a well-organized platform that integrates various marketing tools. Reviewers highlight its ability to manage landing pages and drip emails effectively, making it a go-to recommendation for consultants and marketers.
- According to verified reviews, Thinkific stands out for its excellent customer support, particularly with its Plus plan. Users have noted that the support team is responsive and helpful, which enhances the overall experience of using the platform for both B2B and B2C course sales.
- Reviewers mention that while Kajabi provides robust course authoring features, Thinkific's course builder is also highly regarded for its ease of use. Users appreciate that Thinkific allows them to create engaging content without needing extensive technical knowledge, which is crucial for those new to online teaching.
- G2 reviewers highlight that Thinkific has a significantly higher overall satisfaction score compared to Kajabi, indicating a stronger alignment with user needs. This is reflected in the feedback where users express satisfaction with the platform's ability to meet their requirements effectively.
- Users report that while Kajabi has a solid feature set, Thinkific's focus on small businesses and its higher ease of setup ratings make it a more favorable choice for those just starting out. Many users appreciate the straightforward onboarding process that Thinkific offers, allowing them to get up and running quickly.
Pricing
Entry-Level Pricing
Kajabi
No pricing availableThinkific
No pricing availableFree Trial
Kajabi
No trial information availableThinkific
No trial information availableRatings
Meets Requirements
8.6
69
8.4
302
Ease of Use
8.3
69
8.8
308
Ease of Setup
8.1
38
8.5
260
Ease of Admin
7.9
36
8.6
239
Quality of Support
8.3
62
8.7
275
Has the product been a good partner in doing business?
8.1
35
8.8
237
Product Direction (% positive)
7.6
64
8.7
291
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training & eLearning
Not enough data
8.4
88
Not enough data
Feature Not Available
Agentic AI - Course Authoring
Not enough data
Not enough data
Not enough data
Not enough data
Training & eLearning
Not enough data
8.1
78
Not enough data
Feature Not Available
Platform Basics
Not enough data
7.4
75
Not enough data
8.1
78
Not enough data
7.5
72
Training & Learning
Not enough data
8.9
77
Not enough data
7.9
76
Not enough data
8.2
76
Not enough data
7.9
76
Not enough data
8.1
73
Data & Analytics
Not enough data
7.4
74
Not enough data
7.7
74
Not enough data
7.3
74
Generative AI
Not enough data
5.9
37
Not enough data
5.9
34
Reporting Analysis
8.2
11
7.4
113
8.7
10
8.3
116
Course Management
9.7
13
8.3
112
8.7
13
8.3
113
Integration
7.3
8
7.0
96
7.8
10
7.6
106
Customer Assistance
7.6
14
7.9
112
Platform Customization
8.0
11
8.3
105
Agentic AI - Online Learning Platform
Not enough data
5.6
17
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Owned Media
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Community Building
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Community Improvement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Analytics
Not enough data
6.7
5
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
Not enough data
Community Management
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Online Community Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Course Authoring
Not enough data
8.6
90
Not enough data
7.4
81
Not enough data
7.9
84
Not enough data
8.2
81
Course Delivery
Not enough data
8.3
83
Not enough data
8.2
86
Not enough data
8.0
76
Course Management
Not enough data
7.0
72
Not enough data
7.9
76
Not enough data
8.3
78
Not enough data
8.2
70
LMS Marketplace
Not enough data
8.5
72
Not enough data
Feature Not Available
Not enough data
8.5
71
Interface
Not enough data
8.7
77
Not enough data
7.6
69
Training & eLearning
Not enough data
8.4
81
Not enough data
8.7
86
Not enough data
8.4
88
Not enough data
8.5
79
Not enough data
8.1
78
Not enough data
8.5
80
Not enough data
Feature Not Available
Generative AI
Not enough data
6.8
32
Not enough data
6.7
30
Not enough data
5.8
29
Agentic AI - Corporate Learning Management Systems
Not enough data
7.3
15
Not enough data
7.9
14
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kajabi and Thinkific are categorized as Online Learning Platform and Online Community Management
Unique Categories
Kajabi is categorized as Owned Media
Thinkific is categorized as Customer Education, Other Marketing, Corporate Learning Management Systems, Course Authoring, and eLearning Content
Reviews
Reviewers' Company Size
Kajabi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thinkific
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.0%
Health, Wellness and Fitness
14.6%
Professional Training & Coaching
10.1%
Financial Services
5.6%
Consulting
3.4%
Other
48.3%
Professional Training & Coaching
10.5%
E-Learning
10.2%
Health, Wellness and Fitness
8.9%
Education Management
8.6%
Higher Education
6.7%
Other
55.0%
Discussions
Does Kajabi host video?
1 Comment
PK
Yes. You upload course or page videos to the page. You can also embed or link videos hosted elsewhere, such as YouTube, Vimeo, or Wistia.Read more
What can Kajabi do?
1 Comment
F
Kajabi can do:
Online Courses & Quizzes
(with Wistia video hosting included)
Websites
Email Funnels
Webinars
Podcasts
Coaching
All in one. It's...Read more
How did the project get started?
1 Comment
MR
Hi Emma - I hope this is answering your question.
In my experience you do not need any programming skills to set up Kajabi. What I like about it and...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
