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# Kajabi vs Substack Comparison - What are their main differences?

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KajabiSubstack[+ Add Product](#)

Reviews

**Kajabi** [

4.1/5(93)

](https://www.g2.com/products/kajabi-kajabi/reviews#reviews)

**Substack** [

4.3/5(17)

](https://www.g2.com/products/substack/reviews#reviews)

Pricing

**Kajabi**
No pricing available

**Substack**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Kajabi**
1 month

Based on 17 responses

**Substack**
Not enough reviews yet

Return on Investment

**Kajabi**
14 months

Based on 16 responses

**Substack**
Not enough reviews yet

Perceived Cost

**Kajabi**
$$$$$

**Substack**
Not enough reviews yet

Average Discount

**Kajabi**
11%

**Substack**
Not enough reviews yet

 ![Kajabi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e2418dce29521f667d2113941f75217c/kajabi-kajabi.png "Kajabi")

 ![Substack](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac09bbb7b71f25f8cf024decba4ea106/substack.jpg "Substack")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Pros & Cons

**Kajabi**
[
Ease of Use (4)
](https://www.g2.com/products/kajabi-kajabi/reviews?filters%5Bsentiment_snippet%5D=1857824&qs=pros-and-cons#reviews)[
Email Marketing (3)
](https://www.g2.com/products/kajabi-kajabi/reviews?filters%5Bsentiment_snippet%5D=1858170&qs=pros-and-cons#reviews)[
Poor Customer Support (4)
](https://www.g2.com/products/kajabi-kajabi/reviews?filters%5Bsentiment_snippet%5D=2299094&qs=pros-and-cons#reviews)[
Expensive (3)
](https://www.g2.com/products/kajabi-kajabi/reviews?filters%5Bsentiment_snippet%5D=1858096&qs=pros-and-cons#reviews)

**Substack**
[
Ease of Learning (1)
](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873305&qs=pros-and-cons#reviews)[
Ease of Use (1)
](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873401&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873386&qs=pros-and-cons#reviews)[
Learning Curve (1)
](https://www.g2.com/products/substack/reviews?filters%5Bsentiment_snippet%5D=1873346&qs=pros-and-cons#reviews)

Integrations

**Kajabi**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a0d1c3cae556423b8358497d0e5f75a8/linkedin-groups.jpg "Product Avatar Image")

LinkedIn Groups

](https://www.g2.com/products/linkedin-groups/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bcaf7135b85dca5967d88b2e31e14fd1/mailparser.jpg "Product Avatar Image")

Mailparser

](https://www.g2.com/products/mailparser/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1705b85e1cfa571866791ea4a064a3ab/stripe-stripe-payments%282%29.jpg "Product Avatar Image")

Stripe Payments

](https://www.g2.com/products/stripe-stripe-payments/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_042651411651e73955d4d96419676c8c/thrivecart.png "Product Avatar Image")

ThriveCart

](https://www.g2.com/products/thrivecart/reviews)[
View all
](https://www.g2.com/products/kajabi-kajabi/integrations)

**Substack**
Not enough data

Ratings

Meets Requirements

**Kajabi**

8.6

8.669

**Substack**

8.8

8.814

Ease of Use

**Kajabi**

8.3

8.369

**Substack**

8.6

8.615

Ease of Setup

**Kajabi**

8.1

8.138

**Substack**

8.5

8.511

Ease of Admin

**Kajabi**

7.9

7.936

**Substack**
Not enough data

Quality of Support

**Kajabi**

8.3

8.362

**Substack**

8.9

8.911

Has the product been a good partner in doing business?

**Kajabi**

8.1

8.135

**Substack**

9.0

9.05

Product Direction (% positive)

**Kajabi**

7.6

7.664

**Substack**

8.4

8.415

Features

Online Learning Platform[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

8.2

18

Not enough data

Reporting Analysis

Progress Reports

8.2(won by default)

11

Not enough data

Course Completion

8.7(won by default)

10

Not enough data

Course Management

Course Authoring

9.7(won by default)

13

Not enough data

Course Access

8.7(won by default)

13

Not enough data

Integration

Education ERP System

7.3(won by default)

8

Not enough data

Learning Management System

7.8(won by default)

10

Not enough data

Customer Assistance

Help and Support

7.6(won by default)

14

Not enough data

Platform Customization

White Labeling

8.0(won by default)

11

Not enough data

Agentic AI - Online Learning Platform

Adaptive Learning

Not enough data

Not enough data

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

7.0

11

Planning

Scheduling Integration

Not enough data

6.7(won by default)

9

Publishing

Execute Content Publication

Not enough data

8.3(won by default)

11

Social Media

Social Media Integration

Not enough data

8.1(won by default)

9

Planning

Collaborative Editorial Calendars / Scheduling Content

Not enough data

7.7(won by default)

10

Generative AI

AI Text Generation

Not enough data

6.9(won by default)

8

AI Text Generation

Not enough data

7.1(won by default)

8

AI Text Summarization

Not enough data

6.9(won by default)

8

AI Text-to-Image

Not enough data

5.8(won by default)

8

AI Text-to-Video

Not enough data

5.8(won by default)

8

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Owned Media[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

8.1

5

Platform - Owned Media

Subscription Management

Not enough data

8.0(won by default)

5

Analytics

Not enough data

8.3(won by default)

5

Monetization

Not enough data

8.0(won by default)

5

Integrations

Not enough data

8.0(won by default)

5

Distribution

Not enough data

8.3(won by default)

5

Agentic AI - Owned Media

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Online Community Management[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

Not enough data

Not enough data

Community Building

Member Profiles

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Member Discovery

Not enough data

Not enough data

Member Referrals

Not enough data

Not enough data

Community Spaces

Not enough data

Not enough data

Paid Memberships

Not enough data

Not enough data

Multimedia Sharing

Not enough data

Not enough data

Courses

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Community Improvement

Gamification

Not enough data

Not enough data

Polls & Questions

Not enough data

Not enough data

Automation Rules

Not enough data

Not enough data

Customer Analytics

Community Insights

Not enough data

Not enough data

Community Engagement Analytics

Not enough data

Not enough data

Downloadable Reports

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Community Management

Community Feeds & Discussions

Not enough data

Not enough data

Live Streaming

Not enough data

Not enough data

Chat & Messaging

Not enough data

Not enough data

Events Management

Not enough data

Not enough data

Admin Roles & Permissions

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Group Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Membership Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Online Community Management

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

API

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Ideation

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Moderation

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Member Directory

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Kajabi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e2418dce29521f667d2113941f75217c/kajabi-kajabi.png "Kajabi")](https://www.g2.com/products/kajabi-kajabi/reviews)

Kajabi

Small-Business(50 or fewer emp.)

93.2%

Mid-Market(51-1000 emp.)

4.5%

Enterprise(\> 1000 emp.)

2.3%

[![Substack](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac09bbb7b71f25f8cf024decba4ea106/substack.jpg "Substack")](https://www.g2.com/products/substack/reviews)

Substack

Small-Business(50 or fewer emp.)

82.4%

Mid-Market(51-1000 emp.)

17.6%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

93.2%

82.4%

Mid-Market

(51-1000 emp.)

4.5%

17.6%

Enterprise

(\> 1000 emp.)

2.3%

0%

Reviewers' Industry

[![Kajabi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_e2418dce29521f667d2113941f75217c/kajabi-kajabi.png "Kajabi")](https://www.g2.com/products/kajabi-kajabi/reviews)
Kajabi

Marketing and Advertising

18.0%

Health, Wellness and Fitness

14.6%

Professional Training & Coaching

10.1%

Financial Services

5.6%

Consulting

3.4%

Other

48.3%

[![Substack](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ac09bbb7b71f25f8cf024decba4ea106/substack.jpg "Substack")](https://www.g2.com/products/substack/reviews)
Substack

Marketing and Advertising

23.5%

Writing and Editing

17.6%

Financial Services

11.8%

Education Management

11.8%

Retail

5.9%

Other

29.4%

Alternatives

**Kajabi Alternatives**

 ![Mighty Networks](https://images.g2crowd.com/uploads/product/hd_favicon/56eb3d0d1f29a945cd80c4a0394bab76/mighty-networks.svg "Mighty Networks")

[
Mighty Networks
](/products/mighty-networks/reviews)

 ![Thinkific](https://images.g2crowd.com/uploads/product/hd_favicon/4457b19ad7808e4f2f4089c7250ba213/thinkific.svg "Thinkific")

[
Thinkific
](/products/thinkific/reviews)

 ![TalentLMS](https://images.g2crowd.com/uploads/product/hd_favicon/20f94a5ae8f9718cad72c430606fff69/talentlms.svg "TalentLMS")

[
TalentLMS
](/products/talentlms/reviews)

 ![LearnWorlds](https://images.g2crowd.com/uploads/product/hd_favicon/393d5c23e6ac699c9a250a4602b779df/learnworlds.svg "LearnWorlds")

[
LearnWorlds
](/products/learnworlds/reviews)

**Substack Alternatives**

 ![Riverside](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b45d31f77f2f09a5639be35722dc6/riverside.png "Riverside")

[
Riverside
](/products/riverside/reviews)

 ![#paid](https://images.g2crowd.com/uploads/product/hd_favicon/6da1977c835218b580269b56a9e6f1d6/paid-paid.svg "#paid")

[
#paid
](/products/paid-paid/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Visme](https://images.g2crowd.com/uploads/product/hd_favicon/a541251340e8e294ac7f27a2894caa71/visme.svg "Visme")

[
Visme
](/products/visme/reviews)

## Kajabi vs Substack

- Reviewers felt that Substack meets the needs of their business better than Kajabi.
- When comparing quality of ongoing product support, reviewers felt that Substack is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Substack over Kajabi.