# Jungle Scout, Moz Pro vs Serpstat Comparison

| | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 242 | 608 | 464 | 
| **Largest Market Segment** | Small-Business (92.3% of reviews) | Small-Business (58.3% of reviews) | Small-Business (80.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | $49.00 1 User Per Month | Free Trial | 

---
## Top Pros & Cons

### Jungle Scout

Pros:
- Ease of Use (15 reviews)
- Data Analysis (10 reviews)

Cons:
- Expensive (5 reviews)
- Data Inaccuracy (4 reviews)

### Moz Pro

Pros:
- Keyword Research (11 reviews)
- User-Friendly (11 reviews)

Cons:
- Limited Features (8 reviews)
- Feature Deficiency (4 reviews)

### Serpstat

Pros:
- Advanced Search (1 reviews)
- Competitor Analysis (1 reviews)


---
## Ratings Comparison
| Rating | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
  | **Meets Requirements** | 8.9 (187 reviews) | 8.4 (529 reviews) | 9.1 (414 reviews) | 
  | **Ease of Use** | 9.1 (192 reviews) | 8.6 (532 reviews) | 8.8 (417 reviews) | 
  | **Ease of Setup** | 9.2 (88 reviews) | 8.8 (325 reviews) | 9.0 (198 reviews) | 
  | **Ease of Admin** | 9.2 (51 reviews) | 8.9 (248 reviews) | 9.0 (193 reviews) | 
  | **Quality of Support** | 9.5 (174 reviews) | 8.5 (433 reviews) | 9.4 (377 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (51 reviews) | 8.9 (238 reviews) | 9.5 (185 reviews) | 
  | **Product Direction (% positive)** | 9.2 (177 reviews) | 8.3 (522 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### Jungle Scout

#### Entry-Level Pricing

Plan: Cobalt 

Price: Contact Us Per Year

Description: Market intelligence tools built for brands, agencies, retailers, and other enterprise organizations.

Key Features:
- Analyze all your Amazon performance data in one place across market research, brand management &amp; campaign optimization
- Track market trends and competitor performance
- Run ads with advanced targeting and automation

[Browse all 4 editions](https://www.g2.com/products/jungle-scout/pricing)

#### Free Trial

No

### Moz Pro

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 1 User Per Month

Description: $39/mo when you pay yearly. For small businesses or startups with only one website.

Key Features:
- User seats - 1
- MozBar Premium
- 24/7 Support

[Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing)

#### Free Trial

Yes

### Serpstat

#### Entry-Level Pricing

Plan:  Free Trial

Price: Free Trial

Description: Trying out Serpstat with a free trial is an excellent way to experience it.

Key Features:
- Seats: 1

[Browse all 5 editions](https://www.g2.com/products/serpstat/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Content Creation

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards &amp; Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations &amp; APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Online Marketplace Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | 8.7/10 | 157 |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Integration

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Import** | 8.3 (121 reviews) | Not enough data | Not enough data | 
| **Export** | 8.5 (120 reviews) | Not enough data | Not enough data | 
| **APIs** | 8.0 (117 reviews) | Not enough data | Not enough data | 

#### Store Management

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Localization** | 8.3 (116 reviews) | Not enough data | Not enough data | 
| **Marketplaces** | 8.6 (125 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Online Marketplace Optimization Tools

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Cross-system Integration** | 9.4 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 10.0 (7 reviews) | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Local Search Optimization

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Rank Tracking** | Not enough data | Not enough data | Not enough data | 
| **Online Listings** | Not enough data | Not enough data | Not enough data | 
| **Google My Business** | Not enough data | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Reporting** | Not enough data | Not enough data | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | 9.3/10 | 6 |

#### Platform Basics

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Centralized Platform** | Not enough data | Not enough data | Not enough data | 
| **Web Tracking** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Competitive Intelligence

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Product Details** | Not enough data | Not enough data | Not enough data | 
| **Customer Feedback &amp; Reviews** | Not enough data | Not enough data | Not enough data | 
| **Channel Acquisition** | Not enough data | Not enough data | Not enough data | 

#### Platform Content 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Battlecards** | Not enough data | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Customizable Dashboard** | Not enough data | Not enough data | Not enough data | 
| **Benchmark Reporting** | Not enough data | Not enough data | 9.3 (5 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | 7.0/10 | 483 |
| **Serpstat** | 8.9/10 | 358 |

#### SEO Auditing &amp; Monitoring

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **SEO Alerting** | Not enough data | 8.1 (246 reviews) | 9.0 (33 reviews) | 
| **SEO Auditing** | Not enough data | 8.4 (233 reviews) | 9.0 (27 reviews) | 
| **SEO Change Tracking** | Not enough data | Feature Not Available | 8.8 (26 reviews) | 
| **Technical SEO** | Not enough data | 8.1 (232 reviews) | 9.1 (27 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (28 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 5.7 (27 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 5.8 (29 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.3 (29 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 6.1 (28 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.8 (28 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 5.8 (28 reviews) | Not enough data | 

#### SEO Content &amp; Rankings

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Link Building** | Not enough data | 7.8 (450 reviews) | 8.5 (320 reviews) | 
| **Keyword Research** | Not enough data | 8.5 (460 reviews) | 9.0 (338 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.6 (450 reviews) | 8.9 (325 reviews) | 
| **Localization** | Not enough data | 7.4 (240 reviews) | 8.6 (32 reviews) | 
| **Content Insights** | Not enough data | 7.5 (221 reviews) | 8.6 (22 reviews) | 

#### SEO Reporting

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Competitor Analysis** | Not enough data | 8.4 (453 reviews) | 8.9 (321 reviews) | 
| **Data Visualization** | Not enough data | 7.8 (242 reviews) | 9.1 (35 reviews) | 
| **Custom Reports** | Not enough data | 7.4 (241 reviews) | 8.8 (32 reviews) | 
| **White Label** | Not enough data | 6.8 (225 reviews) | 9.0 (23 reviews) | 

#### Generative AI

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 6.0 (202 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 6.1 (202 reviews) | Feature Not Available | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | 9.8/10 | 7 |

#### Data collection

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Data Sources** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Custom Research Sources** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Lead Enrichment** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Advanced Data Collection** | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Segment Trending

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Web** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Social** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Benchmarks** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Finance ** | Not enough data | Not enough data | 10.0 (5 reviews) | 

#### Analysis

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Reports** | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.7 (6 reviews) | 

#### Platform

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Search** | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Mobile User Support** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Collaboration** | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Compliance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Platform Basics

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Planning

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | Not enough data | 

#### Publishing

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | Not enough data | 

#### Social Media

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Visibility &amp; Tracking

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | 

#### Sentiment &amp; Brand Analysis

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | 

#### Reporting &amp; Alerts

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | 
| **Schema &amp; Structured Data Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | 

#### Semantic Optimization &amp; Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Entity Recognition &amp; Mapping** | Not enough data | Not enough data | Not enough data | 
| **Knowledge Graph &amp; Entity Linking** | Not enough data | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Passage &amp; Chunk Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | 

#### AI Visibility Monitoring &amp; Analytics - AI Search Visibility Optimization tools 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | 

#### Workflow &amp; Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **CMS &amp; Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | 8.7/10 | 7 |

#### Tools

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Contact Collection** | Not enough data | Not enough data | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 8.7 (5 reviews) | 

#### Metrics

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | Not enough data | Not enough data | 
| **Sessions** | Not enough data | Not enough data | Not enough data | 
| **Engagement** | Not enough data | Not enough data | Not enough data | 
| **Return** | Not enough data | Not enough data | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Not enough data | 
| **Search Rank** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Jungle Scout** | N/A | N/A |
| **Moz Pro** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Platform

| Feature | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Jungle Scout (1):** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)

**Unique to Moz Pro (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Unique to Serpstat (7):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools), [Local SEO Software](https://www.g2.com/categories/local-seo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Jungle Scout | Moz Pro | Serpstat | 
|---|---|---|---|
| **Small-Business** | 92.3% | 58.3% | 80.4% | 
| **Mid-Market** | 5.6% | 33.3% | 17.2% | 
| **Enterprise** | 2.1% | 8.4% | 2.4% | 

### By Industry

#### Jungle Scout

- **Retail:** 24.0%
- **Consumer Goods:** 13.5%
- **Marketing and Advertising:** 6.6%
- **Wholesale:** 5.2%
- **Apparel &amp; Fashion:** 3.9%
- **Health, Wellness and Fitness:** 3.9%
- **Food &amp; Beverages:** 3.9%
- **Internet:** 3.1%
- **Arts and Crafts:** 2.6%
- **Business Supplies and Equipment:** 2.6%
- **Other:** 30.6%

#### Moz Pro

- **Marketing and Advertising:** 30.3%
- **Information Technology and Services:** 9.0%
- **Computer Software:** 8.1%
- **Internet:** 7.3%
- **Retail:** 2.9%
- **Hospital &amp; Health Care:** 2.5%
- **Non-Profit Organization Management:** 2.4%
- **Financial Services:** 1.9%
- **Manufacturing:** 1.5%
- **Higher Education:** 1.5%
- **Other:** 32.5%

#### Serpstat

- **Marketing and Advertising:** 26.8%
- **Internet:** 13.9%
- **Information Technology and Services:** 6.6%
- **Computer Software:** 6.2%
- **Consumer Goods:** 2.7%
- **Apparel &amp; Fashion:** 2.4%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 1.8%
- **Online Media:** 1.8%
- **Retail:** 1.5%
- **Other:** 34.3%

---
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- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)

### Alternatives to Serpstat

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1556 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)

---
## Top Discussions

### Jungle Scout

- Title: [what is the best way to launch my first product?](https://www.g2.com/discussions/what-is-the-best-way-to-launch-my-first-product) — 1 comment, 1 upvote
  > **Top comment:** "Searching on it from product searching in jungle scout software "
- Title: [Cual es su me jor experiencia con](https://www.g2.com/discussions/cual-es-su-me-jor-experiencia-con) — 1 comment, 1 upvote
  > **Top comment:** "It is the best for analyzing products."
- Title: [What is the best way to find the best Keywords to leave out in a competitive market?](https://www.g2.com/discussions/46558-what-is-the-best-way-to-find-the-best-keywords-to-leave-out-in-a-competitive-market) — 1 comment, 1 upvote
  > **Top comment:** "Jungle Scout&#39;s Keyword Scout tool will show you roughly how much each word will cost to bid on in your PPC campaigns and you can use this to decide if the..."

### Moz Pro

- Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote
  > **Top comment:** "This page shows Moz&#39;s site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..."
- Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments
  > **Top comment:** "To determine how you&#39;re ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..."
- Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments
  > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..."
- Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment
  > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary):

* Standard: $950 per year (when paid..."
- Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote
  > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 

With..."

### Serpstat

- Title: [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) — 3 comments
  > **Top comment:** "helps us analyze our competitor ads and perform long-tail keyword research,"
- Title: [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/jungle-scout-vs-moz-pro-vs-serpstat)

