# JMP, NVivo vs Looker Comparison

| | JMP | NVivo | Looker | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 213 | 138 | 1,643 | 
| **Largest Market Segment** | Enterprise (42.4% of reviews) | Small-Business (48.1% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | $1,390.00 1 Users Per Year | No pricing available | No pricing available | 

---
## Top Pros & Cons

### JMP

Pros:
- Ease of Use (10 reviews)
- Data Visualization (9 reviews)

Cons:
- Expensive (6 reviews)
- Learning Curve (4 reviews)

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | JMP | NVivo | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (175 reviews) | 8.5 (99 reviews) | 8.7 (1129 reviews) | 
  | **Ease of Use** | 8.3 (176 reviews) | 7.6 (102 reviews) | 8.3 (1135 reviews) | 
  | **Ease of Setup** | 8.6 (52 reviews) | 7.2 (25 reviews) | 8.3 (611 reviews) | 
  | **Ease of Admin** | 8.6 (28 reviews) | 7.9 (19 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.7 (151 reviews) | 7.7 (76 reviews) | 8.6 (964 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (29 reviews) | 7.5 (12 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 8.3 (170 reviews) | 7.2 (99 reviews) | 8.7 (1057 reviews) | 

---
## Pricing

### JMP

#### Entry-Level Pricing

Plan: JMP

Price: $1,390.00 1 Users Per Year

Description: JMP for Windows or Mac. 
Corporate licenses available at bulk discounts.  
Key features include:

Key Features:
- Data Acquisition and Cleanup
- Design of Experiments
- Reliability Analysis

[Browse all 2 editions](https://www.g2.com/products/jmp/pricing)

#### Free Trial

Yes

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **JMP** | 8.2/10 | 112 |
| **NVivo** | 7.0/10 | 31 |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (80 reviews) | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (77 reviews) | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.6 (102 reviews) | 7.3 (23 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.0 (57 reviews) | 6.7 (17 reviews) ✓ Verified | 8.3 (531 reviews) ✓ Verified | 
| **Dashboards** | 8.1 (79 reviews) | 7.6 (19 reviews) ✓ Verified | 8.7 (677 reviews) ✓ Verified | 

#### Self Service 

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (645 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Building Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **JMP** | 8.1/10 | 112 |
| **NVivo** | 7.0/10 | 32 |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (80 reviews) | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (77 reviews) | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.6 (102 reviews) | 7.3 (23 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.0 (57 reviews) | 6.7 (17 reviews) ✓ Verified | 8.3 (531 reviews) ✓ Verified | 
| **Dashboards** | 8.1 (79 reviews) | 7.6 (19 reviews) ✓ Verified | 8.7 (677 reviews) ✓ Verified | 

#### Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (53 reviews) | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | 7.9 (47 reviews) | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | 8.4 (51 reviews) | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Graphs and Charts** | 8.9 (62 reviews) | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Feature Not Available | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | 8.4 (55 reviews) | Not enough data | 8.7 (116 reviews) | 
| **Formats** | 8.1 (52 reviews) | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Historical Snapshots** | 8.1 (44 reviews) | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | 7.8 (48 reviews) | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Sharing** | 7.8 (48 reviews) | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Feature Not Available | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Feature Not Available | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Historical Snapshots** | 7.8 (44 reviews) | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Feature Not Available | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | 8.0 (41 reviews) | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (80 reviews) | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (77 reviews) | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.6 (102 reviews) | 7.3 (23 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.0 (57 reviews) | 6.7 (17 reviews) ✓ Verified | 8.3 (531 reviews) ✓ Verified | 
| **Dashboards** | 8.1 (79 reviews) | 7.6 (19 reviews) ✓ Verified | 8.7 (677 reviews) ✓ Verified | 

#### Data Preparation

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | Not enough data | 8.4 (645 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | Not enough data | 8.0 (517 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.1 (80 reviews) | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | 7.9 (77 reviews) | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | 8.6 (102 reviews) | 7.3 (23 reviews) ✓ Verified | 8.2 (675 reviews) ✓ Verified | 
| **Score Cards** | 8.0 (57 reviews) | 6.7 (17 reviews) ✓ Verified | 8.3 (531 reviews) ✓ Verified | 
| **Dashboards** | 8.1 (79 reviews) | 7.6 (19 reviews) ✓ Verified | 8.7 (677 reviews) ✓ Verified | 

#### Self Service 

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 8.4 (594 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.6 (239 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **JMP** | 8.6/10 | 115 |
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Administration

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Quality Control** | 8.6 (91 reviews) | Not enough data | Not enough data | 
| **Data Sampling** | 8.8 (94 reviews) | Not enough data | Not enough data | 
| **Collaboration** | 8.0 (76 reviews) | Not enough data | Not enough data | 

#### Capabilities

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Visualization** | 9.0 (106 reviews) | Not enough data | Not enough data | 
| **Survival Analysis** | 8.7 (72 reviews) | Not enough data | Not enough data | 
| **Risk Data Attributes** | 8.2 (73 reviews) | Not enough data | Not enough data | 
| **Cost Analysis** | 8.0 (64 reviews) | Not enough data | Not enough data | 

#### Methodology

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **ANOVA Support** | 9.0 (94 reviews) | Not enough data | Not enough data | 
| **Regression** | 9.2 (100 reviews) | Not enough data | Not enough data | 
| **Time Series Analysis** | 8.6 (89 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | 4.5/10 | 6 |
| **Looker** | N/A | N/A |

#### Setup

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Integration** | Not enough data | 4.3 (5 reviews) | Not enough data | 
| **Maintenance** | Not enough data | 2.5 (6 reviews) | Not enough data | 
| **No-Code** | Not enough data | 5.3 (5 reviews) | Not enough data | 

#### Data

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Security** | Not enough data | 6.0 (5 reviews) | Not enough data | 
| **Data Visualization** | Not enough data | 5.7 (5 reviews) | Not enough data | 

#### Analysis

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Automation** | Not enough data | 5.0 (5 reviews) | Not enough data | 
| **Named entity recognition** | Not enough data | 5.0 (5 reviews) | Not enough data | 
| **Keyphrase Extraction** | Not enough data | 2.3 (5 reviews) | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **JMP** | 9.0/10 | 31 |
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Statistical Tool

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Scripting** | 8.7 (23 reviews) | Not enough data | Not enough data | 
| **Data Mining** | 9.0 (27 reviews) | Not enough data | Not enough data | 
| **Algorithms** | 8.7 (25 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Analysis** | 9.3 (28 reviews) | Not enough data | Not enough data | 
| **Data Interaction** | 9.1 (29 reviews) | Not enough data | Not enough data | 

#### Decision Making

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Modeling** | 8.8 (26 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 9.4 (29 reviews) | Not enough data | Not enough data | 
| **Report Generation** | 8.5 (28 reviews) | Not enough data | Not enough data | 
| **Data Unification** | 9.1 (23 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **JMP** | N/A | N/A |
| **NVivo** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | JMP | NVivo | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to JMP (2):** [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)

**Unique to NVivo (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | JMP | NVivo | Looker | 
|---|---|---|---|
| **Small-Business** | 32.2% | 48.1% | 19.3% | 
| **Mid-Market** | 25.4% | 19.5% | 60.6% | 
| **Enterprise** | 42.4% | 32.3% | 20.1% | 

### By Industry

#### JMP

- **Higher Education:** 12.7%
- **Information Technology and Services:** 9.8%
- **Research:** 9.3%
- **Pharmaceuticals:** 6.8%
- **Semiconductors:** 5.9%
- **Biotechnology:** 5.9%
- **Chemicals:** 4.4%
- **Electrical/Electronic Manufacturing:** 2.9%
- **Education Management:** 2.4%
- **Automotive:** 2.4%
- **Other:** 37.6%

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to JMP

- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Minitab Statistical Software](https://www.g2.com/products/minitab-statistical-software/reviews) — 4.6/5 stars (225 reviews)
- [OriginPro](https://www.g2.com/products/originpro/reviews) — 4.7/5 stars (142 reviews)
- [Posit](https://www.g2.com/products/posit-posit/reviews) — 4.5/5 stars (570 reviews)
- [Stata](https://www.g2.com/products/stata/reviews) — 4.3/5 stars (166 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews)
- [KNIME](https://www.g2.com/products/knime-analytics-platform/reviews) — 4.4/5 stars (83 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (909 reviews)

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (517 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7508 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3657 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### JMP

- Title: [Who uses JMP?](https://www.g2.com/discussions/who-uses-jmp) — 3 comments
  > **Top comment:** "Statisticians, Data Scientists, Engineers, Statistics Teachers."
- Title: [What is JMP used for?](https://www.g2.com/discussions/what-is-jmp-used-for) — 1 comment
  > **Top comment:** "JMP used for interactive data analysis and visualization. It’s widely used across pharmaceutical manufacturing to make data driven decision."
- Title: [Is JMP software validated?](https://www.g2.com/discussions/is-jmp-software-validated) — 1 comment
  > **Top comment:** "I think so. At least most statistical methods we find the same or similar answers from SAS, and we already validated SAS with the same data."
- Title: [What is JMP software used for?](https://www.g2.com/discussions/what-is-jmp-software-used-for) — 1 comment
  > **Top comment:** "Statistical analyses, from very basic stats to very advanced ones."
- Title: [Is there a free/trial version of JMP that i can utilize during my facilitation in a training?](https://www.g2.com/discussions/31183-is-there-a-free-trial-version-of-jmp-that-i-can-utilize-during-my-facilitation-in-a-training) — 1 comment, 1 upvote
  > **Top comment:** "JMP has a trial version - go to JMP.com and you'll see something about a trial in the upper-right.

They also have a free course called Statistical..."

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/jmp-vs-nvivo-vs-looker)