# Jira Align (formerly AgileCraft) vs Profit.co Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Profit.co excels in user satisfaction, boasting a significantly higher overall rating compared to Jira Align. Users appreciate its intuitive design and powerful features, which include AI-driven goal authoring and progress tracking, making it a favorite for organizations looking to implement OKRs effectively.
- **According to verified reviews** , Jira Align is praised for its robust integration with JIRA and its capabilities in scaling operations. Users highlight features like built-in reporting and dashboards that facilitate efficient task tracking, particularly for those in enterprise environments.
- **Users say** that Profit.co&#39;s support and training resources are exceptional, with many noting the vendor&#39;s commitment to customer engagement. This support has been crucial for successful migrations and implementations, which is a significant advantage for teams transitioning to new systems.
- **Reviewers mention** that while Jira Align is effective for agile project management, it has faced challenges with user configuration and setup. Some users have reported difficulties in tailoring the tool to their specific workflows, which can hinder its overall effectiveness.
- **G2 reviewers highlight** that Profit.co&#39;s continuous improvement and regular updates contribute to its growing value over time. Users appreciate the clear roadmap and enhancements that keep the software aligned with their evolving business needs.
- **According to recent feedback** , while Jira Align has a strong focus on SAFe and Lean methodologies, it has fewer recent reviews, indicating potential stagnation in user engagement. In contrast, Profit.co&#39;s active user base and frequent updates suggest a more dynamic and responsive product development approach.



| | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 12 | 494 | 
| **Largest Market Segment** | Enterprise (72.7% of reviews) | Mid-Market (59.0% of reviews) | 
| **Entry Level Price** | No pricing available | Free Trial 1 User Per Year | 

---
## Top Pros & Cons

### Jira Align (formerly AgileCraft)

**Not enough data**

### Profit.co

Pros:
- Ease of Use (36 reviews)
- Customer Support (31 reviews)

Cons:
- Learning Curve (18 reviews)
- Missing Features (12 reviews)

---
## Ratings Comparison
| Rating | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
  | **Meets Requirements** | 9.3 (7 reviews) | 9.1 (359 reviews) | 
  | **Ease of Use** | 8.3 (7 reviews) | 8.6 (362 reviews) | 
  | **Ease of Setup** | Not enough data | 8.6 (272 reviews) | 
  | **Ease of Admin** | Not enough data | 8.8 (219 reviews) | 
  | **Quality of Support** | 7.8 (6 reviews) | 9.5 (349 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.4 (218 reviews) | 
  | **Product Direction (% positive)** | 10.0 (6 reviews) | 9.3 (313 reviews) | 

---
## Pricing

### Jira Align (formerly AgileCraft)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Profit.co

#### Entry-Level Pricing

Plan: OKR Management + Tasks

Price: Free Trial 1 User Per Year

Description: To optimize business performance and execute your business strategies with precision.

Key Features:
- OKR Progress Tracking
- 300+ inbuilt KPIs
- Alignment and Cascading

[Browse all 6 editions](https://www.g2.com/products/profit-co/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Project and Portfolio Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | N/A | N/A |

#### Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Portfolio Types** | Not enough data | Not enough data | 
| **Planning** | Not enough data | Not enough data | 
| **Alignment** | Not enough data | Not enough data | 
| **Portfolio Mix** | Not enough data | Not enough data | 

#### Project Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Dependencies** | Not enough data | Not enough data | 
| **Priorities** | Not enough data | Not enough data | 
| **Lean Management** | Not enough data | Not enough data | 

#### Resource Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Definition** | Not enough data | Not enough data | 
| **Allocation** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 

#### Data &amp; Analytics

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Data Consolidation** | Not enough data | Not enough data | 
| **Visualizations** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 

#### Strategy - Project and Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Simulation** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 
| **Planning** | Not enough data | Not enough data | 
| **Objectives** | Not enough data | Not enough data | 
| **Visiblity** | Not enough data | Not enough data | 
| **Alignment** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Implementation** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 

### Strategic Planning and Execution

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | 8.9/10 | 79 |

#### Prepare

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Strategy Map** | Not enough data | 8.4 (70 reviews) | 
| **Strategy Model** | Not enough data | 8.4 (66 reviews) | 
| **Rules** | Not enough data | 8.5 (64 reviews) | 
| **Frameworks** | Not enough data | 8.7 (67 reviews) | 

#### Plan 

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Vision Statement** | Not enough data | 8.5 (65 reviews) | 
| **Goals** | Not enough data | 9.1 (71 reviews) | 
| **Collaboration** | Not enough data | 9.0 (70 reviews) | 
| **Cascade Planning** | Not enough data | 8.9 (70 reviews) | 

#### Optimize

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Progress Tracking** | Not enough data | 9.1 (73 reviews) | 
| **KPIs** | Not enough data | 9.2 (71 reviews) | 
| **OKR** | Not enough data | 9.5 (76 reviews) | 

#### Execute

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Performance** | Not enough data | 8.8 (64 reviews) | 
| **Communication** | Not enough data | 8.8 (62 reviews) | 
| **Alignment** | Not enough data | 9.0 (68 reviews) | 
| **Performance** | Not enough data | 8.9 (65 reviews) | 

### Objectives and Key Results (OKR)

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | 8.4/10 | 252 |

#### Communication

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (217 reviews) | 
| **Confidence Levels** | Not enough data | 8.8 (210 reviews) | 
| **Messaging Integrations** | Not enough data | 8.4 (187 reviews) | 
| **Onboarding** | Not enough data | 8.4 (204 reviews) | 

#### Goal Creation

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Team OKR** | Not enough data | 9.2 (227 reviews) | 
| **Individual OKR** | Not enough data | 9.1 (231 reviews) | 
| **Mind Mapping** | Not enough data | 8.0 (182 reviews) | 
| **Action Item Creation** | Not enough data | 8.6 (205 reviews) | 

#### Agentic AI - Objectives and Key Results (OKR)

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.7 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (22 reviews) | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | 8.5/10 | 86 |

#### Task Creation

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Creation &amp; Assignment** | Not enough data | 9.0 (83 reviews) | 
| **Due Dates** | Not enough data | 9.2 (82 reviews) | 
| **Drag &amp; Drop** | Not enough data | 8.7 (78 reviews) | 
| **Mass Updates** | Not enough data | 8.0 (52 reviews) | 

#### Task Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Task Prioritization** | Not enough data | 9.0 (80 reviews) | 
| **To-Do Lists** | Not enough data | 8.8 (80 reviews) | 
| **Dependencies** | Not enough data | 8.7 (76 reviews) | 
| **Recurring Tasks** | Not enough data | 8.7 (76 reviews) | 

#### Generative AI

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (44 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (44 reviews) | 

### Earned Value Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | N/A | N/A |

#### Earned Value

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Baseline** | Not enough data | Not enough data | 
| **Calculations** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Performance

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Data Import** | Not enough data | Not enough data | 
| **Planned Value** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Variance Analysis** | Not enough data | Not enough data | 

#### Integration

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Project Management** | Not enough data | Not enough data | 
| **PPM** | Not enough data | Not enough data | 
| **Finance** | Not enough data | Not enough data | 

### Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | 8.8/10 | 106 |

#### Performance reviews

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **360 Reviews** | Not enough data | 8.8 (86 reviews) | 
| **Customizable Forms** | Not enough data | 8.7 (89 reviews) | 
| **Review Status Tracking** | Not enough data | 8.9 (91 reviews) | 

#### Goals

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Goal-Setting** | Not enough data | 9.1 (94 reviews) | 
| **Company Goals And OKRs** | Not enough data | 9.4 (95 reviews) | 

#### Feedback

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Continuous Feedback** | Not enough data | 8.7 (89 reviews) | 
| **Requesting Feedback** | Not enough data | 8.8 (86 reviews) | 
| **1-On-1 Meetings** | Not enough data | 8.4 (81 reviews) | 
| **Public Praise** | Not enough data | 7.9 (77 reviews) | 

#### Data

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Dashboards And Reports** | Not enough data | 8.6 (89 reviews) | 
| **Historical Data** | Not enough data | 8.5 (85 reviews) | 

#### Agentic AI - Performance Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 9.3 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.9 (9 reviews) | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | N/A | N/A |

#### Generative AI

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Strategic Portfolio Management

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | N/A | N/A |

#### Strategic Planning - Strategic Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Objectives** | Not enough data | Not enough data | 
| **Roadmaps** | Not enough data | Not enough data | 
| **Demand management** | Not enough data | Not enough data | 
| **Resource Planning** | Not enough data | Not enough data | 
| **Planning** | Not enough data | Not enough data | 
| **Simulation** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Alignment** | Not enough data | Not enough data | 

#### Strategic Management - Strategic Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Visiblity** | Not enough data | Not enough data | 
| **Tracking** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Implementation** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Optimization** | Not enough data | Not enough data | 
| **Strategy Model** | Not enough data | Not enough data | 
| **Frameworks** | Not enough data | Not enough data | 

#### Data Analysis - Strategic Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **ESG Impact** | Not enough data | Not enough data | 
| **Financial Performance** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 

#### Artificial Intelligence - Strategic Portfolio Management

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Process Intelligence** | Not enough data | Not enough data | 
| **Predictive Insights** | Not enough data | Not enough data | 
| **Virtual Agents** | Not enough data | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Jira Align (formerly AgileCraft)** | N/A | N/A |
| **Profit.co** | 8.3/10 | 60 |

#### Platform Basics

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 8.4 (33 reviews) | 
| **Reporting &amp; Dashboards** | Not enough data | 8.3 (34 reviews) | 
| **Interoperability** | Not enough data | 8.3 (32 reviews) | 

#### Platform Content

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 8.2 (31 reviews) | 
| **Survey Customization** | Not enough data | 8.2 (31 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 8.8 (32 reviews) | 
| **Science-based templates** | Not enough data | 7.6 (28 reviews) | 

#### Platform Additional Functionality

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 8.1 (30 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 8.8 (32 reviews) | 
| **Peer Recognition** | Not enough data | 8.5 (31 reviews) | 
| **Social Feedback Portal** | Not enough data | 8.0 (29 reviews) | 

#### Platform

| Feature | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (53 reviews) | 
| **Integration APIs** | Not enough data | 7.7 (44 reviews) | 
| **Internationalization** | Not enough data | 8.1 (43 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (51 reviews) | 
| **Dashboards** | Not enough data | 8.3 (48 reviews) | 

---
## Categories
**Shared Categories (2):** [Strategic Planning and Execution Software](https://www.g2.com/categories/strategic-planning-and-execution), [Strategic Portfolio Management Software](https://www.g2.com/categories/strategic-portfolio-management)


**Unique to Profit.co (6):** [Performance Management Software](https://www.g2.com/categories/performance-management), [Objectives and Key Results (OKR) Software](https://www.g2.com/categories/objectives-and-key-results-okr), [Task Management Software](https://www.g2.com/categories/task-management-software), [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Project and Portfolio Management Software](https://www.g2.com/categories/project-and-portfolio-management), [Earned Value Management Software](https://www.g2.com/categories/earned-value-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Jira Align (formerly AgileCraft) | Profit.co | 
|---|---|---|
| **Small-Business** | 9.1% | 27.9% | 
| **Mid-Market** | 18.2% | 59.0% | 
| **Enterprise** | 72.7% | 13.0% | 

### By Industry

#### Jira Align (formerly AgileCraft)

- **Telecommunications:** 27.3%
- **Information Technology and Services:** 27.3%
- **Security and Investigations:** 9.1%
- **Retail:** 9.1%
- **Leisure, Travel &amp; Tourism:** 9.1%
- **Hospital &amp; Health Care:** 9.1%
- **Airlines/Aviation:** 9.1%

#### Profit.co

- **Information Technology and Services:** 16.5%
- **Computer Software:** 9.5%
- **Financial Services:** 7.0%
- **Hospital &amp; Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Construction:** 3.2%
- **Apparel &amp; Fashion:** 3.0%
- **Insurance:** 2.5%
- **Non-Profit Organization Management:** 2.1%
- **Retail:** 2.1%
- **Other:** 47.5%

---
## Alternatives

### Alternatives to Jira Align (formerly AgileCraft)

- [Perdoo](https://www.g2.com/products/perdoo/reviews) — 4.4/5 stars (545 reviews)
- [Rhythm](https://www.g2.com/products/rhythm-systems-rhythm/reviews) — 4.4/5 stars (411 reviews)
- [GanttPRO](https://www.g2.com/products/ganttpro-ganttpro/reviews) — 4.8/5 stars (585 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1231 reviews)
- [Oracle Primavera](https://www.g2.com/products/oracle-primavera/reviews) — 4.4/5 stars (389 reviews)
- [WorkBoard](https://www.g2.com/products/workboard/reviews) — 4.7/5 stars (103 reviews)
- [Cascade](https://www.g2.com/products/cascade-strategy-cascade/reviews) — 4.7/5 stars (253 reviews)
- [Mooncamp](https://www.g2.com/products/mooncamp/reviews) — 4.8/5 stars (298 reviews)
- [ServiceNow Strategic Portfolio Management](https://www.g2.com/products/servicenow-strategic-portfolio-management/reviews) — 4.1/5 stars (287 reviews)
- [IBM Targetprocess](https://www.g2.com/products/ibm-targetprocess/reviews) — 4.3/5 stars (243 reviews)

### Alternatives to Profit.co

- [Perdoo](https://www.g2.com/products/perdoo/reviews) — 4.4/5 stars (545 reviews)
- [Lattice](https://www.g2.com/products/lattice-lattice/reviews) — 4.7/5 stars (4114 reviews)
- [Leapsome](https://www.g2.com/products/leapsome/reviews) — 4.8/5 stars (2505 reviews)
- [15Five](https://www.g2.com/products/15five/reviews) — 4.6/5 stars (1926 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (13178 reviews)
- [Betterworks](https://www.g2.com/products/betterworks/reviews) — 4.3/5 stars (241 reviews)
- [Culture Amp](https://www.g2.com/products/culture-amp/reviews) — 4.5/5 stars (1589 reviews)
- [Mooncamp](https://www.g2.com/products/mooncamp/reviews) — 4.8/5 stars (298 reviews)
- [Peoplebox.ai](https://www.g2.com/products/peoplebox-ai/reviews) — 4.5/5 stars (365 reviews)
- [Rhythm](https://www.g2.com/products/rhythm-systems-rhythm/reviews) — 4.4/5 stars (411 reviews)

---
## Top Discussions

### Jira Align (formerly AgileCraft)

No discussions available for this product.

### Profit.co

- Title: [Is there an OKR software in Arabic as well?](https://www.g2.com/discussions/27468-is-there-an-okr-software-in-arabic-as-well) — 1 comment, 1 upvote
  > **Top comment:** "Fully agree. It would be a break through for several organizations who are challenged with the English proficiency."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/jira-align-formerly-agilecraft-vs-profit-co)

