# Jaspersoft vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Jaspersoft excels in user experience, with many praising its **intuitive UI** and seamless integration capabilities. Users have highlighted how easy it is to navigate the platform and set up connections to various databases, making it a strong choice for those seeking a smooth onboarding process.
- **Users say** that Looker offers a robust reporting interface that is both **intuitive and straightforward**. Reviewers appreciate the ability to create new fields and calculate values using existing data elements, which enhances their reporting capabilities and supports diverse analytical needs.
- **According to verified reviews** , Jaspersoft provides a variety of options for report creation, including **ad hoc and Studio reports**. Users have noted that the platform's flexibility in report generation is a significant advantage, allowing for tailored reporting that meets specific business requirements.
- **Reviewers mention** that Looker shines in its **data visualization and dashboard sharing** features. Users have found it particularly beneficial for marketing analytics, enabling them to visualize their campaigns effectively and share insights across teams.
- **G2 reviewers highlight** that while Jaspersoft has a solid support system, Looker tends to receive higher marks for **quality of support**. Users have noted that Looker's support is responsive and helpful, which can be crucial for teams needing quick assistance with their data analytics tasks.
- **Users report** that Jaspersoft's performance is commendable, with many appreciating its **export options and scheduling capabilities**. This functionality allows users to easily publish reports and automate their reporting processes, enhancing overall productivity.



---
## Frequently Asked Questions

### What is the difference between Jaspersoft vs Looker?

Looker stands out for its higher reviewer satisfaction, especially in support and ease of setup, while Jaspersoft is noted for its report generation flexibility.

| | [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews) | [Looker](https://www.g2.com/products/looker/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.1/5 (210 reviews) | 4.4/5 (1656 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 7.5 | 8.3 |
| Quality of Support score | 8.1 | 8.6 |
| Top Reviewer-Cited Strength | Report Generation (39 all-time mentions) | — |



### How do the pricing models of Jaspersoft and Looker compare?

Looker is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Jaspersoft:** In recent reviews, some buyers mention frustration with contract renewals and discount policies, but others note its practical balance between power, flexibility, and cost for embedded reporting.
- **Looker:** Reviewers describe the pricing as acceptable for the value delivered, with several noting that the cost is justified by automation and self-service capabilities, though some mention it can be expensive for smaller organizations.



### What are the best alternatives to Jaspersoft and Looker?

The top three alternatives to Jaspersoft and Looker are Mode, Strategy One (formerly MicroStrategy One), and Zoho Analytics.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Jaspersoft](https://www.g2.com/products/jaspersoft/reviews) | 4.1/5 (210 reviews) | Mid-Market | Practical balance between power, flexibility, and cost for embedded reporting | Report Generation (39 all-time mentions) |
| [Looker](https://www.g2.com/products/looker/reviews) | 4.4/5 (1656 reviews) | Mid-Market | Pricing is acceptable for the value, but can be expensive for smaller organizations | Self-service analytics and automation |
| [Mode](https://www.g2.com/products/mode-mode/reviews) | 4.5/5 (330 reviews) | Mid-Market | — | — |
| [Strategy One (formerly MicroStrategy One)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) | 4.2/5 (600 reviews) | Enterprise | — | — |
| [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) | 4.2/5 (286 reviews) | Mid-Market | — | — |



### Which Embedded Business Intelligence features should I prioritize when comparing Jaspersoft and Looker?

Buyers comparing Jaspersoft and Looker should prioritize Dashboards, Data Modeling, Data Transformation, Integration Capabilities, and Report Generation.

- **Dashboards:** Jaspersoft has 14 all-time mentions for dashboard customization; Looker is frequently cited for interactive dashboards and real-time insights in recent reviews.
- **Data Modeling:** Looker offers Data Modeling and Automodeling features not present in Jaspersoft, with reviewers highlighting LookML as a differentiator.
- **Data Transformation:** Looker provides Data Transformation capabilities, which are not cited for Jaspersoft.
- **Integration Capabilities:** Jaspersoft has 14 all-time mentions for integrations; Looker is frequently cited for integrations with Google Analytics (24 all-time mentions) and Slack (20 all-time mentions).
- **Report Generation:** Jaspersoft leads with 39 all-time mentions for report generation, while Looker is praised for automating dashboards and queries.



### What are the pros and cons of Jaspersoft vs Looker?

Jaspersoft's headline strength is report generation flexibility, while Looker excels in self-service analytics and automation.

- **Jaspersoft strengths:** Report Generation (39 all-time mentions), Ease of Use (33), Customization (18), Dashboard Customization (14), Integrations (14), API Integration (8), Embedding Features (9).
- **Jaspersoft trade-offs:** Poor UI (12), Slow Performance (12), Large Data Handling (11), Learning Curve (10), Performance Issues (9), Poor Interface Design (9).
- **Looker strengths:** In recent reviews, Looker is praised for self-service analytics, automation, interactive dashboards, and strong integration with Google products.
- **Looker trade-offs:** Reviewers note a learning curve with LookML, limited visualization customization, and higher pricing for smaller organizations.



### Is Jaspersoft or Looker better for small businesses?

Jaspersoft and Looker both primarily serve the mid-market segment, but recent reviews highlight Looker's ease of use and automation as advantages for small businesses.

- **Jaspersoft:** Largest segment is Mid-Market; reviewers note its flexibility and integration capabilities, but mention a steeper learning curve and less intuitive UI for new users.
- **Looker:** Largest segment is Mid-Market; reviewers highlight its intuitive dashboards, automation, and self-service analytics as beneficial for small teams, though setup and LookML modeling require some technical expertise.



### Which Embedded Business Intelligence platform has better integrations?

Looker is favored for integrations, with more frequent reviewer mentions and higher all-time counts for key tools.

- **Jaspersoft:** Integrations are cited in 14 all-time reviews, with recent mentions of API integration and embedding features.
- **Looker:** Google Analytics (24 all-time mentions), Slack (20), and Adjust (18) are the most frequently cited integrations, with reviewers also noting strong integration with Google Sheets and other Google products.



### How do Jaspersoft and Looker compare on customer support?

Looker scores higher on Quality of Support by 0.5 points, indicating a material advantage over Jaspersoft.

- **Jaspersoft:** Reviewers mention helpful support teams and quick issue resolution, but also cite confusing escalation channels and inconsistent support experiences.
- **Looker:** Reviewers consistently praise Looker's support, noting responsive assistance and helpful onboarding, with a Quality of Support score of 8.6 versus Jaspersoft's 8.1.



### Which is easier to implement, Jaspersoft or Looker?

Looker is easier to implement, with an Ease of Setup score of 8.3 compared to Jaspersoft's 7.5.

- **Jaspersoft:** Reviewers describe the initial setup as straightforward when following guides, but note a steep learning curve and complex configuration for advanced features.
- **Looker:** Reviewers highlight easy onboarding, intuitive setup, and a user-friendly interface, though some mention that LookML modeling requires technical knowledge during initial implementation.



### Which product has better Dashboards?

Looker is favored for Dashboards, with reviewers consistently citing interactive, real-time dashboards and higher satisfaction scores.

- **Jaspersoft:** Dashboard Customization is cited in 14 all-time reviews; reviewers note flexibility but mention limitations in interactivity and modern visualization.
- **Looker:** Reviewers frequently highlight interactive dashboards, real-time updates, and ease of sharing; Looker offers Data Modeling and Automodeling features that enhance dashboard capabilities.



| | Jaspersoft | Looker | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 210 | 1,653 | 
| **Largest Market Segment** | Mid-Market (49.0% of reviews) | Mid-Market (60.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Jaspersoft

Pros:
- Report Generation (38 reviews)
- Ease of Use (32 reviews)

Cons:
- Poor UI (12 reviews)
- Slow Performance (12 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Jaspersoft | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.3 (187 reviews) | 8.7 (1136 reviews) | 
  | **Ease of Use** | 8.0 (189 reviews) | 8.3 (1143 reviews) | 
  | **Ease of Setup** | 7.5 (155 reviews) | 8.3 (619 reviews) | 
  | **Ease of Admin** | 8.2 (119 reviews) | 8.3 (433 reviews) | 
  | **Quality of Support** | 8.1 (182 reviews) | 8.6 (972 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (114 reviews) | 8.9 (412 reviews) | 
  | **Product Direction (% positive)** | 8.1 (188 reviews) | 8.7 (1063 reviews) | 

---
## Pricing

### Jaspersoft

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | 7.9/10 | 181 |
| **Looker** | 8.3/10 | 791 |

#### Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (172 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 7.7 (150 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.8 (156 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 7.8 (127 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 7.7 (151 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (152 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (154 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 7.9 (142 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.5 (137 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (648 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Transformation** | Feature Not Available | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Feature Not Available | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (106 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (103 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Customizable Branding** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Trend/Problem Indicators** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Key Performance Indicators** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | N/A | N/A |
| **Looker** | 8.2/10 | 754 |

#### Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (172 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 7.7 (150 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.8 (156 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 7.8 (127 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 7.7 (151 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (113 reviews) | 
| **Share Reports** | Not enough data | 8.5 (110 reviews) | 
| **Steps to Answer** | Not enough data | 8.1 (104 reviews) | 

#### Generative AI

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Visualization

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (117 reviews) | 
| **Score Cards** | Not enough data | 8.5 (113 reviews) | 
| **Dashboards** | Not enough data | 8.7 (118 reviews) | 
| **Formats** | Not enough data | 8.3 (110 reviews) | 
| **Mobile Dashboards** | Not enough data | Not enough data | 
| **Public Dashboards** | Not enough data | Not enough data | 
| **Private Dashboards** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (108 reviews) | 

#### Collaboration

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (103 reviews) | 

#### Data Updates

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (144 reviews) | 
| **Scheduled/Automated Reports** | Not enough data | 8.5 (146 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Aggregation** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Interactive Elements** | Not enough data | Not enough data | 
| **Single Page View** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Functions/Calculations** | Not enough data | Not enough data | 
| **Historical Reporting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Relational Display** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | N/A | N/A |
| **Looker** | 7.9/10 | 813 |

#### Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (172 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 7.7 (150 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.8 (156 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 7.8 (127 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 7.7 (151 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (295 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (312 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (333 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (308 reviews) ✓ Verified | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (87 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (85 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (38 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (41 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (38 reviews) | 
| **Decision Making** | Not enough data | 7.8 (39 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (152 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (154 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 7.9 (142 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.5 (137 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.2 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.8 (36 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.4 (50 reviews) | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Query Builder** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (648 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (518 reviews) ✓ Verified | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (58 reviews) | 
| **Concurrent User Support** | Not enough data | 8.1 (36 reviews) | 
| **Database Support** | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (47 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.2 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.5 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.3 (35 reviews) | 
| **Natural Language Queries** | Not enough data | 7.6 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.4 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Transformation** | Feature Not Available | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Feature Not Available | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (106 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (103 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Drag & Drop** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Scorecards** | Not enough data | Not enough data | 
| **Data Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Profitability Analysis** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Financial Reporting** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **OLAP** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | 7.9/10 | 181 |
| **Looker** | 8.4/10 | 782 |

#### Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Reports Interface** | 8.2 (172 reviews) ✓ Verified | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | 7.7 (150 reviews) ✓ Verified | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.8 (156 reviews) ✓ Verified | 8.2 (677 reviews) ✓ Verified | 
| **Score Cards** | 7.8 (127 reviews) ✓ Verified | 8.3 (529 reviews) ✓ Verified | 
| **Dashboards** | 7.7 (151 reviews) ✓ Verified | 8.7 (681 reviews) ✓ Verified | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Marketing Reports** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Dashboard** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Calculated Fields** | 8.1 (152 reviews) ✓ Verified | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.4 (154 reviews) ✓ Verified | 8.6 (648 reviews) ✓ Verified | 
| **Data Discovery** | 7.9 (142 reviews) ✓ Verified | 8.5 (621 reviews) ✓ Verified | 
| **Search** | Feature Not Available | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 7.5 (137 reviews) ✓ Verified | 8.4 (596 reviews) ✓ Verified | 
| **Automodeling** | Feature Not Available | 7.7 (502 reviews) ✓ Verified | 
| **Natural Language Search** | Not enough data | Not enough data | 
| **Visual Discovery** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Transformation** | Feature Not Available | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Feature Not Available | 8.3 (407 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.0 (106 reviews) ✓ Verified | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | 7.9 (103 reviews) ✓ Verified | 8.1 (331 reviews) ✓ Verified | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Mobile Reporting** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Ad hoc Query** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Application Development** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Geographic Maps** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Self-service Analytics** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Integration into Third Party Applications** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Streaming Analytics** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 8.3 (224 reviews) | 
| **Return** | Not enough data | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | 

#### Reporting

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | 
| **Trending** | Not enough data | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | 

#### Other

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 
| **Budgeting/Forecasting** | Not enough data | Not enough data | 
| **Correlation Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Sales Management

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Modeling & Simulation** | Not enough data | Not enough data | 
| **Exception Reporting** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **"What If" Scenarios** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Graphical Data Presentation** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Business Process Control** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Jaspersoft** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Jaspersoft | Looker | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence)


**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Jaspersoft | Looker | 
|---|---|---|
| **Small-Business** | 18.2% | 19.4% | 
| **Mid-Market** | 49.0% | 60.4% | 
| **Enterprise** | 32.8% | 20.1% | 

### By Industry

#### Jaspersoft

- **Information Technology and Services:** 18.6%
- **Computer Software:** 11.6%
- **Legal Services:** 9.0%
- **Hospital & Health Care:** 8.0%
- **Financial Services:** 6.0%
- **Banking:** 5.0%
- **Retail:** 3.5%
- **Automotive:** 3.0%
- **Higher Education:** 3.0%
- **Transportation/Trucking/Railroad:** 2.5%
- **Other:** 29.6%

#### Looker

- **Computer Software:** 11.6%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Consumer Goods:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
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- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (4223 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)

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## Top Discussions

### Jaspersoft

- Title: [What is jaspersoft used for?](https://www.g2.com/discussions/what-is-jaspersoft-used-for) — 2 comments
  > **Top comment:** "It is used for data analysis and business intelligence"
- Title: [Where can I download Jaspersoft?](https://www.g2.com/discussions/where-can-i-download-jaspersoft) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "There are many ways to download and try Jaspersoft! See them all here;
http://www.jaspersoft.com/four-ways-test-drive-jaspersoft-bi-software"
- Title: [What is TIBCO Jaspersoft used for?](https://www.g2.com/discussions/what-is-tibco-jaspersoft-used-for) — 1 comment
  > **Top comment:** "TIBCO Jaspersoft is a leading business intelligence tool used for creating and managing reports and visualizations. The current version, Jaspersoft 8.2..."
- Title: [What is Tibco Jaspersoft?](https://www.g2.com/discussions/what-is-tibco-jaspersoft) — 1 comment
  > **Top comment:** "Report Creation software."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 2 comments
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/jaspersoft-vs-looker)