# IXACT Contact Real Estate CRM vs Lofty Comparison
---
## AI Generated Summary
- **G2 reviewers report** that IXACT Contact Real Estate CRM excels in **ease of use** , with users appreciating its intuitive interface that allows for quick access to contacts and easy management of email campaigns. One user highlighted, "I love how easy I can add notes and quick tasks," which helps maintain accountability in daily follow-ups.
- **Users say** Lofty offers a **comprehensive suite of tools** that cater to various needs, including website creation and social media management. Reviewers noted its user-friendly nature, stating, "It helps with website creation, database management, and social posting," making it a versatile choice for real estate professionals.
- **According to verified reviews** , IXACT Contact Real Estate CRM stands out for its **quality of support** , receiving high praise for its responsive customer service. Users mentioned, "The CRM manages all of the steps in a real estate transaction right through to completion," indicating a strong support system throughout the process.
- **Reviewers mention** that Lofty, while robust, can sometimes feel overwhelming due to its extensive features. One user remarked, "There are many features to choose from which is cool," but this variety may lead to a steeper learning curve for some users compared to IXACT Contact's more straightforward approach.
- **Users highlight** IXACT Contact's strong performance in **contact management** , with features that help organize and track client interactions effectively. A user noted, "It connects everyone in my database, organizes and then tracks with easy to read reports," showcasing its effectiveness in maintaining client relationships.
- **G2 reviewers indicate** that Lofty has a slight edge in **lead generation capabilities** , with users appreciating its tools for finding new clients. One reviewer stated, "It is an incredibly robust system that is scalable," suggesting that Lofty may be better suited for those focused on expanding their client base.



| | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 268 | 405 | 
| **Largest Market Segment** | Small-Business (78.1% of reviews) | Small-Business (85.0% of reviews) | 
| **Entry Level Price** | $38.00 Per Month | Contact Us Per Month | 

---
## Top Pros & Cons

### IXACT Contact Real Estate CRM

Pros:
- AI Integration (1 reviews)
- Client Communication (1 reviews)


### Lofty

Pros:
- Ease of Use (19 reviews)
- Features (16 reviews)

Cons:
- Poor Customer Support (11 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
  | **Meets Requirements** | 8.7 (214 reviews) | 8.5 (313 reviews) | 
  | **Ease of Use** | 8.4 (214 reviews) | 8.2 (318 reviews) | 
  | **Ease of Setup** | 8.5 (53 reviews) | 7.6 (160 reviews) | 
  | **Ease of Admin** | 8.9 (55 reviews) | 7.9 (118 reviews) | 
  | **Quality of Support** | 9.0 (207 reviews) | 7.2 (303 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (54 reviews) | 8.1 (117 reviews) | 
  | **Product Direction (% positive)** | 8.5 (206 reviews) | 8.1 (302 reviews) | 

---
## Pricing

### IXACT Contact Real Estate CRM

#### Entry-Level Pricing

Plan: IXACT Contact CRM

Price: $38.00 Per Month

Description: After your FREE 5-week Trial.

Next-gen real estate CRM and marketing automation in one easy solution for individual agents, teams, and corporate clients.

Key Features:
- Robust CRM with rich contact profiles, contact history, and social media integration
- Automated lead capture and lead nurturing
- Automated keep in touch call reminders

[Browse all 3 editions](https://www.g2.com/products/ixact-contact-real-estate-crm/pricing)

#### Free Trial

Yes

### Lofty

#### Entry-Level Pricing

Plan: Lofty Agent

Price: Contact Us Per Month

Description: Best for agents.

Key Features:
- IDX Websites
- AI-Powered CRM
- Dynamic Lead Scoring

[Browse all 4 editions](https://www.g2.com/products/lofty-lofty/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **IXACT Contact Real Estate CRM** | 7.7/10 | 54 |
| **Lofty** | 8.0/10 | 171 |

#### Relationship Management

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Lead Generation** | 7.1 (35 reviews) ✓ Verified | 7.8 (147 reviews) ✓ Verified | 
| **Social Media Integration** | 7.5 (39 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **CRM Integration** | 7.5 (34 reviews) ✓ Verified | 8.6 (154 reviews) ✓ Verified | 

#### Presentation

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Website Builder** | 8.0 (35 reviews) ✓ Verified | 8.1 (155 reviews) ✓ Verified | 
| **MLS Integration** | 8.2 (30 reviews) | 8.5 (169 reviews) | 
| **SEO Strategization** | Feature Not Available | 7.1 (141 reviews) ✓ Verified | 
| **IDX Website** | 8.0 (32 reviews) ✓ Verified | 8.5 (158 reviews) ✓ Verified | 

#### Platform Branding

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Operability** | Not enough data | 8.5 (132 reviews) | 
| **Brand Management** | Not enough data | 8.0 (124 reviews) | 

#### Platform Content

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Social Media Management** | Not enough data | 7.6 (109 reviews) | 
| **Communication Management** | Not enough data | 8.2 (126 reviews) | 
| **Website Management** | Not enough data | 8.3 (123 reviews) | 
| **Campaign Building** | Not enough data | 7.8 (120 reviews) | 

#### Platform Additional Functionality

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Reporting** | Not enough data | 7.5 (113 reviews) | 

#### Platform Integrations

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | 8.5 (113 reviews) | 
| **Integration with Virtual Tour** | Not enough data | 7.5 (88 reviews) | 
| **Integration with Real Estate Activities Management** | Not enough data | 7.9 (101 reviews) | 

### Real Estate CRM

| Product | Score | Reviews |
|---|---|---|
| **IXACT Contact Real Estate CRM** | 7.8/10 | 179 |
| **Lofty** | 7.5/10 | 286 |

#### Client Management

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Lead Scoring** | 7.4 (43 reviews) | 7.8 (243 reviews) | 
| **Contact Management** | 8.7 (58 reviews) | 8.5 (258 reviews) | 
| **Lead Generation** | 6.9 (39 reviews) | 7.2 (223 reviews) | 

#### Task Management

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Marketing Automation** | 8.2 (53 reviews) | 7.8 (234 reviews) | 
| **Document Management** | 7.4 (34 reviews) | 6.9 (206 reviews) | 
| **Third-Party Integration** | 6.9 (31 reviews) | 7.7 (232 reviews) | 

#### Platform Features

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Contact & Account Management** | 8.4 (163 reviews) | 8.4 (257 reviews) | 
| **Opportunity & Pipeline Management** | 8.0 (145 reviews) | 8.5 (263 reviews) | 
| **Task / Activity Management** | 8.0 (156 reviews) | 8.2 (260 reviews) | 
| **Listing Management** | 7.6 (106 reviews) | 7.7 (220 reviews) | 
| **Email Marketing** | 8.4 (160 reviews) | 8.0 (251 reviews) | 
| **Transaction Management** | 7.4 (102 reviews) | 7.2 (211 reviews) | 
| **Lead Management** | 7.9 (142 reviews) | 8.6 (265 reviews) | 
| **CMA Management** | Feature Not Available | 7.4 (222 reviews) | 
| **Forecasting & Reporting** | 7.5 (96 reviews) | 7.2 (207 reviews) | 
| **Dashboards** | 8.2 (161 reviews) | 8.1 (251 reviews) | 

#### Agentic AI - Real Estate CRM

| Feature | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (13 reviews) | 
| **Decision Making** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (2):** [Real Estate CRM Software](https://www.g2.com/categories/real-estate-crm), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)




---
## Reviewer Demographics

### By Company Size

| Segment | IXACT Contact Real Estate CRM | Lofty | 
|---|---|---|
| **Small-Business** | 78.1% | 85.0% | 
| **Mid-Market** | 17.3% | 10.4% | 
| **Enterprise** | 4.6% | 4.6% | 

### By Industry

#### IXACT Contact Real Estate CRM

- **Real Estate:** 98.5%
- **Hospitality:** 0.4%
- **Financial Services:** 0.4%
- **Commercial Real Estate:** 0.4%
- **Accounting:** 0.4%

#### Lofty

- **Real Estate:** 97.9%
- **Commercial Real Estate:** 1.3%
- **Logistics and Supply Chain:** 0.3%
- **Information Services:** 0.3%
- **Accounting:** 0.3%

---
## Alternatives

### Alternatives to IXACT Contact Real Estate CRM

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Contactually by Compass](https://www.g2.com/products/contactually-by-compass/reviews) — 4.2/5 stars (125 reviews)

### Alternatives to Lofty

- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1555 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [CINC](https://www.g2.com/products/cinc/reviews) — 4.4/5 stars (204 reviews)
- [Real Geeks](https://www.g2.com/products/real-geeks/reviews) — 4.5/5 stars (109 reviews)
- [Brivity](https://www.g2.com/products/brivity/reviews) — 4.2/5 stars (44 reviews)
- [Market Leader](https://www.g2.com/products/market-leader/reviews) — 3.2/5 stars (258 reviews)
- [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) — 4.6/5 stars (117 reviews)
- [Top Producer](https://www.g2.com/products/top-producer/reviews) — 3.1/5 stars (124 reviews)
- [Wise Agent](https://www.g2.com/products/wise-agent/reviews) — 3.6/5 stars (15 reviews)
- [Placester](https://www.g2.com/products/placester/reviews) — 3.5/5 stars (84 reviews)

---
## Top Discussions

### IXACT Contact Real Estate CRM

- Title: [Will you be implementing a Commission Distribution function](https://www.g2.com/discussions/15204-will-you-be-implementing-a-commission-distribution-function) — 2 comments, 1 upvote
  > **Top comment:** "No, I am in the process of changing to a different CRM.  Top Producer is much easier to use and at least you have work arounds you can use. 

I HIGHLY..."
- Title: [If you have any tips or best uses, please share!](https://www.g2.com/discussions/14358-if-you-have-any-tips-or-best-uses-please-share) — 2 comments, 1 upvote
  > **Top comment:** "A couple of tips that I have is to make sure you use their resources, and team to do your on-boarding. Also, when in doubt, call them and ask. It is so much..."
- Title: [What is CRM software in real estate?](https://www.g2.com/discussions/what-is-crm-software-in-real-estate) — 1 comment
  > **Top comment:** "Customer Relationship Management Software"
- Title: [What is Ixact contact?](https://www.g2.com/discussions/what-is-ixact-contact) — 1 comment
  > **Top comment:** "crm"

### Lofty

- Title: [When is Chime going to add a email verifier to CRM?](https://www.g2.com/discussions/when-is-chime-going-to-add-a-email-verifier-to-crm) — 2 comments, 1 upvote
  > **Top comment:** "Great idea!"
- Title: [When will Chime be implementing e-signatures?](https://www.g2.com/discussions/when-will-chime-be-implementing-e-signatures) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kevin,

Great idea! Our goal is to have Chime be your one solution for all your business' needs. I've sent this to our product team in hopes that we can..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ixact-contact-real-estate-crm-vs-lofty-lofty)