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Compare Iterable and Zeta Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Mid-Market (44.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableZeta Marketing Platform
Star Rating
(92)4.1 out of 5
Market Segments
Mid-Market (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how it simplifies the process of creating customer journeys, making it less daunting compared to other platforms.
- According to verified reviews, Iterable's support team is frequently highlighted as outstanding, being described as responsive and knowledgeable. This level of support is a significant advantage for users who may need assistance during their marketing campaigns.
- Users say that Zeta Marketing Platform offers a broad range of features, which can be beneficial for businesses looking for a comprehensive solution. However, some users feel that while it has many capabilities, it may not be as user-friendly as Iterable.
- Reviewers mention that Iterable's powerful workflow builder allows for complex automated user journeys without the need for coding, which is a major plus for marketers looking to streamline their processes.
- G2 reviewers highlight Zeta's excellent support team, noting their responsiveness and helpfulness. This aspect is crucial for users who encounter issues or have questions, making Zeta a reliable option for support.
- According to recent feedback, while Iterable shines in email marketing and automation, Zeta's user interface is also praised for being well-designed and intuitive, making it easier for users to navigate through segmentation and reporting features.
Pricing
Entry-Level Pricing
Iterable
No pricing availableZeta Marketing Platform
No pricing availableFree Trial
Iterable
No trial information availableZeta Marketing Platform
No trial information availableRatings
Meets Requirements
8.5
615
8.0
84
Ease of Use
8.4
628
7.6
84
Ease of Setup
7.7
317
7.5
68
Ease of Admin
8.4
232
7.5
42
Quality of Support
8.8
599
8.1
84
Has the product been a good partner in doing business?
9.0
234
8.0
43
Product Direction (% positive)
9.0
608
8.6
83
Features by Category
Email Marketing
9.0
470
|
Verified
8.5
28
|
Verified
9.0
459
|
Verified
8.6
27
8.2
445
|
Verified
8.8
27
8.4
396
|
Verified
8.1
25
|
Verified
Online Marketing
6.2
267
|
Verified
7.5
25
|
Verified
8.3
401
|
Verified
7.6
28
|
Verified
8.4
440
|
Verified
7.8
27
|
Verified
8.1
399
|
Verified
8.0
25
6.9
271
|
Verified
7.3
22
Lead Management
7.3
303
|
Verified
7.8
21
7.4
334
|
Verified
7.5
23
8.6
432
|
Verified
7.8
25
|
Verified
6.8
273
|
Verified
7.8
20
|
Verified
7.7
297
|
Verified
7.9
21
|
Verified
7.1
288
|
Verified
7.8
23
|
Verified
7.3
278
|
Verified
7.9
21
7.4
279
|
Verified
7.6
23
|
Verified
Campaign Management
7.7
294
7.9
20
6.9
266
|
Verified
6.8
16
6.6
243
7.5
19
6.0
224
6.9
18
Social
5.7
206
7.1
19
6.1
212
7.0
19
|
Verified
5.8
212
7.6
18
5.7
212
7.6
18
5.9
223
8.0
16
Reporting & Analytics
7.6
432
|
Verified
7.9
25
|
Verified
6.6
288
|
Verified
7.8
25
|
Verified
6.6
277
|
Verified
7.3
18
|
Verified
6.5
275
|
Verified
7.0
17
5.8
227
|
Verified
7.3
18
Platform
8.1
331
|
Verified
7.4
23
|
Verified
8.4
331
|
Verified
7.7
22
|
Verified
8.5
336
|
Verified
7.8
23
|
Verified
7.4
224
7.4
21
|
Verified
8.0
310
|
Verified
7.1
22
|
Verified
8.3
336
|
Verified
7.5
23
|
Verified
7.1
241
|
Verified
7.7
22
|
Verified
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
7.1
23
|
Verified
8.1
338
|
Verified
7.7
23
|
Verified
7.6
280
|
Verified
6.9
21
|
Verified
Channel Functionality
Not enough data
8.8
20
Platform Interoperability
Not enough data
8.1
8
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
6.7
6
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
6.3
5
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
8.6
7
8.5
42
8.8
7
Targeting
8.1
44
8.6
7
8.1
38
8.3
6
Triggered Content
6.9
32
8.1
7
9.1
43
9.0
8
9.2
41
8.8
7
Personalized Content
7.8
34
8.3
6
7.3
31
8.1
6
6.3
28
8.3
7
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
7.5
22
|
Verified
8.3
10
7.5
23
|
Verified
8.3
8
7.4
23
|
Verified
8.5
9
7.0
22
|
Verified
Intelligence
8.8
8
7.3
22
8.1
8
6.9
21
|
Verified
7.9
8
6.5
20
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Mobile
Not enough data
8.0
11
Not enough data
7.5
17
Not enough data
7.8
16
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
24
Not enough data
8.3
25
Not enough data
8.7
23
Not enough data
8.1
19
Not enough data
7.6
18
Not enough data
8.3
21
Not enough data
8.3
19
Not enough data
8.4
20
Not enough data
7.9
21
Not enough data
8.0
18
Not enough data
8.7
20
Not enough data
7.5
17
Not enough data
7.8
16
Targeting
Not enough data
8.9
24
Not enough data
8.7
24
Not enough data
8.9
21
Not enough data
8.3
21
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.5
20
Not enough data
7.9
21
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
8.6
19
Not enough data
8.1
16
Not enough data
7.6
20
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
8.9
18
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.1
18
Not enough data
8.5
18
Not enough data
8.5
17
Not enough data
9.0
16
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
Iterable and Zeta Marketing Platform are categorized as Marketing Automation, Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as WhatsApp Marketing and Email Template Builder
Zeta Marketing Platform is categorized as Marketing Analytics, Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, Location-Based Marketing, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.6%
Marketing and Advertising
37.5%
Automotive
11.4%
Retail
10.2%
Consumer Goods
4.5%
Financial Services
3.4%
Other
33.0%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Zeta Marketing Platform has no discussions with answers
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