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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (41.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableWunderkind
Star Rating
(88)4.4 out of 5
Market Segments
Mid-Market (41.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WunderkindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.1, while Wunderkind falls short with a score of 7.6. Reviewers mention that Iterable's user-friendly interface allows for easy customization of email templates, enhancing engagement.
- Reviewers mention that Wunderkind shines in "Sending Outbound Emails," achieving a perfect score of 10.0, which users say is crucial for high-volume campaigns. In contrast, Iterable's score of 9.0 indicates strong performance but not at the same level of efficiency as Wunderkind.
- G2 users highlight Iterable's superior "Manage Email Lists" feature, scoring 9.4, which reviewers say simplifies list segmentation and targeting. Wunderkind's score of 7.5 suggests it may not offer the same level of granularity in list management, leading to less effective targeting.
- Users on G2 report that Iterable's "Quality of Support" is rated at 8.9, with many reviewers praising the responsiveness and helpfulness of the support team. Wunderkind, with a score of 9.0, is also noted for its support, but users say Iterable's support is more proactive in addressing issues.
- Reviewers mention that Iterable's "Email and Mobile Preview" feature, scoring 9.3, allows for thorough testing before sending campaigns, which users find invaluable. In contrast, Wunderkind's score of 7.8 indicates that its preview capabilities may not be as robust, potentially leading to less effective email designs.
- Users report that Iterable's "Automated Email Responses" feature, with a score of 8.0, is effective for maintaining customer engagement, while Wunderkind's score of 8.1 suggests it performs similarly but lacks some of the advanced automation options that Iterable offers.
Pricing
Entry-Level Pricing
Iterable
No pricing availableWunderkind
No pricing availableFree Trial
Iterable
No trial information availableWunderkind
No trial information availableRatings
Meets Requirements
8.5
610
8.7
82
Ease of Use
8.4
623
8.5
83
Ease of Setup
7.7
312
8.0
47
Ease of Admin
8.4
231
8.3
34
Quality of Support
8.8
594
9.0
83
Has the product been a good partner in doing business?
9.0
233
9.2
35
Product Direction (% positive)
9.1
603
8.8
85
Features by Category
Email Marketing
8.9
467
|
Verified
8.7
9
9.0
457
|
Verified
9.6
9
8.2
442
|
Verified
8.3
6
8.4
394
|
Verified
9.5
7
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
8.3
7
8.4
437
|
Verified
8.7
5
8.1
397
|
Verified
9.4
6
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
8.3
5
7.4
332
|
Verified
8.3
5
8.6
428
|
Verified
8.8
7
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
8.7
5
7.1
286
|
Verified
8.9
6
7.3
275
|
Verified
8.0
5
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
8.0
5
6.5
286
|
Verified
8.3
5
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
7.3
5
8.4
330
|
Verified
8.3
5
8.5
336
|
Verified
9.3
5
7.4
224
Not enough data
8.0
310
|
Verified
6.7
5
8.3
335
|
Verified
9.3
5
7.1
241
|
Verified
6.3
5
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
6.3
5
8.1
336
|
Verified
8.0
5
7.6
280
|
Verified
8.3
5
Channel Functionality
Not enough data
9.4
6
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Visitor Behavior
Not enough data
8.2
16
Not enough data
8.6
17
Not enough data
7.7
15
Templates
Not enough data
7.6
15
Not enough data
8.2
16
Not enough data
8.3
16
Personalization
Not enough data
8.4
17
Not enough data
8.7
17
Not enough data
9.1
17
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.6
16
Not enough data
9.3
16
Not enough data
8.8
16
Multichannel
Not enough data
8.5
16
Not enough data
8.7
18
Not enough data
8.0
16
Administration
Not enough data
8.3
15
Not enough data
7.6
17
Not enough data
7.8
15
Not enough data
7.7
17
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.5
20
Not enough data
8.9
20
Not enough data
8.0
20
Not enough data
7.8
19
Not enough data
7.3
18
Not enough data
8.2
19
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
8.7
20
6.9
25
5.5
13
8.6
27
8.1
21
6.9
24
6.4
20
8.4
24
7.8
20
6.9
23
7.4
21
8.5
24
7.8
20
8.5
23
Feature Not Available
SMS Platform
7.9
26
7.5
21
8.3
26
8.4
20
7.4
20
Feature Not Available
6.1
19
Feature Not Available
7.2
22
8.3
20
8.8
23
8.3
16
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.8
7
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
8.6
6
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
9.2
6
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Wunderkind are categorized as Marketing Automation, Personalization, Personalization Engines, and SMS Marketing
Unique Categories
Iterable is categorized as Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Wunderkind is categorized as E-Commerce Personalization, Identity Resolution, Mobile Advertising, Display Advertising, Video Advertising, and Retargeting
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wunderkind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Apparel & Fashion
23.0%
Retail
21.8%
Consumer Goods
9.2%
Automotive
8.0%
Marketing and Advertising
3.4%
Other
34.5%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Wunderkind has no discussions with answers
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