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Compare Iterable and Wishpond 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
No pricing available
$99 per month
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableWishpond
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Entry-Level Pricing
$99 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Wishpond. Users appreciate its intuitive design and powerful capabilities for email marketing and automation, highlighting the ease of creating complex customer journeys.
- Users say that Iterable's support team is a standout feature, with many praising their responsiveness and expertise. This level of support is often contrasted with Wishpond, where users have noted that while the team is knowledgeable, the overall support experience may not be as robust.
- Reviewers mention that Iterable's comprehensive feature set, including support for email, SMS, and push notifications, allows for seamless multi-channel campaigns. In comparison, while Wishpond offers a solid platform for landing pages and email marketing, it may not provide the same level of integration across channels.
- According to verified reviews, Iterable's ease of use is frequently highlighted, with users finding the platform straightforward and user-friendly. This contrasts with Wishpond, where some users have expressed that the interface can be less intuitive, particularly for more complex tasks.
- G2 reviewers note that Iterable's recent updates and product direction receive high praise, indicating a commitment to continuous improvement. In contrast, Wishpond's product direction has received mixed feedback, with some users feeling that it could benefit from more innovative features.
- Users report that while Wishpond shines in creating landing pages and pop-ups, Iterable's capabilities in email deliverability and automation are more advanced. This makes Iterable a preferred choice for businesses focused on comprehensive email marketing strategies.
Pricing
Entry-Level Pricing
Iterable
No pricing availableWishpond
Pro
$99
per month
- Leads 2,500
- Users 5
- Integrations (Mailchimp, Salesforce & more.) Import, Export & Sync
Free Trial
Iterable
No trial information availableWishpond
Free Trial is available
Ratings
Meets Requirements
8.5
614
7.4
144
Ease of Use
8.4
627
7.3
141
Ease of Setup
7.7
316
7.4
60
Ease of Admin
8.4
232
7.1
48
Quality of Support
8.8
598
7.6
146
Has the product been a good partner in doing business?
9.0
234
7.2
52
Product Direction (% positive)
9.0
607
6.6
140
Features by Category
Email Marketing
9.0
470
|
Verified
7.4
40
9.0
459
|
Verified
7.4
37
8.2
445
|
Verified
7.4
35
8.4
396
|
Verified
7.9
37
Online Marketing
6.2
267
|
Verified
8.6
43
8.3
401
|
Verified
7.9
35
8.4
440
|
Verified
8.0
28
8.1
399
|
Verified
8.2
44
6.9
271
|
Verified
Feature Not Available
Lead Management
7.3
303
|
Verified
7.5
40
7.4
334
|
Verified
7.4
34
8.6
432
|
Verified
6.9
29
6.8
273
|
Verified
7.3
23
7.7
297
|
Verified
7.6
29
7.1
288
|
Verified
7.3
30
7.3
278
|
Verified
7.5
26
7.4
279
|
Verified
7.0
26
Campaign Management
7.7
294
Feature Not Available
6.9
266
|
Verified
6.9
24
6.6
243
6.1
17
6.0
224
Feature Not Available
Social
5.7
206
Feature Not Available
6.1
212
Feature Not Available
5.8
212
8.0
35
5.7
212
7.8
34
5.9
223
Feature Not Available
Reporting & Analytics
7.6
431
|
Verified
7.5
42
6.6
288
|
Verified
7.3
28
6.6
277
|
Verified
Feature Not Available
6.5
275
|
Verified
Feature Not Available
5.8
227
|
Verified
Feature Not Available
Platform
8.1
331
|
Verified
7.5
28
8.4
331
|
Verified
7.9
28
8.5
336
|
Verified
7.4
26
7.4
224
7.5
19
8.0
310
|
Verified
Feature Not Available
8.3
336
|
Verified
7.8
24
7.1
241
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
7.6
24
8.1
338
|
Verified
7.3
20
7.6
280
|
Verified
6.9
18
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Design and Customization
Not enough data
7.8
24
Not enough data
7.8
28
Not enough data
8.3
20
Not enough data
7.8
23
Campaigns
Not enough data
7.8
21
Not enough data
7.7
18
Not enough data
7.9
18
Not enough data
7.3
23
Integrations
Not enough data
6.8
17
Not enough data
8.1
13
Not enough data
7.4
19
Not enough data
7.5
21
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Page Customization
Not enough data
6.9
23
|
Verified
Not enough data
7.4
24
|
Verified
Not enough data
7.1
24
|
Verified
Not enough data
6.7
22
|
Verified
Page Optimization
Not enough data
6.9
20
|
Verified
Not enough data
6.8
21
|
Verified
Not enough data
6.9
24
|
Verified
Not enough data
6.8
19
|
Verified
Integrations
Not enough data
6.9
23
|
Verified
Not enough data
7.1
23
|
Verified
Not enough data
7.2
26
|
Verified
Generative AI
Not enough data
5.6
6
Agentic AI - Landing Page Builders
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
144
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
164
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Wishpond are categorized as Marketing Automation
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wishpond
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.7%
Marketing and Advertising
16.4%
Health, Wellness and Fitness
11.9%
Retail
9.0%
Apparel & Fashion
5.6%
Professional Training & Coaching
3.4%
Other
53.7%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Litigation
1 Comment
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Wishpond has no more discussions with answers
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