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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableWebEngage
Star Rating
(724)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in building and personalizing emails, scoring 9.0, while WebEngage follows closely with a score of 8.7. Reviewers mention that Iterable's drag-and-drop email builder is intuitive and allows for extensive customization.
- Reviewers mention that WebEngage outperforms Iterable in ease of setup, scoring 8.3 compared to Iterable's 7.7. Users on G2 highlight that WebEngage's onboarding process is straightforward, making it easier for teams to get started quickly.
- Users say that WebEngage shines in landing pages and forms, achieving a score of 8.0, while Iterable lags significantly with a score of 6.2. Reviewers appreciate WebEngage's templates and ease of integration with existing workflows.
- Reviewers mention that Iterable has a slight edge in quality of support, scoring 8.9 compared to WebEngage's 8.6. Users report that Iterable's support team is responsive and knowledgeable, which is crucial for troubleshooting.
- Users on G2 highlight that WebEngage offers superior push notifications, scoring 9.1 against Iterable's 8.3. Reviewers say that WebEngage's push notification features are robust, allowing for better engagement with users through targeted messaging.
- Reviewers mention that both products are strong in audience segmentation, with Iterable scoring 8.7 and WebEngage at 8.8. However, users report that WebEngage's segmentation capabilities are more advanced, allowing for more granular targeting of campaigns.
Pricing
Entry-Level Pricing
Iterable
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Iterable
No trial information availableWebEngage
No trial information availableRatings
Meets Requirements
8.5
610
8.5
616
Ease of Use
8.4
623
8.8
620
Ease of Setup
7.7
312
8.3
391
Ease of Admin
8.4
231
8.7
262
Quality of Support
8.8
594
8.6
609
Has the product been a good partner in doing business?
9.0
233
8.8
262
Product Direction (% positive)
9.1
603
9.6
594
Features by Category
Email Marketing
8.9
467
|
Verified
8.8
336
|
Verified
9.0
457
|
Verified
8.8
329
|
Verified
8.2
442
|
Verified
8.6
328
|
Verified
8.4
394
|
Verified
8.5
302
|
Verified
Online Marketing
6.2
265
|
Verified
8.0
258
8.3
399
|
Verified
8.3
308
|
Verified
8.4
437
|
Verified
8.6
308
|
Verified
8.1
397
|
Verified
8.3
308
|
Verified
6.9
269
|
Verified
Feature Not Available
Lead Management
7.3
301
|
Verified
8.3
295
|
Verified
7.4
332
|
Verified
8.4
294
|
Verified
8.6
428
|
Verified
8.7
320
|
Verified
6.8
271
|
Verified
8.2
270
|
Verified
7.7
295
|
Verified
8.5
279
|
Verified
7.1
286
|
Verified
8.6
299
|
Verified
7.3
275
|
Verified
8.4
288
|
Verified
7.4
277
|
Verified
8.4
280
|
Verified
Campaign Management
7.7
292
8.4
295
|
Verified
6.9
264
|
Verified
Feature Not Available
6.6
241
Feature Not Available
6.0
222
Feature Not Available
Social
5.7
204
Feature Not Available
6.1
210
7.8
243
5.8
210
Feature Not Available
5.7
210
7.7
248
5.8
220
7.7
246
Reporting & Analytics
7.6
428
|
Verified
8.4
329
|
Verified
6.5
286
|
Verified
8.4
321
|
Verified
6.6
275
|
Verified
8.0
307
|
Verified
6.5
273
|
Verified
8.0
300
|
Verified
5.7
225
|
Verified
7.5
243
Platform
8.0
329
|
Verified
8.5
299
|
Verified
8.4
330
|
Verified
8.6
288
|
Verified
8.5
336
|
Verified
8.9
300
|
Verified
7.4
224
8.1
255
|
Verified
8.0
310
|
Verified
8.2
271
|
Verified
8.3
335
|
Verified
8.6
288
|
Verified
7.1
241
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.1
22
8.1
19
7.2
21
8.4
18
7.1
21
8.2
17
7.5
22
8.4
17
7.3
23
8.4
17
7.4
22
8.3
17
Integration
7.7
339
|
Verified
8.5
302
|
Verified
8.1
336
|
Verified
8.5
304
|
Verified
7.6
280
|
Verified
8.2
277
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.0
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
129
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
7.9
122
|
Verified
Templates
Not enough data
8.2
119
|
Verified
Not enough data
8.6
125
|
Verified
Not enough data
8.5
127
|
Verified
Personalization
Not enough data
8.3
127
|
Verified
Not enough data
8.2
131
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
125
|
Verified
Not enough data
8.3
119
|
Verified
Not enough data
8.7
123
|
Verified
Not enough data
8.8
128
|
Verified
Multichannel
Not enough data
8.6
124
Not enough data
8.7
125
|
Verified
Not enough data
8.5
126
|
Verified
Administration
Not enough data
8.9
126
|
Verified
Not enough data
8.5
128
|
Verified
Not enough data
8.7
127
|
Verified
Not enough data
8.6
127
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
8.7
256
8.7
157
9.0
258
8.0
141
8.8
259
8.7
165
8.8
264
8.5
162
8.9
258
Analytics
7.8
166
8.5
270
7.4
158
8.3
255
Optimization
8.2
162
8.6
233
8.5
163
8.9
260
7.6
131
8.3
238
7.9
146
8.4
231
Agentic AI - Push Notification
7.4
9
7.3
10
8.1
9
7.0
10
6.7
10
7.0
10
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
8.8
222
|
Verified
6.9
25
Feature Not Available
8.6
27
8.6
210
|
Verified
6.9
24
7.9
178
8.4
24
8.5
211
|
Verified
6.9
23
7.4
161
8.5
24
8.9
202
|
Verified
8.5
23
8.8
199
|
Verified
SMS Platform
7.9
26
8.3
223
|
Verified
8.3
26
8.8
224
|
Verified
7.4
20
7.9
150
6.1
19
Feature Not Available
7.2
22
7.9
170
8.8
23
8.7
204
|
Verified
Agentic AI - SMS Marketing
8.0
5
7.5
8
7.7
5
7.5
8
8.3
5
7.7
8
8.3
5
7.6
7
8.0
5
7.4
7
8.7
5
6.9
7
Data Sourcing
7.9
8
8.3
119
8.1
9
8.2
118
8.1
7
8.4
117
8.3
8
8.4
122
Intelligence
8.6
7
8.6
121
7.9
7
7.8
122
7.6
7
7.9
116
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
8.1
37
8.5
270
|
Verified
8.1
37
8.9
271
|
Verified
Platform Data
7.3
38
8.7
279
|
Verified
7.0
37
8.4
263
|
Verified
6.7
37
8.7
275
|
Verified
7.0
36
Feature Not Available
Platform Additional Functionality
7.3
34
8.8
271
|
Verified
7.3
32
8.7
270
|
Verified
6.8
34
8.4
265
Agentic AI - Customer Journey Analytics
7.5
8
7.8
10
6.9
8
6.8
10
7.3
8
8.0
10
7.7
8
7.7
10
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
49
Not enough data
8.9
50
Not enough data
8.3
49
Not enough data
9.0
48
Not enough data
9.0
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.1
47
Not enough data
8.5
50
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
8.3
121
7.7
168
|
Verified
8.9
130
|
Verified
6.4
110
|
Verified
8.2
114
6.9
137
|
Verified
8.4
118
Campaigns
7.0
112
8.3
111
|
Verified
8.3
143
|
Verified
9.1
129
|
Verified
7.7
122
|
Verified
8.9
119
|
Verified
6.0
100
|
Verified
Feature Not Available
9.2
163
|
Verified
9.0
120
9.1
161
|
Verified
8.8
123
Engagement
7.0
107
|
Verified
8.3
110
Platform
8.1
139
|
Verified
8.8
120
7.7
124
8.7
110
|
Verified
7.2
111
|
Verified
8.6
104
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
213
|
Verified
Not enough data
8.6
223
|
Verified
Not enough data
8.6
231
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
231
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
8.4
229
|
Verified
Not enough data
8.6
230
|
Verified
Not enough data
8.3
223
|
Verified
Not enough data
8.0
198
Agentic AI - Marketing Analytics
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
6
Categories
Categories
Shared Categories
Iterable and WebEngage are categorized as Marketing Automation, Personalization, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization Engines and Email Template Builder
WebEngage is categorized as Customer Journey Mapping, E-Commerce Personalization, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Financial Services
11.7%
Education Management
11.5%
Marketing and Advertising
7.3%
Information Technology and Services
5.5%
E-Learning
5.5%
Other
58.5%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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