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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Enterprise (50.0% of reviews)
Entry-Level Pricing
No pricing available
Starting at $20,000.00 Per Year
Iterable
Star Rating
(758)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableVibes
Star Rating
(50)4.7 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $20,000.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Vibes excels in Bulk SMS capabilities, scoring a remarkable 9.6, while Iterable's score of 8.9 indicates it may not be as robust in this area. Reviewers mention that Vibes' SMS features are particularly effective for large-scale campaigns.
- Reviewers mention that Vibes has a superior Quality of Support rating of 9.3 compared to Iterable's 8.9. Users on G2 appreciate Vibes' responsive customer service, which they find crucial for resolving issues quickly.
- G2 users highlight Vibes' strong performance in Email Campaigns, with a score of 8.0, while Iterable shines with a higher score of 9.2. Users report that Iterable's email features, including automation and personalization, are more advanced and user-friendly.
- Users say that Vibes offers better Ease of Setup with a score of 8.8, compared to Iterable's 7.7. Reviewers mention that Vibes' onboarding process is straightforward, making it easier for teams to get started quickly.
- Reviewers mention that Iterable's Segmentation capabilities are superior, scoring 8.6 against Vibes' 7.7. Users on G2 appreciate Iterable's advanced targeting options, which allow for more personalized marketing strategies.
- Users report that Vibes has a more favorable Entry Level Price starting at $40,000, which some find more accessible compared to Iterable's pricing structure. Reviewers mention that this makes Vibes a more attractive option for enterprises looking for cost-effective solutions.
Pricing
Entry-Level Pricing
Iterable
No pricing availableVibes
Platform Professional
Starting at $20,000.00
Per Year
Intelligent mobile-first engagement across SMS, MMS, RCS, Mobile Wallet and Push Notifications designed for organizations with newer, growing and highly strategic mobile marketing programs.
- Full access to every marketing channel – SMS, MMS, RCS, Wallet, Push and more
- Unlimited platform seats/users
- Dedicated Vibes Customer Success manager
Free Trial
Iterable
No trial information availableVibes
No trial information availableRatings
Meets Requirements
8.5
609
8.7
47
Ease of Use
8.4
622
8.7
48
Ease of Setup
7.7
311
9.0
35
Ease of Admin
8.4
231
8.7
21
Quality of Support
8.8
593
9.5
46
Has the product been a good partner in doing business?
9.0
233
9.5
20
Product Direction (% positive)
9.1
602
9.5
47
Features by Category
Email Marketing
8.9
466
|
Verified
Not enough data
9.0
456
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
436
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
427
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Campaigns
8.3
156
7.9
7
8.7
157
8.1
7
8.0
141
7.1
7
8.7
165
7.4
7
8.5
162
7.9
7
Analytics
7.8
166
8.3
7
7.4
158
7.4
7
Optimization
8.2
162
7.1
7
8.5
163
7.2
6
7.6
131
7.2
6
7.9
146
8.6
7
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
9.7
33
|
Verified
6.9
25
7.5
29
|
Verified
8.6
27
9.3
32
|
Verified
6.9
24
8.9
31
|
Verified
8.4
24
9.1
32
|
Verified
6.9
23
9.3
30
|
Verified
8.5
24
7.7
28
|
Verified
8.5
23
Feature Not Available
SMS Platform
7.9
26
8.5
31
|
Verified
8.3
26
8.4
31
|
Verified
7.4
20
Feature Not Available
6.1
19
6.9
22
7.2
22
9.5
31
|
Verified
8.8
23
8.2
29
|
Verified
Agentic AI - SMS Marketing
8.0
5
6.7
5
7.7
5
6.3
5
8.3
5
7.4
7
8.3
5
6.1
6
8.0
5
7.2
6
8.7
5
6.9
6
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
123
|
Verified
8.1
20
7.7
168
|
Verified
8.3
25
|
Verified
6.4
110
|
Verified
7.8
18
|
Verified
6.9
137
|
Verified
7.8
20
|
Verified
Campaigns
7.0
112
8.0
20
|
Verified
8.3
143
|
Verified
8.3
24
|
Verified
7.7
122
|
Verified
9.0
24
|
Verified
6.0
100
|
Verified
8.0
23
9.2
163
|
Verified
7.3
18
|
Verified
9.1
161
|
Verified
7.7
21
|
Verified
Engagement
7.0
107
|
Verified
9.2
24
Platform
8.1
139
|
Verified
8.6
23
7.7
124
8.3
22
|
Verified
7.2
111
|
Verified
7.6
18
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Vibes are categorized as SMS Marketing, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Vibes is categorized as RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vibes
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
36.0%
Marketing and Advertising
14.0%
Food & Beverages
10.0%
Restaurants
8.0%
Broadcast Media
6.0%
Other
26.0%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Can you send automated reports?
1 Comment
JH
Yes, Vibes can send automated reports! Under 'Analytics' you can set up a scheduled/recurring export to send via email.
Read more
What is Vibes used for?
1 Comment
JH
Vibes works with enterprise brands to create personal and revenue-driving mobile engagement between consumers and the brands they love. The Vibes platform is...Read more
Vibes has no more discussions with answers
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