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At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Iterable
Star Rating
(752)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.0, while Segment's email features are less emphasized, focusing more on data integration.
- Reviewers mention that Iterable's "Manage Email Deliverability" feature scored 8.3, indicating a strong focus on ensuring emails reach their intended recipients, whereas Segment does not prioritize this aspect as highly.
- G2 users highlight Iterable's superior "Triggered Emails" functionality, scoring 9.1, which allows for effective automated marketing campaigns, while Segment's capabilities in this area are less robust.
- Users on G2 report that Segment shines in "Data Enrichment" with a score of 8.6, providing better tools for enhancing customer profiles compared to Iterable's lower score in this category.
- Reviewers mention that Iterable's "Segmentation" feature, scoring 8.6, allows for detailed audience targeting, while Segment's segmentation capabilities are noted to be more focused on data management rather than marketing execution.
- Users say that Segment's "Integrations" score of 9.1 reflects its strength in connecting with various platforms, making it a preferred choice for businesses looking for extensive data integration options, while Iterable's integration capabilities are comparatively limited.
Pricing
Entry-Level Pricing
Iterable
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Iterable
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.5
605
8.9
426
Ease of Use
8.4
618
8.7
428
Ease of Setup
7.7
308
8.5
244
Ease of Admin
8.5
229
8.9
237
Quality of Support
8.8
589
8.6
367
Has the product been a good partner in doing business?
9.1
231
8.8
225
Product Direction (% positive)
9.1
598
8.3
386
Features by Category
Email Marketing
8.9
463
|
Verified
Not enough data
9.0
453
|
Verified
Not enough data
8.2
440
|
Verified
Not enough data
8.3
391
|
Verified
Not enough data
Online Marketing
6.2
264
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
8.1
395
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
300
|
Verified
Not enough data
7.4
330
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
284
|
Verified
Not enough data
7.3
274
|
Verified
Not enough data
7.4
276
|
Verified
Not enough data
Campaign Management
7.7
290
Not enough data
6.9
262
|
Verified
Not enough data
6.6
239
Not enough data
6.0
220
Not enough data
Social
5.7
203
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
219
Not enough data
Reporting & Analytics
7.6
426
|
Verified
Not enough data
6.5
285
|
Verified
Not enough data
6.6
274
|
Verified
Not enough data
6.5
272
|
Verified
Not enough data
5.7
224
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.5
335
|
Verified
Not enough data
7.4
223
Not enough data
8.0
309
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
7.1
240
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Not enough data
Integration
7.8
338
|
Verified
Not enough data
8.0
335
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.7
41
Not enough data
8.4
40
Not enough data
Targeting
8.0
41
Not enough data
8.0
35
Not enough data
Triggered Content
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Not enough data
Personalized Content
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
14
Not enough data
5.6
12
Not enough data
7.9
13
Not enough data
8.6
13
Not enough data
Edit
7.7
13
Not enough data
8.8
15
Not enough data
8.7
14
Not enough data
Logistics
8.7
14
Not enough data
7.7
11
Not enough data
8.5
11
Not enough data
8.1
12
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
8.5
142
|
Verified
8.1
9
8.7
146
|
Verified
8.1
7
Feature Not Available
8.3
8
8.6
138
|
Verified
Intelligence
8.6
7
8.0
122
|
Verified
7.9
7
6.9
85
|
Verified
7.6
7
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
37
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.0
35
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Iterable and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.6%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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