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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (51.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(757)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableTwilio
Star Rating
(497)4.2 out of 5
Market Segments
Small-Business (51.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Twilio excels in its API capabilities, allowing for seamless integration with various applications, while Iterable is praised for its user-friendly interface that simplifies campaign management.
- Reviewers mention that Twilio's quality of support is rated lower than Iterable's, with Twilio scoring 7.9 compared to Iterable's impressive 8.9, indicating that users find Iterable's support team more responsive and helpful.
- G2 users highlight that Twilio has a slight edge in ease of use with a score of 8.3, but Iterable is not far behind at 8.4, suggesting that both platforms are relatively easy to navigate for everyday users.
- Users on G2 report that while Twilio has a strong presence in the small-business market, Iterable's focus on the mid-market segment allows it to cater better to businesses looking for more robust marketing automation features.
- Reviewers say that Twilio's product direction is rated positively at 8.4, but Iterable outshines with a score of 9.0, indicating that users feel more confident in Iterable's future development and feature enhancements.
- Users mention that Twilio's ease of setup is rated at 7.9, which is slightly better than Iterable's 7.7, suggesting that Twilio may be a bit more straightforward for initial implementation, although both platforms are generally manageable.
Pricing
Entry-Level Pricing
Iterable
No pricing availableTwilio
No pricing availableFree Trial
Iterable
No trial information availableTwilio
Free Trial is available
Ratings
Meets Requirements
8.5
608
8.8
362
Ease of Use
8.4
621
8.2
367
Ease of Setup
7.7
310
7.8
206
Ease of Admin
8.5
230
7.9
194
Quality of Support
8.8
592
7.8
328
Has the product been a good partner in doing business?
9.1
232
8.1
185
Product Direction (% positive)
9.1
601
8.3
352
Features by Category
Email Marketing
8.9
466
|
Verified
Not enough data
9.0
456
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
436
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
427
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Functionality
Not enough data
8.0
107
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Support
Not enough data
7.6
105
|
Verified
Not enough data
Feature Not Available
Not enough data
7.1
104
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Twilio are categorized as WhatsApp Marketing
Unique Categories
Twilio is categorized as Communication Platform as a Service (CPaaS), Video Platform as a Service (VPaaS), Cloud PBX Platforms, and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.5%
Computer Software
17.7%
Information Technology and Services
11.1%
Marketing and Advertising
6.9%
Internet
5.0%
Health, Wellness and Fitness
4.7%
Other
54.6%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Is it possible to do automated skype message using twilio
2 Comments
PR
Right now Twilio doesn't support any integration with Skype as such. However you can use external services like integromat to integrate them.
Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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