Compare Iterable and Twilio 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (51.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableTwilio
Star Rating
(509)4.1 out of 5
Market Segments
Small-Business (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TwilioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio excels in providing a user-friendly SMS platform, with many users praising its ability to handle short code messaging effectively for both internal security and marketing purposes. Users appreciate the stability and ease of integration with other systems, highlighting its clear dashboard and fast service.
- Users say Iterable stands out for its comprehensive marketing capabilities, allowing for seamless integration of email, SMS, push notifications, and more. Reviewers commend its powerful workflow builder, which simplifies the creation of complex automated user journeys without requiring coding skills, making it a versatile tool for marketers.
- According to verified reviews, Iterable's support team receives high marks for being responsive and knowledgeable, which enhances the overall user experience. Users find the support resources, including the Iterable Academy, to be invaluable for navigating the platform and maximizing its potential.
- Reviewers mention that while Twilio is highly regarded for its SMS capabilities, it may not fully meet the diverse marketing needs of larger organizations, as it primarily caters to small businesses. This focus can limit its appeal for users seeking a more comprehensive marketing solution.
- G2 reviewers highlight that both platforms have similar ease of setup scores, but Iterable edges out slightly in ease of administration. Users find Iterable's interface to be well-structured and intuitive, making it easier to manage campaigns and workflows compared to Twilio.
- Users report that while Twilio has a solid reputation for its messaging services, Iterable's overall satisfaction ratings are higher, indicating a more favorable experience for users in the mid-market segment. This suggests that Iterable may be better suited for organizations looking for a robust, multi-channel marketing solution.
Pricing
Entry-Level Pricing
Iterable
No pricing availableTwilio
No pricing availableFree Trial
Iterable
No trial information availableTwilio
Free Trial is available
Ratings
Meets Requirements
8.5
618
8.8
367
Ease of Use
8.4
631
8.2
373
Ease of Setup
7.7
318
7.7
212
Ease of Admin
8.4
232
7.9
196
Quality of Support
8.8
601
7.8
333
Has the product been a good partner in doing business?
9.0
234
8.0
187
Product Direction (% positive)
9.0
611
8.3
356
Features by Category
Email Marketing
9.0
470
|
Verified
Not enough data
9.0
460
|
Verified
Not enough data
8.2
445
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
Online Marketing
6.2
267
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
8.1
399
|
Verified
Not enough data
6.9
271
|
Verified
Not enough data
Lead Management
7.3
303
|
Verified
Not enough data
7.4
334
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
6.8
273
|
Verified
Not enough data
7.7
297
|
Verified
Not enough data
7.1
289
|
Verified
Not enough data
7.3
278
|
Verified
Not enough data
7.4
279
|
Verified
Not enough data
Campaign Management
7.7
295
Not enough data
6.9
266
|
Verified
Not enough data
6.6
243
Not enough data
6.0
224
Not enough data
Social
5.7
206
Not enough data
6.1
212
Not enough data
5.8
212
Not enough data
5.7
212
Not enough data
5.9
223
Not enough data
Reporting & Analytics
7.6
433
|
Verified
Not enough data
6.6
288
|
Verified
Not enough data
6.6
277
|
Verified
Not enough data
6.5
275
|
Verified
Not enough data
5.8
227
|
Verified
Not enough data
Platform
8.1
331
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
Not enough data
8.1
338
|
Verified
Not enough data
7.6
281
|
Verified
Not enough data
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Functionality
Not enough data
8.0
108
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.4
104
|
Verified
Support
Not enough data
7.6
106
|
Verified
Not enough data
Feature Not Available
Not enough data
7.0
105
|
Verified
API Features
Not enough data
6.7
12
Not enough data
6.7
12
Not enough data
6.7
13
Not enough data
7.3
11
Not enough data
7.0
11
Security and Compliance
Not enough data
6.5
11
Not enough data
6.7
11
Not enough data
7.2
13
Not enough data
7.3
11
Basic Communication - Cloud PBX
Not enough data
4.7
5
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Advanced Features - Cloud PBX
Not enough data
4.7
5
Not enough data
4.3
5
Not enough data
3.7
5
Not enough data
5.0
5
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Twilio are categorized as SMS Marketing and WhatsApp Marketing
Unique Categories
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, Push Notification, Mobile Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Twilio is categorized as RCS Business Messaging, Cloud PBX Platforms, Video Platform as a Service (VPaaS), Communication Platform as a Service (CPaaS), and VoIP Providers
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Computer Software
17.7%
Information Technology and Services
11.0%
Marketing and Advertising
6.8%
Financial Services
5.1%
Internet
4.9%
Other
54.5%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Is it possible to do automated skype message using twilio
2 Comments
PR
Right now Twilio doesn't support any integration with Skype as such. However you can use external services like integromat to integrate them.
Read more
Is twilio reliable?
1 Comment
LR
Never had an issue in more than 3 years using it that impacted my business in a significative wayRead more
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