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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (83.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSendlane
Star Rating
(72)4.7 out of 5
Market Segments
Small-Business (83.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing with a strong score of 9.0 for building and personalizing emails, while Sendlane closely follows with a score of 9.1, indicating both platforms are highly effective in this area.
- Reviewers mention that Sendlane offers superior ease of setup with a score of 9.4 compared to Iterable's 7.7, making it a more user-friendly option for those looking to get started quickly.
- G2 users highlight Sendlane's robust automated email responses, scoring 9.1, which outperforms Iterable's 8.3, suggesting that Sendlane may provide a more efficient automated communication experience.
- Users on G2 note that Iterable's dynamic segmentation feature scores 7.6, while Sendlane's segmentation capabilities are rated higher at 8.9, indicating that Sendlane may offer more advanced options for targeting specific audiences.
- Reviewers say that Sendlane shines in customer support, achieving a quality of support score of 9.3, which matches Iterable's score but is often highlighted as more responsive in user reviews.
- Users report that Iterable's campaign customization features score 8.2, while Sendlane's campaign management capabilities are rated higher at 8.3, suggesting that Sendlane may provide slightly better tools for tailoring marketing campaigns.
Pricing
Entry-Level Pricing
Iterable
No pricing availableSendlane
60-Day Free Trial
Free
Give our Growth plan a spin for free! Start with a 60-day trial no credit card required.
- Access to all features
- Access to 24/7/365 support- Live chat and email
Free Trial
Iterable
No trial information availableSendlane
Free Trial is available
Ratings
Meets Requirements
8.5
611
9.2
56
Ease of Use
8.4
624
9.0
57
Ease of Setup
7.7
312
9.2
27
Ease of Admin
8.4
231
9.4
24
Quality of Support
8.8
595
9.2
59
Has the product been a good partner in doing business?
9.0
233
9.0
25
Product Direction (% positive)
9.1
604
9.8
54
Features by Category
Email Marketing
8.9
467
|
Verified
9.0
42
9.0
457
|
Verified
9.3
41
8.2
442
|
Verified
9.0
42
8.4
394
|
Verified
9.1
31
Online Marketing
6.2
265
|
Verified
7.7
30
8.3
399
|
Verified
8.5
31
8.4
437
|
Verified
8.6
35
8.1
397
|
Verified
7.9
38
6.9
269
|
Verified
7.9
30
Lead Management
7.3
301
|
Verified
8.6
36
7.4
332
|
Verified
8.6
37
8.6
428
|
Verified
8.8
39
6.8
271
|
Verified
Feature Not Available
7.7
295
|
Verified
8.4
36
7.1
286
|
Verified
8.5
38
7.3
275
|
Verified
8.2
31
7.4
277
|
Verified
8.3
30
Campaign Management
7.7
292
8.3
32
6.9
264
|
Verified
7.4
26
6.6
241
7.7
27
6.0
222
7.7
27
Social
5.7
204
Feature Not Available
6.1
210
Feature Not Available
5.8
210
Feature Not Available
5.7
210
Feature Not Available
5.8
220
7.7
25
Reporting & Analytics
7.6
428
|
Verified
8.5
36
6.5
286
|
Verified
8.0
32
6.6
275
|
Verified
8.2
29
6.5
273
|
Verified
8.3
27
5.7
225
|
Verified
Feature Not Available
Platform
8.0
329
|
Verified
8.4
27
8.4
330
|
Verified
8.3
27
8.5
336
|
Verified
8.7
24
7.4
224
7.6
22
8.0
310
|
Verified
Feature Not Available
8.3
335
|
Verified
9.0
28
7.1
241
|
Verified
7.8
21
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
8.3
27
8.1
336
|
Verified
8.7
26
7.6
280
|
Verified
8.5
25
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
9.2
6
6.9
25
9.2
6
8.6
27
8.6
6
6.9
24
8.3
6
8.4
24
7.8
6
6.9
23
8.6
6
8.5
24
8.9
6
8.5
23
8.3
6
SMS Platform
7.9
26
7.9
7
8.3
26
8.6
6
7.4
20
8.1
6
6.1
19
8.6
6
7.2
22
8.3
6
8.8
23
8.1
6
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Sendlane are categorized as Marketing Automation and SMS Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Sendlane is categorized as Review Management
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendlane
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Marketing and Advertising
23.9%
Health, Wellness and Fitness
12.7%
Consumer Goods
5.6%
Professional Training & Coaching
4.2%
Internet
4.2%
Other
49.3%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What performance increase have you see with respect to your open rates after switching to sendlane?
2 Comments
AO
I never switched to Sendlane. It was my first and to date only.Read more
Sendlane has no more discussions with answers
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