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At a Glance
Market Segments
Small-Business (84.2% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Brevo Marketing Platform
Star Rating
(2,475)4.5 out of 5
Market Segments
Small-Business (84.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brevo Marketing Platform excels in scheduling capabilities, scoring 9.4 compared to Iterable's 8.6. Reviewers mention that the intuitive scheduling interface allows for seamless campaign planning and execution.
- Reviewers mention that Brevo's ease of use is a standout feature, with a score of 9.0, while Iterable scores 8.4. Users say that Brevo's user-friendly dashboard simplifies navigation and campaign management, making it ideal for small businesses.
- G2 users highlight Brevo's superior support quality, scoring 8.8 against Iterable's 8.9. However, users on G2 note that while Iterable's support is slightly higher, Brevo's responsiveness and helpfulness in resolving issues are frequently praised.
- Users report that Brevo Marketing Platform shines in personalization features, scoring 9.1 compared to Iterable's 8.5. Reviewers mention that Brevo's advanced segmentation and targeting options allow for highly tailored marketing campaigns.
- Reviewers mention that Brevo's automation capabilities are robust, scoring 8.8, while Iterable also scores 8.0. Users say that Brevo's automation workflows are easy to set up and manage, enhancing overall marketing efficiency.
- Users on G2 report that Brevo's analytics features are strong, with a score of 8.7, while Iterable matches with 9.0. However, reviewers mention that Brevo's analytics dashboard provides actionable insights that are particularly beneficial for small businesses looking to optimize their campaigns.
Pricing
Entry-Level Pricing
Brevo Marketing Platform
Brevo Plus
Contact Us
For large organizations with specific needs
- Enterprise-grade security
- Advanced integrations
- Sub-account management
Iterable
No pricing availableFree Trial
Brevo Marketing Platform
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.9
1,989
8.5
611
Ease of Use
9.0
2,021
8.4
624
Ease of Setup
8.8
1,330
7.7
312
Ease of Admin
9.0
1,089
8.4
231
Quality of Support
8.8
1,793
8.8
595
Has the product been a good partner in doing business?
8.9
1,042
9.0
233
Product Direction (% positive)
8.8
1,947
9.1
604
Features by Category
Sales Force Automation
8.6
97
Not enough data
8.1
90
Not enough data
8.4
90
Not enough data
8.4
89
Not enough data
8.0
85
Not enough data
8.3
86
Not enough data
7.8
84
Not enough data
7.9
77
Not enough data
7.9
77
Not enough data
Marketing Automation
9.4
100
Not enough data
9.4
93
Not enough data
8.9
90
Not enough data
8.2
83
Not enough data
Customer Support
8.6
80
Not enough data
8.5
79
Not enough data
8.5
81
Not enough data
7.9
75
Not enough data
8.3
76
Not enough data
Reporting & Analytics
8.4
83
Not enough data
8.7
85
Not enough data
8.3
72
Not enough data
Mobile & Social
7.9
73
Not enough data
8.0
70
Not enough data
7.8
72
Not enough data
Platform
8.4
119
Not enough data
8.6
113
Not enough data
8.7
114
Not enough data
8.3
108
Not enough data
7.9
104
Not enough data
8.3
104
Not enough data
9.1
112
Not enough data
8.3
103
Not enough data
Integration
8.7
96
Not enough data
8.7
89
Not enough data
8.2
87
Not enough data
Generative AI
7.3
62
Not enough data
Agentic AI - CRM
6.8
21
Not enough data
7.0
21
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
Email Marketing
9.0
1168
|
Verified
Not enough data
8.8
1214
|
Verified
Not enough data
8.7
1070
|
Verified
Not enough data
8.9
1199
|
Verified
Not enough data
9.0
1151
|
Verified
Not enough data
8.8
1157
|
Verified
Not enough data
8.5
968
|
Verified
Not enough data
8.3
663
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.3
790
|
Verified
Not enough data
8.8
1121
|
Verified
Not enough data
Generative AI
7.3
371
Not enough data
7.4
364
Not enough data
Agentic AI - Email Marketing
6.6
49
Not enough data
6.6
47
Not enough data
6.7
48
Not enough data
7.0
47
Not enough data
6.9
48
Not enough data
Integration
8.7
801
|
Verified
Not enough data
8.1
644
|
Verified
Not enough data
7.8
579
|
Verified
Not enough data
8.0
518
|
Verified
Not enough data
7.9
523
|
Verified
Not enough data
7.9
504
|
Verified
Not enough data
Email Marketing
Not enough data
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Online Marketing
Not enough data
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Campaign Management
Not enough data
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Social
Not enough data
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Reporting & Analytics
Not enough data
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Integration
Not enough data
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Administration
8.7
413
Not enough data
8.3
399
Not enough data
8.6
384
Not enough data
8.6
379
Not enough data
8.4
319
Not enough data
8.7
361
Not enough data
Integrations
8.6
286
Not enough data
8.6
279
Not enough data
8.8
296
Not enough data
8.2
279
Not enough data
Platform
8.8
295
Not enough data
8.6
259
Not enough data
8.5
247
Not enough data
8.6
316
Not enough data
8.5
299
Not enough data
8.9
373
Not enough data
8.6
272
Not enough data
8.9
361
Not enough data
Diagnosis
8.6
460
Not enough data
8.7
509
Not enough data
8.8
556
Not enough data
8.9
518
Not enough data
Tracking
8.9
628
Not enough data
8.7
553
Not enough data
8.9
649
Not enough data
8.9
613
Not enough data
8.7
554
Not enough data
Reporting
9.0
679
Not enough data
8.7
534
Not enough data
8.8
530
Not enough data
8.8
598
Not enough data
Agentic AI - Email Deliverability
8.2
13
Not enough data
8.5
13
Not enough data
8.3
13
Not enough data
8.5
13
Not enough data
8.2
13
Not enough data
Visitor Behavior
8.3
23
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
Templates
8.3
22
Not enough data
8.5
24
Not enough data
8.2
22
Not enough data
Personalization
8.4
21
Not enough data
8.3
22
Not enough data
8.4
23
Not enough data
8.2
21
Not enough data
8.0
22
Not enough data
8.3
21
Not enough data
8.0
21
Not enough data
8.8
22
Not enough data
Multichannel
8.6
23
Not enough data
9.0
26
Not enough data
8.4
23
Not enough data
Administration
9.2
23
Not enough data
8.8
26
Not enough data
8.7
26
Not enough data
8.6
22
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
15
8.3
156
9.4
15
8.7
157
8.7
15
8.0
141
8.6
15
8.7
165
8.6
15
8.5
162
Analytics
8.0
14
7.8
166
8.2
15
7.4
158
Optimization
8.8
15
8.2
162
9.1
15
8.5
163
8.3
15
7.6
131
8.8
15
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
213
8.7
15
7.8
179
5.3
13
8.3
180
8.0
14
8.7
210
8.6
14
Edit
8.6
191
7.1
14
8.9
209
8.8
16
8.5
187
8.7
15
Logistics
8.7
197
8.6
15
8.1
175
7.6
12
8.5
179
8.3
12
8.7
180
7.4
13
Generative AI
7.2
104
7.9
11
7.2
101
7.3
11
Agentic AI - Email Template Builder
6.9
12
7.8
9
6.8
12
7.4
9
Text Messaging
8.5
143
|
Verified
8.5
28
8.5
132
|
Verified
6.9
25
8.6
144
|
Verified
8.6
27
8.4
133
|
Verified
6.9
24
8.4
134
|
Verified
8.4
24
8.2
128
|
Verified
6.9
23
8.6
64
|
Verified
8.5
24
8.5
61
8.5
23
SMS Platform
8.7
150
|
Verified
7.9
26
8.8
150
|
Verified
8.3
26
Feature Not Available
7.4
20
Feature Not Available
6.1
19
Feature Not Available
7.2
22
8.3
61
|
Verified
8.8
23
Agentic AI - SMS Marketing
8.1
8
8.0
5
8.1
8
7.7
5
7.9
8
8.3
5
8.3
8
8.3
5
8.1
8
8.0
5
7.7
8
8.7
5
Platform Basics
9.0
274
Not enough data
8.6
227
Not enough data
8.8
228
Not enough data
8.8
257
Not enough data
9.0
265
Not enough data
Platform Data
9.1
284
Not enough data
9.0
291
Not enough data
9.0
284
Not enough data
Agentic AI - Email Testing
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
6.9
7
Not enough data
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Platform Interoperability
7.6(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.4(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
8.0(won by default)
5
Not enough data
Social Functionality
8.2(won by default)
37
Not enough data
Campaign Management
8.7(won by default)
40
Not enough data
8.5(won by default)
40
Not enough data
8.3(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
7.9(won by default)
39
Not enough data
8.4(won by default)
40
Not enough data
8.2(won by default)
39
Not enough data
8.0(won by default)
38
Not enough data
7.9(won by default)
38
Not enough data
8.1(won by default)
37
Not enough data
8.0(won by default)
38
Not enough data
7.5(won by default)
37
Not enough data
7.6(won by default)
37
Not enough data
Targeting
8.2(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
8.0(won by default)
37
Not enough data
8.0(won by default)
36
Not enough data
Platform
7.7(won by default)
36
Not enough data
8.4(won by default)
37
Not enough data
8.4(won by default)
37
Not enough data
8.7(won by default)
36
Not enough data
8.3(won by default)
37
Not enough data
8.3(won by default)
37
Not enough data
8.2(won by default)
37
Not enough data
7.8(won by default)
36
Not enough data
8.1(won by default)
35
Not enough data
Responses
8.6
13
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
8.5
13
Not enough data
8.3
12
Not enough data
Platform
8.7
13
Not enough data
7.9
11
Not enough data
8.5
13
Not enough data
9.0
12
Not enough data
8.3
13
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
Generative AI
6.9
6
Not enough data
6.4
6
Not enough data
Page Customization
9.2
80
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.4
75
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
Page Optimization
8.6
66
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
8.7
67
|
Verified
Not enough data
8.4
61
|
Verified
Not enough data
Integrations
8.4
58
|
Verified
Not enough data
9.0
70
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Calendar View
7.9
18
Not enough data
8.0
18
Not enough data
Shared Calendar
7.9
17
Not enough data
7.8
17
Not enough data
Accessibility
8.1
18
Not enough data
7.8
18
Not enough data
Integration
8.1
18
Not enough data
8.1
18
Not enough data
7.9
17
Not enough data
Notifications
8.8
17
Not enough data
7.5
17
Not enough data
Generative AI
6.6
17
Not enough data
6.6
16
Not enough data
6.7
16
Not enough data
Agentic AI - Calendar
6.9
6
Not enough data
Notifications
9.3
21
Not enough data
9.6
19
Not enough data
9.7
23
Not enough data
Settings
9.3
19
Not enough data
9.2
24
Not enough data
9.2
22
Not enough data
Personalization
9.0
23
Not enough data
9.0
21
Not enough data
Integrations
8.8
16
Not enough data
8.9
19
Not enough data
8.8
14
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
7.5
14
Not enough data
6.9
14
Not enough data
7.4
14
Not enough data
7.3
13
Not enough data
7.1
13
Not enough data
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.9
11
Not enough data
6.1
11
Not enough data
5.9
11
Not enough data
Communication
8.6
23
Not enough data
8.7
24
Not enough data
8.5
24
Not enough data
8.3
20
Not enough data
8.2
21
Not enough data
Internal Use
8.7
44
Not enough data
8.0
24
Not enough data
8.2
24
Not enough data
8.8
22
Not enough data
8.4
19
Not enough data
7.9
23
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.1
21
Not enough data
8.6
21
Not enough data
8.2
19
Not enough data
8.7
21
Not enough data
8.5
19
Not enough data
7.3
20
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.0
21
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
7.8
20
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
6.9
18
Not enough data
7.8
19
Not enough data
7.5
19
Not enough data
7.6
19
Not enough data
7.0
19
Not enough data
7.1
19
Not enough data
7.6
19
Not enough data
Analytics
8.8
126
Not enough data
8.8
125
Not enough data
8.5
119
Not enough data
Customizations
8.7
123
Not enough data
9.2
128
Not enough data
8.7
118
Not enough data
8.8
118
Not enough data
8.9
125
Not enough data
Generative AI
7.3
100
Not enough data
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
8.5
24
Not enough data
8.3
21
Not enough data
8.0
16
Not enough data
9.2
25
Not enough data
7.3
16
Not enough data
8.6
23
Not enough data
Categories
Categories
Shared Categories
Brevo Marketing Platform and Iterable are categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, and WhatsApp Marketing
Unique Categories
Brevo Marketing Platform is categorized as Shared Inbox, Email Testing, E-Commerce Personalization, Email Deliverability, Chatbots, Landing Page Builders, Social Media Advertising, Email Tracking, Online Appointment Scheduling, Transactional Email, Live Chat, CRM, Calendar, Email Marketing, and Appointment Reminder
Iterable is categorized as Marketing Automation, Personalization Engines, Mobile Marketing, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Brevo Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.5%
Information Technology and Services
5.6%
Computer Software
4.7%
Retail
3.1%
Health, Wellness and Fitness
2.9%
Other
72.2%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Alternatives
Discussions
Is Sendinblue free?
6 Comments
AD
Yes, Sendinblue offers a free plan. The free plan includes:
-> Up to 300 emails per day
-> Unlimited contacts
-> Access to core email marketing...Read more
How do you know where an email were opened?
4 Comments
MP
IP country and many other info can be traced through Webhook with the API.Read more
Why import contacts directly from an existing mailing list
3 Comments
KG
It is possible to import the opt in data, as I imported one list and then had errors when sending mail as there wasn't evidence of opt in. My other list is...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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