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  5. Iterable-vs-Sailthru

Compare Iterable and Sailthru
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See this
side-by-side comparison of Iterable vs. Sailthru
based on preference data from user reviews. Iterable rates 4.4/5 stars with 155 reviews. By contrast, Sailthru rates 4.2/5 stars with 134 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Iterable
Iterable
(155)
4.4 out of 5
Iterable
Optimized for quick response
Answer a few questions to help the Iterable community
Have you used Iterable before?
Yes
Sailthru
Sailthru
(134)
4.2 out of 5
Sailthru
Optimized for quick response
Answer a few questions to help the Sailthru community
Have you used Sailthru before?
Yes
Star Rating
Iterable
Iterable
155 reviews
Sailthru
Sailthru
134 reviews
Market Segments
Iterable
Iterable
Mid-Market (50.0% of reviews)
Sailthru
Sailthru
Mid-Market (62.4% of reviews)
Entry Level Price
Iterable
Iterable
No pricing information available
Sailthru
Sailthru
No pricing information available

Iterable vs Sailthru

When assessing the two solutions, reviewers found Iterable easier to use and do business with overall. However, reviewers preferred the ease of set up with Sailthru, along with administration.

  • Reviewers felt that Sailthru meets the needs of their business better than Iterable.
  • When comparing quality of ongoing product support, reviewers felt that Iterable is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Iterable over Sailthru.
Categories
Shared Categories
Iterable
Iterable
Sailthru
Sailthru
Iterable and Sailthru are categorized as Marketing Automation, Mobile Marketing, and Personalization
Unique Categories
Iterable
Iterable is categorized as Push Notification and Personalization Engines
Sailthru
Sailthru has no unique categories
Pricing
Iterable
Iterable Pricing
Free Trial Unavailable
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Iterable
Iterable
8.5
Responses: 124
Sailthru
Sailthru
8.7
Responses: 122
Ease of Use
Iterable
Iterable
8.4
Responses: 124
Sailthru
Sailthru
8.2
Responses: 122
Ease of Setup
Iterable
Iterable
7.8
Responses: 58
Sailthru
Sailthru
8.0
Responses: 46
Ease of Admin
Iterable
Iterable
8.3
Responses: 61
Sailthru
Sailthru
8.5
Responses: 49
Quality of Support
Iterable
Iterable
9.0
Responses: 121
Sailthru
Sailthru
8.4
Responses: 114
Ease of Doing Business With
Iterable
Iterable
9.0
Responses: 59
Sailthru
Sailthru
8.7
Responses: 46
Product Direction (% positive)
Iterable
Iterable
9.2
Responses: 118
Sailthru
Sailthru
7.4
Responses: 120
Features
Email Marketing
Building and Personalizing Emails
Iterable
Iterable
8.9
Responses: 92
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Iterable
Iterable
9.1
Responses: 93
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Iterable
Iterable
8.3
Responses: 86
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Iterable
Iterable
8.8
Responses: 71
Verified Feature
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Iterable
Iterable
7.3
Responses: 30
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Iterable
Iterable
8.6
Responses: 69
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Iterable
Iterable
8.7
Responses: 84
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Iterable
Iterable
8.1
Responses: 72
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Iterable
Iterable
7.6
Responses: 32
Verified Feature
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Iterable
Iterable
8.0
Responses: 49
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Iterable
Iterable
7.6
Responses: 61
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Iterable
Iterable
8.5
Responses: 84
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Iterable
Iterable
6.7
Responses: 35
Verified Feature
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Iterable
Iterable
7.9
Responses: 44
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Iterable
Iterable
7.7
Responses: 45
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Iterable
Iterable
7.2
Responses: 33
Verified Feature
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Iterable
Iterable
8.0
Responses: 34
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Analysis
Application Attribution
Iterable
Iterable
6.9
Responses: 9
Verified Feature
Sailthru
Sailthru
8.5
Responses: 8
Verified Feature
Campaign Analysis
Iterable
Iterable
8.1
Responses: 18
Verified Feature
Sailthru
Sailthru
8.8
Responses: 12
Uninstall Tracking
Iterable
Iterable
7.9
Responses: 7
Verified Feature
Sailthru
Sailthru
8.3
Responses: 5
Verified Feature
Custom Dashboards
Iterable
Iterable
7.3
Responses: 10
Verified Feature
Sailthru
Sailthru
9.2
Responses: 6
Verified Feature
Campaign Management
Program Management
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Iterable
Iterable
8.6
Responses: 6
Verified Feature
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
Not enough data available
Campaigns
Proximity Marketing
Iterable
Iterable
8.2
Responses: 10
Sailthru
Sailthru
8.3
Responses: 8
Push Notifications
Iterable
Iterable
8.7
Responses: 17
Verified Feature
Sailthru
Sailthru
8.5
Responses: 8
Verified Feature
Bulk SMS
Iterable
Iterable
8.3
Responses: 9
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Verified Feature
Two-Way Text Messaging
Iterable
Iterable
7.5
Responses: 6
Verified Feature
Sailthru
Sailthru
Not enough data available
Email Campaigns
Iterable
Iterable
9.6
Responses: 13
Verified Feature
Sailthru
Sailthru
9.4
Responses: 11
Verified Feature
Audience Segmentation
Iterable
Iterable
9.6
Responses: 13
Verified Feature
Sailthru
Sailthru
8.3
Responses: 9
Verified Feature
Social
Social Listening
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
6.7
Responses: 7
Engagement
Coupons and Promotions
Iterable
Iterable
7.8
Responses: 10
Verified Feature
Sailthru
Sailthru
8.7
Responses: 10
Verified Feature
Reporting & Analytics
Basic Reporting
Iterable
Iterable
7.7
Responses: 88
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Iterable
Iterable
7.6
Responses: 41
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Iterable
Iterable
6.8
Responses: 36
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Iterable
Iterable
7.2
Responses: 36
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Iterable
Iterable
6.9
Responses: 22
Verified Feature
Sailthru
Sailthru
7.1
Responses: 8
Platform
Optimization
Iterable
Iterable
8.7
Responses: 15
Verified Feature
Sailthru
Sailthru
8.3
Responses: 12
Verified Feature
Integrations - Mobile Marketing
Iterable
Iterable
7.8
Responses: 12
Sailthru
Sailthru
8.0
Responses: 11
Verified Feature
Internationalization
Iterable
Iterable
9.0
Responses: 10
Verified Feature
Sailthru
Sailthru
9.2
Responses: 11
Verified Feature
Platform
Customization
Iterable
Iterable
7.8
Responses: 39
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Iterable
Iterable
8.8
Responses: 40
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Iterable
Iterable
8.2
Responses: 39
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Iterable
Iterable
Not enough data available
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Iterable
Iterable
7.3
Responses: 27
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Iterable
Iterable
8.3
Responses: 42
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Iterable
Iterable
7.2
Responses: 23
Verified Feature
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Iterable
Iterable
7.9
Responses: 39
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Iterable
Iterable
8.1
Responses: 39
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Iterable
Iterable
7.4
Responses: 25
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of both Iterable and Sailthru were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Iterable
Iterable
34.7%
Sailthru
Sailthru
21.1%
Mid-Market
(51-1000 emp.)
Iterable
Iterable
50.0%
Sailthru
Sailthru
62.4%
Enterprise
(> 1000 emp.)
Iterable
Iterable
15.3%
Sailthru
Sailthru
16.5%
Reviewers' Industry
Iterable
Iterable Industry
Internet
15.3%
Marketing and Advertising
12.0%
Consumer Goods
8.0%
Real Estate
4.7%
Health, Wellness and Fitness
4.7%
Other
55.3%
Sailthru
Sailthru Industry
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Reviews
Most Helpful Favorable Review
Iterable
AB
Aimen B.
Executive Sponsor in Consumer Goods

Great Digital and Mobile multi-channel tool to create meaningful customer experiences.

Sailthru
Corinne C.
CC
Corinne C.
User in Marketing and Advertising

Sailthru allows a company to really dive in and customize endless email campaigns to your database. Creating unique and personalized campaigns is their #1 priority.

Most Helpful Critical Review
Iterable
GI
User in Internet

Not a lot of features for segmentation.

Sailthru
GC
User in Consumer Goods

Ran into issues with capacity, speed, and reliability

Top Alternatives
Iterable
Iterable Alternatives
Autopilot
Autopilot
Cordial
Cordial
Marketo Engage
Marketo Engage
Oracle Responsys
Oracle Responsys
Sailthru
Sailthru Alternatives
dotdigital Engagement Cloud
dotdigital Engagement Cloud
Bronto Marketing Platform
Bronto Marketing Platform
Blueshift
Blueshift
Maropost
Maropost
Discussions
Iterable
Iterable Discussions
How did you learn to use handlebars?
3 comments
G2
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
Is Iterable only for email marketing?
1 comment
Offical Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Monty the Mongoose crying
Iterable has no more discussions with answers
See all discussions
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
See all discussions
Screenshots
Iterable
Iterable Screenshots
1 of 4
2 of 4
3 of 4
4 of 4
Sailthru
Sailthru Screenshots
No screenshots provided
Videos
Iterable
Iterable Videos
Video Preview

Zillow leverages Iterable to connect with consumers at all stages of the home buying, selling, owning process by empowering them with information to make smarter decisions about real estate. Iterable is the personal touch to keep people engaged with Zillow on an ongoing basis. They can easily create segments, build out targeted workflows which helps move them towards personalization at scale.

Sailthru
Sailthru Videos
No videos provided
Downloads
Iterable
Iterable Downloads
Download
Curology Case Study

Sailthru
Sailthru Downloads
Download
Guide: Increasing Traffic from Email

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Iterable
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