Compare Iterable and Retention Science 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableRetention Science
Star Rating
(34)4.5 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention ScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Retention Science. Users appreciate its intuitive design and powerful features, making it a top choice for email marketing and automation.
- Users say that Iterable's support team is outstanding, with many highlighting their responsiveness and knowledge. This level of support is crucial for users who may need assistance during implementation or when navigating complex workflows.
- Reviewers mention that Iterable's ability to integrate multiple channels—such as email, SMS, and push notifications—into unified campaigns is a standout feature. This versatility allows users to create comprehensive marketing strategies from a single platform.
- According to verified reviews, Retention Science shines in its ability to automate email marketing processes effectively. Users have noted its strength in sending bulk emails and providing valuable campaign insights, which can enhance lead conversion rates.
- Users highlight that while Retention Science offers robust features for small businesses, it may not match the scalability and advanced capabilities of Iterable for mid-market companies. This distinction is important for businesses considering their growth trajectory.
- Reviewers note that both platforms have their strengths in user experience, but Retention Science has received slightly higher ratings for ease of setup and use. Users appreciate its straightforward approach, which can be beneficial for those new to marketing automation tools.
Pricing
Entry-Level Pricing
Iterable
No pricing availableRetention Science
No pricing availableFree Trial
Iterable
No trial information availableRetention Science
No trial information availableRatings
Meets Requirements
8.5
618
8.9
29
Ease of Use
8.4
631
8.9
29
Ease of Setup
7.7
318
8.1
9
Ease of Admin
8.4
232
7.8
9
Quality of Support
8.8
601
8.8
29
Has the product been a good partner in doing business?
9.0
234
8.0
9
Product Direction (% positive)
9.0
611
9.2
28
Features by Category
Email Marketing
9.0
470
|
Verified
8.7
18
9.0
460
|
Verified
9.2
18
8.2
445
|
Verified
8.6
18
8.4
396
|
Verified
9.2
16
Online Marketing
6.2
267
|
Verified
9.0
15
8.3
401
|
Verified
8.3
17
8.4
441
|
Verified
8.8
18
8.1
399
|
Verified
9.2
16
6.9
271
|
Verified
Feature Not Available
Lead Management
7.3
303
|
Verified
9.1
15
7.4
334
|
Verified
8.4
16
8.6
434
|
Verified
7.7
18
6.8
273
|
Verified
8.8
15
7.7
297
|
Verified
8.9
17
7.1
289
|
Verified
8.5
16
7.3
278
|
Verified
Feature Not Available
7.4
279
|
Verified
Feature Not Available
Campaign Management
7.7
295
Feature Not Available
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Feature Not Available
Social
5.7
206
Feature Not Available
6.1
212
Feature Not Available
5.8
212
Feature Not Available
5.7
212
9.3
15
5.9
223
9.0
16
Reporting & Analytics
7.6
433
|
Verified
8.5
17
6.6
288
|
Verified
8.9
15
6.6
277
|
Verified
8.8
16
6.5
275
|
Verified
8.5
16
5.8
227
|
Verified
Feature Not Available
Platform
8.1
331
|
Verified
8.4
15
8.4
332
|
Verified
Feature Not Available
8.5
336
|
Verified
8.4
16
7.4
224
Feature Not Available
8.0
310
|
Verified
Feature Not Available
8.3
337
|
Verified
8.9
16
7.1
241
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
8.7
15
8.1
338
|
Verified
8.4
15
7.6
281
|
Verified
8.3
14
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
9.2
14
8.3
10
9.3
14
8.3
8
9.1
15
8.5
9
9.2
14
Intelligence
8.8
8
9.2
14
8.1
8
8.9
14
7.9
8
8.9
14
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Retention Science are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Retention Science has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
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