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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableRetention Science
Star Rating
(32)4.5 out of 5
Market Segments
Small-Business (46.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Retention ScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in building and personalizing emails with a score of 9.0, while Retention Science follows closely with a score of 8.7. Reviewers mention that Iterable's email customization features allow for more dynamic and engaging campaigns.
- Reviewers mention that Retention Science shines in mobile optimization, scoring 9.2 compared to Iterable's 8.0. Users on G2 appreciate the seamless mobile experience provided by Retention Science, which enhances user engagement on mobile devices.
- G2 users highlight that Iterable has a robust automated email response feature, scoring 8.3, but Retention Science outperforms with a score of 9.2. Users report that the automation capabilities in Retention Science lead to more effective customer interactions.
- Users say that Retention Science offers superior data enrichment capabilities, scoring 9.2, while Iterable lags behind with a score of 7.0. Reviewers mention that this feature allows for better audience targeting and segmentation in campaigns.
- Reviewers mention that Iterable's ease of use is rated at 8.4, but Retention Science takes the lead with a score of 9.0. Users report that the intuitive interface of Retention Science makes it easier for teams to adopt and utilize the software effectively.
- Users on G2 report that Iterable's campaign management features, particularly in triggered emails, score highly at 9.1, while Retention Science also performs well in this area. However, reviewers mention that Iterable's flexibility in campaign customization gives it an edge for more complex marketing strategies.
Pricing
Entry-Level Pricing
Iterable
No pricing availableRetention Science
No pricing availableFree Trial
Iterable
No trial information availableRetention Science
No trial information availableRatings
Meets Requirements
8.5
610
8.9
29
Ease of Use
8.4
623
8.9
29
Ease of Setup
7.7
312
8.1
9
Ease of Admin
8.4
231
7.8
9
Quality of Support
8.8
594
8.8
29
Has the product been a good partner in doing business?
9.0
233
8.0
9
Product Direction (% positive)
9.1
603
9.2
28
Features by Category
Email Marketing
8.9
467
|
Verified
8.7
18
9.0
457
|
Verified
9.2
18
8.2
442
|
Verified
8.6
18
8.4
394
|
Verified
9.2
16
Online Marketing
6.2
265
|
Verified
9.0
15
8.3
399
|
Verified
8.3
17
8.4
437
|
Verified
8.8
18
8.1
397
|
Verified
9.2
16
6.9
269
|
Verified
Feature Not Available
Lead Management
7.3
301
|
Verified
9.1
15
7.4
332
|
Verified
8.4
16
8.6
428
|
Verified
7.7
18
6.8
271
|
Verified
8.8
15
7.7
295
|
Verified
8.9
17
7.1
286
|
Verified
8.5
16
7.3
275
|
Verified
Feature Not Available
7.4
277
|
Verified
Feature Not Available
Campaign Management
7.7
292
Feature Not Available
6.9
264
|
Verified
Feature Not Available
6.6
241
Feature Not Available
6.0
222
Feature Not Available
Social
5.7
204
Feature Not Available
6.1
210
Feature Not Available
5.8
210
Feature Not Available
5.7
210
9.3
15
5.8
220
9.0
16
Reporting & Analytics
7.6
428
|
Verified
8.5
17
6.5
286
|
Verified
8.9
15
6.6
275
|
Verified
8.8
16
6.5
273
|
Verified
8.5
16
5.7
225
|
Verified
Feature Not Available
Platform
8.0
329
|
Verified
8.4
15
8.4
330
|
Verified
Feature Not Available
8.5
336
|
Verified
8.4
16
7.4
224
Feature Not Available
8.0
310
|
Verified
Feature Not Available
8.3
335
|
Verified
8.9
16
7.1
241
|
Verified
Feature Not Available
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
8.7
15
8.1
336
|
Verified
8.4
15
7.6
280
|
Verified
8.3
14
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
9.2
14
8.1
9
9.3
14
8.1
7
9.1
15
8.3
8
9.2
14
Intelligence
8.6
7
9.2
14
7.9
7
8.9
14
7.6
7
8.9
14
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Retention Science are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Retention Science has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retention Science
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
12.5%
Marketing and Advertising
12.5%
Education Management
12.5%
Apparel & Fashion
12.5%
Information Technology and Services
9.4%
Other
40.6%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What is least helpful about Retention Science? What are the downsides of using Retention Science?
1 Comment
WS
What is least helpful about Retention Science? What are the downsides of using Retention Science?Read more
Retention Science has no more discussions with answers
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