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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Ortto and Iterable have a strong quality of support, with both scoring 8.9. However, reviewers mention that Iterable has a slight edge in being a good partner in business, scoring 9.1 compared to Ortto's 8.9.
- Reviewers mention that Ortto excels in automated email responses, scoring 9.1, while Iterable falls behind at 8.4. Users appreciate Ortto's ability to streamline communication effectively.
- Users on G2 highlight Ortto's ease of use, scoring 8.7, which is higher than Iterable's 8.4. Reviewers say that Ortto's user-friendly interface makes it easier for small businesses to navigate and utilize its features.
- Reviewers mention that Ortto shines in building and personalizing emails, scoring 8.4, while Iterable scores 9.0 in the same category. Users appreciate Iterable's advanced customization options, which allow for more tailored email campaigns.
- Users say that Ortto's landing pages and forms feature scores 7.0, which is notably higher than Iterable's 6.2. Reviewers report that Ortto provides better tools for creating effective landing pages.
- G2 users report that Ortto's audience segmentation capabilities score 8.9, while Iterable scores 9.1. Reviewers mention that Iterable offers more robust segmentation features, allowing for more targeted marketing efforts.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Iterable
No trial information availableOrtto
Free Trial is available
Ratings
Meets Requirements
8.5
611
8.5
559
Ease of Use
8.4
624
8.7
564
Ease of Setup
7.7
312
8.6
312
Ease of Admin
8.4
231
8.8
294
Quality of Support
8.8
595
8.9
527
Has the product been a good partner in doing business?
9.0
233
8.9
285
Product Direction (% positive)
9.1
604
8.9
556
Features by Category
Email Marketing
8.9
467
|
Verified
8.4
398
|
Verified
9.0
457
|
Verified
8.9
384
|
Verified
8.2
442
|
Verified
8.3
378
|
Verified
8.4
394
|
Verified
9.1
345
|
Verified
Online Marketing
6.2
265
|
Verified
7.0
198
|
Verified
8.3
399
|
Verified
7.9
203
|
Verified
8.4
437
|
Verified
8.2
210
|
Verified
8.1
397
|
Verified
8.3
267
|
Verified
6.9
269
|
Verified
7.6
167
|
Verified
Lead Management
7.3
301
|
Verified
8.2
298
|
Verified
7.4
332
|
Verified
7.8
271
|
Verified
8.6
428
|
Verified
8.5
324
|
Verified
6.8
271
|
Verified
7.8
239
|
Verified
7.7
295
|
Verified
8.8
322
|
Verified
7.1
286
|
Verified
8.5
289
|
Verified
7.3
275
|
Verified
8.7
278
|
Verified
7.4
277
|
Verified
8.3
261
|
Verified
Campaign Management
7.7
292
8.0
218
|
Verified
6.9
264
|
Verified
7.6
143
6.6
241
7.5
63
|
Verified
6.0
222
7.1
52
Social
5.7
204
6.6
116
6.1
210
7.3
97
|
Verified
5.8
210
7.8
63
5.7
210
7.5
56
5.8
220
7.8
103
|
Verified
Reporting & Analytics
7.6
428
|
Verified
8.2
347
|
Verified
6.5
286
|
Verified
7.5
247
|
Verified
6.6
275
|
Verified
7.1
189
|
Verified
6.5
273
|
Verified
6.8
160
|
Verified
5.7
225
|
Verified
6.1
123
Platform
8.0
329
|
Verified
8.1
200
|
Verified
8.4
330
|
Verified
8.6
150
|
Verified
8.5
336
|
Verified
8.3
210
|
Verified
7.4
224
7.6
43
8.0
310
|
Verified
6.8
113
|
Verified
8.3
335
|
Verified
8.6
220
|
Verified
7.1
241
|
Verified
7.4
94
|
Verified
Agentic AI - Marketing Automation
7.1
22
8.0
15
7.2
21
8.0
15
7.1
21
7.8
15
7.5
22
7.8
15
7.3
23
8.0
15
7.4
22
8.2
15
Integration
7.7
339
|
Verified
8.5
215
|
Verified
8.1
336
|
Verified
8.4
211
|
Verified
7.6
280
|
Verified
7.9
170
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
8.0
82
|
Verified
5.3
13
6.9
53
|
Verified
8.0
14
7.7
58
|
Verified
8.6
14
8.6
60
Edit
7.1
14
8.4
63
|
Verified
8.8
16
8.5
83
|
Verified
8.7
15
Feature Not Available
Logistics
8.6
15
8.1
83
|
Verified
7.6
12
7.2
67
|
Verified
8.3
12
7.8
81
|
Verified
7.4
13
7.7
46
Generative AI
7.9
11
6.9
7
7.3
11
8.1
7
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
7.7
28
8.1
9
8.1
32
8.1
7
8.6
37
8.3
8
8.3
29
Intelligence
8.6
7
8.2
37
7.9
7
6.7
21
7.6
7
6.7
23
Platform Basics
Not enough data
7.8
73
Not enough data
7.8
62
Not enough data
8.4
64
Not enough data
8.0
48
Not enough data
7.8
52
Agentic AI - Customer Journey Mapping
Not enough data
6.3
5
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Lead Monitoring
Not enough data
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Analytics
Not enough data
8.1
28
Not enough data
7.9
33
Customization
Not enough data
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Development
Not enough data
6.8
22
Not enough data
7.0
18
Management
Not enough data
8.6
22
Not enough data
7.8
20
Integration Options
Not enough data
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Customization
Not enough data
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Additional Functionality
Not enough data
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Discovery
Not enough data
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Management
Not enough data
7.8
12
Not enough data
8.4
15
Platform
Not enough data
8.6
17
Not enough data
8.3
16
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
8.4
19
|
Verified
7.7
168
|
Verified
9.3
23
|
Verified
6.4
110
|
Verified
8.2
18
|
Verified
6.9
137
|
Verified
7.9
22
|
Verified
Campaigns
7.0
112
7.4
22
8.3
143
|
Verified
8.9
18
7.7
122
|
Verified
8.2
20
6.0
100
|
Verified
8.7
17
|
Verified
9.2
163
|
Verified
9.3
26
|
Verified
9.1
161
|
Verified
8.9
24
|
Verified
Engagement
7.0
107
|
Verified
8.3
19
|
Verified
Platform
8.1
139
|
Verified
8.7
24
|
Verified
7.7
124
8.3
23
|
Verified
7.2
111
|
Verified
8.0
21
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.9
33
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
54
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.3
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.5
19
Agentic AI - Marketing Analytics
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Categories
Categories
Shared Categories
Iterable and Ortto are categorized as Marketing Automation, Personalization, Mobile Marketing, Email Template Builder, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization Engines, SMS Marketing, Push Notification, WhatsApp Marketing, and Customer Journey Analytics
Ortto is categorized as Pop-Up Builder, Customer Journey Mapping, Online Form Builder, E-Commerce Data Integration, Marketing Analytics, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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