# Iterable vs Oracle Responsys Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Iterable excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how little coding is required, making it accessible for marketers without technical backgrounds.
- **According to verified reviews** , Oracle Responsys stands out for its robust real-time personalization capabilities. Users highlight its ability to pull in customer data on the fly, allowing for highly targeted email and SMS campaigns that feel personal rather than generic.
- **Reviewers mention** that Iterable's support team is a significant advantage, with many finding it easy to connect with a human representative for assistance. This level of support is often contrasted with Oracle Responsys, where users have noted challenges in getting timely help.
- **Users say** that Oracle Responsys offers strong orchestration and cross-channel campaign management, which is particularly beneficial for businesses looking to manage complex campaigns across multiple platforms from a single interface.
- **Reviewers highlight** that Iterable's campaign organization features, such as the ability to create folders for different client projects, help maintain clarity and efficiency in managing multiple campaigns, a feature that some users feel is lacking in Oracle Responsys.
- **According to recent feedback** , while Oracle Responsys is praised for its easy initial setup, users of Iterable report a smoother overall experience with setup and administration, contributing to a more efficient day-to-day operation.



| | Iterable | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 825 | 130 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Iterable

Pros:
- Ease of Use (128 reviews)
- Intuitive (90 reviews)

Cons:
- Missing Features (68 reviews)
- Learning Curve (54 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Iterable | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.5 (644 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 8.4 (657 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 7.8 (343 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 8.4 (232 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 8.8 (629 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (234 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 9.1 (634 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Iterable

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 534 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (484 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.0 (471 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (454 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (400 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 6.2 (267 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (407 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 8.4 (450 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (403 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 6.9 (272 reviews) ✓ Verified | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 7.3 (305 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 7.4 (336 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.6 (441 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (273 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 7.7 (299 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (290 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (278 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.4 (279 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Program Management** | 7.7 (296 reviews) | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 6.9 (268 reviews) ✓ Verified | 8.1 (24 reviews) | 
| **Calendaring** | 6.6 (243 reviews) | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 6.0 (224 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.3 (10 reviews) | 
| **Social Sharing** | 6.1 (212 reviews) | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 5.8 (212 reviews) | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 5.7 (212 reviews) | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 5.9 (223 reviews) | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 7.6 (443 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 6.5 (288 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 6.6 (277 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (276 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 5.8 (227 reviews) ✓ Verified | 7.9 (19 reviews) | 

#### Platform

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Customization ** | 8.1 (339 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (342 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (338 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (225 reviews) | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.0 (311 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (341 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 7.1 (242 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.5 (25 reviews) | Not enough data | 

#### Integration

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (344 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (341 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (282 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 186 |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Customize** | 8.3 (158 reviews) | 7.5 (8 reviews) | 
| **Scheduling** | 8.7 (160 reviews) | 8.8 (8 reviews) | 
| **Retarget** | 8.1 (144 reviews) | 8.6 (7 reviews) | 
| **Segmentation** | 8.7 (168 reviews) | 8.3 (8 reviews) | 
| **Triggered Notifications** | 8.5 (166 reviews) | 8.1 (8 reviews) | 

#### Analytics

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | 7.8 (170 reviews) | 8.5 (8 reviews) | 
| **Audience Insights** | 7.5 (160 reviews) | 7.5 (8 reviews) | 

#### Optimization

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.3 (165 reviews) | 6.7 (8 reviews) | 
| **Personalization** | 8.5 (166 reviews) | 6.7 (8 reviews) | 
| **Rich Notifications** | 7.7 (133 reviews) | 7.1 (7 reviews) | 
| **Integrations** | 7.8 (148 reviews) | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (12 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 49 |
| **Oracle Responsys** | N/A | N/A |

#### Segmentation

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | 8.8 (43 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (42 reviews) | Not enough data | 

#### Targeting

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Behavioral Targeting** | 8.1 (44 reviews) | Not enough data | 
| **Contextual Targeting** | 8.1 (38 reviews) | Not enough data | 

#### Triggered Content

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Geofencing** | 6.9 (32 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (43 reviews) | Not enough data | 
| **Triggered Messages** | 9.2 (41 reviews) | Not enough data | 

#### Personalized Content

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Recommendation Engine** | 7.7 (35 reviews) | Not enough data | 
| **Personalized Discounts** | 7.3 (31 reviews) | Not enough data | 
| **Website Personalization** | 6.3 (28 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 17 |
| **Oracle Responsys** | N/A | N/A |

#### Templates

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Text and Themes** | 8.8 (16 reviews) | Not enough data | 
| **Stock Images** | 5.6 (14 reviews) | Not enough data | 
| **Proofing** | 8.1 (15 reviews) | Not enough data | 
| **Mobile Responsive** | 8.7 (15 reviews) | Not enough data | 

#### Edit

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Pre-Made** | 7.3 (15 reviews) | Not enough data | 
| **Build** | 8.8 (17 reviews) | Not enough data | 
| **HTML** | 8.8 (16 reviews) | Not enough data | 

#### Logistics

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Analytics** | 8.6 (16 reviews) | Not enough data | 
| **Issues** | 7.8 (13 reviews) | Not enough data | 
| **Integrations** | 8.5 (13 reviews) | Not enough data | 
| **Shareable Link** | 7.6 (14 reviews) | Not enough data | 

#### Generative AI

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **AI Text Generation** | 8.1 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (12 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (10 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 34 |
| **Oracle Responsys** | N/A | N/A |

#### Text Messaging

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Bulk SMS** | 8.4 (31 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 6.9 (27 reviews) | Not enough data | 
| **Text Scheduler** | 8.7 (29 reviews) | Not enough data | 
| **Automatic Replies** | 6.9 (26 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.3 (26 reviews) | Not enough data | 
| **MMS Marketing** | 6.7 (25 reviews) | Not enough data | 
| **Personalization** | 8.5 (27 reviews) | Not enough data | 
| **Transactional SMS** | 8.5 (26 reviews) | Not enough data | 

#### SMS Platform

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Reporting** | 7.9 (29 reviews) | Not enough data | 
| **Automation** | 8.2 (29 reviews) | Not enough data | 
| **White Label** | 7.4 (22 reviews) | Not enough data | 
| **Text-to-Landline** | 6.2 (21 reviews) | Not enough data | 
| **Short Codes** | 7.2 (24 reviews) | Not enough data | 
| **API Integration** | 8.6 (25 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (7 reviews) | Not enough data | 
| **Decision Making** | 7.6 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.7/10 | 10 |
| **Oracle Responsys** | N/A | N/A |

#### Data Sourcing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Data Enrichment** | 8.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.3 (10 reviews) | Not enough data | 
| **Content Marketing** | 8.3 (8 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (9 reviews) | Not enough data | 

#### Intelligence

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Marketing Metrics** | 8.8 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (8 reviews) | Not enough data | 
| **Recommendation Engine** | 7.9 (8 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.5/10 | 40 |
| **Oracle Responsys** | N/A | N/A |

#### Platform Basics

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Dynamic Segmentation** | 8.1 (38 reviews) | Not enough data | 
| **Journey Optimization** | 8.2 (38 reviews) | Not enough data | 

#### Platform Data

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Journey Reporting** | 7.4 (39 reviews) | Not enough data | 
| **Trends Reporting** | 7.1 (38 reviews) | Not enough data | 
| **Dashboards** | 6.8 (38 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.1 (37 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Journey Mapping** | 7.3 (35 reviews) | Not enough data | 
| **Integrations** | 7.4 (33 reviews) | Not enough data | 
| **Automated Alerts** | 6.9 (35 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Oracle Responsys** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 16 |
| **Oracle Responsys** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.3 (14 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 191 |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | 7.3 (124 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | 7.7 (170 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | 6.5 (113 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | 6.9 (139 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | 7.0 (113 reviews) | 8.3 (8 reviews) | 
| **Push Notifications** | 8.3 (146 reviews) ✓ Verified | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | 7.7 (124 reviews) ✓ Verified | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | 6.0 (101 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | 9.3 (167 reviews) ✓ Verified | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.1 (165 reviews) ✓ Verified | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | 7.1 (109 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Optimization** | 8.2 (143 reviews) ✓ Verified | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | 7.8 (126 reviews) | 8.8 (8 reviews) | 
| **Internationalization** | 7.2 (112 reviews) ✓ Verified | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Iterable | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Iterable (7):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)



---
## Reviewer Demographics

### By Company Size

| Segment | Iterable | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 26.9% | 13.7% | 
| **Mid-Market** | 55.7% | 47.6% | 
| **Enterprise** | 17.3% | 38.7% | 

### By Industry

#### Iterable

- **Marketing and Advertising:** 11.2%
- **Health, Wellness and Fitness:** 8.6%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.5%
- **Computer Software:** 4.5%
- **Internet:** 4.0%
- **Consumer Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.7%
- **Real Estate:** 3.6%
- **Retail:** 3.3%
- **Other:** 44.1%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Iterable

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1396 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (769 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (839 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (631 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (664 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (631 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1128 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14824 reviews)

---
## Top Discussions

### Iterable

- Title: [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) — 3 comments, 3 upvotes
  > **Top comment:** "Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like..."
- Title: [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) — 2 comments
  > **Top comment:** "sddfgdfgdfgdfg"
- Title: [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) — 1 comment
  > **Top comment:** "Hi there, here is a link with more information on this. 
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.html"
- Title: [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) — 1 comment
  > **Top comment:** "Hi there, please send your question using the "Contact Iterable" form button on our G2 profile and someone from our team will be in touch with you shortly on..."
- Title: [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Following"

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/iterable-vs-oracle-responsys)