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At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(752)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Responsys excels in email campaign management, particularly with features like "Triggered Emails" and "Triggered Messages," which received high ratings of 9.1, indicating strong automation capabilities. In contrast, Iterable's similar features are rated slightly lower, suggesting that Responsys may offer a more robust solution for users focused on email marketing.
- Reviewers mention that Iterable shines in ease of use, with a score of 8.4 for "Ease of Use" compared to Oracle Responsys's 6.7. This suggests that users find Iterable's interface more intuitive, making it easier for teams to adopt and utilize effectively.
- G2 users highlight the superior quality of support provided by Iterable, scoring 8.9, while Oracle Responsys only scores 6.5. This difference indicates that users may have a better experience with customer service and support resources when using Iterable.
- Users on G2 report that Oracle Responsys has a strong capability in "Bulk SMS" with a score of 8.6, which is notably higher than Iterable's 7.6. This suggests that Responsys may be a better choice for businesses that prioritize SMS marketing as part of their strategy.
- Reviewers mention that Iterable's "A/B Testing" feature is rated 8.4, outperforming Oracle Responsys's 7.8. This indicates that Iterable may provide more effective tools for optimizing campaigns through testing, which is crucial for improving marketing performance.
- Users say that Oracle Responsys has a more comprehensive approach to "Campaign Scheduling," scoring 8.8 compared to Iterable's 8.6. This slight edge may be beneficial for teams that require advanced scheduling capabilities to manage their marketing campaigns efficiently.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOracle Responsys
No pricing availableFree Trial
Iterable
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.5
605
8.0
97
Ease of Use
8.4
618
6.8
96
Ease of Setup
7.7
308
5.7
43
Ease of Admin
8.5
229
6.4
45
Quality of Support
8.8
589
6.5
95
Has the product been a good partner in doing business?
9.1
231
7.1
45
Product Direction (% positive)
9.1
598
6.7
95
Features by Category
Email Marketing
8.9
463
|
Verified
8.3
45
|
Verified
9.0
453
|
Verified
8.3
45
|
Verified
8.2
440
|
Verified
8.0
45
|
Verified
8.3
391
|
Verified
8.1
44
|
Verified
Online Marketing
6.2
264
|
Verified
7.0
18
|
Verified
8.3
397
|
Verified
8.0
46
|
Verified
8.4
434
|
Verified
7.8
47
|
Verified
8.1
395
|
Verified
7.5
38
|
Verified
6.9
269
|
Verified
7.7
33
Lead Management
7.3
300
|
Verified
8.0
16
|
Verified
7.4
330
|
Verified
7.6
34
|
Verified
8.6
425
|
Verified
7.3
41
|
Verified
6.8
271
|
Verified
7.4
21
|
Verified
7.7
295
|
Verified
8.1
25
|
Verified
7.1
284
|
Verified
7.6
26
|
Verified
7.3
274
|
Verified
8.2
30
|
Verified
7.4
276
|
Verified
8.1
28
|
Verified
Campaign Management
7.7
290
8.3
41
|
Verified
6.9
262
|
Verified
8.1
24
6.6
239
8.4
25
|
Verified
6.0
220
7.9
20
Social
5.7
203
8.3
10
6.1
210
8.7
15
|
Verified
5.8
210
8.2
15
|
Verified
5.7
210
8.1
15
|
Verified
5.8
219
8.4
15
Reporting & Analytics
7.6
426
|
Verified
7.9
45
|
Verified
6.5
285
|
Verified
7.9
25
|
Verified
6.6
274
|
Verified
7.5
26
|
Verified
6.5
272
|
Verified
7.4
26
|
Verified
5.7
224
|
Verified
7.9
19
Platform
8.0
329
|
Verified
7.4
21
|
Verified
8.4
329
|
Verified
7.9
20
|
Verified
8.5
335
|
Verified
7.3
22
|
Verified
7.4
223
8.0
14
|
Verified
8.0
309
|
Verified
6.4
17
|
Verified
8.3
334
|
Verified
8.0
20
|
Verified
7.1
240
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Not enough data
Integration
7.8
338
|
Verified
7.6
21
|
Verified
8.0
335
|
Verified
7.8
20
|
Verified
7.6
279
|
Verified
7.8
17
|
Verified
Campaigns
8.3
156
7.5
8
8.7
157
8.8
8
8.0
141
8.6
7
8.7
165
8.3
8
8.5
162
8.1
8
Analytics
7.8
166
8.5
8
7.4
158
7.5
8
Optimization
8.2
162
6.7
8
8.5
163
6.7
8
7.6
131
7.1
7
7.9
146
7.1
8
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.4
40
Not enough data
Targeting
8.0
41
Not enough data
8.0
35
Not enough data
Triggered Content
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Not enough data
Personalized Content
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
14
Not enough data
5.6
12
Not enough data
7.9
13
Not enough data
8.6
13
Not enough data
Edit
7.7
13
Not enough data
8.8
15
Not enough data
8.7
14
Not enough data
Logistics
8.7
14
Not enough data
7.7
11
Not enough data
8.5
11
Not enough data
8.1
12
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
37
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.0
35
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
8.1
8
|
Verified
7.7
168
|
Verified
8.5
8
|
Verified
6.4
110
|
Verified
8.6
6
|
Verified
6.9
137
|
Verified
7.8
6
|
Verified
Campaigns
7.0
112
8.3
8
8.3
143
|
Verified
7.5
8
|
Verified
7.7
122
|
Verified
8.6
7
6.0
100
|
Verified
8.1
7
|
Verified
9.2
163
|
Verified
9.2
6
|
Verified
9.1
161
|
Verified
8.9
6
|
Verified
Engagement
7.0
107
|
Verified
8.5
8
|
Verified
Platform
8.1
139
|
Verified
8.8
8
|
Verified
7.7
124
8.8
8
7.2
111
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Oracle Responsys are categorized as Marketing Automation, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.6%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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