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Compare Iterable and Oracle Responsys 
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOracle Responsys
Star Rating
(128)4.0 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in user experience, with many users praising its intuitive interface and ease of use. One user noted that it is "well structured and powerful without being complicated," making it a great choice for those new to email marketing and automation.
- Users say that Oracle Responsys shines in its orchestration and cross-channel campaign management capabilities. Reviewers appreciate its ability to manage complex, personalized campaigns across various channels like email, mobile, and social, which is particularly beneficial for businesses looking to integrate their marketing efforts.
- According to verified reviews, Iterable's support team is frequently highlighted as outstanding, with users describing them as "responsive, knowledgeable, and easy to work with." This level of support can be crucial for teams needing assistance with campaign setup and execution.
- Reviewers mention that Oracle Responsys has a straightforward initial setup process, which many find useful for getting started quickly. Users have noted that this ease of setup allows them to efficiently promote their affiliate websites right from the start.
- G2 reviewers highlight Iterable's robust multi-channel capabilities, allowing users to build unified campaigns across email, SMS, push notifications, and more. This flexibility is a significant advantage for marketers aiming to reach their audience through various touchpoints.
- Users report that while Oracle Responsys offers advanced automation features that save time, it may not be as user-friendly as Iterable. Some users have expressed that the complexity of certain functionalities can be a barrier for those less experienced in marketing automation.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOracle Responsys
No pricing availableFree Trial
Iterable
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.5
618
8.0
97
Ease of Use
8.4
631
6.8
96
Ease of Setup
7.7
319
5.7
43
Ease of Admin
8.4
232
6.4
45
Quality of Support
8.8
602
6.5
95
Has the product been a good partner in doing business?
9.0
234
7.1
45
Product Direction (% positive)
9.0
611
6.7
95
Features by Category
Email Marketing
9.0
471
|
Verified
8.3
45
|
Verified
9.0
460
|
Verified
8.3
45
|
Verified
8.2
445
|
Verified
8.0
45
|
Verified
8.4
396
|
Verified
8.1
44
|
Verified
Online Marketing
6.2
267
|
Verified
7.0
18
|
Verified
8.3
401
|
Verified
8.0
46
|
Verified
8.4
441
|
Verified
7.8
47
|
Verified
8.1
399
|
Verified
7.5
38
|
Verified
6.9
271
|
Verified
7.7
33
Lead Management
7.3
303
|
Verified
8.0
16
|
Verified
7.4
334
|
Verified
7.6
34
|
Verified
8.6
433
|
Verified
7.3
41
|
Verified
6.8
273
|
Verified
7.4
21
|
Verified
7.7
297
|
Verified
8.1
25
|
Verified
7.1
289
|
Verified
7.6
26
|
Verified
7.3
278
|
Verified
8.2
30
|
Verified
7.4
279
|
Verified
8.1
28
|
Verified
Campaign Management
7.7
294
8.3
41
|
Verified
6.9
266
|
Verified
8.1
24
6.6
243
8.4
25
|
Verified
6.0
224
7.9
20
Social
5.7
206
8.3
10
6.1
212
8.7
15
|
Verified
5.8
212
8.2
15
|
Verified
5.7
212
8.1
15
|
Verified
5.9
223
8.4
15
Reporting & Analytics
7.6
432
|
Verified
7.9
45
|
Verified
6.6
288
|
Verified
7.9
25
|
Verified
6.6
277
|
Verified
7.5
26
|
Verified
6.5
275
|
Verified
7.4
26
|
Verified
5.8
227
|
Verified
7.9
19
Platform
8.1
331
|
Verified
7.4
21
|
Verified
8.4
333
|
Verified
7.9
20
|
Verified
8.5
336
|
Verified
7.3
22
|
Verified
7.4
224
8.0
14
|
Verified
8.0
310
|
Verified
6.4
17
|
Verified
8.3
338
|
Verified
8.0
20
|
Verified
7.1
241
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
7.6
21
|
Verified
8.1
338
|
Verified
7.8
20
|
Verified
7.6
281
|
Verified
7.8
17
|
Verified
Campaigns
8.3
158
7.5
8
8.7
159
8.8
8
8.1
144
8.6
7
8.7
167
8.3
8
8.5
165
8.1
8
Analytics
7.8
169
8.5
8
7.5
160
7.5
8
Optimization
8.3
165
6.7
8
8.5
166
6.7
8
7.7
133
7.1
7
7.8
148
7.1
8
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
8.1
8
|
Verified
7.7
169
|
Verified
8.5
8
|
Verified
6.5
111
|
Verified
8.6
6
|
Verified
6.9
138
|
Verified
7.8
6
|
Verified
Campaigns
7.0
113
8.3
8
8.3
145
|
Verified
7.5
8
|
Verified
7.7
123
|
Verified
8.6
7
6.0
101
|
Verified
8.1
7
|
Verified
9.2
165
|
Verified
9.2
6
|
Verified
9.1
162
|
Verified
8.9
6
|
Verified
Engagement
7.1
108
|
Verified
8.5
8
|
Verified
Platform
8.2
140
|
Verified
8.8
8
|
Verified
7.7
125
8.8
8
7.2
112
|
Verified
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Oracle Responsys are categorized as Marketing Automation, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Oracle Responsys has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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