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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.0, while Optimove closely follows with a score of 9.1, indicating both platforms are strong but Iterable has a slight edge in customization options.
- Reviewers mention that Optimove shines in "Quality of Support" with a score of 9.4, significantly higher than Iterable's 8.9, suggesting that users may find more responsive and helpful customer service with Optimove.
- G2 users highlight that Optimove's "A/B Testing" feature is particularly robust, scoring 9.2 compared to Iterable's 8.4, which indicates that users may achieve better results in campaign optimization with Optimove.
- Users on G2 report that Iterable's "Manage Email Deliverability" feature scores 8.3, which is lower than Optimove's 8.9, suggesting that users may face more challenges with email deliverability when using Iterable.
- Reviewers mention that Optimove's "Dynamic Segmentation" feature is a standout, scoring 9.2, while Iterable's score of 7.6 indicates that users may find more effective audience targeting capabilities with Optimove.
- Users say that Iterable's "Campaign Insights" feature scores 9.1, which is higher than Optimove's 8.6, indicating that Iterable may provide more valuable analytics for users looking to understand their campaign performance better.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Iterable
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.5
610
8.7
200
Ease of Use
8.4
623
8.6
201
Ease of Setup
7.7
312
8.0
117
Ease of Admin
8.4
231
8.8
66
Quality of Support
8.8
594
9.3
199
Has the product been a good partner in doing business?
9.0
233
9.1
67
Product Direction (% positive)
9.1
603
9.3
195
Features by Category
Email Marketing
8.9
467
|
Verified
9.2
131
|
Verified
9.0
457
|
Verified
9.3
139
|
Verified
8.2
442
|
Verified
8.9
133
|
Verified
8.4
394
|
Verified
8.7
125
|
Verified
Online Marketing
6.2
265
|
Verified
7.6
95
8.3
399
|
Verified
8.1
114
|
Verified
8.4
437
|
Verified
9.2
138
|
Verified
8.1
397
|
Verified
8.6
117
|
Verified
6.9
269
|
Verified
8.2
97
Lead Management
7.3
301
|
Verified
8.5
107
|
Verified
7.4
332
|
Verified
8.6
112
8.6
428
|
Verified
9.3
136
|
Verified
6.8
271
|
Verified
8.3
102
|
Verified
7.7
295
|
Verified
8.3
103
|
Verified
7.1
286
|
Verified
8.3
104
|
Verified
7.3
275
|
Verified
8.3
104
|
Verified
7.4
277
|
Verified
8.6
114
|
Verified
Campaign Management
7.7
292
8.8
120
|
Verified
6.9
264
|
Verified
8.1
97
6.6
241
8.5
119
|
Verified
6.0
222
7.5
94
Social
5.7
204
7.2
85
6.1
210
7.5
89
5.8
210
7.5
92
5.7
210
7.2
86
5.8
220
7.2
89
Reporting & Analytics
7.6
428
|
Verified
8.9
128
|
Verified
6.5
286
|
Verified
8.1
101
|
Verified
6.6
275
|
Verified
8.4
115
|
Verified
6.5
273
|
Verified
8.5
126
|
Verified
5.7
225
|
Verified
7.2
87
Platform
8.0
329
|
Verified
8.4
106
|
Verified
8.4
330
|
Verified
8.4
96
8.5
336
|
Verified
9.0
104
|
Verified
7.4
224
8.3
86
8.0
310
|
Verified
7.9
89
|
Verified
8.3
335
|
Verified
8.5
101
|
Verified
7.1
241
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
7.1
22
6.9
9
7.2
21
7.2
9
7.1
21
7.0
9
7.5
22
7.0
9
7.3
23
6.9
9
7.4
22
7.0
10
Integration
7.7
339
|
Verified
8.2
105
|
Verified
8.1
336
|
Verified
8.0
102
|
Verified
7.6
280
|
Verified
8.0
91
|
Verified
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
8.5
72
|
Verified
8.1
9
8.6
73
|
Verified
8.1
7
8.3
64
8.3
8
8.6
79
|
Verified
Intelligence
8.6
7
8.7
83
|
Verified
7.9
7
8.7
86
|
Verified
7.6
7
8.4
79
|
Verified
Platform Basics
8.1
37
9.2
95
|
Verified
8.1
37
9.2
99
|
Verified
Platform Data
7.3
38
8.9
93
|
Verified
7.0
37
8.6
99
|
Verified
6.7
37
8.9
101
|
Verified
7.0
36
9.0
97
|
Verified
Platform Additional Functionality
7.3
34
8.9
89
|
Verified
7.3
32
8.4
92
|
Verified
6.8
34
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
7.5
8
6.0
7
6.9
8
8.1
7
7.3
8
7.5
6
7.7
8
8.1
6
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
5.6
9
7.3
14
6.9
8
7.6
13
7.1
8
7.6
12
6.5
8
7.4
12
6.7
8
7.4
12
6.9
8
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Iterable and Optimove are categorized as Marketing Automation, Personalization, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, and Email Template Builder
Optimove is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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