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At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(752)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableOptimizely One
Star Rating
(55)4.2 out of 5
Market Segments
Mid-Market (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with ratings of 9.0, while Optimizely One falls short in this area, especially in "Landing Pages and Forms," which received a lower rating of 6.2.
- Reviewers mention that Iterable's "Quality of Support" is notably high at 8.9, indicating a strong customer service experience, whereas Optimizely One's support is rated lower at 7.8, suggesting potential challenges in user assistance.
- G2 users highlight Iterable's superior "Email Campaigns" feature, which received a stellar rating of 9.2, compared to Optimizely One's lower performance in similar functionalities, indicating that Iterable may provide a more robust solution for email marketing needs.
- Users on G2 report that Iterable's "Triggered Emails" feature is highly effective, rated at 9.1, while Optimizely One's capabilities in this area are less impressive, suggesting that Iterable may offer better automation for user engagement.
- Reviewers mention that Iterable's "Audience Segmentation" is rated at 9.1, showcasing its strength in targeting specific user groups, while Optimizely One's segmentation features are rated lower at 8.6, indicating a potential gap in personalized marketing strategies.
- Users say that Iterable's "Campaign Tracking" is rated at 7.3, which is higher than Optimizely One's performance in this area, suggesting that Iterable may provide more effective tools for monitoring marketing efforts and outcomes.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOptimizely One
No pricing availableFree Trial
Iterable
No trial information availableOptimizely One
No trial information availableRatings
Meets Requirements
8.5
605
8.5
33
Ease of Use
8.4
618
8.2
34
Ease of Setup
7.7
308
7.3
18
Ease of Admin
8.5
229
8.2
10
Quality of Support
8.8
589
7.9
30
Has the product been a good partner in doing business?
9.1
231
7.8
9
Product Direction (% positive)
9.1
598
7.7
31
Features by Category
Email Marketing
8.9
463
|
Verified
Not enough data
9.0
453
|
Verified
Not enough data
8.2
440
|
Verified
Not enough data
8.3
391
|
Verified
Not enough data
Online Marketing
6.2
264
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
8.1
395
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
300
|
Verified
Not enough data
7.4
330
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
284
|
Verified
Not enough data
7.3
274
|
Verified
Not enough data
7.4
276
|
Verified
Not enough data
Campaign Management
7.7
290
Not enough data
6.9
262
|
Verified
Not enough data
6.6
239
Not enough data
6.0
220
Not enough data
Social
5.7
203
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
219
Not enough data
Reporting & Analytics
7.6
426
|
Verified
Not enough data
6.5
285
|
Verified
Not enough data
6.6
274
|
Verified
Not enough data
6.5
272
|
Verified
Not enough data
5.7
224
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.5
335
|
Verified
Not enough data
7.4
223
Not enough data
8.0
309
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
7.1
240
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Not enough data
Integration
7.8
338
|
Verified
Not enough data
8.0
335
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
Interface and Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.7
20
Not enough data
7.2
19
Not enough data
7.3
21
Not enough data
7.6
22
Not enough data
7.7
18
Not enough data
7.3
17
Content Management
Not enough data
7.1
21
Not enough data
7.0
19
Not enough data
7.5
20
Design & Development
Not enough data
7.0
18
Not enough data
7.0
18
Not enough data
7.1
21
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.4
40
Not enough data
Targeting
8.0
41
Not enough data
8.0
35
Not enough data
Triggered Content
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Not enough data
Personalized Content
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
14
Not enough data
5.6
12
Not enough data
7.9
13
Not enough data
8.6
13
Not enough data
Edit
7.7
13
Not enough data
8.8
15
Not enough data
8.7
14
Not enough data
Logistics
8.7
14
Not enough data
7.7
11
Not enough data
8.5
11
Not enough data
8.1
12
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.6
23
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
37
Not enough data
6.9
36
Not enough data
6.7
36
Not enough data
7.0
35
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Orchestration (DXO) PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Integration and Orchestration - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience Management and Personalization - Digital Experience Orchestration (DXO) Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Optimizely One are categorized as Personalization Engines and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Marketing Automation, Personalization, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Optimizely One is categorized as Digital Experience Platforms (DXP), Web Content Management, Digital Asset Management, E-Commerce Personalization, and Digital Experience Orchestration (DXO) Platforms
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.6%
Computer Software
15.4%
Non-Profit Organization Management
7.7%
Information Technology and Services
7.7%
Financial Services
7.7%
Retail
3.8%
Other
57.7%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Optimizely One has no discussions with answers
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