Compare Iterable and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (56.0% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Iterable
Star Rating
(823)4.4 out of 5
Market Segments
Mid-Market (56.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOneSignal
Star Rating
(1,176)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in providing a stable and reliable platform, with users noting that it avoids glitches and lag that can disrupt marketing campaigns. This reliability is a significant advantage for teams that rely on consistent performance for their lifecycle marketing efforts.
- Users say that OneSignal's free plan is a standout feature, offering a user-friendly experience that appeals to small businesses. Many find it easy to get started, making it an attractive option for those with limited budgets who still want effective push notification capabilities.
- Reviewers mention that Iterable's intuitive interface enhances customer engagement, making it easier for users to navigate and automate their marketing processes. This ease of use is frequently highlighted as a key benefit, especially for teams looking to streamline their workflows.
- According to verified reviews, OneSignal shines in its push notification capabilities, receiving high praise for its effectiveness and user-friendliness. Users appreciate how quickly they can set up and manage notifications, which is crucial for real-time engagement with their audience.
- G2 reviewers highlight that Iterable's customer support is responsive and helpful, which can be a deciding factor for businesses that require assistance during implementation and ongoing use. This level of support is often cited as a reason for user satisfaction and loyalty.
- Users report that while OneSignal is easy to use, Iterable offers more robust multi-channel automation features that can enhance marketing strategies. Reviewers have noted that Iterable's capabilities in managing email campaigns and automating responses are particularly strong, making it a better fit for mid-market companies with more complex needs.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Iterable
No trial information availableOneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
642
9.0
645
Ease of Use
8.4
655
9.3
998
Ease of Setup
7.8
339
8.9
550
Ease of Admin
8.4
232
9.0
377
Quality of Support
8.8
627
9.0
596
Has the product been a good partner in doing business?
9.0
234
9.1
353
Product Direction (% positive)
9.1
633
9.0
625
Features by Category
Email Marketing
9.0
481
|
Verified
8.6
98
9.0
468
|
Verified
8.9
96
8.2
452
|
Verified
8.8
95
8.4
398
|
Verified
8.5
90
Online Marketing
6.2
267
|
Verified
Feature Not Available
8.3
405
|
Verified
8.7
95
8.4
447
|
Verified
8.6
98
8.1
402
|
Verified
9.1
95
6.9
272
|
Verified
Feature Not Available
Lead Management
7.3
303
|
Verified
Feature Not Available
7.4
335
|
Verified
8.5
90
8.6
440
|
Verified
9.2
96
6.8
273
|
Verified
Feature Not Available
7.7
298
|
Verified
8.7
91
7.1
290
|
Verified
8.5
92
7.3
278
|
Verified
8.7
95
7.4
279
|
Verified
8.4
85
Campaign Management
7.7
296
Feature Not Available
6.9
267
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Feature Not Available
Social
Feature Not Available
Feature Not Available
6.1
212
8.3
88
5.8
212
Feature Not Available
5.7
212
Feature Not Available
5.9
223
Feature Not Available
Reporting & Analytics
7.6
441
|
Verified
8.6
101
6.5
288
|
Verified
8.5
88
6.6
277
|
Verified
8.1
87
6.6
276
|
Verified
8.1
85
5.8
227
|
Verified
Feature Not Available
Platform
8.1
339
|
Verified
8.6
97
8.5
339
|
Verified
8.5
91
8.5
337
|
Verified
8.3
100
7.4
224
8.2
61
8.0
311
|
Verified
8.2
63
8.3
340
|
Verified
8.9
100
7.1
242
|
Verified
8.0
85
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.4
26
Not enough data
7.5
24
Not enough data
7.4
26
Not enough data
7.5
25
Not enough data
Integration
7.7
342
|
Verified
8.2
91
8.0
340
|
Verified
8.6
99
7.6
281
|
Verified
8.1
89
Campaigns
8.3
158
8.9
464
8.7
160
9.1
455
8.1
144
8.6
410
8.7
168
8.8
460
8.5
166
8.8
448
Analytics
7.8
170
8.5
444
7.5
160
8.3
438
Optimization
8.3
165
8.4
386
8.5
166
8.6
424
7.7
133
8.8
432
7.8
148
8.7
424
Agentic AI - Push Notification
7.4
11
6.8
13
8.0
11
7.1
13
6.8
12
6.8
13
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.7
35
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.4
31
9.1
35
6.9
27
Feature Not Available
8.7
29
9.1
35
6.9
26
Feature Not Available
8.3
26
8.2
33
6.7
25
8.5
34
8.5
27
8.9
36
8.5
26
9.1
32
SMS Platform
7.9
29
8.9
34
8.2
29
8.8
34
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
8.5
31
8.6
25
9.1
35
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
8.7
97
7.7
170
|
Verified
8.7
170
|
Verified
6.5
113
|
Verified
8.2
142
6.9
139
|
Verified
8.3
151
Campaigns
7.0
113
8.7
147
|
Verified
8.3
146
|
Verified
9.5
194
|
Verified
7.7
124
|
Verified
8.1
80
6.0
101
|
Verified
Feature Not Available
9.3
167
|
Verified
8.4
138
9.1
165
|
Verified
8.8
181
Engagement
7.1
109
|
Verified
8.2
135
Platform
8.2
143
|
Verified
8.9
148
7.8
126
9.0
156
|
Verified
7.2
112
|
Verified
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and OneSignal are categorized as Marketing Automation, SMS Marketing, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.2%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.5%
Computer Software
4.4%
Other
62.7%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.4%
Computer Games
4.0%
Other
62.4%
Discussions
How did you learn to use handlebars?
4 Comments
JF
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
What is iterable in Java?
1 Comment
DD
Hi there, here is a link with more information on this.
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.htmlRead more
What is OneSignal used for?
3 Comments
KA
OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging.
Read more
When will you add monitization options?
2 Comments
AS
in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read...Read more
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