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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Iterable
Star Rating
(757)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOneSignal
Star Rating
(1,099)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in Push Notifications, scoring a remarkable 9.5 compared to Iterable's 8.3. Reviewers mention that OneSignal's push notification features are intuitive and highly effective for engaging users.
- Reviewers mention that OneSignal offers a Free Entry Level Price, making it more accessible for small businesses, while Iterable's pricing structure can be a barrier for startups and smaller teams.
- G2 users highlight that OneSignal has a superior Ease of Use score of 9.2 versus Iterable's 8.4, indicating that users find OneSignal's interface more user-friendly and easier to navigate.
- Users on G2 report that OneSignal outperforms Iterable in Mobile Optimization, with a score of 9.1 compared to Iterable's 8.1, emphasizing OneSignal's effectiveness in reaching mobile users.
- Reviewers mention that OneSignal's Segmentation capabilities are slightly better, scoring 8.8 against Iterable's 8.7, which allows for more targeted marketing efforts.
- Users say that OneSignal's Quality of Support is rated at 9.0, matching Iterable's score, but many reviewers express that OneSignal's support is more responsive and helpful in resolving issues quickly.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Iterable
No trial information availableOneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
609
9.1
640
Ease of Use
8.4
622
9.3
922
Ease of Setup
7.7
311
8.9
544
Ease of Admin
8.4
231
9.0
376
Quality of Support
8.8
593
9.0
592
Has the product been a good partner in doing business?
9.0
233
9.1
352
Product Direction (% positive)
9.1
602
9.0
621
Features by Category
Email Marketing
8.9
466
|
Verified
8.6
98
9.0
456
|
Verified
8.9
96
8.2
442
|
Verified
8.8
95
8.3
393
|
Verified
8.5
90
Online Marketing
6.2
265
|
Verified
Feature Not Available
8.3
399
|
Verified
8.7
95
8.4
436
|
Verified
8.6
98
8.1
397
|
Verified
9.1
95
6.9
269
|
Verified
Feature Not Available
Lead Management
7.3
301
|
Verified
Feature Not Available
7.4
332
|
Verified
8.5
90
8.6
427
|
Verified
9.2
96
6.8
271
|
Verified
Feature Not Available
7.7
295
|
Verified
8.7
91
7.1
286
|
Verified
8.5
92
7.3
275
|
Verified
8.7
95
7.4
277
|
Verified
8.4
85
Campaign Management
7.7
292
Feature Not Available
6.9
264
|
Verified
Feature Not Available
6.6
241
Feature Not Available
6.0
222
Feature Not Available
Social
5.7
204
Feature Not Available
6.1
210
8.3
88
5.8
210
Feature Not Available
5.7
210
Feature Not Available
5.8
220
Feature Not Available
Reporting & Analytics
7.6
428
|
Verified
8.6
101
6.5
286
|
Verified
8.5
88
6.6
275
|
Verified
8.0
87
6.5
273
|
Verified
8.1
85
5.7
225
|
Verified
Feature Not Available
Platform
8.0
329
|
Verified
8.6
97
8.4
330
|
Verified
8.5
91
8.5
336
|
Verified
8.3
100
7.4
224
8.1
61
8.0
310
|
Verified
8.2
63
8.3
335
|
Verified
8.9
100
7.1
241
|
Verified
8.0
85
Agentic AI - Marketing Automation
7.1
22
7.3
5
7.2
21
8.0
5
7.1
21
8.3
5
7.5
22
8.0
5
7.3
23
7.3
5
7.4
22
8.0
5
Integration
7.7
339
|
Verified
8.2
91
8.1
336
|
Verified
8.6
99
7.6
280
|
Verified
8.1
89
Campaigns
8.3
156
8.9
465
8.7
157
9.1
455
8.0
141
8.6
411
8.7
165
8.7
459
8.5
162
8.8
448
Analytics
7.8
166
8.6
443
7.4
158
8.4
439
Optimization
8.2
162
8.4
387
8.5
163
8.6
424
7.6
131
8.8
432
7.9
146
8.7
423
Agentic AI - Push Notification
7.4
9
7.0
14
8.1
9
7.1
14
6.7
10
6.9
14
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
9.1
34
6.9
25
Feature Not Available
8.6
27
9.1
34
6.9
24
Feature Not Available
8.4
24
8.1
32
6.9
23
8.5
33
8.5
24
9.0
35
8.5
23
9.0
31
SMS Platform
7.9
26
8.8
33
8.3
26
8.7
33
7.4
20
Feature Not Available
6.1
19
Feature Not Available
7.2
22
8.5
30
8.8
23
9.1
34
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
123
|
Verified
8.6
96
7.7
168
|
Verified
8.7
170
|
Verified
6.4
110
|
Verified
8.2
142
6.9
137
|
Verified
8.3
151
Campaigns
7.0
112
8.7
147
|
Verified
8.3
143
|
Verified
9.4
193
|
Verified
7.7
122
|
Verified
8.1
79
6.0
100
|
Verified
Feature Not Available
9.2
163
|
Verified
8.4
138
9.1
161
|
Verified
8.8
181
Engagement
7.0
107
|
Verified
8.3
135
Platform
8.1
139
|
Verified
8.9
148
7.7
124
9.0
156
|
Verified
7.2
111
|
Verified
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and OneSignal are categorized as Marketing Automation, SMS Marketing, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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