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Compare Iterable and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Iterable
Star Rating
(766)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOneSignal
Star Rating
(1,141)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in providing a stable and reliable platform, with users noting that it significantly outperforms other email service providers in terms of consistency and ease of use. One user highlighted, "I’ve used platforms where glitches, lag, or inconsistent behavior created friction in day-to-day execution — that hasn’t been my experience with Iterable."
- Users say that OneSignal shines in its ease of setup, particularly for mobile applications. Reviewers appreciate the clear coding guides, making it simple to integrate the SDK into both Android and web apps. One user mentioned, "Best part is that it works for both android and web apps at the exact same time."
- Reviewers mention that Iterable's multi-channel automation capabilities are a standout feature, making it a strong choice for lifecycle marketing campaigns. Users have praised its intuitive interface, stating, "I had a great experience using Iterable for our lifecycle marketing campaigns. I like its powerful multi-channel automation."
- According to verified reviews, OneSignal is particularly effective for instant communication with app users, which is a critical feature for businesses focused on real-time engagement. Users have noted the platform's effectiveness in facilitating immediate interactions, enhancing user experience.
- G2 reviewers report that Iterable's customer support is highly responsive, which is a significant advantage for users who may need assistance during their marketing efforts. One user specifically mentioned their satisfaction with the support team, highlighting their quick response times and helpfulness.
- Users say that while Iterable has a strong offering in email marketing, OneSignal's push notification capabilities are rated exceptionally high, with users appreciating the platform's robust features for managing notifications. One reviewer noted, "Instant Communication with App users using OneSignal," emphasizing its effectiveness in this area.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
Iterable
No trial information availableOneSignal
Free Trial is available
Ratings
Meets Requirements
8.5
618
9.0
643
Ease of Use
8.4
631
9.3
961
Ease of Setup
7.7
319
8.9
548
Ease of Admin
8.4
232
9.0
376
Quality of Support
8.8
602
9.0
594
Has the product been a good partner in doing business?
9.0
234
9.1
352
Product Direction (% positive)
9.0
611
9.0
623
Features by Category
Email Marketing
9.0
471
|
Verified
8.6
98
9.0
460
|
Verified
8.9
96
8.2
445
|
Verified
8.8
95
8.4
396
|
Verified
8.5
90
Online Marketing
6.2
267
|
Verified
Feature Not Available
8.3
401
|
Verified
8.7
95
8.4
441
|
Verified
8.6
98
8.1
399
|
Verified
9.1
95
6.9
271
|
Verified
Feature Not Available
Lead Management
7.3
303
|
Verified
Feature Not Available
7.4
334
|
Verified
8.5
90
8.6
433
|
Verified
9.2
96
6.8
273
|
Verified
Feature Not Available
7.7
297
|
Verified
8.7
91
7.1
289
|
Verified
8.5
92
7.3
278
|
Verified
8.7
95
7.4
279
|
Verified
8.4
85
Campaign Management
7.7
294
Feature Not Available
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Feature Not Available
Social
5.7
206
Feature Not Available
6.1
212
8.3
88
5.8
212
Feature Not Available
5.7
212
Feature Not Available
5.9
223
Feature Not Available
Reporting & Analytics
7.6
432
|
Verified
8.6
101
6.6
288
|
Verified
8.5
88
6.6
277
|
Verified
8.0
87
6.5
275
|
Verified
8.1
85
5.8
227
|
Verified
Feature Not Available
Platform
8.1
331
|
Verified
8.6
97
8.4
333
|
Verified
8.5
91
8.5
336
|
Verified
8.3
100
7.4
224
8.1
61
8.0
310
|
Verified
8.2
63
8.3
338
|
Verified
8.9
100
7.1
241
|
Verified
8.0
85
Agentic AI - Marketing Automation
6.9
24
7.3
5
7.0
23
8.0
5
7.2
24
8.3
5
7.5
24
8.0
5
7.3
25
7.3
5
7.5
25
8.0
5
Integration
7.8
340
|
Verified
8.2
91
8.1
338
|
Verified
8.6
99
7.6
281
|
Verified
8.1
89
Campaigns
8.3
158
8.9
464
8.7
159
9.1
454
8.1
144
8.6
410
8.7
167
8.8
459
8.5
165
8.8
448
Analytics
7.8
169
8.6
443
7.5
160
8.3
438
Optimization
8.3
165
8.4
386
8.5
166
8.6
423
7.7
133
8.8
431
7.8
148
8.7
423
Agentic AI - Push Notification
7.4
11
7.0
14
8.0
11
7.1
14
6.8
12
6.9
14
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
9.1
34
6.9
27
Feature Not Available
8.7
29
9.1
34
6.9
26
Feature Not Available
8.3
26
8.1
32
6.7
25
8.5
33
8.5
27
9.0
35
8.5
26
9.0
31
SMS Platform
7.9
29
8.8
33
8.2
29
8.7
33
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
8.5
30
8.6
25
9.1
34
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
Messaging Channels
Not enough data
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Administration
Not enough data
9.2
119
Not enough data
9.2
122
Not enough data
9.0
123
Not enough data
8.9
118
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
8.6
96
7.7
169
|
Verified
8.7
169
|
Verified
6.5
111
|
Verified
8.2
141
6.9
138
|
Verified
8.3
150
Campaigns
7.0
113
8.7
146
|
Verified
8.3
145
|
Verified
9.4
193
|
Verified
7.7
123
|
Verified
8.1
79
6.0
101
|
Verified
Feature Not Available
9.2
165
|
Verified
8.4
137
9.1
162
|
Verified
8.8
180
Engagement
7.1
108
|
Verified
8.2
134
Platform
8.2
140
|
Verified
8.9
147
7.7
125
9.0
155
|
Verified
7.2
112
|
Verified
8.7
140
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and OneSignal are categorized as Marketing Automation, SMS Marketing, Push Notification, and Mobile Marketing
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
OneSignal is categorized as Proactive Notification and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Computer Software
13.3%
Information Technology and Services
10.5%
Financial Services
6.2%
Health, Wellness and Fitness
4.6%
Computer Games
4.1%
Other
61.4%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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