# Iterable vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Iterable excels in providing a user-friendly interface, making it easy for teams to manage campaigns and journeys. Users appreciate its intuitive layout, which allows for quick cloning and editing of campaigns, enhancing productivity.
- **Users say** OneSignal stands out for its robust push notification capabilities, with many highlighting its seamless management of APNS and FCM communications. Reviewers have noted that the platform has been reliable over the years, with no outages reported, making it a dependable choice for notification management.
- **According to verified reviews** , Iterable is praised for its versatility in handling both high-volume consumer marketing and complex B2B journeys without forcing users to compromise. This flexibility is a significant advantage for businesses looking to scale their marketing efforts.
- **Reviewers mention** that OneSignal's extensive API allows for custom notification triggers, which can be integrated directly into users' software. This feature is particularly beneficial for developers looking to enhance their applications with tailored notification solutions.
- **G2 reviewers highlight** that while Iterable has a strong overall satisfaction score, it has fewer recent reviews compared to OneSignal, which may indicate a need for more user feedback to fully gauge its current performance and user experience.
- **Users report** that OneSignal's ease of setup and management is a significant advantage, with many finding the process effortless. This is particularly appealing for small businesses that may not have extensive technical resources to dedicate to implementation.



---
## Frequently Asked Questions

### What is the difference between Iterable vs OneSignal?

OneSignal stands out for higher reviewer satisfaction scores and a larger review base, while Iterable is noted for its robust feature set and integration capabilities.

| [Iterable](https://www.g2.com/products/iterable/reviews) | [OneSignal](https://www.g2.com/products/onesignal/reviews) |
| --- | --- |
| 4.4/5 (825 reviews) | 4.7/5 (1228 reviews) |
| Mid-Market | Small-Business |
| 7.8 | 8.9 |
| 8.8 | 9.0 |
| Ease of Use (128 all-time mentions) | — |



### How do the pricing models of Iterable and OneSignal compare?

OneSignal is rated higher for value, with reviewers expressing greater satisfaction with its pricing and free tier utility.

- **Iterable:** Reviewers highlight cost savings compared to legacy platforms, but note that the value is offset by a less robust feature set.
- **OneSignal:** Many reviewers praise the generous free tier and the ability to access core features without upfront payment, making it attractive for teams with limited budgets.
- **Switching-reason:** Recent Iterable reviewers mention switching from Salesforce to Iterable for better cost and functionality.



### What are the best alternatives to Iterable and OneSignal?

The top three alternatives to Iterable and OneSignal are Braze, Insider One, and MoEngage.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5 (825 reviews) | Mid-Market | Reviewers cite cost savings over legacy platforms | Ease of Use (128 all-time mentions) |
| [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5 (1228 reviews) | Small-Business | Reviewers praise the generous free tier and low barrier to entry | Easy setup and intuitive dashboard |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | — |
| [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5 (1415 reviews) | Mid-Market | — | — |
| [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | — |



### Which Marketing Automation features should I prioritize when comparing Iterable and OneSignal?

Buyers should prioritize automation, integrations, analytics/reporting, journey creation, and personalization when comparing Iterable and OneSignal.

- **Automation:** Iterable is cited for automation in 61 reviews; OneSignal reviewers highlight automation features in recent feedback.
- **Integrations:** Iterable integrations are mentioned in 45 reviews, with Zapier specifically named; OneSignal reviewers frequently mention API and SDK integrations.
- **Analytics/Reporting:** Iterable's reporting is noted as functional but not deep enough in multiple reviews; OneSignal reviewers mention real-time analytics and dashboard utility.
- **Journey Creation:** Iterable journey creation is cited in 50 reviews; OneSignal reviewers mention campaign duplication and cross-channel orchestration.
- **Personalization:** Iterable personalization is cited in 60 reviews; OneSignal reviewers highlight segmentation and targeted messaging capabilities.



### What are the pros and cons of Iterable vs OneSignal?

Iterable's headline strength is ease of use and automation, while OneSignal's is its intuitive setup and strong value for small businesses.

- **Iterable strengths:** Ease of Use (128 all-time mentions), Intuitive (90), Customer Support (81), Automation (61), Personalization (60), Journey Creation (50), Integrations (45).
- **Iterable trade-offs:** Reporting depth is limited, requiring external BI tools; some reviewers cite missing features (68 all-time mentions); initial configuration decisions are critical and can be hard to reverse.
- **OneSignal strengths:** Reviewers consistently praise easy setup, intuitive dashboard, generous free tier, and reliable push notification delivery.
- **OneSignal trade-offs:** Reviewers note a learning curve for advanced features, occasional slow support response, and some premium features locked behind higher tiers.



### Is Iterable or OneSignal better for small businesses?

OneSignal is the better fit for small businesses, with a larger small-business reviewer base and strong satisfaction in that segment.

- **Iterable:** Largest reviewer segment is Mid-Market; reviewers note suitability for teams needing automation and integration, but some cite complexity for smaller teams.
- **OneSignal:** Largest reviewer segment is Small-Business; reviewers highlight the free tier, easy setup, and intuitive dashboard as ideal for small teams and startups.



### Which Marketing Automation platform has better integrations?

Iterable is favored for integrations, with more reviewer-cited integration mentions and specific third-party tool references.

- **Iterable:** Integrations are cited in 45 reviews, with Zapier specifically mentioned for connecting to other tools.
- **OneSignal:** Reviewers mention API and SDK integrations, with frequent praise for ease of integration into existing platforms.



### How do Iterable and OneSignal compare on customer support?

OneSignal and Iterable are rated nearly equally on Quality of Support, with OneSignal at 9.0 and Iterable at 8.8, indicating parity.

- **Iterable:** 81 reviews cite customer support, with many reviewers praising responsive and knowledgeable support teams.
- **OneSignal:** Reviewers note generally positive support experiences, though some mention slower response times for non-premium users.



### Which is easier to implement, Iterable or OneSignal?

OneSignal is rated higher for Ease of Setup, with a 1.1-point advantage over Iterable (8.9 vs 7.8).

- **Iterable:** Reviewers describe setup as straightforward but note that initial configuration decisions are important and can impact future flexibility.
- **OneSignal:** Many reviewers highlight setup taking less than a day, with the intuitive dashboard and documentation making onboarding fast for both technical and non-technical users.



### Which product has better Email?

Iterable is stronger for Email, with more reviewer-cited strengths and feature coverage in this area.

- **Iterable:** Email is the most frequently mentioned feature, with reviewers citing ease of use, robust email builder, and mass personalization; 128 reviews mention ease of use, and 60 mention personalization.
- **OneSignal:** Reviewers mention email as part of its omni-channel capabilities, but fewer cite advanced email features or depth compared to Iterable.



| | Iterable | OneSignal | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 824 | 1,227 | 
| **Largest Market Segment** | Mid-Market (55.8% of reviews) | Small-Business (65.3% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Iterable

Pros:
- Ease of Use (128 reviews)
- Intuitive (90 reviews)

Cons:
- Learning Curve (79 reviews)
- Missing Features (68 reviews)

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | Iterable | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.5 (643 reviews) | 9.0 (648 reviews) | 
  | **Ease of Use** | 8.4 (656 reviews) | 9.3 (1059 reviews) | 
  | **Ease of Setup** | 7.8 (343 reviews) | 8.9 (553 reviews) | 
  | **Ease of Admin** | 8.4 (232 reviews) | 9.0 (378 reviews) | 
  | **Quality of Support** | 8.8 (628 reviews) | 9.0 (598 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (234 reviews) | 9.1 (354 reviews) | 
  | **Product Direction (% positive)** | 9.1 (633 reviews) | 9.0 (628 reviews) | 

---
## Pricing

### Iterable

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: For individuals and organizations just starting out

Key Features:
- Access to all channels 
- Basic automation & analytics
- OneSignal AI & MCP

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 532 |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (483 reviews) ✓ Verified | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | 9.0 (470 reviews) ✓ Verified | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | 8.2 (453 reviews) ✓ Verified | 8.8 (95 reviews) | 
| **Automated Email Responses** | 8.4 (399 reviews) ✓ Verified | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | 6.2 (266 reviews) ✓ Verified | Feature Not Available | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.7 (95 reviews) | 
| **A/B Testing** | 8.4 (449 reviews) ✓ Verified | 8.6 (98 reviews) | 
| **Mobile Optimized** | 8.1 (402 reviews) ✓ Verified | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | 6.9 (271 reviews) ✓ Verified | Feature Not Available | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | 7.3 (304 reviews) ✓ Verified | Feature Not Available | 
| **Data Quality Management** | 7.4 (335 reviews) ✓ Verified | 8.5 (90 reviews) | 
| **Segmentation** | 8.6 (440 reviews) ✓ Verified | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | 6.8 (272 reviews) ✓ Verified | Feature Not Available | 
| **Lead Nurturing** | 7.7 (298 reviews) ✓ Verified | 8.7 (91 reviews) | 
| **Email Tracking** | 7.1 (289 reviews) ✓ Verified | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | 7.3 (277 reviews) ✓ Verified | 8.7 (95 reviews) | 
| **CRM Lead Integration** | 7.4 (278 reviews) ✓ Verified | 8.4 (85 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Program Management** | 7.7 (295 reviews) | Feature Not Available | 
| **Event / Webinar Marketing** | 6.9 (267 reviews) ✓ Verified | Feature Not Available | 
| **Calendaring** | 6.5 (242 reviews) | Feature Not Available | 
| **Budgeting** | 6.0 (223 reviews) | Feature Not Available | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Social Sharing** | 6.1 (211 reviews) | 8.3 (88 reviews) | 
| **Social Campaigns** | 5.8 (211 reviews) | Feature Not Available | 
| **Social Media Engagement** | 5.7 (211 reviews) | Feature Not Available | 
| **Social Media Advertising** | 5.8 (222 reviews) | Feature Not Available | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Basic Reporting** | 7.6 (442 reviews) ✓ Verified | 8.6 (101 reviews) | 
| **Web Analytics** | 6.5 (287 reviews) ✓ Verified | 8.5 (88 reviews) | 
| **ROI Analytics** | 6.6 (276 reviews) ✓ Verified | 8.1 (87 reviews) | 
| **Revenue Analytics** | 6.5 (275 reviews) ✓ Verified | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | 5.7 (226 reviews) ✓ Verified | Feature Not Available | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Customization ** | 8.1 (337 reviews) ✓ Verified | 8.6 (97 reviews) | 
| **Workflow Capability** | 8.5 (340 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | 8.5 (336 reviews) ✓ Verified | 8.3 (100 reviews) | 
| **Internationalization** | 7.5 (224 reviews) | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | 7.9 (309 reviews) ✓ Verified | 8.2 (63 reviews) | 
| **Performance and Reliability** | 8.3 (339 reviews) ✓ Verified | 8.9 (100 reviews) | 
| **Output Document Generation** | 7.1 (241 reviews) ✓ Verified | 8.0 (85 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (23 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.5 (25 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | 7.7 (342 reviews) ✓ Verified | 8.2 (91 reviews) | 
| **Integration APIs** | 8.0 (339 reviews) ✓ Verified | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | 7.6 (280 reviews) ✓ Verified | 8.1 (89 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 185 |
| **OneSignal** | 8.3/10 | 557 |

#### Campaigns

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Customize** | 8.3 (157 reviews) | 8.9 (465 reviews) | 
| **Scheduling** | 8.7 (159 reviews) | 9.1 (455 reviews) | 
| **Retarget** | 8.1 (143 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 8.7 (167 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 8.5 (165 reviews) | 8.8 (448 reviews) | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Campaign Performance** | 7.8 (169 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 7.5 (159 reviews) | 8.3 (438 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | Iterable | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.3 (164 reviews) | 8.4 (385 reviews) | 
| **Personalization** | 8.5 (165 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 7.7 (132 reviews) | 8.8 (431 reviews) | 
| **Integrations** | 7.8 (147 reviews) | 8.7 (424 reviews) | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 8.0 (11 reviews) | 7.1 (13 reviews) | 
| **Proactive Assistance** | 6.8 (12 reviews) | 6.8 (13 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 49 |
| **OneSignal** | N/A | N/A |

#### Segmentation

| Feature | Iterable | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.8 (43 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (42 reviews) | Not enough data | 

#### Targeting

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Behavioral Targeting** | 8.1 (44 reviews) | Not enough data | 
| **Contextual Targeting** | 8.1 (38 reviews) | Not enough data | 

#### Triggered Content

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Geofencing** | 6.9 (32 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (43 reviews) | Not enough data | 
| **Triggered Messages** | 9.2 (41 reviews) | Not enough data | 

#### Personalized Content

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Recommendation Engine** | 7.7 (35 reviews) | Not enough data | 
| **Personalized Discounts** | 7.3 (31 reviews) | Not enough data | 
| **Website Personalization** | 6.3 (28 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 17 |
| **OneSignal** | N/A | N/A |

#### Templates

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Text and Themes** | 8.8 (16 reviews) | Not enough data | 
| **Stock Images** | 5.6 (14 reviews) | Not enough data | 
| **Proofing** | 8.1 (15 reviews) | Not enough data | 
| **Mobile Responsive** | 8.7 (15 reviews) | Not enough data | 

#### Edit

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Pre-Made** | 7.3 (15 reviews) | Not enough data | 
| **Build** | 8.8 (17 reviews) | Not enough data | 
| **HTML** | 8.8 (16 reviews) | Not enough data | 

#### Logistics

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Analytics** | 8.6 (16 reviews) | Not enough data | 
| **Issues** | 7.8 (13 reviews) | Not enough data | 
| **Integrations** | 8.5 (13 reviews) | Not enough data | 
| **Shareable Link** | 7.6 (14 reviews) | Not enough data | 

#### Generative AI

| Feature | Iterable | OneSignal | 
|---|---|---|
| **AI Text Generation** | 8.1 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.5 (12 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (10 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 33 |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Bulk SMS** | 8.4 (30 reviews) | 9.1 (34 reviews) | 
| **Two-Way Text Messaging** | 6.9 (26 reviews) | Feature Not Available | 
| **Text Scheduler** | 8.7 (28 reviews) | 9.1 (34 reviews) | 
| **Automatic Replies** | 6.9 (25 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 8.3 (25 reviews) | 8.1 (32 reviews) | 
| **MMS Marketing** | 6.7 (24 reviews) | 8.5 (33 reviews) | 
| **Personalization** | 8.5 (26 reviews) | 8.9 (35 reviews) | 
| **Transactional SMS** | 8.5 (25 reviews) | 9.0 (31 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Reporting** | 7.9 (28 reviews) | 8.8 (33 reviews) | 
| **Marketing Automation** | 8.2 (28 reviews) | 8.7 (33 reviews) | 
| **White Label** | 7.4 (21 reviews) | Feature Not Available | 
| **Text-to-Landline** | 6.1 (20 reviews) | Feature Not Available | 
| **Short Codes** | 7.1 (23 reviews) | 8.5 (30 reviews) | 
| **API Integration** | 8.6 (24 reviews) | 9.1 (34 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (7 reviews) | Not enough data | 
| **Decision Making** | 7.6 (7 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.8/10 | 9 |
| **OneSignal** | N/A | N/A |

#### Data Sourcing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Data Enrichment** | 8.1 (8 reviews) | Not enough data | 
| **Expandability** | 8.3 (9 reviews) | Not enough data | 
| **Content Marketing** | 8.3 (7 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (8 reviews) | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Marketing Metrics** | 8.8 (7 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (7 reviews) | Not enough data | 
| **Recommendation Engine** | 7.9 (7 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 39 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Dynamic Segmentation** | 8.1 (37 reviews) | Not enough data | 
| **Journey Optimization** | 8.2 (37 reviews) | Not enough data | 

#### Platform Data

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Journey Reporting** | 7.4 (38 reviews) | Not enough data | 
| **Trends Reporting** | 7.0 (37 reviews) | Not enough data | 
| **Dashboards** | 6.8 (37 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.0 (36 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Journey Mapping** | 7.3 (34 reviews) | Not enough data | 
| **Integrations** | 7.4 (32 reviews) | Not enough data | 
| **Automated Alerts** | 6.8 (34 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (9 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | Iterable | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.3/10 | 16 |
| **OneSignal** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 7.4 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.3 (14 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Content Analytics** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Account Based Marketing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Experience Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Iterable | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 190 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Application Attribution** | 7.3 (123 reviews) ✓ Verified | 8.7 (97 reviews) | 
| **Campaign Analysis** | 7.7 (169 reviews) ✓ Verified | 8.7 (169 reviews) ✓ Verified | 
| **Uninstall Tracking** | 6.5 (112 reviews) ✓ Verified | 8.2 (141 reviews) | 
| **Activity Dashboard** | 6.9 (138 reviews) ✓ Verified | 8.3 (150 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 7.0 (112 reviews) | 8.7 (146 reviews) ✓ Verified | 
| **Alerts/Notifications** | 8.3 (145 reviews) ✓ Verified | 9.4 (193 reviews) ✓ Verified | 
| **Bulk SMS** | 7.7 (123 reviews) ✓ Verified | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 6.0 (100 reviews) ✓ Verified | Feature Not Available | 
| **Email Campaigns** | 9.2 (166 reviews) ✓ Verified | 8.4 (137 reviews) | 
| **Audience Segmentation** | 9.1 (164 reviews) ✓ Verified | 8.8 (180 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 7.1 (108 reviews) ✓ Verified | 8.2 (134 reviews) | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Optimization** | 8.2 (142 reviews) ✓ Verified | 8.9 (147 reviews) | 
| **Integrations - Mobile Marketing** | 7.7 (125 reviews) | 9.0 (155 reviews) ✓ Verified | 
| **Internationalization** | 7.2 (111 reviews) ✓ Verified | 8.8 (140 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Iterable | OneSignal | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Iterable (6):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to OneSignal (2):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Iterable | OneSignal | 
|---|---|---|
| **Small-Business** | 26.9% | 65.3% | 
| **Mid-Market** | 55.8% | 27.9% | 
| **Enterprise** | 17.2% | 6.8% | 

### By Industry

#### Iterable

- **Marketing and Advertising:** 11.2%
- **Health, Wellness and Fitness:** 8.7%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.5%
- **Computer Software:** 4.5%
- **Internet:** 4.0%
- **Consumer Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.7%
- **Real Estate:** 3.6%
- **Retail:** 3.3%
- **Other:** 44.1%

#### OneSignal

- **Computer Software:** 12.5%
- **Information Technology and Services:** 9.9%
- **Financial Services:** 5.8%
- **Health, Wellness and Fitness:** 4.3%
- **Online Media:** 3.8%
- **Computer Games:** 3.7%
- **Entertainment:** 3.6%
- **Marketing and Advertising:** 3.0%
- **Consumer Services:** 2.8%
- **Education Management:** 2.7%
- **Other:** 47.9%

---
## Alternatives

### Alternatives to Iterable

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1739 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (830 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (901 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (653 reviews)
- [Blueshift by BlueConic](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4669 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1739 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (901 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1419 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (769 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (51 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1361 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (719 reviews)
- [PushEngage](https://www.g2.com/products/pushengage/reviews) — 4.6/5 stars (53 reviews)

---
## Top Discussions

### Iterable

- Title: [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) — 3 comments, 3 upvotes
  > **Top comment:** "Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like..."
- Title: [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) — 2 comments
  > **Top comment:** "sddfgdfgdfgdfg"
- Title: [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) — 1 comment
  > **Top comment:** "Hi there, here is a link with more information on this. 
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.html"
- Title: [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) — 1 comment
  > **Top comment:** "Hi there, please send your question using the "Contact Iterable" form button on our G2 profile and someone from our team will be in touch with you shortly on..."
- Title: [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Following"

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 4 comments, 4 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 2 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/iterable-vs-onesignal)