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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (60.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableOmetria
Star Rating
(39)4.8 out of 5
Market Segments
Mid-Market (60.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, reflected in its higher G2 Score compared to Ometria. Users appreciate its intuitive interface and powerful features for email marketing and automation, making it a go-to choice for many.
- Users say that Ometria shines in its customer segmentation capabilities, allowing for personalized messaging based on customer behavior. This feature has been highlighted as a strong point, enabling users to effectively tailor their marketing strategies.
- Reviewers mention that Iterable's support team is outstanding, being described as responsive and knowledgeable. This level of support is a significant advantage for users who may need assistance during their marketing campaigns.
- According to verified reviews, Ometria's ease of use is frequently praised, with users noting that it simplifies the process of sending personalized messages. This user-friendly approach helps teams quickly implement marketing strategies without a steep learning curve.
- G2 reviewers highlight that Iterable offers a comprehensive suite of communication channels, including email, SMS, and push notifications, all managed from one platform. This multi-channel capability is a major benefit for businesses looking to create unified campaigns.
- Users report that while Iterable has a robust feature set, some find it less tailored to specific workflows compared to Ometria, which is noted for its flexibility in adapting to unique business needs. This can be a deciding factor for companies with specialized requirements.
Pricing
Entry-Level Pricing
Iterable
No pricing availableOmetria
No pricing availableFree Trial
Iterable
No trial information availableOmetria
No trial information availableRatings
Meets Requirements
8.5
610
9.2
31
Ease of Use
8.4
623
9.1
30
Ease of Setup
7.7
312
8.3
19
Ease of Admin
8.4
231
9.2
8
Quality of Support
8.8
594
9.3
30
Has the product been a good partner in doing business?
9.0
233
9.8
9
Product Direction (% positive)
9.1
603
8.7
26
Features by Category
Email Marketing
8.9
467
|
Verified
8.6
18
9.0
457
|
Verified
9.3
18
8.2
442
|
Verified
8.8
18
8.4
394
|
Verified
8.5
18
Online Marketing
6.2
265
|
Verified
7.3
15
8.3
399
|
Verified
7.7
16
8.4
437
|
Verified
8.3
18
8.1
397
|
Verified
7.8
17
6.9
269
|
Verified
7.6
14
Lead Management
7.3
301
|
Verified
8.5
16
7.4
332
|
Verified
7.4
14
8.6
428
|
Verified
8.6
16
6.8
271
|
Verified
8.4
15
7.7
295
|
Verified
8.3
14
7.1
286
|
Verified
8.5
12
7.3
275
|
Verified
8.1
12
7.4
277
|
Verified
8.3
14
Campaign Management
7.7
292
7.3
11
6.9
264
|
Verified
6.5
10
6.6
241
6.7
9
6.0
222
7.0
9
Social
5.7
204
6.7
9
6.1
210
7.0
9
5.8
210
7.0
9
5.7
210
6.7
9
5.8
220
7.0
10
Reporting & Analytics
7.6
428
|
Verified
8.5
13
6.5
286
|
Verified
8.1
13
6.6
275
|
Verified
7.7
10
6.5
273
|
Verified
7.8
12
5.7
225
|
Verified
6.7
10
Platform
8.0
329
|
Verified
7.8
13
8.4
330
|
Verified
7.6
13
8.5
336
|
Verified
9.0
13
7.4
224
8.2
13
8.0
310
|
Verified
8.3
13
8.3
335
|
Verified
7.8
13
7.1
241
|
Verified
8.5
12
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
8.8
13
8.1
336
|
Verified
8.2
13
7.6
280
|
Verified
8.2
13
Visitor Behavior
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Templates
Not enough data
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Personalization
Not enough data
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Multichannel
Not enough data
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Administration
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
7.8
12
8.1
9
8.2
13
8.1
7
8.1
12
8.3
8
8.5
13
Intelligence
8.6
7
8.2
12
7.9
7
6.8
13
7.6
7
7.4
13
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Ometria are categorized as Marketing Automation and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Ometria is categorized as Marketing Analytics and E-Commerce Personalization
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
36.8%
Apparel & Fashion
23.7%
Marketing and Advertising
7.9%
Furniture
7.9%
Luxury Goods & Jewelry
5.3%
Other
18.4%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Ometria has no discussions with answers
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