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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (55.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableMessageGears Platform
Star Rating
(97)4.1 out of 5
Market Segments
Mid-Market (55.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MessageGears PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MessageGears Platform excels in "Quality of Support" with a score of 9.2, indicating that users find the support team highly responsive and helpful, while Iterable, with a score of 8.9, is still strong but slightly less praised in this area.
- Reviewers mention that MessageGears Platform offers superior "Email Campaigns" capabilities, scoring 9.2, which users appreciate for its robust features, whereas Iterable, while still effective, scores slightly lower at 8.6.
- G2 users highlight that Iterable shines in "Dynamic Content" with a score of 9.3, allowing for more personalized marketing experiences, while MessageGears Platform scores 8.3 in this area, indicating a gap in personalization capabilities.
- Users on G2 report that MessageGears Platform has a more user-friendly "Ease of Setup" with a score of 6.9 compared to Iterable's 7.7, suggesting that users find it easier to get started with Iterable despite its overall higher ratings.
- Reviewers mention that Iterable's "A/B Testing" functionality is rated higher at 8.2, which users find essential for optimizing campaigns, while MessageGears Platform scores 7.2, indicating it may not offer as comprehensive testing options.
- Users say that MessageGears Platform's "Triggered Emails" feature is highly effective, scoring 9.1, which is crucial for timely marketing, while Iterable's similar feature scores slightly lower at 8.4, suggesting a potential advantage for MessageGears in automated marketing strategies.
Pricing
Entry-Level Pricing
Iterable
No pricing availableMessageGears Platform
No pricing availableFree Trial
Iterable
No trial information availableMessageGears Platform
No trial information availableRatings
Meets Requirements
8.5
610
8.0
88
Ease of Use
8.4
623
8.0
88
Ease of Setup
7.7
312
6.9
34
Ease of Admin
8.4
231
8.0
36
Quality of Support
8.8
594
9.2
79
Has the product been a good partner in doing business?
9.0
233
9.2
36
Product Direction (% positive)
9.1
603
7.9
85
Features by Category
Email Marketing
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
9.0
5
|
Verified
8.2
442
|
Verified
8.3
5
8.4
394
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
9.3
5
|
Verified
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
8.3
5
|
Verified
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Administration
Not enough data
7.0
21
Not enough data
6.2
13
Not enough data
7.1
20
Not enough data
7.5
19
Not enough data
6.9
22
Not enough data
7.2
22
Integrations
Not enough data
7.7
10
Not enough data
7.9
15
Not enough data
8.0
20
Not enough data
7.9
21
Platform
Not enough data
8.6
15
Not enough data
8.8
13
Not enough data
9.0
16
Not enough data
7.4
22
Not enough data
7.2
16
Not enough data
7.2
25
Not enough data
8.2
18
Not enough data
8.2
28
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
8.0
10
7.7
168
|
Verified
8.1
12
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
8.0
5
Campaigns
7.0
112
8.6
7
8.3
143
|
Verified
9.5
13
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
9.0
5
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
8.5
11
7.7
124
8.8
11
7.2
111
|
Verified
8.3
9
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and MessageGears Platform are categorized as Marketing Automation, Personalization, Personalization Engines, Mobile Marketing, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as SMS Marketing, Push Notification, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
MessageGears Platform is categorized as Reverse ETL, Customer Journey Mapping, and Transactional Email
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MessageGears Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Computer Software
21.9%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Entertainment
7.3%
Retail
5.2%
Other
46.9%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
What makes MessageGears different?
1 Comment
Official Response from MessageGears Platform
MessageGears deploys a hybrid solution, which utilizes both on-premises and cloud components to maximize efficiency and data access. Simply put, it combines...Read more
Is MessageGears geared more towards small businesses or enterprises?
1 Comment
Official Response from MessageGears Platform
MessageGears is an ideal solution for data-savvy marketers looking to utilize more of what they know about their customers. On average, companies utilizing...Read more
Copy issue
1 Comment
EP
Hi Grace! Sorry for the late reply. Are you still experiencing this issue? If so, it might be best to reach out to support. Read more
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