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Compare Iterable and Mapp Empower 
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Small-Business (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(762)4.4 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableMapp Empower
Star Rating
(43)3.4 out of 5
Market Segments
Small-Business (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Mapp EmpowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in overall user satisfaction, boasting a significantly higher score compared to Mapp Empower. Users appreciate its intuitive design and powerful features, making it a top choice for email marketing and automation.
- Users say that Iterable's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard and the availability of resources like the Iterable Academy. In contrast, while Mapp Empower offers self-provisioning of accounts, some users still find the setup process less straightforward.
- Reviewers mention that Iterable's support team is a standout feature, described as responsive and knowledgeable. This level of support contributes to a more positive user experience, whereas Mapp Empower's support, while decent, does not receive the same level of praise.
- According to verified reviews, Iterable's versatility in supporting multiple channels—such as email, SMS, and push notifications—allows users to create unified campaigns seamlessly. Mapp Empower, while praised for its advanced template designs, lacks the same breadth of multi-channel capabilities.
- Users highlight that Iterable's workflow builder is powerful and user-friendly, enabling complex automated user journeys without requiring coding skills. On the other hand, Mapp Empower is noted for its user-friendly interface, but some users feel it may not be as robust for advanced automation needs.
- Reviewers appreciate that Iterable consistently meets user requirements with a high satisfaction rate, while Mapp Empower, although it has its strengths, falls slightly short in this area. This difference can impact long-term user satisfaction and effectiveness in achieving marketing goals.
Pricing
Entry-Level Pricing
Iterable
No pricing availableMapp Empower
No pricing availableFree Trial
Iterable
No trial information availableMapp Empower
No trial information availableRatings
Meets Requirements
8.5
615
7.5
38
Ease of Use
8.4
628
7.0
39
Ease of Setup
7.7
317
6.7
8
Ease of Admin
8.4
232
7.8
9
Quality of Support
8.8
599
7.3
37
Has the product been a good partner in doing business?
9.0
234
7.4
9
Product Direction (% positive)
9.0
608
5.5
36
Features by Category
Email Marketing
9.0
470
|
Verified
Not enough data
9.0
459
|
Verified
Not enough data
8.2
445
|
Verified
Not enough data
8.4
396
|
Verified
Not enough data
Online Marketing
6.2
267
|
Verified
Not enough data
8.3
401
|
Verified
Not enough data
8.4
440
|
Verified
Not enough data
8.1
399
|
Verified
Not enough data
6.9
271
|
Verified
Not enough data
Lead Management
7.3
303
|
Verified
Not enough data
7.4
334
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
6.8
273
|
Verified
Not enough data
7.7
297
|
Verified
Not enough data
7.1
288
|
Verified
Not enough data
7.3
278
|
Verified
Not enough data
7.4
279
|
Verified
Not enough data
Campaign Management
7.7
294
Not enough data
6.9
266
|
Verified
Not enough data
6.6
243
Not enough data
6.0
224
Not enough data
Social
5.7
206
Not enough data
6.1
212
Not enough data
5.8
212
Not enough data
5.7
212
Not enough data
5.9
223
Not enough data
Reporting & Analytics
7.6
432
|
Verified
Not enough data
6.6
288
|
Verified
Not enough data
6.6
277
|
Verified
Not enough data
6.5
275
|
Verified
Not enough data
5.8
227
|
Verified
Not enough data
Platform
8.1
331
|
Verified
Not enough data
8.4
331
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
336
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.9
24
Not enough data
7.0
23
Not enough data
7.2
24
Not enough data
7.5
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
Integration
7.8
340
|
Verified
Not enough data
8.1
338
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Not enough data
Edit
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Not enough data
Logistics
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Not enough data
Generative AI
8.1
12
Not enough data
7.5
12
Not enough data
Agentic AI - Email Template Builder
8.0
10
Not enough data
7.7
10
Not enough data
Text Messaging
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
SMS Platform
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Not enough data
Agentic AI - SMS Marketing
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Sourcing
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Not enough data
Intelligence
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
Platform Basics
8.1
38
Not enough data
8.2
38
Not enough data
Platform Data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Not enough data
Platform Additional Functionality
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Not enough data
Agentic AI - Customer Journey Analytics
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Mapp Empower are categorized as Marketing Automation
Unique Categories
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Mapp Empower has no unique categories
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Empower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.6%
Marketing and Advertising
19.5%
Non-Profit Organization Management
7.3%
Retail
4.9%
Internet
4.9%
Information Technology and Services
4.9%
Other
58.5%
Alternatives
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Mapp Empower has no discussions with answers
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