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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (58.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableListrak
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Listrak excels in Quality of Support with a score of 9.5, while Iterable's support is rated at 8.9. Reviewers mention that Listrak's support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that Listrak's Manage Email Deliverability feature scores 8.9, outperforming Iterable's 8.3. Users say that Listrak provides better tools for ensuring emails reach their intended recipients, which is crucial for campaign success.
- G2 users highlight Listrak's superior Automated Email Responses with a score of 8.8 compared to Iterable's 8.3. Users report that Listrak's automation capabilities allow for more personalized and timely responses, enhancing customer engagement.
- Users on G2 note that Listrak's Landing Pages and Forms feature is rated at 7.7, significantly higher than Iterable's 6.2. Reviewers mention that Listrak offers more customizable options, which helps in capturing leads effectively.
- Reviewers say that Listrak's Triggered Emails feature shines with a score of 9.1, while Iterable matches this score. However, users report that Listrak's implementation of this feature is more intuitive and user-friendly, leading to better campaign performance.
- Users report that Listrak's Campaign Analysis feature is rated at 8.7, compared to Iterable's 7.7. Reviewers mention that Listrak provides more in-depth insights and analytics, allowing marketers to refine their strategies effectively.
Pricing
Entry-Level Pricing
Iterable
No pricing availableListrak
No pricing availableFree Trial
Iterable
No trial information availableListrak
No trial information availableRatings
Meets Requirements
8.5
610
8.9
258
Ease of Use
8.4
623
8.4
259
Ease of Setup
7.7
312
8.2
134
Ease of Admin
8.4
231
8.7
122
Quality of Support
8.8
594
9.5
256
Has the product been a good partner in doing business?
9.0
233
9.4
120
Product Direction (% positive)
9.1
603
9.3
251
Features by Category
Email Marketing
8.9
467
|
Verified
9.0
175
|
Verified
9.0
457
|
Verified
9.3
177
|
Verified
8.2
442
|
Verified
9.0
178
|
Verified
8.4
394
|
Verified
8.9
159
|
Verified
Online Marketing
6.2
265
|
Verified
7.8
108
|
Verified
8.3
399
|
Verified
8.4
144
|
Verified
8.4
437
|
Verified
8.6
158
|
Verified
8.1
397
|
Verified
8.6
155
|
Verified
6.9
269
|
Verified
8.1
100
|
Verified
Lead Management
7.3
301
|
Verified
8.3
94
|
Verified
7.4
332
|
Verified
8.3
109
|
Verified
8.6
428
|
Verified
8.8
164
|
Verified
6.8
271
|
Verified
8.0
76
|
Verified
7.7
295
|
Verified
8.0
91
|
Verified
7.1
286
|
Verified
8.2
109
|
Verified
7.3
275
|
Verified
8.6
102
|
Verified
7.4
277
|
Verified
8.3
81
|
Verified
Campaign Management
7.7
292
8.6
118
|
Verified
6.9
264
|
Verified
7.6
74
6.6
241
7.8
82
|
Verified
6.0
222
7.5
70
Social
5.7
204
6.4
57
|
Verified
6.1
210
6.5
59
|
Verified
5.8
210
6.6
58
|
Verified
5.7
210
6.6
55
|
Verified
5.8
220
6.9
61
|
Verified
Reporting & Analytics
7.6
428
|
Verified
8.6
169
|
Verified
6.5
286
|
Verified
8.3
127
|
Verified
6.6
275
|
Verified
8.3
126
|
Verified
6.5
273
|
Verified
8.4
144
|
Verified
5.7
225
|
Verified
7.3
75
|
Verified
Platform
8.0
329
|
Verified
8.0
118
|
Verified
8.4
330
|
Verified
8.3
107
|
Verified
8.5
336
|
Verified
8.8
122
|
Verified
7.4
224
7.3
71
|
Verified
8.0
310
|
Verified
7.7
78
|
Verified
8.3
335
|
Verified
8.8
124
|
Verified
7.1
241
|
Verified
8.2
84
|
Verified
Agentic AI - Marketing Automation
7.1
22
6.3
8
7.2
21
7.1
7
7.1
21
6.5
8
7.5
22
6.5
8
7.3
23
6.7
8
7.4
22
6.9
8
Integration
7.7
339
|
Verified
8.7
123
|
Verified
8.1
336
|
Verified
8.3
117
|
Verified
7.6
280
|
Verified
7.9
98
|
Verified
Campaigns
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Not enough data
Analytics
7.8
166
Not enough data
7.4
158
Not enough data
Optimization
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Not enough data
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
9.0
78
6.9
25
7.7
43
8.6
27
9.2
71
6.9
24
9.0
59
8.4
24
8.9
70
6.9
23
8.7
72
8.5
24
8.3
75
8.5
23
8.3
59
SMS Platform
7.9
26
8.4
82
8.3
26
8.5
77
7.4
20
7.6
38
6.1
19
6.7
31
7.2
22
8.9
76
8.8
23
8.6
60
Agentic AI - SMS Marketing
8.0
5
8.0
5
7.7
5
8.0
5
8.3
5
8.7
5
8.3
5
8.7
5
8.0
5
8.7
5
8.7
5
8.7
5
Data Sourcing
7.9
8
7.7
33
|
Verified
8.1
9
7.9
31
|
Verified
8.1
7
Feature Not Available
8.3
8
7.7
34
|
Verified
Intelligence
8.6
7
8.3
37
|
Verified
7.9
7
7.1
37
|
Verified
7.6
7
7.9
36
|
Verified
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
8.2
46
|
Verified
7.7
168
|
Verified
8.6
69
6.4
110
|
Verified
7.6
31
|
Verified
6.9
137
|
Verified
7.7
46
|
Verified
Campaigns
7.0
112
7.6
37
8.3
143
|
Verified
8.4
40
7.7
122
|
Verified
8.4
59
6.0
100
|
Verified
7.4
31
|
Verified
9.2
163
|
Verified
9.2
71
|
Verified
9.1
161
|
Verified
8.9
69
|
Verified
Engagement
7.0
107
|
Verified
8.7
58
|
Verified
Platform
8.1
139
|
Verified
8.7
63
|
Verified
7.7
124
8.5
53
7.2
111
|
Verified
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and Listrak are categorized as Marketing Automation, Personalization, SMS Marketing, Mobile Marketing, and Customer Data Platform (CDP)
Unique Categories
Iterable is categorized as Personalization Engines, Push Notification, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Listrak is categorized as Identity Resolution
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Retail
37.5%
Consumer Goods
12.6%
Apparel & Fashion
8.4%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.5%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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