Compare Iterable and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (55.8% of reviews)
Small-Business (82.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(819)4.4 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableKlaviyo
Star Rating
(1,323)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- According to verified reviews, Iterable stands out for its stability and reliability. Users have noted that it outperforms other platforms in terms of consistent performance, which is crucial for executing campaigns without technical hitches.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, streamlining communication efforts for eCommerce businesses. This feature has been highlighted as a game-changer for managing marketing campaigns efficiently.
- Users say that Iterable's multi-channel automation capabilities are impressive, particularly for lifecycle marketing campaigns. Many have praised its ability to automate marketing processes, which enhances customer engagement and drives sales.
- G2 reviewers highlight that while Klaviyo offers a more comprehensive feature set for small businesses, Iterable's customer support is frequently commended for being responsive and helpful, providing users with the assistance they need to navigate the platform effectively.
- According to recent feedback, Klaviyo's reporting and analytics features are robust, allowing users to track campaign performance effectively. This capability is essential for businesses looking to optimize their marketing strategies based on data-driven insights.
Pricing
Entry-Level Pricing
Iterable
No pricing availableKlaviyo
No pricing availableFree Trial
Iterable
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
632
9.0
970
Ease of Use
8.4
644
8.6
978
Ease of Setup
7.8
328
8.5
626
Ease of Admin
8.4
230
8.9
522
Quality of Support
8.8
616
8.4
923
Has the product been a good partner in doing business?
9.0
232
8.9
526
Product Direction (% positive)
9.1
622
8.9
919
Features by Category
Email Marketing
8.9
475
|
Verified
9.0
564
|
Verified
9.0
463
|
Verified
9.3
552
|
Verified
8.2
448
|
Verified
8.9
504
|
Verified
8.4
396
|
Verified
9.0
488
|
Verified
Online Marketing
6.2
266
|
Verified
7.9
381
|
Verified
8.3
401
|
Verified
8.3
404
|
Verified
8.4
443
|
Verified
8.7
439
|
Verified
8.1
398
|
Verified
8.7
453
6.9
270
|
Verified
8.2
252
Lead Management
7.3
302
|
Verified
8.5
354
7.4
333
|
Verified
8.4
273
8.6
435
|
Verified
9.0
518
|
Verified
6.8
272
|
Verified
7.8
221
7.7
296
|
Verified
8.5
359
|
Verified
7.1
287
|
Verified
8.5
400
|
Verified
7.3
276
|
Verified
8.4
333
|
Verified
7.4
277
|
Verified
8.2
288
|
Verified
Campaign Management
7.7
293
8.7
348
|
Verified
6.9
264
|
Verified
8.0
199
6.5
241
8.1
288
|
Verified
6.0
222
7.6
198
Social
Feature Not Available
Feature Not Available
6.1
211
7.8
196
5.8
211
7.8
189
5.7
211
7.5
184
5.8
220
7.8
258
|
Verified
Reporting & Analytics
7.6
438
|
Verified
8.5
490
|
Verified
6.5
286
|
Verified
8.3
416
|
Verified
6.6
275
|
Verified
8.4
428
|
Verified
6.5
274
|
Verified
8.4
442
|
Verified
5.7
225
|
Verified
7.6
200
Platform
8.1
335
|
Verified
8.5
334
|
Verified
8.4
336
|
Verified
8.7
324
|
Verified
8.5
336
|
Verified
8.9
318
|
Verified
7.4
223
8.3
208
|
Verified
8.0
309
|
Verified
7.8
194
|
Verified
8.3
339
|
Verified
8.9
323
|
Verified
7.1
240
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.9
24
6.9
26
7.0
23
7.0
25
7.4
26
7.5
25
7.5
23
7.0
23
7.2
24
6.7
25
7.5
25
7.3
25
Integration
7.7
339
|
Verified
8.5
324
|
Verified
8.0
336
|
Verified
8.6
321
|
Verified
7.6
279
|
Verified
8.5
269
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
164
Not enough data
Analytics
7.8
169
Not enough data
7.5
159
Not enough data
Optimization
8.3
164
Not enough data
8.5
165
Not enough data
7.7
132
Not enough data
7.8
147
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
41
Not enough data
Targeting
8.1
43
Not enough data
8.1
37
Not enough data
Triggered Content
7.0
31
Not enough data
9.1
42
Not enough data
9.2
40
Not enough data
Personalized Content
7.6
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
8.6
427
|
Verified
5.6
14
Feature Not Available
8.1
15
8.4
348
|
Verified
8.7
15
8.8
259
Edit
7.3
15
8.4
359
|
Verified
8.8
17
8.8
422
|
Verified
8.8
16
8.3
334
|
Verified
Logistics
8.6
16
8.7
428
|
Verified
7.8
13
7.9
340
|
Verified
8.5
13
8.8
402
|
Verified
7.6
14
8.4
198
Generative AI
8.1
12
7.5
66
7.5
12
7.4
52
Agentic AI - Email Template Builder
8.0
10
6.4
19
7.7
10
7.0
19
Text Messaging
8.4
31
8.6
151
6.9
27
8.1
101
8.7
29
8.8
133
|
Verified
6.9
26
8.3
115
|
Verified
8.3
26
8.7
126
|
Verified
6.7
25
8.5
107
8.5
27
8.9
135
|
Verified
8.5
26
8.7
55
SMS Platform
7.9
29
8.6
135
|
Verified
8.2
29
8.9
135
|
Verified
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
8.3
63
8.6
25
8.8
111
|
Verified
Agentic AI - SMS Marketing
7.6
7
6.8
11
7.4
7
6.7
10
7.4
7
6.8
10
7.4
7
6.7
10
7.1
7
6.8
10
7.6
7
7.0
10
Data Sourcing
8.1
9
8.4
76
8.3
10
8.3
68
8.3
8
8.5
96
8.5
9
8.5
91
Intelligence
8.8
8
8.6
105
8.1
8
8.1
73
7.9
8
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.1
38
9.0
17
8.2
38
9.0
16
Platform Data
7.4
38
8.5
16
7.0
37
8.3
15
6.8
37
8.8
15
7.1
36
8.2
15
Platform Additional Functionality
7.3
35
8.4
16
7.4
33
9.2
14
6.9
35
8.3
14
Agentic AI - Customer Journey Analytics
7.8
9
6.0
5
7.2
9
7.0
5
7.6
9
6.3
5
8.0
9
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
6.9
14
7.2
16
7.0
14
7.4
15
6.9
15
7.5
14
6.8
14
7.3
14
6.3
14
7.3
14
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
170
|
Verified
Not enough data
6.5
113
|
Verified
Not enough data
6.9
139
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
146
|
Verified
Not enough data
7.7
124
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.3
167
|
Verified
Not enough data
9.1
165
|
Verified
Not enough data
Engagement
7.1
109
|
Verified
Not enough data
Platform
8.2
142
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Iterable and Klaviyo are categorized as Marketing Automation, Personalization, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Deliverability, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.2%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.4%
Computer Software
4.5%
Other
62.7%
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Other
36.5%
Discussions
How did you learn to use handlebars?
4 Comments
JF
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
What is iterable in Java?
1 Comment
DD
Hi there, here is a link with more information on this.
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.htmlRead more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
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