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Compare Iterable and Klaviyo 
Featured Products
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Iterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Iterable excels in managing complex multi-channel customer journeys, making it easy for users to design and operate campaigns without needing extensive engineering support. Users appreciate the ability to track marketing campaign flows effectively, which enhances their overall experience.
- Users say Klaviyo stands out for its user-friendly interface and powerful marketing analytics tools. Reviewers highlight how it helps keep customer profiles organized and allows for easy searching of unique coupon codes, which significantly improves their marketing efforts.
- According to verified reviews, Iterable has a strong reputation for its robust support, with many users noting that they were able to get up and running within a month. This quick implementation process is a significant advantage for businesses looking to launch campaigns swiftly.
- Reviewers mention that Klaviyo is a game-changer for e-commerce businesses, helping to increase sales and reach larger audiences. Users particularly love the attractive email templates, which make sending marketing campaigns to subscribers a breeze.
- G2 reviewers highlight that while Iterable has a solid performance in lifecycle marketing across various channels, it faces challenges in areas like landing pages and forms, where users feel it could improve compared to Klaviyo's offerings.
- Users report that Klaviyo's features, such as automated email responses and dynamic segmentation, are highly effective, with many praising the platform for its ability to enhance customer engagement and retention through personalized marketing strategies.
Pricing
Entry-Level Pricing
Iterable
No pricing availableKlaviyo
No pricing availableFree Trial
Iterable
No trial information availableKlaviyo
Free Trial is available
Ratings
Meets Requirements
8.5
618
9.0
892
Ease of Use
8.4
631
8.6
897
Ease of Setup
7.7
319
8.5
549
Ease of Admin
8.4
232
8.9
492
Quality of Support
8.8
602
8.4
849
Has the product been a good partner in doing business?
9.0
234
9.0
495
Product Direction (% positive)
9.0
611
9.0
841
Features by Category
Email Marketing
9.0
471
|
Verified
9.0
525
|
Verified
9.0
460
|
Verified
9.2
520
|
Verified
8.2
445
|
Verified
8.9
495
|
Verified
8.4
396
|
Verified
8.9
462
|
Verified
Online Marketing
6.2
267
|
Verified
7.8
375
|
Verified
8.3
401
|
Verified
8.3
400
|
Verified
8.4
441
|
Verified
8.7
429
|
Verified
8.1
399
|
Verified
8.6
446
6.9
271
|
Verified
8.2
252
Lead Management
7.3
303
|
Verified
8.5
347
7.4
334
|
Verified
8.4
273
8.6
433
|
Verified
9.0
475
|
Verified
6.8
273
|
Verified
7.8
219
7.7
297
|
Verified
8.5
354
|
Verified
7.1
289
|
Verified
8.5
395
|
Verified
7.3
278
|
Verified
8.4
333
|
Verified
7.4
279
|
Verified
8.2
283
|
Verified
Campaign Management
7.7
294
8.7
348
|
Verified
6.9
266
|
Verified
8.0
200
6.6
243
8.1
290
|
Verified
6.0
224
7.6
200
Social
5.7
206
Feature Not Available
6.1
212
7.8
197
5.8
212
7.7
190
5.7
212
7.4
185
5.9
223
7.8
260
|
Verified
Reporting & Analytics
7.6
432
|
Verified
8.5
468
|
Verified
6.6
288
|
Verified
8.3
416
|
Verified
6.6
277
|
Verified
8.3
425
|
Verified
6.5
275
|
Verified
8.4
438
|
Verified
5.8
227
|
Verified
7.5
202
Platform
8.1
331
|
Verified
8.5
325
|
Verified
8.4
333
|
Verified
8.7
309
|
Verified
8.5
336
|
Verified
8.9
315
|
Verified
7.4
224
8.3
208
|
Verified
8.0
310
|
Verified
7.8
194
|
Verified
8.3
338
|
Verified
8.9
316
|
Verified
7.1
241
|
Verified
8.0
160
Agentic AI - Marketing Automation
6.9
24
7.0
27
7.0
23
7.0
26
7.2
24
7.1
25
7.5
24
7.1
25
7.3
25
6.9
26
7.5
25
7.3
27
Integration
7.8
340
|
Verified
8.4
317
|
Verified
8.1
338
|
Verified
8.6
312
|
Verified
7.6
281
|
Verified
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Campaigns
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Not enough data
Analytics
7.8
169
Not enough data
7.5
160
Not enough data
Optimization
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Not enough data
Agentic AI - Push Notification
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Not enough data
Segmentation
8.8
43
Not enough data
8.5
42
Not enough data
Targeting
8.1
44
Not enough data
8.1
38
Not enough data
Triggered Content
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Not enough data
Personalized Content
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
16
8.5
425
|
Verified
5.6
14
Feature Not Available
8.1
15
8.4
348
|
Verified
8.7
15
8.8
256
Edit
7.3
15
8.4
354
|
Verified
8.8
17
8.8
416
|
Verified
8.8
16
8.3
332
|
Verified
Logistics
8.6
16
8.7
419
|
Verified
7.8
13
7.9
340
|
Verified
8.5
13
8.8
394
|
Verified
7.6
14
8.4
195
Generative AI
8.1
12
7.5
64
7.5
12
7.4
51
Agentic AI - Email Template Builder
8.0
10
6.4
19
7.7
10
7.0
19
Text Messaging
8.6
30
8.6
142
6.9
27
8.0
100
8.7
29
8.8
133
|
Verified
6.9
26
8.3
116
|
Verified
8.3
26
8.7
125
|
Verified
6.7
25
8.5
107
8.5
27
8.8
131
|
Verified
8.5
26
8.6
53
SMS Platform
7.9
29
8.6
135
|
Verified
8.2
29
8.9
133
|
Verified
7.4
22
Feature Not Available
6.2
21
Feature Not Available
7.2
24
8.2
62
8.6
25
8.8
112
|
Verified
Agentic AI - SMS Marketing
7.6
7
6.8
11
7.4
7
6.7
10
7.4
7
6.8
10
7.4
7
6.7
10
7.1
7
6.8
10
7.6
7
7.0
10
Data Sourcing
8.1
9
8.4
76
8.3
10
8.3
68
8.3
8
8.5
96
8.5
9
8.5
91
Intelligence
8.8
8
8.6
105
8.1
8
8.1
73
7.9
8
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
8.1
38
9.0
16
8.2
38
8.8
14
Platform Data
7.4
39
8.4
15
7.1
38
8.2
14
6.8
38
8.7
14
7.1
37
8.1
14
Platform Additional Functionality
7.3
35
8.3
15
7.4
33
9.1
13
6.9
35
8.3
14
Agentic AI - Customer Journey Analytics
7.8
9
6.0
5
7.2
9
7.0
5
7.6
9
6.3
5
8.0
9
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.4
15
6.9
14
7.2
16
7.0
14
7.4
15
6.9
15
7.5
14
6.8
14
7.3
14
6.3
14
7.3
14
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Not enough data
Campaigns
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Not enough data
Engagement
7.1
108
|
Verified
Not enough data
Platform
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Iterable and Klaviyo are categorized as Marketing Automation, Personalization, SMS Marketing, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Klaviyo is categorized as Pop-Up Builder, Email Deliverability, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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