# Iterable vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **user experience** , with many users praising its intuitive interface that allows for easy management of multiple brands and the creation of custom segments and email templates. This user-friendly design is highlighted as a significant advantage over Iterable, which, while also noted for its ease of use, does not match the same level of intuitive navigation.
- **Users say** that Klaviyo's **segmentation and automation capabilities** are particularly powerful, enabling highly personalized email and SMS campaigns based on real customer behavior. Iterable users appreciate its segmentation tool as well, but some find it less robust compared to Klaviyo's offerings.
- **According to verified reviews** , Klaviyo has a stronger **market presence** among small businesses, with a significant portion of its user base coming from this segment. In contrast, Iterable is more popular among mid-market companies, which may influence the type of support and features each platform prioritizes.
- **Reviewers mention** that Iterable's **customer support** is a standout feature, with users appreciating the ease of reaching a human representative and the helpfulness of the tech support team. Klaviyo, while still providing solid support, has received mixed feedback regarding response times and availability.
- **Users highlight** that Klaviyo's **reporting capabilities** are superior, allowing for detailed insights within campaigns. Iterable users have expressed a desire for more comprehensive reporting features, indicating that Klaviyo may better meet the needs of those who rely heavily on data analytics for their marketing strategies.
- **G2 reviewers report** that while both platforms offer solid **email marketing features** , Klaviyo's tools for **SMS marketing** are notably more effective, with users praising its capabilities for sending targeted SMS campaigns. Iterable's SMS features, on the other hand, are seen as less developed, which could be a deciding factor for businesses looking to integrate SMS into their marketing efforts.



| | Iterable | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 826 | 1,354 | 
| **Largest Market Segment** | Mid-Market (55.7% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Iterable

Pros:
- Ease of Use (128 reviews)
- Intuitive (90 reviews)

Cons:
- Missing Features (68 reviews)
- Learning Curve (54 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Iterable | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.5 (645 reviews) | 9.0 (988 reviews) | 
  | **Ease of Use** | 8.4 (658 reviews) | 8.6 (997 reviews) | 
  | **Ease of Setup** | 7.8 (344 reviews) | 8.5 (645 reviews) | 
  | **Ease of Admin** | 8.4 (232 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.8 (630 reviews) | 8.4 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (234 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 9.1 (635 reviews) | 8.9 (936 reviews) | 

---
## Pricing

### Iterable

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 534 |
| **Klaviyo** | 8.2/10 | 679 |

#### Email Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (485 reviews) ✓ Verified | 9.0 (570 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.0 (472 reviews) ✓ Verified | 9.3 (559 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (454 reviews) ✓ Verified | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (401 reviews) ✓ Verified | 9.0 (497 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 6.2 (267 reviews) ✓ Verified | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (407 reviews) ✓ Verified | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 8.4 (450 reviews) ✓ Verified | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.1 (403 reviews) ✓ Verified | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | 6.9 (272 reviews) ✓ Verified | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 7.3 (305 reviews) ✓ Verified | 8.5 (356 reviews) | 
| **Data Quality Management** | 7.4 (336 reviews) ✓ Verified | 8.4 (273 reviews) | 
| **Segmentation** | 8.6 (442 reviews) ✓ Verified | 9.0 (524 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 6.8 (273 reviews) ✓ Verified | 7.8 (221 reviews) | 
| **Lead Nurturing** | 7.7 (299 reviews) ✓ Verified | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.1 (290 reviews) ✓ Verified | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.3 (278 reviews) ✓ Verified | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.4 (279 reviews) ✓ Verified | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Program Management** | 7.7 (297 reviews) | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 6.9 (268 reviews) ✓ Verified | 8.0 (199 reviews) | 
| **Calendaring** | 6.6 (243 reviews) | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | 6.0 (224 reviews) | 7.6 (198 reviews) | 

#### Social

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Social Sharing** | 6.1 (212 reviews) | 7.8 (196 reviews) | 
| **Social Campaigns** | 5.8 (212 reviews) | 7.8 (189 reviews) | 
| **Social Media Engagement** | 5.7 (212 reviews) | 7.5 (184 reviews) | 
| **Social Media Advertising** | 5.9 (223 reviews) | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 7.6 (444 reviews) ✓ Verified | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | 6.5 (288 reviews) ✓ Verified | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 6.6 (277 reviews) ✓ Verified | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.6 (276 reviews) ✓ Verified | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 5.8 (227 reviews) ✓ Verified | 7.6 (200 reviews) | 

#### Platform

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Customization ** | 8.1 (340 reviews) ✓ Verified | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | 8.5 (343 reviews) ✓ Verified | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.5 (338 reviews) ✓ Verified | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (225 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.0 (311 reviews) ✓ Verified | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (342 reviews) ✓ Verified | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | 7.1 (242 reviews) ✓ Verified | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (24 reviews) | 6.8 (27 reviews) | 
| **Multi-step Planning** | 7.0 (23 reviews) | 7.0 (25 reviews) | 
| **Cross-system Integration** | 7.4 (26 reviews) | 7.4 (26 reviews) | 
| **Adaptive Learning** | 7.5 (24 reviews) | 7.0 (23 reviews) | 
| **Proactive Assistance** | 7.4 (26 reviews) | 6.9 (26 reviews) | 
| **Decision Making** | 7.5 (25 reviews) | 7.3 (25 reviews) | 

#### Integration

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (344 reviews) ✓ Verified | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 8.1 (341 reviews) ✓ Verified | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (283 reviews) ✓ Verified | 8.5 (273 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 186 |
| **Klaviyo** | N/A | N/A |

#### Campaigns

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Customize** | 8.3 (158 reviews) | Not enough data | 
| **Scheduling** | 8.7 (160 reviews) | Not enough data | 
| **Retarget** | 8.1 (144 reviews) | Not enough data | 
| **Segmentation** | 8.7 (168 reviews) | Not enough data | 
| **Triggered Notifications** | 8.5 (166 reviews) | Not enough data | 

#### Analytics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Campaign Performance** | 7.8 (170 reviews) | Not enough data | 
| **Audience Insights** | 7.5 (160 reviews) | Not enough data | 

#### Optimization

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **A/B Testing** | 8.3 (165 reviews) | Not enough data | 
| **Personalization** | 8.5 (166 reviews) | Not enough data | 
| **Rich Notifications** | 7.7 (133 reviews) | Not enough data | 
| **Integrations** | 7.8 (148 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (12 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 49 |
| **Klaviyo** | N/A | N/A |

#### Segmentation

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **A/B Testing** | 8.8 (43 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (42 reviews) | Not enough data | 

#### Targeting

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Behavioral Targeting** | 8.1 (44 reviews) | Not enough data | 
| **Contextual Targeting** | 8.1 (38 reviews) | Not enough data | 

#### Triggered Content

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Geofencing** | 6.9 (32 reviews) | Not enough data | 
| **Triggered Emails** | 9.1 (43 reviews) | Not enough data | 
| **Triggered Messages** | 9.2 (41 reviews) | Not enough data | 

#### Personalized Content

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Recommendation Engine** | 7.7 (35 reviews) | Not enough data | 
| **Personalized Discounts** | 7.3 (31 reviews) | Not enough data | 
| **Website Personalization** | 6.3 (28 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.0/10 | 17 |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Text and Themes** | 8.8 (16 reviews) | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | 5.6 (14 reviews) | Feature Not Available | 
| **Proofing** | 8.1 (15 reviews) | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | 8.7 (15 reviews) | 8.8 (259 reviews) | 

#### Edit

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Pre-Made** | 7.3 (15 reviews) | 8.4 (359 reviews) ✓ Verified | 
| **Build** | 8.8 (17 reviews) | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | 8.8 (16 reviews) | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Analytics** | 8.6 (16 reviews) | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | 7.8 (13 reviews) | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | 8.5 (13 reviews) | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | 7.6 (14 reviews) | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 8.1 (12 reviews) | 7.5 (66 reviews) | 
| **AI Text Summarization** | 7.5 (12 reviews) | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | 6.4 (19 reviews) | 
| **Cross-system Integration** | 7.7 (10 reviews) | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 34 |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Bulk SMS** | 8.4 (31 reviews) | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | 6.9 (27 reviews) | 8.1 (101 reviews) | 
| **Text Scheduler** | 8.7 (29 reviews) | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | 6.9 (26 reviews) | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 8.3 (26 reviews) | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | 6.7 (25 reviews) | 8.5 (107 reviews) | 
| **Personalization** | 8.5 (27 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | 8.5 (26 reviews) | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Reporting** | 7.9 (29 reviews) | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | 8.2 (29 reviews) | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | 7.4 (22 reviews) | Feature Not Available | 
| **Text-to-Landline** | 6.2 (21 reviews) | Feature Not Available | 
| **Short Codes** | 7.2 (24 reviews) | 8.3 (63 reviews) | 
| **API Integration** | 8.6 (25 reviews) | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | 6.8 (11 reviews) | 
| **Multi-step Planning** | 7.4 (7 reviews) | 6.7 (10 reviews) | 
| **Cross-system Integration** | 7.4 (7 reviews) | 6.8 (10 reviews) | 
| **Natural Language Interaction** | 7.4 (7 reviews) | 6.7 (10 reviews) | 
| **Proactive Assistance** | 7.1 (7 reviews) | 6.8 (10 reviews) | 
| **Decision Making** | 7.6 (7 reviews) | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 8.7/10 | 10 |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Data Enrichment** | 8.1 (9 reviews) | 8.4 (76 reviews) | 
| **Expandability** | 8.3 (10 reviews) | 8.3 (68 reviews) | 
| **Content Marketing** | 8.3 (8 reviews) | 8.5 (96 reviews) | 
| **Multiple Devices** | 8.5 (9 reviews) | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | 8.8 (8 reviews) | 8.6 (105 reviews) | 
| **Predictive Modeling** | 8.1 (8 reviews) | 8.1 (73 reviews) | 
| **Recommendation Engine** | 7.9 (8 reviews) | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.5/10 | 40 |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | 8.1 (38 reviews) | 9.0 (17 reviews) | 
| **Journey Optimization** | 8.2 (38 reviews) | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Journey Reporting** | 7.4 (39 reviews) | 8.5 (16 reviews) | 
| **Trends Reporting** | 7.1 (38 reviews) | 8.3 (15 reviews) | 
| **Dashboards** | 6.8 (38 reviews) | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | 7.1 (37 reviews) | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Journey Mapping** | 7.3 (35 reviews) | 8.4 (16 reviews) | 
| **Integrations** | 7.4 (33 reviews) | 9.2 (14 reviews) | 
| **Automated Alerts** | 6.9 (35 reviews) | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (9 reviews) | 6.0 (5 reviews) | 
| **Cross-system Integration** | 7.2 (9 reviews) | 7.0 (5 reviews) | 
| **Adaptive Learning** | 7.6 (9 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 8.0 (9 reviews) | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Embedded Forms** | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.4/10 | 16 |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (15 reviews) | 6.9 (14 reviews) | 
| **Cross-system Integration** | 7.2 (16 reviews) | 7.0 (14 reviews) | 
| **Adaptive Learning** | 7.4 (15 reviews) | 6.9 (15 reviews) | 
| **Natural Language Interaction** | 7.5 (14 reviews) | 6.8 (14 reviews) | 
| **Proactive Assistance** | 7.3 (14 reviews) | 6.3 (14 reviews) | 
| **Decision Making** | 7.3 (14 reviews) | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | 7.6/10 | 191 |
| **Klaviyo** | N/A | N/A |

#### Analysis

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Application Attribution** | 7.3 (124 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 7.7 (170 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 6.5 (113 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 6.9 (139 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Proximity Marketing** | 7.0 (113 reviews) | Not enough data | 
| **Push Notifications** | 8.3 (146 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 7.7 (124 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 6.0 (101 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 9.3 (167 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 9.1 (165 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Coupons and Promotions** | 7.1 (109 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Optimization** | 8.2 (143 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 7.8 (126 reviews) | Not enough data | 
| **Internationalization** | 7.2 (112 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Iterable** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Iterable | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Iterable (3):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Klaviyo (8):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Iterable | Klaviyo | 
|---|---|---|
| **Small-Business** | 26.9% | 82.2% | 
| **Mid-Market** | 55.7% | 16.1% | 
| **Enterprise** | 17.5% | 1.7% | 

### By Industry

#### Iterable

- **Marketing and Advertising:** 11.2%
- **Health, Wellness and Fitness:** 8.6%
- **Financial Services:** 7.6%
- **Information Technology and Services:** 5.4%
- **Computer Software:** 4.5%
- **Internet:** 4.0%
- **Consumer Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.7%
- **Real Estate:** 3.6%
- **Retail:** 3.3%
- **Other:** 44.2%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Iterable

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (835 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (662 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (623 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14701 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (623 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14791 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2573 reviews)

---
## Top Discussions

### Iterable

- Title: [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) — 3 comments, 3 upvotes
  > **Top comment:** "Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like..."
- Title: [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) — 2 comments
  > **Top comment:** "sddfgdfgdfgdfg"
- Title: [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) — 1 comment
  > **Top comment:** "Hi there, here is a link with more information on this. 
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.html"
- Title: [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) — 1 comment
  > **Top comment:** "Hi there, please send your question using the "Contact Iterable" form button on our G2 profile and someone from our team will be in touch with you shortly on..."
- Title: [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Following"

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/iterable-vs-klaviyo)