# Isentia Mediaportal vs Meltwater Comparison --- ## AI Generated Summary - **G2 reviewers report** that Meltwater excels in user satisfaction, boasting a high overall score that reflects its strong performance and positive feedback. Users appreciate features like the new AI tool, which enhances self-sufficiency in content creation and monitoring. - **Users say** that Meltwater's ability to provide comprehensive media coverage, including Canadian media, is a standout feature. Reviewers highlight how it helps them stay informed about their organization's mentions and competitor news, making it a valuable tool for PR professionals. - **According to verified reviews** , Isentia Mediaportal offers a centralized system for media monitoring and analytics, which users find beneficial for quantitative analysis. However, some users note that while it is fairly easy to understand initially, it requires time to fully grasp its capabilities. - **Reviewers mention** that Meltwater's implementation process is quick and intuitive, with many users praising the onboarding experience. This ease of setup allows teams to start leveraging the platform's features without significant delays. - **Users highlight** that while Isentia Mediaportal provides useful features like alerts and analytics reports, it may not match the same level of ease of use as Meltwater. Some users find it requires more time to become proficient, which could impact day-to-day usability. - **G2 reviewers indicate** that Meltwater's quality of support is notably high, with a score that reflects positive experiences. Users appreciate the assistance they receive, which enhances their overall satisfaction with the product, while Isentia Mediaportal's support is seen as adequate but not as robust. | | Isentia Mediaportal | Meltwater | |---|---|---| | **Star Rating** | 3.9 out of 5 | 4.1 out of 5 | | **Total Reviews** | 10 | 2,658 | | **Largest Market Segment** | Small-Business (44.4% of reviews) | Small-Business (41.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Isentia Mediaportal **Not enough data** ### Meltwater Pros: - Ease of Use (168 reviews) - Features (137 reviews) Cons: - Improvement Needed (90 reviews) - Learning Curve (63 reviews) --- ## Ratings Comparison | Rating | Isentia Mediaportal | Meltwater | |---|---|---| | **Meets Requirements** | 8.0 (9 reviews) | 7.9 (2174 reviews) | | **Ease of Use** | 6.7 (9 reviews) | 7.9 (2278 reviews) | | **Ease of Setup** | Not enough data | 7.9 (1244 reviews) | | **Ease of Admin** | Not enough data | 8.1 (932 reviews) | | **Quality of Support** | 7.5 (8 reviews) | 8.6 (2097 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.4 (938 reviews) | | **Product Direction (% positive)** | 8.7 (9 reviews) | 8.0 (2148 reviews) | --- ## Pricing ### Isentia Mediaportal #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.6/10 | 659 | #### Social Analytics | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Competitor Analysis** | Not enough data | 7.8 (531 reviews) | | **Follower Analysis** | Not enough data | 7.7 (514 reviews) | | **Post Performance** | Not enough data | 8.0 (521 reviews) | | **Paid Campaign Tracking** | Not enough data | 6.8 (377 reviews) | | **Attribution** | Not enough data | Feature Not Available | | **Hashtag Analytics** | Not enough data | 7.5 (394 reviews) | | **Sentiment Analysis** | Not enough data | 7.1 (429 reviews) | #### Reports & Dashboards | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Report Customizability** | Not enough data | 7.7 (551 reviews) | | **Report Exporting** | Not enough data | 8.0 (569 reviews) | | **Scalability** | Not enough data | 7.9 (483 reviews) | | **White Label** | Not enough data | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.3/10 | 311 | #### Content & Collaboration | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Content Calendar** | Not enough data | 8.1 (239 reviews) | | **Content Library** | Not enough data | 7.4 (212 reviews) | | **Shared Inbox** | Not enough data | 7.3 (202 reviews) | | **Approval Workflows** | Not enough data | 7.5 (204 reviews) | | **Users and Permissions** | Not enough data | 8.0 (229 reviews) | | **Content Creation** | Not enough data | 7.6 (212 reviews) | #### Social Management | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Social Analytics** | Not enough data | 8.3 (286 reviews) | | **Social Publishing** | Not enough data | 7.9 (273 reviews) | | **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | | **Social Engagement** | Not enough data | 7.9 (277 reviews) | | **Social Ads** | Not enough data | 6.5 (209 reviews) | | **Campaign Planning** | Not enough data | 7.1 (209 reviews) | | **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | #### Agentic AI - Social Media Management | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | | **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | 6.2 (23 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.3/10 | 818 | #### Media Channels | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Broadcast Media** | Not enough data | 7.3 (642 reviews) | | **Print Media** | Not enough data | 7.3 (664 reviews) | | **Online Media** | Not enough data | 8.5 (744 reviews) | #### Geographic Coverage | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Local Media** | Not enough data | 7.8 (708 reviews) | | **National Media** | Not enough data | 8.3 (717 reviews) | | **International Media** | Not enough data | 7.6 (642 reviews) | #### Reporting | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Keyword Targeting** | Not enough data | 8.2 (721 reviews) | | **Custom Feeds and Alerts** | Not enough data | 8.1 (703 reviews) | | **Custom Reports** | Not enough data | 7.9 (710 reviews) | | **Dashboards** | Not enough data | 8.0 (738 reviews) | #### Agentic AI - Media Monitoring | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (82 reviews) | | **Cross-system Integration** | Not enough data | 6.3 (81 reviews) | | **Adaptive Learning** | Not enough data | 6.2 (79 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (80 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Generative AI | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (290 reviews) | | **AI Text Summarization** | Not enough data | 6.6 (283 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.7/10 | 53 | #### Audiences | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Audience Insights** | Not enough data | 8.0 (46 reviews) | | **Influencer Identification** | Not enough data | 7.3 (44 reviews) | | **Buyer Personas** | Not enough data | 7.0 (42 reviews) | | **Segmentation** | Not enough data | 7.4 (42 reviews) | #### Data Analysis | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Network Analysis** | Not enough data | 7.5 (42 reviews) | | **Dashboards** | Not enough data | 8.2 (47 reviews) | | **Visualizations** | Not enough data | 8.1 (43 reviews) | | **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | #### Administration | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Marketing Integrations** | Not enough data | Feature Not Available | | **Ad Integrations** | Not enough data | Feature Not Available | | **Data Exporting** | Not enough data | 7.9 (44 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.5/10 | 977 | #### Monitoring & Listening | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Social Measurement** | Not enough data | 8.1 (819 reviews) | | **Influencer Identification** | Not enough data | 7.3 (706 reviews) | | **Brand Monitoring** | Not enough data | 8.2 (543 reviews) | | **Keyword Tracking** | Not enough data | 8.3 (531 reviews) | | **Trend Analysis** | Not enough data | 7.8 (497 reviews) | | **Competitor Analysis** | Not enough data | 7.9 (484 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.5 (84 reviews) | | **Cross-system Integration** | Not enough data | 6.5 (87 reviews) | | **Adaptive Learning** | Not enough data | 6.3 (82 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | #### Data Management & Analysis | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Sentiment Analysis** | Not enough data | 6.9 (787 reviews) | | **Social Reporting** | Not enough data | 8.0 (814 reviews) | | **Alerts and Notifications** | Not enough data | 8.1 (489 reviews) | | **Advanced Data Filtering** | Not enough data | 7.9 (482 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.2/10 | 222 | #### Influencer Marketing | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Influencer Recruitment** | Not enough data | 7.8 (206 reviews) | | **Influencer Scoring** | Not enough data | 7.8 (206 reviews) | | **Audience Analysis** | Not enough data | 8.0 (211 reviews) | | **Influencer Segmentation** | Not enough data | 7.7 (199 reviews) | | **Influencer Collaboration** | Not enough data | 7.4 (197 reviews) | | **User-Generated Content (UGC) Management** | Not enough data | 6.9 (162 reviews) | | **Content Approval** | Not enough data | 7.4 (170 reviews) | | **Campaign Analytics** | Not enough data | 8.0 (199 reviews) | | **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) | | **Data Importing and Exporting Tools** | Not enough data | 7.7 (185 reviews) | | **Influencer Whitelisting** | Not enough data | Feature Not Available | | **Influencer Compensation** | Not enough data | 6.7 (148 reviews) | | **Social Commerce** | Not enough data | 6.7 (135 reviews) | | **E-Commerce Integration** | Not enough data | 6.3 (115 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Multi-step Planning** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | 5.5 (7 reviews) | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | 6.0 (7 reviews) | | **Decision Making** | Not enough data | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | #### Generative AI | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (154 reviews) | | **AI Text Summarization** | Not enough data | 6.7 (153 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | N/A | N/A | #### AI Visibility & Tracking | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Isentia Mediaportal** | N/A | N/A | | **Meltwater** | 7.4/10 | 529 | #### Database | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Media Database** | Not enough data | 7.9 (490 reviews) | | **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | | **Newsroom** | Not enough data | 8.0 (389 reviews) | #### Outreach | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Media Distribution** | Not enough data | 8.1 (433 reviews) | | **PR Planner** | Not enough data | 7.5 (146 reviews) | | **Social Media Services** | Not enough data | 7.7 (349 reviews) | #### Reporting | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Monitoring** | Not enough data | 8.5 (485 reviews) | | **Response Desk** | Not enough data | 8.3 (362 reviews) | | **Impact Measurement** | Not enough data | 8.1 (413 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | | **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | | **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | #### User Rights/Roles | Feature | Isentia Mediaportal | Meltwater | |---|---|---| | **Version Control** | Not enough data | 7.7 (305 reviews) | | **Team Collaboration** | Not enough data | 8.0 (327 reviews) | --- ## Categories **Shared Categories (1):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Unique to Meltwater (9):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Isentia Mediaportal | Meltwater | |---|---|---| | **Small-Business** | 44.4% | 41.3% | | **Mid-Market** | 22.2% | 38.0% | | **Enterprise** | 33.3% | 20.7% | ### By Industry #### Isentia Mediaportal - **Government Administration:** 22.2% - **Research:** 11.1% - **Public Relations and Communications:** 11.1% - **Marketing and Advertising:** 11.1% - **International Trade and Development:** 11.1% - **Higher Education:** 11.1% - **Design:** 11.1% - **Broadcast Media:** 11.1% #### Meltwater - **Marketing and Advertising:** 15.2% - **Public Relations and Communications:** 14.7% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.4% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.5% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.1% - **Computer Software:** 2.0% - **Education Management:** 1.7% - **Other:** 44.2% --- ## Alternatives ### Alternatives to Isentia Mediaportal - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1342 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (408 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (351 reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1339 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (708 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (476 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1342 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (476 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7337 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6582 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1215 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) --- ## Top Discussions ### Isentia Mediaportal No discussions available for this product. ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/isentia-mediaportal-vs-meltwater)