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Compare Irwin and Maximizer 
Featured Products
At a Glance
Market Segments
Small-Business (75.4% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
Contact Us Per Year
$65.00 3 User Per Year
Irwin
Star Rating
(57)4.5 out of 5
Market Segments
Small-Business (75.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about IrwinMaximizer
Star Rating
(658)4.0 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
$65.00 3 User Per Year
Browse all 3 pricing plansIrwin vs Maximizer
When assessing the two solutions, reviewers found Irwin easier to use, set up, and administer. Reviewers also preferred doing business with Irwin overall.
- Reviewers felt that Irwin meets the needs of their business better than Maximizer.
- When comparing quality of ongoing product support, reviewers felt that Irwin is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Irwin over Maximizer.
Pricing
Entry-Level Pricing
Irwin
Irwin Pricing
Contact Us
Per Year
- The most powerful investor relations software made for modern IR teams
Maximizer
Base Edition
$65.00
3 User Per Year
- Advanced Contact Management
- Lead & Opportunity Handling
- Task Management
Free Trial
Irwin
Free Trial is available
Maximizer
No trial information availableRatings
Meets Requirements
8.9
35
8.3
574
Ease of Use
8.9
35
7.9
580
Ease of Setup
9.1
13
7.7
319
Ease of Admin
8.9
12
7.9
195
Quality of Support
9.5
35
8.2
552
Has the product been a good partner in doing business?
9.4
12
8.1
193
Product Direction (% positive)
9.6
30
7.9
572
Features by Category
Sales Force Automation
Not enough data
8.3
417
|
Verified
Not enough data
7.0
221
Not enough data
7.4
320
|
Verified
Not enough data
7.9
395
|
Verified
Not enough data
6.4
216
|
Verified
Not enough data
7.7
356
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
273
Marketing Automation
Not enough data
6.9
289
Not enough data
6.7
241
Not enough data
7.2
270
Not enough data
6.3
189
Customer Support
Not enough data
7.5
263
Not enough data
Feature Not Available
Not enough data
7.2
274
Not enough data
Feature Not Available
Not enough data
7.2
219
Reporting & Analytics
Not enough data
7.3
307
|
Verified
Not enough data
7.6
310
|
Verified
Not enough data
6.7
209
|
Verified
Mobile & Social
Not enough data
6.1
108
Not enough data
5.7
107
Not enough data
6.6
267
|
Verified
Platform
Not enough data
8.0
245
|
Verified
Not enough data
7.6
232
Not enough data
8.1
240
|
Verified
Not enough data
6.9
159
Not enough data
6.7
139
Not enough data
7.5
198
Not enough data
8.0
226
|
Verified
Not enough data
6.9
130
Integration
Not enough data
7.4
222
|
Verified
Not enough data
6.6
160
|
Verified
Not enough data
6.6
151
|
Verified
Generative AI
Not enough data
5.6
93
Agentic AI - CRM
Not enough data
5.6
13
Not enough data
5.9
13
Not enough data
5.7
14
Not enough data
6.2
13
Not enough data
5.8
12
Not enough data
6.3
14
Not enough data
6.3
14
Financial Information
8.9
6
Not enough data
Not enough data
Not enough data
Analysis
8.3
5
Not enough data
8.6
6
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Market News
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Financial Research
Not enough data
Not enough data
Platform Additional Functionality
9.2
6
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Platform Performance
9.0
5
Not enough data
Agentic AI - Financial Analytics
Not enough data
Not enough data
Platform Additional Functionality
8.9
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Data
7.0
9
Not enough data
8.8
13
Not enough data
Feature Not Available
Not enough data
Platform Content
7.3
8
Not enough data
7.8
10
Not enough data
8.0
11
Not enough data
8.3
6
Not enough data
Sales Force Automation
8.4
16
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Analytics
Feature Not Available
Not enough data
8.1
19
Not enough data
8.3
21
Not enough data
Marketing Automation
7.1
13
Not enough data
7.6
17
Not enough data
Not enough data
Not enough data
Content
8.3
5
6.0
67
Platform Additional Functionality
Not enough data
Feature Not Available
8.6
6
7.2
68
Not enough data
6.7
68
Not enough data
6.5
67
Not enough data
5.5
68
Platform Reporting and Analytics
8.0
5
6.5
67
Not enough data
5.2
66
Customer Support
8.7
5
6.6
65
9.2
6
Feature Not Available
8.9
6
6.8
65
Feature Not Available
6.4
65
Marketing Automation
9.0
5
6.3
64
8.9
6
6.5
64
9.2
6
5.5
64
Sales Force Automation
Feature Not Available
6.4
65
8.0
5
7.7
67
Feature Not Available
Feature Not Available
Feature Not Available
5.5
64
Feature Not Available
5.8
62
Agentic AI - Financial Services CRM
Not enough data
4.7
6
Categories
Categories
Shared Categories
Irwin and Maximizer are categorized as Financial Services CRM
Unique Categories
Irwin is categorized as Investor Reporting, Investor Relationship Management, Financial Analytics, and Financial Research
Maximizer is categorized as CRM
Reviews
Reviewers' Company Size
Irwin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maximizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Mining & Metals
28.1%
Financial Services
14.0%
Capital Markets
7.0%
Information Technology and Services
5.3%
Chemicals
5.3%
Other
40.4%
Financial Services
36.3%
Investment Management
4.2%
Insurance
3.4%
Information Technology and Services
2.9%
Marketing and Advertising
2.7%
Other
50.6%
Alternatives
Discussions
Irwin has no discussions with answers
INPUT CSV LEAD FILES
1 Comment
MR
Lead sheets in the form of a web inquiry page can be integrated into Maximizer using the 'web to lead' technology provided in the product as standard. It is...Read more
INTEGRATION
1 Comment
MR
Maximizer CRM 2017 has integrations for MS Office products (Outlook, Word, Excel) these are included as add-ons with the product. The Web APIs for Maximizer...Read more
Do you integrate with any marketing automations platforms like Marketo?
1 Comment
MD
Maximizer neglected to future-proof Maximizer CRM Live and their self-hosted CRM by not providing any open keys for self serve integration with powerful...Read more
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