# Intuit QuickBooks vs Zoho Books Comparison --- ## AI Generated Summary - **G2 reviewers report** that both Zoho Books and Intuit QuickBooks excel in user-friendliness, with Zoho Books receiving praise for its intuitive interface that makes it easy for beginners to manage their accounting tasks. Users appreciate features like bulk purchase and sale options, which save time and streamline processes. - **According to verified reviews** , Zoho Books stands out for its strong support for Indian businesses, particularly with its automation features for filing GST. Users find this functionality particularly beneficial, highlighting how it helps them track GST details efficiently. - **Users say** that Intuit QuickBooks offers a comprehensive solution with everything in one place, making navigation straightforward. The ability to customize the software to fit specific business needs is frequently mentioned, enhancing the overall user experience. - **Reviewers mention** that while both products have similar star ratings, QuickBooks has a higher G2 Score, indicating a stronger overall user satisfaction. This is reflected in the larger number of recent reviews, suggesting that QuickBooks has a more extensive user base actively sharing their experiences. - **G2 reviewers highlight** that Zoho Books provides excellent quality of support, with users noting that they feel well-supported in their accounting needs. This contrasts with QuickBooks, where some users have expressed concerns about the quality of support, indicating room for improvement. - **According to recent feedback** , both products have robust features for tracking income and expenses, but Zoho Books is particularly noted for its ease of use in this area, with users finding it straightforward to manage their financials without complications. | | Intuit QuickBooks | Zoho Books | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 392 | 327 | | **Largest Market Segment** | Small-Business (74.7% of reviews) | Small-Business (72.3% of reviews) | | **Entry Level Price** | No pricing available | $0 For businesses with turnover <50K USD per annum | --- ## Top Pros & Cons ### Intuit QuickBooks Pros: - Ease of Use (54 reviews) - Intuitive (19 reviews) Cons: - Expensive (17 reviews) - Missing Features (11 reviews) ### Zoho Books Pros: - Ease of Use (53 reviews) - Invoice Management (27 reviews) Cons: - Missing Features (17 reviews) - Poor Customer Support (12 reviews) --- ## Ratings Comparison | Rating | Intuit QuickBooks | Zoho Books | |---|---|---| | **Meets Requirements** | 8.8 (327 reviews) | 8.8 (273 reviews) | | **Ease of Use** | 8.8 (343 reviews) | 8.9 (279 reviews) | | **Ease of Setup** | 8.7 (209 reviews) | 8.7 (155 reviews) | | **Ease of Admin** | 8.8 (120 reviews) | 9.0 (111 reviews) | | **Quality of Support** | 7.8 (297 reviews) | 8.3 (262 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (115 reviews) | 9.0 (110 reviews) | | **Product Direction (% positive)** | 7.7 (310 reviews) | 9.2 (264 reviews) | --- ## Pricing ### Intuit QuickBooks #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Zoho Books #### Entry-Level Pricing Plan: FREE Price: $0 For businesses with turnover <50K USD per annum Key Features: - 1 User + 1 Accountant - Manage Clients - Manage Invoices (Up to 1,000) [Browse all 4 editions](https://www.g2.com/products/zoho-books/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Accounting | Product | Score | Reviews | |---|---|---| | **Intuit QuickBooks** | 7.9/10 | 295 | | **Zoho Books** | 8.2/10 | 185 | #### General Ledger | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Journal Entries** | 8.3 (206 reviews) | 8.6 (143 reviews) ✓ Verified | | **Tags / Dimensions** | 7.7 (191 reviews) | 8.2 (130 reviews) | | **Audit Trail** | 8.4 (202 reviews) | 8.4 (139 reviews) ✓ Verified | #### Accounts Receivable | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Invoice Customization** | 8.3 (195 reviews) | 8.6 (153 reviews) | | **AR Automation** | 7.8 (182 reviews) | 8.2 (145 reviews) ✓ Verified | | **Collections Automation** | 7.6 (181 reviews) | 8.0 (139 reviews) ✓ Verified | #### Accounts Payable | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **AP Automation** | 7.8 (186 reviews) | 8.3 (128 reviews) | | **Payment Processing** | 8.4 (198 reviews) | 8.6 (144 reviews) ✓ Verified | | **Purchase Orders** | 7.9 (185 reviews) | 8.6 (146 reviews) ✓ Verified | #### Other Functionality | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Inventory Tracking / Ordering** | 7.3 (163 reviews) | 8.1 (134 reviews) ✓ Verified | | **Inventory Pricing and Costing** | 7.3 (165 reviews) | 8.0 (133 reviews) ✓ Verified | | **Inventory Reporting** | 7.4 (165 reviews) | 7.9 (130 reviews) ✓ Verified | | **Multi-Entity / Consolidation** | 7.5 (173 reviews) | 8.2 (134 reviews) ✓ Verified | | **Recognition Rules** | 7.8 (178 reviews) | 8.0 (129 reviews) | | **Reconciliations** | 8.6 (211 reviews) | 8.5 (146 reviews) ✓ Verified | | **Payroll** | 7.8 (187 reviews) | 7.9 (123 reviews) | | **Time and Expense** | 8.1 (176 reviews) | 8.4 (134 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Financial Statements** | 8.7 (225 reviews) | 8.7 (152 reviews) ✓ Verified | | **Custom Reporting** | 8.2 (216 reviews) | 8.4 (139 reviews) ✓ Verified | | **Budgeting / Forecasting** | 8.0 (192 reviews) | 8.2 (132 reviews) ✓ Verified | | **Dashboards** | 8.3 (194 reviews) | 8.6 (152 reviews) ✓ Verified | #### Platform | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Customization** | 7.8 (193 reviews) | 8.2 (146 reviews) ✓ Verified | | **Workflow Capability** | 7.9 (177 reviews) | 8.2 (144 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.4 (197 reviews) | 8.8 (146 reviews) ✓ Verified | | **Internationalization** | 7.5 (166 reviews) | 8.4 (130 reviews) ✓ Verified | | **Performance and Reliability** | 8.5 (219 reviews) | 8.8 (151 reviews) ✓ Verified | | **Output Document Generation** | 8.3 (178 reviews) | 8.5 (141 reviews) ✓ Verified | #### Integration | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Data Import and Export Tools** | 8.1 (200 reviews) | 8.6 (139 reviews) ✓ Verified | | **Integration APIs** | 7.6 (178 reviews) | 8.1 (140 reviews) | | **Breadth of Partner Applications** | 7.7 (177 reviews) | 8.3 (132 reviews) ✓ Verified | #### Cash Flow | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Track Cash Flow** | 8.5 (182 reviews) | 8.6 (128 reviews) ✓ Verified | | **Income and Expenses** | 8.9 (203 reviews) | 9.0 (132 reviews) ✓ Verified | | **File Exports** | 8.5 (183 reviews) | 8.8 (129 reviews) ✓ Verified | #### Budgeting & Forecasting | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Budgeting / Forecasting** | 8.0 (192 reviews) | 8.2 (132 reviews) ✓ Verified | | **Data Import** | 8.0 (178 reviews) | 8.4 (127 reviews) ✓ Verified | | **Versioning** | 7.3 (157 reviews) | 7.9 (116 reviews) ✓ Verified | | **Historical Data** | 8.3 (178 reviews) | 8.2 (120 reviews) ✓ Verified | #### Revenue | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Revenue Types** | 8.6 (181 reviews) | 8.6 (123 reviews) ✓ Verified | | **Revenue Allocation** | 8.3 (175 reviews) | 8.6 (118 reviews) ✓ Verified | | **Scheduling** | 7.5 (159 reviews) | 8.1 (117 reviews) ✓ Verified | #### Payroll | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Direct Deposit** | 8.0 (172 reviews) | 7.8 (104 reviews) ✓ Verified | | **Check/W-2 Printing** | 8.0 (175 reviews) | 7.5 (101 reviews) ✓ Verified | | **Tax Calculation** | 8.1 (175 reviews) | 8.1 (119 reviews) ✓ Verified | | **Reporting and Dashboards** | 8.5 (188 reviews) | 8.6 (118 reviews) ✓ Verified | #### AI | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Data Extraction** | 7.1 (45 reviews) | 7.4 (19 reviews) | | **Invoice Processing** | 7.3 (42 reviews) | 8.0 (20 reviews) | | **Expense Management** | 7.5 (44 reviews) | 8.1 (20 reviews) | | **Fraud Detection** | 6.8 (42 reviews) | 7.2 (19 reviews) | | **Tax Compliance** | 7.6 (43 reviews) | 7.9 (19 reviews) | | **Support Chatbots** | 6.6 (41 reviews) | 7.6 (19 reviews) | | **Bank Reconciliations** | 8.0 (46 reviews) | 8.1 (20 reviews) | | **Report Generation** | 7.9 (41 reviews) | 8.0 (19 reviews) | | **Customizable Alerts** | 7.7 (40 reviews) | 7.2 (20 reviews) | | **Predictive Analytics** | 7.4 (39 reviews) | 7.5 (20 reviews) | #### Mobile Applications - Accounting | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Cloud Integration** | 7.8 (42 reviews) | 8.1 (16 reviews) | | **Notifications** | 7.8 (34 reviews) | 8.1 (12 reviews) | | **UI** | 7.7 (42 reviews) | 7.1 (18 reviews) | | **Offline** | 6.9 (35 reviews) | 7.6 (12 reviews) | | **Expense Tracking** | 8.1 (37 reviews) | 8.8 (12 reviews) | | **Invoice Management** | 8.5 (39 reviews) | 8.8 (15 reviews) | #### Agentic AI - Accounting | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Autonomous Task Execution** | 7.2 (23 reviews) | Not enough data | ### Nonprofit Accounting | Product | Score | Reviews | |---|---|---| | **Intuit QuickBooks** | 8.6/10 | 232 | | **Zoho Books** | N/A | N/A | #### General Ledger | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Journal Entries** | 8.3 (206 reviews) | 8.6 (143 reviews) ✓ Verified | | **Tags / Dimensions** | 7.7 (191 reviews) | 8.2 (130 reviews) | | **Audit Trail** | 8.4 (202 reviews) | 8.4 (139 reviews) ✓ Verified | #### Accounts Receivable | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Invoice Customization** | 8.3 (195 reviews) | 8.6 (153 reviews) | | **AR Automation** | 7.8 (182 reviews) | 8.2 (145 reviews) ✓ Verified | | **Collections Automation** | 7.6 (181 reviews) | 8.0 (139 reviews) ✓ Verified | #### Accounts Payable | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **AP Automation** | 7.8 (186 reviews) | 8.3 (128 reviews) | | **Payment Processing** | 8.4 (198 reviews) | 8.6 (144 reviews) ✓ Verified | | **Purchase Orders** | 7.9 (185 reviews) | 8.6 (146 reviews) ✓ Verified | ### Billing | Product | Score | Reviews | |---|---|---| | **Intuit QuickBooks** | N/A | N/A | | **Zoho Books** | 8.7/10 | 120 | #### Bill Generation | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Templates** | Not enough data | 8.6 (106 reviews) | | **Digital Billing** | Not enough data | 8.8 (107 reviews) | | **Recurring Billing** | Not enough data | 8.8 (102 reviews) | #### Bill Processing | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Consolidation** | Not enough data | 8.6 (107 reviews) | | **Batch Invoicing** | Not enough data | 8.4 (102 reviews) | | **Management** | Not enough data | 8.8 (111 reviews) | #### Integration | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Accounting** | Not enough data | 9.0 (111 reviews) | | **Payments** | Not enough data | 8.9 (108 reviews) | | **ERP** | Not enough data | 8.6 (98 reviews) | #### Agentic AI - Billing | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Sales Tax and VAT Compliance | Product | Score | Reviews | |---|---|---| | **Intuit QuickBooks** | N/A | N/A | | **Zoho Books** | N/A | N/A | #### Tracking | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Sales Tax** | Not enough data | Not enough data | | **VAT** | Not enough data | Not enough data | | **GST** | Not enough data | Not enough data | | **Exemptions** | Not enough data | Not enough data | | **Adjustments** | Not enough data | Not enough data | | **Localization** | Not enough data | Not enough data | #### Integrations | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Integrations** | Not enough data | Not enough data | #### Remittance | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Returns** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Global/Cross Borders** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | #### Agentic AI - Sales Tax and VAT Compliance | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Intuit QuickBooks** | N/A | N/A | | **Zoho Books** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Intuit QuickBooks | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Accounting Software](https://www.g2.com/categories/accounting) **Unique to Intuit QuickBooks (1):** [Nonprofit Accounting Software](https://www.g2.com/categories/nonprofit-accounting-software) **Unique to Zoho Books (2):** [Billing Software](https://www.g2.com/categories/billing), [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) --- ## Reviewer Demographics ### By Company Size | Segment | Intuit QuickBooks | Zoho Books | |---|---|---| | **Small-Business** | 74.7% | 72.3% | | **Mid-Market** | 22.9% | 22.8% | | **Enterprise** | 2.3% | 4.8% | ### By Industry #### Intuit QuickBooks - **Accounting:** 22.3% - **Construction:** 5.7% - **Non-Profit Organization Management:** 5.5% - **Information Technology and Services:** 5.2% - **Computer Software:** 3.6% - **Marketing and Advertising:** 3.1% - **Consulting:** 2.9% - **Education Management:** 2.1% - **Financial Services:** 2.1% - **Hospital & Health Care:** 1.6% - **Other:** 46.0% #### Zoho Books - **Accounting:** 16.3% - **Information Technology and Services:** 14.6% - **Computer Software:** 7.3% - **Marketing and Advertising:** 7.0% - **Education Management:** 2.3% - **Retail:** 2.3% - **Staffing and Recruiting:** 2.0% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.7% - **Consulting:** 1.7% - **Other:** 43.2% --- ## Alternatives ### Alternatives to Intuit QuickBooks - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4230 reviews) - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1608 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4780 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (975 reviews) - [SAP Business One](https://www.g2.com/products/sap-business-one/reviews) — 4.3/5 stars (540 reviews) - [Acumatica](https://www.g2.com/products/acumatica/reviews) — 4.4/5 stars (2007 reviews) - [BlackLine Financial Close Management](https://www.g2.com/products/blackline-blackline-financial-close-management/reviews) — 4.5/5 stars (1068 reviews) - [Oracle PeopleSoft](https://www.g2.com/products/oracle-peoplesoft/reviews) — 3.8/5 stars (692 reviews) - [SAP Cloud ERP (SAP S/4HANA Cloud)](https://www.g2.com/products/sap-cloud-erp-sap-s-4hana-cloud/reviews) — 4.4/5 stars (1049 reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) — 4.0/5 stars (904 reviews) ### Alternatives to Zoho Books - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1608 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (975 reviews) - [Wave](https://www.g2.com/products/wave/reviews) — 4.3/5 stars (323 reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3827 reviews) - [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) — 4.3/5 stars (1765 reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4230 reviews) - [TallyPrime](https://www.g2.com/products/tallyprime/reviews) — 4.5/5 stars (299 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4780 reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) — 4.2/5 stars (349 reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) — 4.0/5 stars (904 reviews) --- ## Top Discussions ### Intuit QuickBooks - Title: [What is the difference between QuickBooks and Intuit?](https://www.g2.com/discussions/what-is-the-difference-between-quickbooks-and-intuit) — 3 comments > **Top comment:** "Intuit is a company whereas QuickBooks is it's product." - Title: [What is the features of QuickBooks software?](https://www.g2.com/discussions/what-is-the-features-of-quickbooks-software) — 3 comments, 1 upvote > **Top comment:** "BANK RECONCILIATION SALE INVOICING LEDGERS" - Title: [What can you do with Intuit QuickBooks?](https://www.g2.com/discussions/what-can-you-do-with-intuit-quickbooks) — 2 comments > **Top comment:** "Accounting, Invoicing, online payments " - Title: [why can i not just change a vendor or expenes category without getting five million pop ups about the expense already being reconciled? im not changing the amount just the classification](https://www.g2.com/discussions/why-can-i-not-just-change-a-vendor-or-expenes-category-without-getting-five-million-pop-ups-about-the-expense-already-being-reconciled-im-not-changing-the-amount-just-the-classification) — 1 comment, 1 upvote > **Top comment:** "Once a transaction is reconciled, that means that means that the expenses has been matched to a bank transaction and when you are editing it, you may..." ### Zoho Books - Title: [What is Zoho Books used for?](https://www.g2.com/discussions/zoho-books-what-is-zoho-books-used-for) — 4 comments > **Top comment:** "Online Accounting and Books" - Title: [Is Zoho Books free?](https://www.g2.com/discussions/is-zoho-books-free) — 2 comments > **Top comment:** "They have a free plan with different customer and revenue restrictions." - Title: [Are Zoho Books good?](https://www.g2.com/discussions/are-zoho-books-good) — 2 comments, 1 upvote > **Top comment:** "They are certainly amongst the top-tier !! They stand out in many ways. Very attractive and intuitive UI (web as native desktop and mobile), very stable..." - Title: [What is Zoho Books used for?](https://www.g2.com/discussions/what-is-zoho-books-used-for) — 2 comments > **Top comment:** "Accounting purposes." - Title: [How to use Zoho books dashboard effectively??](https://www.g2.com/discussions/how-to-use-zoho-books-dashboard-effectively) — 1 comment, 1 upvote > **Top comment:** "Understand the bar diagram of monthly income and expenses to analyse the company performance monthly " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/intuit-quickbooks-vs-zoho-books)