# Make, Microsoft Copilot Studio vs IBM watsonx Orchestrate Comparison

| | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 305 | 152 | 392 | 
| **Largest Market Segment** | Small-Business (77.4% of reviews) | Small-Business (42.0% of reviews) | Enterprise (42.2% of reviews) | 
| **Entry Level Price** | Free | $1.00 2000 Sessions Month | Starting at $530.00 1 Instance Per Month | 

---
## Top Pros & Cons

### Make

Pros:
- Automation (22 reviews)
- Ease of Use (20 reviews)

Cons:
- Error Handling (7 reviews)
- Learning Curve (7 reviews)

### Microsoft Copilot Studio

Pros:
- Ease of Use (51 reviews)
- Easy Integrations (24 reviews)

Cons:
- Expensive (11 reviews)
- Limited Customization (11 reviews)

### IBM watsonx Orchestrate

Pros:
- Ease of Use (61 reviews)
- Easy Integrations (31 reviews)

Cons:
- Learning Curve (22 reviews)
- Complexity (17 reviews)

---
## Ratings Comparison
| Rating | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (209 reviews) | 8.2 (131 reviews) | 8.5 (260 reviews) | 
  | **Ease of Use** | 8.4 (212 reviews) | 8.7 (135 reviews) | 8.4 (291 reviews) | 
  | **Ease of Setup** | 8.2 (160 reviews) | 8.6 (115 reviews) | 8.0 (215 reviews) | 
  | **Ease of Admin** | 8.5 (120 reviews) | 8.6 (36 reviews) | 7.9 (149 reviews) | 
  | **Quality of Support** | 8.3 (172 reviews) | 8.2 (124 reviews) | 8.1 (239 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (110 reviews) | 8.5 (36 reviews) | 8.4 (147 reviews) | 
  | **Product Direction (% positive)** | 8.7 (194 reviews) | 9.2 (130 reviews) | 9.2 (241 reviews) | 

---
## Pricing

### Make

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Design, build, and automate with a visual drag-and-drop interface.

Key Features:
- 1,000 credits/month
- No-code workflow builder
- 3000+ apps

[Browse all 5 editions](https://www.g2.com/products/integromat-by-celonis-make/pricing)

#### Free Trial

Yes

### Microsoft Copilot Studio

#### Entry-Level Pricing

Plan: Power Virtual Agents

Price: $1.00 2000 Sessions Month

Description: NA

Key Features:
- Create and maintain intelligent chatbots - 1,000 bots
Sessions - 2,000 per month3
Use Common Data Service} - 10 GB database capacity
                                                 }  420 GB file capacity4
Enable your bot to take action - Power Automate use rights5
Sessions add-on - Sessions add-on$450

[Learn more about Microsoft Copilot Studio](https://www.g2.com/products/microsoft-microsoft-copilot-studio/reviews)

#### Free Trial

No

### IBM watsonx Orchestrate

#### Entry-Level Pricing

Plan: Essential Edition

Price: Starting at $530.00 1 Instance Per Month

Description: Build, run and manage AI agents with pre-built tools and integrations.

Key Features:
- Deploy on cloud or on-prem
- Core AI and LLM capabilities
- Agent building/orchestration

[Browse all 2 editions](https://www.g2.com/products/ibm-watsonx-orchestrate/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | 8.4/10 | 77 |

#### Responses

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | 8.6 (64 reviews) | 
| **Route To Human** | Not enough data | Not enough data | 8.6 (63 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 8.9 (66 reviews) | 

#### Automation - AI Agents

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 8.4 (22 reviews) | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 8.6 (22 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 8.4 (22 reviews) | 
| **Document Processing** | Not enough data | Not enough data | 8.7 (22 reviews) | 
| **Feedback Collection** | Not enough data | Not enough data | 8.6 (22 reviews) | 

#### Platform

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 8.7 (63 reviews) | 
| **Integration** | Not enough data | Not enough data | 8.8 (68 reviews) | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 8.5 (59 reviews) | 

#### Autonomy -  AI Agents

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Adaptive Responses** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Task Execution** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Problem Solving** | Not enough data | Not enough data | 8.3 (22 reviews) | 

#### Generative AI

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 8.5 (32 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 8.4 (31 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Make** | 8.4/10 | 123 |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | N/A | N/A |

#### Development 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Real-Time Integration** | 9.2 (106 reviews) | Not enough data | Not enough data | 
| **API Designer** | 8.4 (63 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Flow Designer** | 9.2 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Pre-Built Connectors** | 9.0 (81 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Custom Connectors** | 8.9 (70 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reusable connectors** | 8.7 (60 reviews) | Not enough data | Not enough data | 
| **Multi - tenant architecture** | 7.7 (54 reviews) | Not enough data | Not enough data | 

#### Management 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Monitoring & Notification** | 8.4 (74 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Routing And Orchestration** | 8.5 (76 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Mapping** | 8.3 (67 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Transformation** | 8.5 (70 reviews) ✓ Verified | Not enough data | Not enough data | 
| **API Management** | Feature Not Available | Not enough data | Not enough data | 

#### Security

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Data Encryption** | 8.3 (59 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Security Standards** | 8.3 (63 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Communication Protocol** | 8.4 (62 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Integration Options

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Data Virtualization** | 8.5 (58 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Managed File Transfers** | 8.2 (58 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Processing** | 7.4 (57 reviews) ✓ Verified | Not enough data | Not enough data | 
| **EDI** | 7.5 (48 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Deployment 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Hybrid** | Feature Not Available | Not enough data | Not enough data | 
| **Cloud to Cloud** | 8.6 (58 reviews) | Not enough data | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | 7.9/10 | 38 |
| **IBM watsonx Orchestrate** | 8.5/10 | 30 |

#### Generative AI

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (35 reviews) | 8.4 (29 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (35 reviews) | 8.5 (29 reviews) | 

#### Agentic AI - Bot Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (26 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.8 (26 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (27 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.9 (26 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 8.1 (25 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.7 (25 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.4 (25 reviews) | Not enough data | 

### Large Language Model Operationalization (LLMOps)

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | 8.7/10 | 6 |

#### Prompt Engineering - Large Language Model Operationalization (LLMOps) 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Prompt Optimization Tools** | Not enough data | Not enough data | Not enough data | 
| **Template Library** | Not enough data | Not enough data | Not enough data | 

#### Inference Optimization - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Batch Processing Support** | Not enough data | Not enough data | Not enough data | 

#### Model Garden - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Model Comparison Dashboard** | Not enough data | Not enough data | Not enough data | 

#### Custom Training - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Fine-Tuning Interface** | Not enough data | Not enough data | Not enough data | 

#### Application Development - Large Language Model Operationalization (LLMOps) 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **SDK & API Integrations** | Not enough data | Not enough data | Not enough data | 

#### Model Deployment - Large Language Model Operationalization (LLMOps) 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **One-Click Deployment** | Not enough data | Not enough data | Not enough data | 
| **Scalability Management** | Not enough data | Not enough data | Not enough data | 

#### Guardrails - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Content Moderation Rules** | Not enough data | Not enough data | Not enough data | 
| **Policy Compliance Checker** | Not enough data | Not enough data | Not enough data | 

#### Model Monitoring - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Drift Detection Alerts** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Performance Metrics** | Not enough data | Not enough data | 8.7 (5 reviews) | 

#### Security - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Data Encryption Tools** | Not enough data | Not enough data | Not enough data | 
| **Access Control Management** | Not enough data | Not enough data | Not enough data | 

#### Gateways & Routers - Large Language Model Operationalization (LLMOps)

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Request Routing Optimization** | Not enough data | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | 8.0/10 | 84 |
| **IBM watsonx Orchestrate** | 8.1/10 | 13 |

#### Customization - AI Agent Builders

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Natural Language Configuration** | Not enough data | 8.2 (65 reviews) | 8.3 (12 reviews) | 
| **Tone Customization** | Not enough data | 7.6 (61 reviews) | 8.6 (12 reviews) | 
| **Security Guardrails** | Not enough data | 8.0 (64 reviews) | 8.2 (12 reviews) | 

#### Functionality - AI Agent Builders

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Omni-channel Support** | Not enough data | 7.8 (57 reviews) | 7.6 (12 reviews) | 
| **Agent Branding** | Not enough data | 7.8 (56 reviews) | 7.6 (12 reviews) | 
| **Proactive Response Capabilities** | Not enough data | 7.9 (55 reviews) | 7.8 (12 reviews) | 
| **Seamless Human Escalation** | Not enough data | 8.1 (55 reviews) | 8.2 (12 reviews) | 

#### Data and Analytics - AI Agent Builders

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Analytics & Reporting** | Not enough data | 7.9 (56 reviews) | 8.3 (13 reviews) | 
| **Contextual Awareness** | Not enough data | 7.7 (56 reviews) | 8.0 (11 reviews) | 
| **Data Privacy Compliance** | Not enough data | 8.2 (56 reviews) | 8.6 (11 reviews) | 

#### Integration - AI Agent Builders

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Workflow Automation** | Not enough data | 8.5 (68 reviews) | 8.3 (11 reviews) | 
| **API Usage** | Not enough data | 8.1 (55 reviews) | 8.2 (11 reviews) | 
| **Platform Interoperability** | Not enough data | 8.1 (66 reviews) | 7.3 (11 reviews) | 
| **CRM Data Integration** | Not enough data | 8.0 (55 reviews) | 7.9 (11 reviews) | 

### Natural Language Processing (NLP) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | N/A | N/A |

#### Model Customization - Natural Language Processing (NLP) Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Domain-Specific Models** | Not enough data | Not enough data | Not enough data | 
| **Pipeline Customization** | Not enough data | Not enough data | Not enough data | 
| **Model Fine-Tuning** | Not enough data | Not enough data | Not enough data | 
| **Pre-Trained Models** | Not enough data | Not enough data | Not enough data | 
| **Third-Party Library Integration** | Not enough data | Not enough data | Not enough data | 

#### Scalability and Performance - Natural Language Processing (NLP) Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Distributed Training** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Inference** | Not enough data | Not enough data | Not enough data | 
| **Handling Large Datasets** | Not enough data | Not enough data | Not enough data | 

#### Integration and Deployment - Natural Language Processing (NLP) Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **CI/CD and MLOps Compatibility** | Not enough data | Not enough data | Not enough data | 
| **API and SDK Integration** | Not enough data | Not enough data | Not enough data | 
| **Microservices Deployment** | Not enough data | Not enough data | Not enough data | 

#### Data Preparation and Labeling - Natural Language Processing (NLP) Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Preprocessing Tools** | Not enough data | Not enough data | Not enough data | 
| **Weak Supervision** | Not enough data | Not enough data | Not enough data | 
| **Data Annotation Tools** | Not enough data | Not enough data | Not enough data | 

#### Monitoring and Maintenance - Natural Language Processing (NLP) Platforms

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Model Drift Detection** | Not enough data | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | Not enough data | 

### AI Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | 8.2/10 | 8 |

#### Workflow Design & Integration - AI Orchestration

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Dependency Management** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Workflow Coordination** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Multi-Provider API Connectivity** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Multi-Step Workflow Creation** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Enterprise System Integration** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Real-Time Data Pipelines** | Not enough data | Not enough data | 8.3 (6 reviews) | 

#### Performance Optimization & Analytics - AI Orchestration

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Workflow Performance Dashboards** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Workflow Reporting** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Resource Utilization Monitoring** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Computational Resource Management** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Dynamic Scaling** | Not enough data | Not enough data | 7.5 (6 reviews) | 
| **Component Monitoring** | Not enough data | Not enough data | 7.8 (6 reviews) | 

#### Governance & Compliance Controls - AI Orchestration

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Regulatory Compliance** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Governance Policy Enforcement** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Role-Based Access Control** | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Audit Trail Management** | Not enough data | Not enough data | 8.3 (6 reviews) | 
| **Security Protocols** | Not enough data | Not enough data | 8.6 (6 reviews) | 

### AI Agents for HR

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | N/A | N/A |

#### Conversational Automation - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Conversational Assistants** | Not enough data | Not enough data | Not enough data | 
| **Multi‑Language Support & Localization** | Not enough data | Not enough data | Not enough data | 

#### Task Automation - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

#### Predictive Analytics - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Attrition and Engagement Prediction** | Not enough data | Not enough data | Not enough data | 

#### Compliance & Policy - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Policy Enforcement & Compliance** | Not enough data | Not enough data | Not enough data | 

#### Multi‑System Integration - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **System Integration & Data Access** | Not enough data | Not enough data | Not enough data | 

#### Proactive Intervention - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Proactive Nudges & Conversation Support** | Not enough data | Not enough data | Not enough data | 

#### Agent Governance - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Human‑in‑the‑Loop Governance** | Not enough data | Not enough data | Not enough data | 

#### Talent Acquisition & Recruitment - AI Agents for HR

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **AI‑Powered Candidate Screening** | Not enough data | Not enough data | Not enough data | 
| **Interview & Scheduling Agent** | Not enough data | Not enough data | Not enough data | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Make** | N/A | N/A |
| **Microsoft Copilot Studio** | N/A | N/A |
| **IBM watsonx Orchestrate** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders)

**Unique to Make (2):** [iPaaS Software](https://www.g2.com/categories/ipaas), [API Marketplaces](https://www.g2.com/categories/api-marketplace)

**Unique to Microsoft Copilot Studio (2):** [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to IBM watsonx Orchestrate (7):** [AI Agents for HR Software](https://www.g2.com/categories/ai-agents-for-hr), [AI Orchestration Software](https://www.g2.com/categories/ai-orchestration), [Natural Language Processing (NLP) Platforms Software](https://www.g2.com/categories/natural-language-processing-nlp-platforms), [Large Language Model Operationalization (LLMOps) Software](https://www.g2.com/categories/large-language-model-operationalization-llmops), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)


---
## Reviewer Demographics

### By Company Size

| Segment | Make | Microsoft Copilot Studio | IBM watsonx Orchestrate | 
|---|---|---|---|
| **Small-Business** | 77.4% | 42.0% | 37.6% | 
| **Mid-Market** | 18.8% | 25.9% | 20.2% | 
| **Enterprise** | 3.8% | 32.2% | 42.2% | 

### By Industry

#### Make

- **Marketing and Advertising:** 16.4%
- **Computer Software:** 12.7%
- **Information Technology and Services:** 9.5%
- **Financial Services:** 3.6%
- **Retail:** 3.3%
- **Health, Wellness and Fitness:** 2.5%
- **Education Management:** 2.5%
- **Accounting:** 2.5%
- **Internet:** 2.2%
- **Construction:** 1.8%
- **Other:** 42.9%

#### Microsoft Copilot Studio

- **Information Technology and Services:** 20.7%
- **Computer Software:** 12.9%
- **Financial Services:** 5.0%
- **Automotive:** 4.3%
- **Computer & Network Security:** 4.3%
- **Consumer Services:** 2.9%
- **Education Management:** 2.9%
- **Hospital & Health Care:** 2.9%
- **Manufacturing:** 2.9%
- **Telecommunications:** 2.9%
- **Other:** 38.6%

#### IBM watsonx Orchestrate

- **Information Technology and Services:** 17.6%
- **Computer Software:** 13.2%
- **Banking:** 6.3%
- **Telecommunications:** 4.7%
- **Financial Services:** 3.8%
- **Automotive:** 3.8%
- **Consulting:** 3.0%
- **Education Management:** 2.5%
- **Marketing and Advertising:** 2.2%
- **Computer & Network Security:** 2.2%
- **Other:** 40.7%

---
## Alternatives

### Alternatives to Make

- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2064 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7571 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (747 reviews)
- [Integrately](https://www.g2.com/products/integrately/reviews) — 4.7/5 stars (704 reviews)
- [Tray.ai](https://www.g2.com/products/tray-ai/reviews) — 4.5/5 stars (158 reviews)
- [Celigo](https://www.g2.com/products/celigo/reviews) — 4.6/5 stars (1052 reviews)
- [IFTTT](https://www.g2.com/products/ifttt/reviews) — 4.5/5 stars (117 reviews)
- [n8n](https://www.g2.com/products/n8n/reviews) — 4.7/5 stars (283 reviews)
- [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews)

### Alternatives to Microsoft Copilot Studio

- [Kore.AI](https://www.g2.com/products/kore-ai/reviews) — 4.6/5 stars (474 reviews)
- [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) — 4.3/5 stars (1111 reviews)
- [ServiceNow AI Agents](https://www.g2.com/products/servicenow-ai-agents/reviews) — 4.3/5 stars (425 reviews)
- [Botpress](https://www.g2.com/products/botpress/reviews) — 4.5/5 stars (492 reviews)
- [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) — 4.3/5 stars (657 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7571 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3854 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2064 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)

### Alternatives to IBM watsonx Orchestrate

- [Botpress](https://www.g2.com/products/botpress/reviews) — 4.5/5 stars (492 reviews)
- [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7571 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12398 reviews)
- [Gemini Enterprise Agent Platform](https://www.g2.com/products/gemini-enterprise-agent-platform/reviews) — 4.3/5 stars (657 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1476 reviews)
- [ServiceNow AI Agents](https://www.g2.com/products/servicenow-ai-agents/reviews) — 4.3/5 stars (425 reviews)
- [Kore.AI](https://www.g2.com/products/kore-ai/reviews) — 4.6/5 stars (474 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2064 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (732 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)

---
## Top Discussions

### Make

- Title: [What is Make (formerly Integromat) used for?](https://www.g2.com/discussions/what-is-make-formerly-integromat-used-for) — 2 comments
  > **Top comment:** "Hi,
Make (formely Integromat) is used to automate work actions by means of scenarios (for example, save your incoming emails in an excel spreadsheet without..."
- Title: [How good is Integromat?](https://www.g2.com/discussions/how-good-is-integromat) — 2 comments
  > **Top comment:** "So far it solved all the scenarios where I needed it, where Z***** failed. Once you understand how to use the data manipulation functions you can literally..."
- Title: [What is Integromat?](https://www.g2.com/discussions/what-is-integromat) — 2 comments
  > **Top comment:** "Integromat is a powerful integration platform that allows you to visualize, design and automate your work in minutes"
- Title: [Can i schedule an operation to run 24 hours after the trigger started?](https://www.g2.com/discussions/can-i-schedule-an-operation-to-run-24-hours-after-the-trigger-started) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Diego, you can use our data store module to schedule the start of the operation, please watch this tutorial to get more info -..."
- Title: [How can i join and support the community?](https://www.g2.com/discussions/12121-how-can-i-join-and-support-the-community) — 2 comments, 1 upvote
  > **Top comment:** "You can find the official Integromat community at Facebook: https://www.facebook.com/groups/integromat/"

### Microsoft Copilot Studio

- Title: [What can power virtual agents do?](https://www.g2.com/discussions/what-can-power-virtual-agents-do) — 1 comment
  > **Top comment:** "Power Virtual Agent is a no-code chatbot deployment software that helps you set up a chatbot on your website with the predefined topics that you configure in..."
- Title: [How soon will this bot be able to answer customer questions flawlessly?](https://www.g2.com/discussions/26864-how-soon-will-this-bot-be-able-to-answer-customer-questions-flawlessly) — 1 comment
  > **Top comment:** "It depends on the question being asked.For example, if we ask the hi/hello the response will be faster.If the api are used then based on the time it takes to..."

### IBM watsonx Orchestrate

- Title: [Is IBM Watson assistant free?](https://www.g2.com/discussions/is-ibm-watson-assistant-free) — 2 comments
  > **Top comment:** "You can start for free, small scale up to 1000 Monthly users and 10000 messages per month.
https://www.ibm.com/products/watson-assistant/pricing

Then pay..."
- Title: [What is IBM Watson Assistant used for?](https://www.g2.com/discussions/what-is-ibm-watson-assistant-used-for) — 1 comment
  > **Top comment:** " IBM watsonx Orchestrate is helping us solve time-consuming manual workflows, especially in HR and operations. "
- Title: [What are three applications of IBM Watson?](https://www.g2.com/discussions/ibm-watson-assistant-what-are-three-applications-of-ibm-watson) — 1 comment
  > **Top comment:** "Really anything where a human would normally need to be interacting in a call centre or replying to emails and you want to enhance the human's capabilities..."
- Title: [What is IBM Watson assistant?](https://www.g2.com/discussions/what-is-ibm-watson-assistant) — 1 comment
  > **Top comment:** "IBM Watson Assistant is a A.I. (Artificial Intelligence) service provided by IBM . It's personalized services provided great user experience as clients can..."
- Title: [My watson assistant is instable, how can I check what is root cause ?](https://www.g2.com/discussions/30060-my-watson-assistant-is-instable-how-can-i-check-what-is-root-cause) — 1 comment
  > **Top comment:** "Hi Rodrigo - One area to check is the IBM Cloud status, which shows any current issues with IBM services including Watson Assistant:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/integromat-by-celonis-make-vs-microsoft-microsoft-copilot-studio-vs-ibm-watsonx-orchestrate)