Compare Integrate.io and Supermetrics 
At a Glance
Market Segments
Mid-Market (50.7% of reviews)
Small-Business (55.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Integrate.io
Star Rating
(209)4.3 out of 5
Market Segments
Mid-Market (50.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Integrate.ioSupermetrics
Star Rating
(820)4.4 out of 5
Market Segments
Small-Business (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite among users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say that Integrate.io stands out for its comprehensive set of connectors, which allows for seamless integration with various data sources. Reviewers appreciate the intuitive UI that simplifies pipeline creation, stating, "The ease of use and flexibility of the platform, allowing for any source, any transformation, and any destination," makes it accessible even for non-technical users.
- Reviewers mention that while Supermetrics has a straightforward UI, some users find it challenging to configure for specific workflows. This can lead to frustration for those needing more tailored solutions, as noted by users who seek more customization options.
- According to verified reviews, Integrate.io receives high praise for its customer support, with users noting, "They have excellent support and communication." This level of responsiveness can be crucial for businesses that rely on timely assistance for their data integration needs.
- G2 reviewers highlight that Supermetrics is particularly user-friendly, with one user stating, "I like Supermetrics because it has a straightforward UI/UX that's easy to set up." This ease of use is a significant advantage for small businesses looking to implement ETL solutions quickly.
- Users report that Integrate.io's drag-and-drop functionality enhances workflow design, making it easier to create and manage data pipelines. This feature is especially beneficial for teams that require flexibility and efficiency in their data operations, as one user noted the system's reliability with "little or no maintenance" needed.
Pricing
Entry-Level Pricing
Integrate.io
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Integrate.io
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.4
183
8.5
621
Ease of Use
8.4
184
8.2
629
Ease of Setup
8.7
105
8.2
416
Ease of Admin
8.7
96
8.0
380
Quality of Support
9.3
181
7.8
563
Has the product been a good partner in doing business?
9.2
95
8.2
375
Product Direction (% positive)
8.0
178
7.9
580
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Management
7.9
50
8.6
67
7.8
48
8.1
57
Functionality
8.9
65
8.7
58
8.8
65
8.2
62
8.9
67
8.2
61
9.1
65
8.5
64
8.3
61
Feature Not Available
Management
8.7
22
Not enough data
9.3
23
Not enough data
8.9
24
Not enough data
9.0
21
Not enough data
Solution Provision
8.9
20
Not enough data
8.3
20
Not enough data
9.3
19
Not enough data
Development
8.1
7
Not enough data
8.9
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
10.0
5
Not enough data
8.7
5
Not enough data
Management
8.3
6
|
Verified
Not enough data
8.3
6
|
Verified
Not enough data
9.5
7
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.8
7
Not enough data
Security
8.1
6
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
Integration Options
7.3
5
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
9.3
5
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Deployment
7.7
5
Not enough data
8.8
7
Not enough data
Development
8.9
20
Not enough data
7.7
18
Not enough data
Management
8.4
17
Not enough data
8.8
18
Not enough data
Integration Options
8.3
16
Not enough data
7.7
13
Not enough data
8.7
18
Not enough data
7.9
11
Not enough data
Data Management
7.8
10
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
Functionality
6.8
11
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
8.0
10
Not enough data
8.1
8
Not enough data
Security
8.5
9
Not enough data
8.1
9
Not enough data
Generative AI
Not enough data
Not enough data
Functionality
8.3
6
Not enough data
8.1
6
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
Management
8.6
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Data Observability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
359
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
385
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.9
15
Not enough data
7.1
17
Not enough data
6.3
12
Categories
Categories
Shared Categories
Integrate.io and Supermetrics are categorized as ETL Tools
Unique Categories
Integrate.io is categorized as Data Observability, Reverse ETL, Data Replication, Big Data Integration Platforms, E-Commerce Data Integration, and iPaaS
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Integrate.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.9%
Computer Software
13.0%
Marketing and Advertising
7.7%
Internet
5.3%
Financial Services
3.9%
Other
53.1%
Marketing and Advertising
53.5%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Who uses Xplenty?
2 Comments
JC
We use Xplenty as a Private Equity firm to run dashboards across all our companies via Google Data Studio. Works great to quickly orientate to each business...Read more
Is my data private and safe in Xplenty?
1 Comment
Official Response from Integrate.io
Absolutely. At Xplenty, safety is our number one priority. That’s why we have SSL/TLS data encryption, physical security, firewalls, and more to ensure that...Read more
What if the data source that I’m looking for isn’t available?
1 Comment
Official Response from Integrate.io
If you don’t see the data source that you’re looking for in our integration pages, let us know and we will create it for you.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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