# InStream Group vs Signpost Comparison

| | InStream Group | Signpost | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.7 out of 5 | 
| **Total Reviews** | 124 | 56 | 
| **Largest Market Segment** | Small-Business (43.1% of reviews) | Small-Business (86.8% of reviews) | 
| **Entry Level Price** | $0 per user | No pricing available | 

---
## Top Pros & Cons

### InStream Group

Pros:
- Ease of Use (2 reviews)
- Easy Setup (1 reviews)

Cons:
- Integration Issues (2 reviews)
- Performance Issues (1 reviews)

### Signpost

Pros:
- Automation (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Slow Loading (3 reviews)
- Slow Performance (3 reviews)

---
## Ratings Comparison
| Rating | InStream Group | Signpost | 
|---|---|---|
  | **Meets Requirements** | 8.7 (107 reviews) | 6.7 (42 reviews) | 
  | **Ease of Use** | 8.8 (108 reviews) | 7.2 (41 reviews) | 
  | **Ease of Setup** | 8.4 (44 reviews) | 6.9 (26 reviews) | 
  | **Ease of Admin** | 8.5 (43 reviews) | 6.9 (20 reviews) | 
  | **Quality of Support** | 8.9 (106 reviews) | 6.9 (40 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (42 reviews) | 7.0 (20 reviews) | 
  | **Product Direction (% positive)** | 9.1 (105 reviews) | 5.1 (38 reviews) | 

---
## Pricing

### InStream Group

#### Entry-Level Pricing

Plan: Free

Price: $0 per user

Key Features:
- 1 User
- 0 Mailboxes
- 100 contacts

[Browse all 5 editions](https://www.g2.com/products/instream-group/pricing)

#### Free Trial

Yes

### Signpost

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | 8.2/10 | 99 |
| **Signpost** | 7.9/10 | 17 |

#### Sales Force Automation

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Contact & Account Management** | 8.8 (87 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 8.3 (6 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 8.3 (81 reviews) ✓ Verified | 8.3 (7 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.5 (82 reviews) ✓ Verified | 8.6 (7 reviews) ✓ Verified | 
| **Territory & Quota Management** | 8.3 (78 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **Desktop Integration** | 8.3 (80 reviews) ✓ Verified | 8.6 (7 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.3 (81 reviews) ✓ Verified | 8.1 (7 reviews) ✓ Verified | 
| **Quote & Order Management** | 8.3 (79 reviews) ✓ Verified | 7.5 (6 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.5 (82 reviews) ✓ Verified | 8.6 (6 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Email Marketing** | 8.6 (78 reviews) ✓ Verified | 7.7 (11 reviews) ✓ Verified | 
| **Campaign Management** | Feature Not Available | 8.5 (11 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (81 reviews) ✓ Verified | 7.7 (11 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Feature Not Available | 7.1 (8 reviews) | 

#### Customer Support

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Case Management** | 8.4 (80 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | 
| **Customer Support Portal** | 8.2 (80 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | 
| **Knowledge Base** | 8.4 (79 reviews) ✓ Verified | 7.5 (6 reviews) ✓ Verified | 
| **Call Center Features** | 8.1 (78 reviews) ✓ Verified | 7.3 (5 reviews) ✓ Verified | 
| **Support Analytics** | 8.4 (80 reviews) ✓ Verified | 7.0 (5 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Reporting** | 8.3 (81 reviews) ✓ Verified | 7.9 (7 reviews) ✓ Verified | 
| **Dashboards** | 8.5 (82 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Forecasting** | 8.4 (77 reviews) ✓ Verified | 7.3 (5 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Social Collaboration Features** | 8.3 (78 reviews) ✓ Verified | 7.6 (7 reviews) ✓ Verified | 
| **Social Network Integration** | 8.4 (79 reviews) ✓ Verified | 8.3 (9 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (75 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 

#### Platform

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Customization** | 7.7 (33 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (33 reviews) ✓ Verified | 6.3 (10 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (34 reviews) ✓ Verified | 6.7 (9 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (33 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.9 (29 reviews) ✓ Verified | 6.7 (9 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 7.6 (30 reviews) | 6.7 (10 reviews) | 
| **Performance and Reliability** | 8.2 (31 reviews) ✓ Verified | 7.1 (11 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (30 reviews) ✓ Verified | 6.7 (10 reviews) ✓ Verified | 

#### Integration

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Data Import & Export Tools** | 7.4 (32 reviews) ✓ Verified | 6.0 (8 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (31 reviews) ✓ Verified | 6.0 (7 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (31 reviews) ✓ Verified | 5.2 (8 reviews) ✓ Verified | 

#### Generative AI

| Feature | InStream Group | Signpost | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | N/A | N/A |
| **Signpost** | 6.9/10 | 11 |

#### Email Marketing

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 6.1 (9 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 6.3 (9 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 6.5 (9 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 6.2 (7 reviews) ✓ Verified | 

#### Online Marketing

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 5.8 (8 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 6.4 (6 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 6.2 (7 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 5.6 (8 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 6.1 (6 reviews) | 

#### Lead Management

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.3 (5 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 5.7 (5 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 5.8 (6 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 6.7 (5 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 5.8 (6 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 6.0 (5 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 6.4 (6 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Program Management** | Not enough data | 5.2 (7 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 5.8 (6 reviews) | 
| **Calendaring** | Not enough data | 6.7 (5 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 6.7 (5 reviews) | 

#### Social

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (5 reviews) | 
| **Social Sharing** | Not enough data | 7.7 (5 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 6.1 (6 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 6.3 (5 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 6.3 (5 reviews) | 

#### Reporting & Analytics

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Basic Reporting** | Not enough data | 6.0 (7 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.2 (6 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 5.6 (6 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 5.8 (6 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 5.8 (6 reviews) | 

#### Platform

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Customization ** | Not enough data | 5.0 (6 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 5.3 (6 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 4.7 (6 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 4.7 (5 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 4.7 (5 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 5.7 (7 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 5.7 (7 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | 6.0 (7 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 4.4 (6 reviews) ✓ Verified | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | N/A | N/A |
| **Signpost** | N/A | N/A |

#### Text Messaging

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | N/A | N/A |
| **Signpost** | N/A | N/A |

#### Generative AI

| Feature | InStream Group | Signpost | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Pop-up Chat** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Targeted Emails** | Not enough data | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | Not enough data | Not enough data | 

####  Internal Use

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Conversation Archiving** | Not enough data | Not enough data | 
| **Lead Development** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Team Inbox ** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | N/A | N/A |
| **Signpost** | 4.5/10 | 14 |

#### Consumer Intelligence

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Customer Feedback** | Not enough data | 6.5 (13 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | Feature Not Available | 
| **Sentiment Analysis** | Not enough data | 3.3 (7 reviews) | 

#### Reporting

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 2.8 (6 reviews) | 
| **Dashboard** | Not enough data | 6.8 (14 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 3.1 (6 reviews) | 
| **Social Media Management** | Not enough data | Feature Not Available | 
| **Digital Media Monitoring** | Not enough data | Feature Not Available | 

#### In-House Management

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Employee Performance** | Not enough data | Feature Not Available | 
| **Team Workflow** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | InStream Group | Signpost | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | InStream Group | Signpost | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to Signpost (4):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Live Chat Software](https://www.g2.com/categories/live-chat), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | InStream Group | Signpost | 
|---|---|---|
| **Small-Business** | 43.1% | 86.8% | 
| **Mid-Market** | 25.9% | 5.7% | 
| **Enterprise** | 31.0% | 7.5% | 

### By Industry

#### InStream Group

- **Information Technology and Services:** 11.4%
- **Retail:** 9.6%
- **Telecommunications:** 7.0%
- **Hospital & Health Care:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Accounting:** 4.4%
- **Insurance:** 2.6%
- **Staffing and Recruiting:** 2.6%
- **Education Management:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 46.5%

#### Signpost

- **Consumer Services:** 15.4%
- **Marketing and Advertising:** 11.5%
- **Construction:** 9.6%
- **Photography:** 7.7%
- **Computer Software:** 3.8%
- **Consumer Electronics:** 3.8%
- **Education Management:** 3.8%
- **Health, Wellness and Fitness:** 3.8%
- **Accounting:** 1.9%
- **Airlines/Aviation:** 1.9%
- **Other:** 36.5%

---
## Alternatives

### Alternatives to InStream Group

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25799 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3051 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (942 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (952 reviews)

### Alternatives to Signpost

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2107 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1993 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14766 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)

---
## Top Discussions

### InStream Group

- Title: [What is InStream used for?](https://www.g2.com/discussions/what-is-instream-used-for) — 1 comment
  > **Top comment:** "Some common uses include:

Tracking sales leads and opportunities
Managing customer contacts and communication
Monitoring emails, calls, and..."

### Signpost

- Title: [Why haven't we integrated other social media platforms. Linkedin Instagram twitter, why only one image in email blast](https://www.g2.com/discussions/24147-why-haven-t-we-integrated-other-social-media-platforms-linkedin-instagram-twitter-why-only-one-image-in-email-blast) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kendrick, we focus your email marketing on online review sites and unfortunately LinkedIn and Instagram do not have review functionality.  We do recommend..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/instream-group-vs-signpost)