# InStream Group vs Insightly CRM Comparison

| | InStream Group | Insightly CRM | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 123 | 941 | 
| **Largest Market Segment** | Small-Business (43.5% of reviews) | Small-Business (73.3% of reviews) | 
| **Entry Level Price** | $0 per user | $29/ user, per month (billed annually) | 

---
## Top Pros & Cons

### InStream Group

Pros:
- Ease of Use (2 reviews)
- Easy Setup (1 reviews)

Cons:
- Integration Issues (2 reviews)
- Performance Issues (1 reviews)

### Insightly CRM

Pros:
- Ease of Use (28 reviews)
- Easy Customization (11 reviews)

Cons:
- Learning Curve (9 reviews)
- Limited Customization (7 reviews)

---
## Ratings Comparison
| Rating | InStream Group | Insightly CRM | 
|---|---|---|
  | **Meets Requirements** | 8.7 (107 reviews) | 8.2 (799 reviews) | 
  | **Ease of Use** | 8.8 (108 reviews) | 8.4 (804 reviews) | 
  | **Ease of Setup** | 8.4 (44 reviews) | 8.3 (360 reviews) | 
  | **Ease of Admin** | 8.5 (43 reviews) | 8.5 (337 reviews) | 
  | **Quality of Support** | 8.9 (106 reviews) | 8.0 (684 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (42 reviews) | 8.5 (321 reviews) | 
  | **Product Direction (% positive)** | 9.1 (105 reviews) | 8.0 (772 reviews) | 

---
## Pricing

### InStream Group

#### Entry-Level Pricing

Plan: Free

Price: $0 per user

Key Features:
- 1 User
- 0 Mailboxes
- 100 contacts

[Browse all 5 editions](https://www.g2.com/products/instream-group/pricing)

#### Free Trial

Yes

### Insightly CRM

#### Entry-Level Pricing

Plan: Plus

Price: $29 / user, per month (billed annually)


[Browse all 3 editions](https://www.g2.com/products/insightly-crm/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | 8.2/10 | 99 |
| **Insightly CRM** | 7.8/10 | 731 |

#### Sales Force Automation

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Contact &amp; Account Management** | 8.8 (87 reviews) ✓ Verified | 8.5 (627 reviews) ✓ Verified | 
| **Opportunity &amp; Pipeline Mgmt.** | 8.3 (81 reviews) ✓ Verified | 8.3 (598 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.5 (82 reviews) ✓ Verified | 8.1 (626 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | 8.3 (78 reviews) ✓ Verified | 7.5 (349 reviews) ✓ Verified | 
| **Desktop Integration** | 8.3 (80 reviews) ✓ Verified | 8.0 (452 reviews) ✓ Verified | 
| **Product &amp; Price List Management** | 8.3 (81 reviews) ✓ Verified | 7.5 (338 reviews) ✓ Verified | 
| **Quote &amp; Order Management** | 8.3 (79 reviews) ✓ Verified | 7.6 (348 reviews) ✓ Verified | 
| **Customer Contract Management** | 8.5 (82 reviews) ✓ Verified | 8.0 (422 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Email Marketing** | 8.6 (78 reviews) ✓ Verified | 7.6 (406 reviews) ✓ Verified | 
| **Lead Management** | 8.5 (81 reviews) ✓ Verified | 8.1 (523 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Feature Not Available | 7.5 (339 reviews) ✓ Verified | 

#### Customer Support

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Case Management** | 8.4 (80 reviews) ✓ Verified | 7.8 (394 reviews) | 
| **Customer Support Portal** | 8.2 (80 reviews) ✓ Verified | 7.8 (400 reviews) | 
| **Knowledge Base** | 8.4 (79 reviews) ✓ Verified | 7.9 (460 reviews) | 
| **Call Center Features** | 8.1 (78 reviews) ✓ Verified | 7.6 (325 reviews) ✓ Verified | 
| **Support Analytics** | 8.4 (80 reviews) ✓ Verified | 7.8 (361 reviews) | 

#### Reporting &amp; Analytics

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Reporting** | 8.3 (81 reviews) ✓ Verified | 7.9 (530 reviews) ✓ Verified | 
| **Dashboards** | 8.5 (82 reviews) ✓ Verified | 7.9 (553 reviews) ✓ Verified | 
| **Forecasting** | 8.4 (77 reviews) ✓ Verified | 7.6 (387 reviews) ✓ Verified | 

#### Mobile &amp; Social

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Social Collaboration Features** | 8.3 (78 reviews) ✓ Verified | 7.8 (356 reviews) ✓ Verified | 
| **Social Network Integration** | 8.4 (79 reviews) ✓ Verified | 7.7 (352 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (75 reviews) ✓ Verified | 7.8 (416 reviews) ✓ Verified | 

#### Platform

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Customization** | 7.7 (33 reviews) ✓ Verified | 7.9 (317 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (33 reviews) ✓ Verified | 8.1 (310 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.9 (34 reviews) ✓ Verified | 8.4 (322 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (33 reviews) ✓ Verified | 8.0 (215 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.9 (29 reviews) ✓ Verified | 7.2 (87 reviews) | 
| **Document &amp; Content Mgmt.** | 7.6 (30 reviews) | 7.6 (252 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.2 (31 reviews) ✓ Verified | 8.3 (319 reviews) ✓ Verified | 
| **Output Document Generation** | 7.5 (30 reviews) ✓ Verified | 7.6 (214 reviews) ✓ Verified | 

#### Integration

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Data Import &amp; Export Tools** | 7.4 (32 reviews) ✓ Verified | 8.0 (288 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (31 reviews) ✓ Verified | 7.6 (237 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (31 reviews) ✓ Verified | 7.3 (223 reviews) ✓ Verified | 

#### Generative AI

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (27 reviews) | 

#### Agentic AI - CRM

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.6 (7 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **InStream Group** | N/A | N/A |
| **Insightly CRM** | 8.3/10 | 47 |

#### Agentic AI - Sales Analytics

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.2 (35 reviews) | 
| **Exporting &amp; Sharing Data** | Not enough data | 8.6 (43 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.3 (35 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.7 (41 reviews) | 
| **Data Segmentation** | Not enough data | 8.0 (36 reviews) | 

#### Predictive Analytics

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.9 (37 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.9 (38 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (33 reviews) | 
| **Live Forecasting** | Not enough data | 7.8 (35 reviews) | 

#### Sales Management

| Feature | InStream Group | Insightly CRM | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.5 (37 reviews) | 
| **Sales Gamification** | Not enough data | 8.1 (30 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.7 (32 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (39 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to Insightly CRM (1):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | InStream Group | Insightly CRM | 
|---|---|---|
| **Small-Business** | 43.5% | 73.3% | 
| **Mid-Market** | 25.2% | 20.1% | 
| **Enterprise** | 31.3% | 6.6% | 

### By Industry

#### InStream Group

- **Information Technology and Services:** 11.4%
- **Retail:** 9.6%
- **Telecommunications:** 7.0%
- **Hospital &amp; Health Care:** 5.3%
- **Marketing and Advertising:** 5.3%
- **Accounting:** 4.4%
- **Insurance:** 2.6%
- **Staffing and Recruiting:** 2.6%
- **Education Management:** 2.6%
- **Food &amp; Beverages:** 2.6%
- **Other:** 46.5%

#### Insightly CRM

- **Marketing and Advertising:** 10.0%
- **Information Technology and Services:** 6.1%
- **Construction:** 4.8%
- **Computer Software:** 4.0%
- **Financial Services:** 3.9%
- **Real Estate:** 3.5%
- **Management Consulting:** 3.3%
- **Non-Profit Organization Management:** 2.7%
- **Accounting:** 2.5%
- **Education Management:** 2.5%
- **Other:** 56.8%

---
## Alternatives

### Alternatives to InStream Group

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25780 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13791 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1231 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3039 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews)
- [Capsule CRM](https://www.g2.com/products/capsule-crm/reviews) — 4.7/5 stars (491 reviews)

### Alternatives to Insightly CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25780 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13791 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3039 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1231 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews)
- [Workbooks](https://www.g2.com/products/workbooks/reviews) — 4.2/5 stars (573 reviews)

---
## Top Discussions

### InStream Group

- Title: [What is InStream used for?](https://www.g2.com/discussions/what-is-instream-used-for) — 1 comment
  > **Top comment:** "Some common uses include:

Tracking sales leads and opportunities
Managing customer contacts and communication
Monitoring emails, calls, and..."

### Insightly CRM

- Title: [What is Insightly CRM used for?](https://www.g2.com/discussions/insightly-crm-what-is-insightly-crm-used-for) — 2 comments
  > **Top comment:** "The management and optimization of customer and prospective client interactions is achieved through the use of Insightly CRM (Customer Relationship..."
- Title: [What is the best of linking email to insightly?](https://www.g2.com/discussions/15124-what-is-the-best-of-linking-email-to-insightly) — 2 comments, 1 upvote
  > **Top comment:** "We connect our exchange account but gmail work too - pretty simple. Alternative is to bcc Insightly on outgoing mail and capture them that way. "
- Title: [What sales anayltics options come with the platform?](https://www.g2.com/discussions/what-sales-anayltics-options-come-with-the-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Insightly offers customizable dashboards and reports that help your team quickly visualize performance and make data-driven decisions. You can find on-demand..."
- Title: [Does Insightly have any email or marketing automation features?](https://www.g2.com/discussions/does-insightly-have-any-email-or-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello! Yes--Insightly&#39;s CRM lets you send sales emails back and forth with your leads. You&#39;ll also see a record of those synced conversations in the CRM in..."
- Title: [Do I need custom code for Insightly&#39;s integrations?](https://www.g2.com/discussions/do-i-need-custom-code-for-insightly-s-integrations) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey! Custom code knowledge is not required. Insightly offers AppConnect, a low-code, no-code integration automation tool to streamline the process. There are..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/instream-group-vs-insightly-crm)

