Introducing G2.ai, the future of software buying.Try now
Compare Instapage and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansWix
Star Rating
(1,820)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Instapage. Users appreciate its intuitive interface, with one reviewer stating, "I love Wix because it allowed me to build my first website without needing any coding background."
- According to verified reviews, Wix has a much larger user base, reflected in its total number of reviews. With over 1,700 reviews, users feel more confident in the reliability of Wix's features and support, while Instapage's smaller review count may raise questions about its long-term viability.
- Users say that Wix offers a more comprehensive set of features for building websites, including a wide range of customizable templates and drag-and-drop functionality. One user highlighted, "Ease of building and deploying a fully responsive website" as a key benefit, which is something that many find appealing for their projects.
- Reviewers mention that while Instapage is strong in creating landing pages, particularly with its A/B testing capabilities, it may not be as versatile as Wix for broader website building needs. Users appreciate Instapage's user-friendly interface and quick setup for landing pages, but some feel it lacks the depth of features that Wix provides.
- Users highlight that both platforms are easy to use, but Instapage edges out slightly in terms of setup and customization for landing pages. One reviewer noted, "It's straightforward to build basic landing pages quickly," which is a strong point for users focused solely on lead generation.
- According to recent feedback, Wix's customer support is generally viewed as less responsive compared to Instapage, which has received higher ratings in this area. Users have noted that while Wix has a helpful team, Instapage's support is often more readily available, making it a better choice for those who prioritize assistance during their projects.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Wix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Instapage
Free Trial is available
Wix
No trial information availableRatings
Meets Requirements
8.5
419
8.6
1,542
Ease of Use
9.0
419
8.9
1,551
Ease of Setup
9.0
234
8.9
643
Ease of Admin
8.9
228
8.7
584
Quality of Support
8.7
390
8.0
1,269
Has the product been a good partner in doing business?
8.5
216
8.4
539
Product Direction (% positive)
7.8
400
8.2
1,510
Features by Category
Page Customization
9.2
135
|
Verified
9.2
95
8.1
133
|
Verified
8.9
96
7.9
122
|
Verified
8.6
90
7.8
125
|
Verified
8.8
92
Page Optimization
8.4
119
|
Verified
Feature Not Available
7.9
133
|
Verified
8.8
94
7.2
119
|
Verified
8.8
89
6.8
99
|
Verified
8.6
90
Integrations
6.6
59
|
Verified
8.8
83
7.5
87
|
Verified
8.9
84
8.6
127
|
Verified
9.1
92
Generative AI
6.4
27
8.3
28
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
47
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
Not enough data
8.8
56
Not enough data
8.7
56
Not enough data
8.5
57
Not enough data
8.4
53
Not enough data
8.3
52
Not enough data
8.6
52
Not enough data
7.8
53
Product Catalog
Not enough data
9.0
55
Not enough data
8.9
54
Not enough data
8.7
53
Not enough data
8.4
45
Order Process
Not enough data
8.7
53
Not enough data
8.6
53
Not enough data
8.6
51
Not enough data
9.0
55
Not enough data
8.8
51
Not enough data
8.5
49
Not enough data
8.5
50
Not enough data
8.6
46
Multi-Channel Support
Not enough data
8.5
45
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.2
44
Not enough data
8.6
48
Platform
Not enough data
8.4
47
Not enough data
8.4
52
Not enough data
8.7
52
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.8
51
Not enough data
8.8
46
Not enough data
9.0
50
Not enough data
8.5
43
Not enough data
8.4
42
Not enough data
8.8
48
Not enough data
8.9
51
Platform Basics
Not enough data
8.8
88
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
8.7
1149
7.1
7
9.0
1153
8.6
7
7.8
914
7.6
7
8.5
1050
Growth
7.1
7
7.8
936
8.8
7
7.7
961
7.9
7
7.8
912
6.7
7
7.8
755
7.6
7
8.5
912
Content
7.9
7
8.2
842
8.1
7
8.4
1003
8.3
7
8.5
856
8.6
6
7.9
193
Support
8.6
6
8.5
237
Categories
Categories
Shared Categories
Instapage and Wix are categorized as Landing Page Builders and Website Builder
Unique Categories
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.3%
Other
65.7%
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
How do I add the ability for little games on my website?
6 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
