Compare Instapage and Ontraport 
At a Glance
Market Segments
Small-Business (63.7% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
Starting at $29.00 Per Month
Instapage
Star Rating
(518)4.3 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansOntraport
Star Rating
(224)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansInstapage vs Ontraport
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. However, reviewers preferred doing business with Ontraport overall.
- Reviewers felt that Ontraport meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Ontraport is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ontraport over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
Instapage
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.4
421
8.7
164
Ease of Use
9.0
421
8.2
167
Ease of Setup
9.0
236
8.0
93
Ease of Admin
8.9
230
8.4
90
Quality of Support
8.7
392
9.2
163
Has the product been a good partner in doing business?
8.5
218
9.0
88
Product Direction (% positive)
7.8
401
8.4
156
Features by Category
Sales Force Automation
Not enough data
8.9
46
|
Verified
Not enough data
7.8
31
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
7.7
40
|
Verified
Not enough data
7.2
22
|
Verified
Not enough data
7.5
32
|
Verified
Not enough data
7.6
32
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
8.0
23
|
Verified
Marketing Automation
Not enough data
9.0
49
|
Verified
Not enough data
8.6
44
|
Verified
Not enough data
8.8
40
|
Verified
Not enough data
8.1
31
|
Verified
Customer Support
Not enough data
8.2
31
|
Verified
Not enough data
8.6
43
|
Verified
Not enough data
8.8
45
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
8.0
28
|
Verified
Reporting & Analytics
Not enough data
7.9
43
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
6.9
25
|
Verified
Mobile & Social
Not enough data
8.1
22
|
Verified
Not enough data
7.9
23
|
Verified
Not enough data
7.6
24
|
Verified
Platform
Not enough data
8.5
34
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
7.0
16
|
Verified
Not enough data
7.9
19
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
8.9
35
|
Verified
Not enough data
8.0
23
|
Verified
Integration
Not enough data
8.5
32
|
Verified
Not enough data
8.8
35
|
Verified
Not enough data
8.2
28
|
Verified
Generative AI
Not enough data
8.3
12
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.7
78
|
Verified
Not enough data
9.2
78
|
Verified
Not enough data
8.5
77
|
Verified
Not enough data
9.0
75
|
Verified
Online Marketing
Not enough data
8.8
75
|
Verified
Not enough data
8.6
65
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
8.3
59
|
Verified
Not enough data
7.9
47
|
Verified
Lead Management
Not enough data
8.9
66
|
Verified
Not enough data
8.6
54
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.6
49
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
8.8
54
|
Verified
Not enough data
8.5
59
|
Verified
Campaign Management
Not enough data
8.8
53
|
Verified
Not enough data
8.4
54
|
Verified
Not enough data
7.5
35
|
Verified
Not enough data
7.2
27
|
Verified
Social
Not enough data
7.6
28
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
7.7
27
|
Verified
Not enough data
7.5
29
|
Verified
Reporting & Analytics
Not enough data
8.4
66
|
Verified
Not enough data
8.1
46
|
Verified
Not enough data
7.8
40
|
Verified
Not enough data
8.2
41
|
Verified
Not enough data
7.4
32
|
Verified
Platform
Not enough data
9.0
37
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
8.7
25
|
Verified
Not enough data
8.7
23
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
8.9
25
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.9
43
|
Verified
Not enough data
8.6
46
|
Verified
Not enough data
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
135
|
Verified
8.9
38
|
Verified
8.1
132
|
Verified
8.6
43
|
Verified
7.9
122
|
Verified
8.6
32
|
Verified
7.8
124
|
Verified
8.3
33
|
Verified
Page Optimization
8.4
119
|
Verified
8.8
23
|
Verified
7.9
133
|
Verified
8.7
27
7.2
118
|
Verified
8.5
30
6.7
98
|
Verified
8.2
23
Integrations
6.6
58
|
Verified
9.0
25
7.5
86
|
Verified
9.2
41
|
Verified
8.6
126
|
Verified
9.1
36
|
Verified
Generative AI
6.4
26
8.5
10
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.1
6
Not enough data
7.2
6
Not enough data
8.9
6
Not enough data
7.8
6
Not enough data
Growth
7.2
6
Not enough data
9.2
6
Not enough data
8.1
6
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
Content
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.7
5
Not enough data
Support
8.7
5
Not enough data
Categories
Categories
Shared Categories
Instapage and Ontraport are categorized as Landing Page Builders and Website Builder
Unique Categories
Ontraport is categorized as Shared Inbox, SMS Marketing, Sales Engagement, Online Form Builder, CRM, Subscription Management, Web Content Management, Marketing Automation, and Lead Scoring
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.8%
Computer Software
7.6%
Information Technology and Services
5.2%
Real Estate
5.0%
Financial Services
4.6%
Other
48.7%
Professional Training & Coaching
17.4%
Marketing and Advertising
12.2%
Health, Wellness and Fitness
8.9%
Management Consulting
4.7%
Education Management
4.7%
Other
52.1%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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