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Compare Instapage and Kartra 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free Trial With One-Time Purchase
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansKartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansInstapage vs Kartra
When assessing the two solutions, reviewers found Instapage easier to use, set up, and administer. Reviewers also preferred doing business with Instapage overall.
- Reviewers felt that Instapage meets the needs of their business better than Kartra.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Instapage over Kartra.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
Instapage
Free Trial is available
Kartra
No trial information availableRatings
Meets Requirements
8.5
419
7.8
44
Ease of Use
9.0
419
7.3
44
Ease of Setup
9.0
234
7.0
18
Ease of Admin
8.9
228
7.3
17
Quality of Support
8.7
390
7.2
43
Has the product been a good partner in doing business?
8.5
216
7.3
17
Product Direction (% positive)
7.8
400
7.6
39
Features by Category
Email Marketing
Not enough data
7.7
21
|
Verified
Not enough data
7.8
21
|
Verified
Not enough data
7.7
20
|
Verified
Not enough data
8.1
19
|
Verified
Online Marketing
Not enough data
8.2
19
|
Verified
Not enough data
7.5
17
|
Verified
Not enough data
7.6
12
|
Verified
Not enough data
8.2
14
|
Verified
Not enough data
7.7
8
Lead Management
Not enough data
8.3
16
|
Verified
Not enough data
7.4
14
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
6.8
12
|
Verified
Not enough data
8.4
15
|
Verified
Not enough data
6.9
12
|
Verified
Not enough data
6.9
16
|
Verified
Not enough data
7.6
11
|
Verified
Campaign Management
Not enough data
6.7
14
|
Verified
Not enough data
8.3
10
Not enough data
6.4
15
|
Verified
Not enough data
5.3
10
Social
Not enough data
3.9
6
Not enough data
4.7
10
|
Verified
Not enough data
5.0
8
|
Verified
Not enough data
5.3
10
|
Verified
Not enough data
4.6
8
|
Verified
Reporting & Analytics
Not enough data
7.4
17
|
Verified
Not enough data
6.4
13
|
Verified
Not enough data
6.4
12
|
Verified
Not enough data
6.2
11
|
Verified
Not enough data
5.4
9
Platform
Not enough data
5.4
8
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
Not enough data
Not enough data
6.3
5
|
Verified
Not enough data
8.1
9
|
Verified
Not enough data
7.1
7
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.3
8
|
Verified
Not enough data
7.1
8
|
Verified
Not enough data
6.4
6
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
135
|
Verified
7.9
7
|
Verified
8.1
133
|
Verified
8.1
7
|
Verified
7.9
122
|
Verified
7.5
6
|
Verified
7.8
125
|
Verified
7.2
6
|
Verified
Page Optimization
8.4
119
|
Verified
7.3
5
7.9
133
|
Verified
7.8
6
|
Verified
7.2
119
|
Verified
7.7
5
|
Verified
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
8.3
6
|
Verified
8.6
127
|
Verified
7.5
6
|
Verified
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Feature Not Available
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Kartra are categorized as Landing Page Builders, A/B Testing, and Website Builder
Unique Categories
Instapage is categorized as Personalization and Heatmap Tools
Kartra is categorized as Email Template Builder, Online Form Builder, Live Chat, Marketing Automation, Pop-Up Builder, Lead Capture, and Lead Scoring
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
How do I learn the platform with ease?
6 Comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What does Kartra cost?
1 Comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
What is Kartra used for?
1 Comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
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