Compare Instantly and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us 1 Seat
Instantly
Star Rating
(4,061)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(9,055)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in user satisfaction, boasting a significantly higher overall score compared to Instantly. Users appreciate its large database for finding accurate leads, with one reviewer noting, "the initial setup was very easy," which contributes to a smoother onboarding experience.
- Users say that Instantly shines in its ease of use, particularly highlighting its plaintext feature that enhances email deliverability. One user mentioned, "setting it up was very easy," making it a favorable choice for those focused on email outreach.
- According to verified reviews, ZoomInfo Sales is praised for its comprehensive data capabilities, with users noting it helps them gather information about their ideal clients effectively. This feature is crucial for prospecting and building targeted account lists, as highlighted by a user who stated, "ZoomInfo Sales has really accurate data and reliable information."
- Reviewers mention that while Instantly offers great support, with users appreciating the ability to quickly connect with real people for assistance, ZoomInfo Sales also provides a robust support system, although it may not be as personalized as Instantly's. Users have noted the importance of having actual humans solving problems, which is a strong point for Instantly.
- Users report that ZoomInfo Sales has a more extensive feature set for sales intelligence, including advanced lead analysis and validation tools. One user highlighted how it "brings everything together in one place," making it easier to manage outreach efforts effectively.
- G2 reviewers indicate that while Instantly is a solid choice for small businesses, ZoomInfo Sales is better suited for mid-market companies, as it offers a wider range of features that cater to more complex sales processes. This distinction is important for users looking for a tool that can grow with their business needs.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Instantly
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.3
3,442
8.7
7,392
Ease of Use
9.4
3,619
8.8
7,473
Ease of Setup
9.2
2,785
8.9
2,221
Ease of Admin
9.4
1,847
8.7
1,488
Quality of Support
9.6
3,413
8.7
6,605
Has the product been a good partner in doing business?
9.5
1,821
8.6
1,504
Product Direction (% positive)
9.8
3,474
8.7
7,153
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2378
Not enough data
9.4
2341
Not enough data
9.6
2404
Not enough data
9.4
2354
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Not enough data
Reporting & Analytics
9.2
2299
Not enough data
9.2
2303
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2337
Not enough data
8.9
2203
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
8.3
4333
|
Verified
9.1
522
8.5
4276
|
Verified
8.9
507
8.2
2910
|
Verified
8.7
191
7.9
417
Data Accuracy
9.1
484
7.7
4328
|
Verified
9.1
500
8.2
4243
|
Verified
8.8
212
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
132
Not enough data
7.6
132
Not enough data
7.3
133
Not enough data
7.3
134
Not enough data
7.3
132
Not enough data
7.5
133
Platform
9.0
462
7.8
426
9.2
468
8.6
1322
|
Verified
9.4
505
8.6
1622
|
Verified
9.3
470
8.2
1365
|
Verified
8.8
447
7.7
1056
|
Verified
8.9
472
8.2
1240
|
Verified
Features
9.2
472
8.4
3433
|
Verified
8.9
495
8.4
3444
|
Verified
9.0
461
8.0
3172
|
Verified
9.0
474
8.3
3470
|
Verified
9.1
458
8.6
4198
|
Verified
8.8
446
8.1
3341
|
Verified
9.0
463
Feature Not Available
9.2
455
8.0
2704
|
Verified
9.3
472
7.8
1247
|
Verified
Lead Intelligence
8.7
169
8.6
1268
|
Verified
8.9
170
8.7
1296
8.9
171
8.6
1278
Lead Management
9.0
194
8.6
1255
8.5
198
8.3
1218
8.9
192
8.8
1308
Marketing Campaigns
8.6
205
8.0
1103
8.3
227
7.8
1094
8.5
205
7.8
1049
8.9
195
8.0
1095
8.9
194
8.3
1146
Campaign Execution
8.4
162
8.0
1065
8.9
179
8.6
1205
8.5
160
8.5
1190
9.4
161
8.3
1146
Agentic AI - Account Data Management
Not enough data
7.5
31
Not enough data
7.4
31
Not enough data
7.2
31
Not enough data
7.2
30
Not enough data
7.2
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
8.0
332
9.0
410
8.6
465
|
Verified
9.4
453
8.5
462
8.9
404
8.0
435
|
Verified
Organization
9.1
413
8.3
449
9.1
395
8.5
471
9.0
400
8.5
460
|
Verified
Performance Analysis
8.8
406
8.3
454
9.2
432
8.3
449
|
Verified
Sales Analysis
8.6
442
8.0
440
8.7
404
8.3
449
Generative AI
9.0
289
7.9
262
9.0
286
7.9
262
Agentic AI - AI Sales Assistant
8.7
5
7.9
29
8.7
5
7.9
29
8.0
5
8.2
29
8.3
5
7.9
28
9.0
5
7.8
28
8.0
5
8.0
28
7.3
5
8.1
28
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1577
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1558
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1616
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1586
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
242
8.1
913
|
Verified
9.2
289
8.2
920
|
Verified
6.9
230
7.7
885
|
Verified
7.4
229
8.0
862
8.2
249
8.6
930
|
Verified
7.7
231
7.8
860
|
Verified
7.9
239
8.1
878
Repeatability and Reportability
8.0
223
8.3
889
|
Verified
8.3
233
8.3
889
|
Verified
8.3
227
8.3
872
|
Verified
7.9
229
8.1
868
7.4
220
7.4
819
AI and Automation
8.4
230
8.3
867
8.3
233
8.3
877
|
Verified
8.4
232
7.9
826
8.1
228
8.5
876
8.1
219
7.9
818
Generative AI
8.3
226
7.5
661
Agentic AI - Sales Engagement
8.2
77
7.8
59
8.2
76
8.1
59
8.0
76
8.0
58
8.0
73
7.9
59
7.9
76
7.8
58
8.0
74
7.8
57
7.9
74
8.0
59
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1050
Not enough data
8.6
1049
Not enough data
7.7
708
Platform Additional Functionality
Not enough data
8.7
1015
Not enough data
8.4
758
Not enough data
8.0
702
Not enough data
8.5
785
Not enough data
8.3
794
Lead Intelligence
9.2
508
8.6
1291
8.9
500
8.6
1277
|
Verified
9.0
505
8.5
1320
|
Verified
9.0
503
8.5
1243
8.5
513
8.7
1267
Agentic AI - Lead Intelligence
7.5
8
7.7
84
Lead Monitoring
Not enough data
8.8
1421
|
Verified
Not enough data
8.7
1349
|
Verified
Not enough data
8.5
1320
|
Verified
Agentic AI - Lead Capture
Not enough data
7.8
55
Not enough data
7.7
55
Data Capture
Not enough data
8.0
904
Not enough data
8.6
1284
|
Verified
Not enough data
8.1
1209
|
Verified
Not enough data
8.6
1341
|
Verified
Analytics
Not enough data
8.8
1436
|
Verified
Not enough data
8.5
1318
|
Verified
Customization
Not enough data
8.2
1161
|
Verified
Not enough data
8.2
1212
|
Verified
Not enough data
8.1
1182
|
Verified
Not enough data
8.7
1363
|
Verified
Data collection
Not enough data
8.1
643
Not enough data
8.5
768
|
Verified
Not enough data
8.5
756
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
774
|
Verified
Segment Trending
Not enough data
8.3
703
|
Verified
Not enough data
8.1
670
Not enough data
8.1
655
|
Verified
Not enough data
8.0
677
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
671
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.5
36
Not enough data
7.3
37
Generative AI
Not enough data
7.7
615
Not enough data
7.4
613
Agentic AI - Email Verification
Not enough data
8.1
63
Agentic AI - Lead Mining
8.8
11
7.1
64
8.3
11
6.9
65
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
7.4
11
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.1
11
Agentic AI - Email Tracking
8.7
33
8.2
22
8.6
33
8.0
23
8.6
32
8.2
23
8.6
32
8.1
23
8.4
32
8.4
22
8.5
32
8.3
21
8.5
32
8.7
21
Analytics
9.3
928
8.5
508
9.2
901
8.6
501
8.9
861
8.6
463
Customizations
9.3
889
8.8
510
9.5
923
8.9
498
9.1
950
8.7
515
9.3
918
8.6
498
9.1
900
8.6
505
Generative AI
8.9
637
8.2
296
Agentic AI - Outbound Call Tracking
Not enough data
7.6
14
Not enough data
7.9
14
Calling
Not enough data
8.1
285
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.2
12
Contacts
Not enough data
8.6
256
|
Verified
Not enough data
8.7
287
|
Verified
Not enough data
8.8
290
|
Verified
Insights
Not enough data
8.4
286
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
8.5
293
|
Verified
Not enough data
8.6
287
Not enough data
8.1
12
Agentic AI - Marketing Account Intelligence
Not enough data
8.0
17
Not enough data
8.1
17
Not enough data
7.6
16
Not enough data
7.7
17
Lead Intelligence
Not enough data
8.4
980
Not enough data
8.5
999
Not enough data
8.4
971
Lead Management
Not enough data
8.4
913
Not enough data
8.2
652
Not enough data
8.5
926
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.5
72
Data Accuracy - Marketing Account Intelligence
Not enough data
8.4
72
Categories
Categories
Shared Categories
Instantly and ZoomInfo Sales are categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, and Sales Intelligence
Unique Categories
ZoomInfo Sales is categorized as Buyer Intent Data Providers, Lead Capture, Marketing Account Intelligence, Email Verification, Market Intelligence, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.1%
Other
29.6%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.6%
Discussions
What is Instantly used for?
8 Comments
YO
Cold email inbox set up and maintenance. Read more
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