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At a Glance
Market Segments
Small-Business (95.5% of reviews)
Small-Business (96.8% of reviews)
Entry-Level Pricing
Free Trial Per Month
$39.00 2000 Active Lead Per Month
Instantly
Star Rating
(3,941)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSmartlead
Star Rating
(287)4.6 out of 5
Market Segments
Small-Business (96.8% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 2000 Active Lead Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Smartlead. Users appreciate the intuitive onboarding process and the ease of setting up campaigns, with one user noting it was the "easiest system to get started with right out of the box."
- According to verified reviews, Instantly's user interface is praised for its simplicity and comprehensive features, including tools like Unibox and Inbox Placement tests. In contrast, while Smartlead is recognized for its intuitive design, some users feel it lacks the depth of features that Instantly offers.
- Users say that Instantly provides exceptional support, with a quality of assistance rated highly by reviewers. One user highlighted the AI features and webhooks as particularly helpful, while Smartlead users appreciate their support team but note that it may not be as responsive as Instantly's.
- Reviewers mention that Instantly has a strong focus on email deliverability, reflected in its high ratings in this area. Users have reported successful cold outreach campaigns, thanks to the platform's robust tools, whereas Smartlead's deliverability features are seen as less effective, with users expressing concerns about performance.
- According to recent user feedback, Instantly's ability to manage email lists and automate responses is highly rated, making it a favorite for users looking to streamline their outreach efforts. Smartlead, while competent, has received mixed reviews regarding its automation capabilities, with some users finding them less intuitive.
- G2 reviewers highlight that Instantly's commitment to product direction and innovation is evident, with users feeling confident in the platform's future. In comparison, while Smartlead has a solid foundation, some users express a desire for more frequent updates and enhancements to keep pace with evolving needs.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Smartlead
Basic Plan
$39.00
2000 Active Lead Per Month
Perfect for trying out Smartlead / Solopreneurs
- 6000 Emails per month
- Unlimited Email Warm Up
- Unlimited Email Accounts
Free Trial
Instantly
Free Trial is available
Smartlead
Free Trial is available
Ratings
Meets Requirements
9.4
3,380
9.0
245
Ease of Use
9.5
3,543
8.9
270
Ease of Setup
9.2
2,710
8.9
238
Ease of Admin
9.4
1,826
9.0
122
Quality of Support
9.6
3,353
8.8
242
Has the product been a good partner in doing business?
9.5
1,799
9.2
121
Product Direction (% positive)
9.8
3,414
9.3
246
Features by Category
Sales Force Automation
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Not enough data
Marketing Automation
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Not enough data
Customer Support
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Not enough data
Reporting & Analytics
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Not enough data
Mobile & Social
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Not enough data
Platform
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Not enough data
Integration
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Not enough data
Generative AI
8.7
114
Not enough data
Agentic AI - CRM
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
Email Marketing
8.9
2337
8.4
160
9.3
2367
8.7
156
9.5
2372
9.4
156
9.4
2335
9.1
155
9.6
2389
9.5
156
9.4
2343
9.1
153
9.1
2228
8.5
150
9.1
2052
9.1
140
8.4
1942
7.3
136
Reporting & Analytics
9.2
2294
9.1
150
9.2
2297
8.6
148
Generative AI
8.7
1401
7.9
139
8.7
1405
7.8
40
Agentic AI - Email Marketing
8.4
57
7.3
22
8.3
56
7.9
22
8.7
57
8.1
22
8.8
56
8.1
21
8.8
56
8.3
23
Integration
9.3
2332
8.7
149
8.9
2201
9.1
146
8.7
2166
8.6
144
8.7
2048
8.5
139
8.2
1999
7.0
135
8.2
1930
6.7
131
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
467
Not enough data
9.4
502
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Not enough data
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
443
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1496
8.6
15
9.2
1542
8.8
15
9.1
1575
8.2
15
9.2
1478
8.7
14
Tracking
9.1
1496
8.6
16
9.1
1455
8.7
15
9.3
1556
8.2
15
9.1
1472
8.1
15
9.0
1464
7.8
15
Reporting
9.3
1612
8.8
16
9.3
1626
8.8
16
9.2
1562
8.7
14
9.0
1586
8.3
16
Agentic AI - Email Deliverability
8.7
37
7.9
15
8.8
38
7.9
15
8.8
38
8.0
15
8.8
38
7.9
15
9.0
38
7.8
15
Integrated Workflows
8.3
240
Not enough data
9.2
248
Not enough data
7.0
230
Not enough data
7.4
229
Not enough data
8.2
250
Not enough data
7.7
231
Not enough data
7.9
241
Not enough data
Repeatability and Reportability
8.0
224
Not enough data
8.2
222
Not enough data
8.4
222
Not enough data
7.9
230
Not enough data
7.4
221
Not enough data
AI and Automation
8.4
231
Not enough data
8.3
234
Not enough data
8.4
233
Not enough data
8.1
230
Not enough data
8.1
218
Not enough data
Generative AI
8.3
224
Not enough data
Agentic AI - Sales Engagement
8.2
76
Not enough data
8.2
76
Not enough data
8.1
77
Not enough data
8.1
74
Not enough data
8.0
76
Not enough data
8.1
75
Not enough data
7.9
75
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
927
Not enough data
9.2
901
Not enough data
8.9
861
Not enough data
Customizations
9.3
888
Not enough data
9.5
920
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Not enough data
Generative AI
8.9
637
Not enough data
Categories
Categories
Shared Categories
Instantly and Smartlead are categorized as Email Deliverability and Email Marketing
Unique Categories
Instantly is categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, and Sales Intelligence
Smartlead has no unique categories
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.5%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Marketing and Advertising
46.5%
Computer Software
12.9%
Consulting
7.0%
Information Technology and Services
6.6%
Financial Services
4.5%
Other
22.4%
Alternatives
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Smartlead has no discussions with answers
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