Compare Instantly and Reply 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Small-Business (80.6% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free
Instantly
Star Rating
(4,052)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansReply
Star Rating
(1,535)4.6 out of 5
Market Segments
Small-Business (80.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user experience, particularly highlighting its plaintext feature which enhances email deliverability. Users appreciate how easy it is to set up and send emails, making it a strong choice for those focused on cold outreach.
- Users say that Reply stands out for its automation capabilities, especially in LinkedIn outreach. Reviewers mention that it allows them to scale lead generation effectively without needing to be involved in every step, which is a significant advantage for busy sales teams.
- According to verified reviews, Instantly's support team receives high praise for being responsive and helpful. Users appreciate the ability to quickly connect with real people for assistance, contrasting with some experiences where automated support can be less effective.
- Reviewers mention that Reply's implementation process is smooth and intuitive, with many users noting how easy it is to build outreach sequences. This ease of use is particularly beneficial for small businesses looking to streamline their sales processes.
- G2 reviewers highlight that while both platforms offer free entry-level options, Instantly's free trial is seen as a more structured way to evaluate the product before committing, which can be appealing for users cautious about investing in new software.
- Users report that Reply has a strong focus on prospecting and outbounding, leveraging features like Jason AI to automate go-to-market functions. This efficiency is particularly noted by sales teams looking to maximize their outreach efforts with minimal manual intervention.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Reply
Free
Free
Discover Reply.io and take it for a spin
- AI Sequence generator
- 200 B2B data search credits
- Jason AI
Free Trial
Instantly
Free Trial is available
Reply
Free Trial is available
Ratings
Meets Requirements
9.3
3,437
9.0
1,164
Ease of Use
9.4
3,613
8.9
1,191
Ease of Setup
9.2
2,779
8.7
599
Ease of Admin
9.4
1,848
8.8
430
Quality of Support
9.6
3,408
9.3
1,153
Has the product been a good partner in doing business?
9.5
1,821
9.2
430
Product Direction (% positive)
9.8
3,470
9.1
1,101
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Not enough data
Reporting & Analytics
9.2
2299
Not enough data
9.2
2303
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
8.2
60
9.1
522
8.1
61
8.9
507
7.9
56
8.7
191
7.6
27
Data Accuracy
9.1
484
8.2
57
9.1
500
8.3
55
8.8
212
8.2
27
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
8.9
61
9.2
468
9.1
64
9.4
505
9.2
65
9.3
470
9.3
65
8.8
447
8.4
58
8.9
472
8.6
60
Features
9.2
472
8.7
58
8.9
495
8.9
59
9.0
461
8.5
56
9.0
474
8.9
55
9.1
458
8.9
59
8.8
446
8.1
53
9.0
463
8.4
52
9.2
455
9.2
55
9.3
472
9.4
56
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Not enough data
Lead Management
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
8.1
73
9.0
410
8.3
69
9.4
454
9.4
69
8.9
404
8.5
66
Organization
9.1
413
8.4
67
9.1
395
8.8
68
9.0
400
8.7
68
Performance Analysis
8.8
406
8.3
67
9.2
432
8.8
71
Sales Analysis
8.6
443
7.8
65
8.7
404
8.0
65
Generative AI
9.0
289
8.5
42
9.0
286
8.0
41
Agentic AI - AI Sales Assistant
8.7
5
7.8
6
8.7
5
7.5
6
8.0
5
7.5
6
8.3
5
7.8
6
9.0
5
7.8
6
8.0
5
7.8
6
7.3
5
7.8
6
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
241
8.0
439
|
Verified
9.2
284
9.1
594
|
Verified
6.9
230
7.4
305
|
Verified
7.4
229
8.2
388
|
Verified
8.2
250
8.0
411
|
Verified
7.7
231
7.9
279
7.9
240
8.0
275
Repeatability and Reportability
8.0
223
8.2
396
|
Verified
8.3
231
8.5
466
|
Verified
8.3
227
8.5
459
|
Verified
7.9
229
8.0
374
7.4
220
7.2
258
AI and Automation
8.4
230
8.0
280
8.3
233
7.8
275
8.4
232
8.4
303
8.1
229
7.5
258
8.1
218
7.9
272
Generative AI
8.3
224
8.1
153
Agentic AI - Sales Engagement
8.2
76
6.9
42
8.2
76
6.5
42
8.0
76
6.8
42
8.0
73
6.7
41
7.9
76
6.7
42
8.0
74
6.6
41
7.9
74
6.6
40
Lead Intelligence
9.2
508
8.9
87
8.9
500
8.7
87
9.0
505
8.5
87
9.0
503
8.6
86
8.5
513
8.3
86
Agentic AI - Lead Intelligence
7.5
8
8.7
9
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
6.4
26
8.6
33
7.0
27
8.6
32
7.0
26
8.6
32
6.7
26
8.4
32
6.5
26
8.5
32
6.7
26
8.5
32
6.4
26
Analytics
9.3
928
8.6
670
9.2
901
8.2
486
8.9
861
8.1
448
Customizations
9.3
889
8.7
567
9.5
923
9.0
661
9.1
951
8.4
567
9.3
918
8.5
542
9.1
900
8.6
601
Generative AI
8.9
637
7.9
145
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.0
58
|
Verified
Not enough data
8.2
61
|
Verified
Not enough data
7.9
61
|
Verified
Not enough data
8.4
59
Not enough data
6.4
6
Contacts
Not enough data
8.9
84
|
Verified
Not enough data
8.6
64
|
Verified
Not enough data
8.4
72
|
Verified
Insights
Not enough data
8.6
69
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.0
54
|
Verified
Not enough data
9.1
86
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
6.0
5
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Reply are categorized as Sales Engagement, AI Sales Assistant, Lead Intelligence, Email Tracking, and Sales Intelligence
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Visitor Identification, CRM, and Email Marketing
Reply is categorized as Outbound Call Tracking and AI SDRs
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reply
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Computer Software
18.2%
Marketing and Advertising
16.4%
Information Technology and Services
11.7%
Financial Services
5.6%
Staffing and Recruiting
5.2%
Other
42.9%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Is there any plans to implement importing phone numbers from LinkedIn into the Chrome extensions?
2 Comments
OM
Hi Chris, sure, that's what we are working on right now! Please stay in touch, we will announce that shortlyRead more
Have you considered implementing the lead scoring and custom size of A/B test group?
2 Comments
TC
......Read more
What key feature beside the automated emails do you find the most helpful in outreach sequences?
2 Comments
AD
Extracting emails from LinkedInRead more
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