# Instantly, Backstory vs Aviso Comparison

| | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 4,091 | 630 | 968 | 
| **Largest Market Segment** | Small-Business (95.1% of reviews) | Enterprise (54.1% of reviews) | Mid-Market (46.8% of reviews) | 
| **Entry Level Price** | Free Trial Per Month | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Instantly

Pros:
- Ease of Use (686 reviews)
- Helpful (497 reviews)

Cons:
- Expensive (198 reviews)
- Missing Features (190 reviews)

### Backstory

Pros:
- Helpful (3 reviews)
- CRM Integration (2 reviews)


### Aviso

Pros:
- Ease of Use (88 reviews)
- Forecasting (68 reviews)

Cons:
- Learning Curve (37 reviews)
- Slow Loading (24 reviews)

---
## Ratings Comparison
| Rating | Instantly | Backstory | Aviso | 
|---|---|---|---|
  | **Meets Requirements** | 9.3 (3460 reviews) | 8.8 (413 reviews) | 8.6 (742 reviews) | 
  | **Ease of Use** | 9.4 (3641 reviews) | 8.9 (415 reviews) | 8.4 (815 reviews) | 
  | **Ease of Setup** | 9.2 (2807 reviews) | 8.3 (82 reviews) | 8.4 (227 reviews) | 
  | **Ease of Admin** | 9.4 (1848 reviews) | 8.3 (85 reviews) | 7.9 (120 reviews) | 
  | **Quality of Support** | 9.5 (3431 reviews) | 9.1 (330 reviews) | 9.1 (630 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (1822 reviews) | 9.4 (87 reviews) | 9.0 (126 reviews) | 
  | **Product Direction (% positive)** | 9.8 (3493 reviews) | 8.0 (353 reviews) | 8.7 (736 reviews) | 

---
## Pricing

### Instantly

#### Entry-Level Pricing

Plan: Free

Price: Free Trial Per Month

Description: Everything you need to scale your cold outreach campaigns.

Key Features:
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences

[Browse all 4 editions](https://www.g2.com/products/instantly/pricing)

#### Free Trial

Yes

### Backstory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Aviso

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.7/10 | 217 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Sales Force Automation

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Contact & Account Management** | 9.0 (157 reviews) | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 8.6 (151 reviews) | Not enough data | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 9.0 (164 reviews) | Not enough data | Not enough data | 
| **Task / Activity Management** | 8.9 (152 reviews) | Not enough data | Not enough data | 
| **Territory & Quota Management** | 8.6 (152 reviews) | Not enough data | Not enough data | 
| **Desktop Integration** | 9.0 (153 reviews) | Not enough data | Not enough data | 
| **Product & Price List Management** | 8.6 (147 reviews) | Not enough data | Not enough data | 
| **Quote & Order Management** | 8.5 (142 reviews) | Not enough data | Not enough data | 
| **Customer Contract Management** | 8.6 (150 reviews) | Not enough data | Not enough data | 

#### Marketing Automation

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Email Marketing** | 9.4 (156 reviews) | Not enough data | Not enough data | 
| **Campaign Management** | 9.4 (157 reviews) | Not enough data | Not enough data | 
| **Lead Management** | 9.3 (157 reviews) | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | 9.0 (160 reviews) | Not enough data | Not enough data | 

#### Customer Support

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Case Management** | 8.9 (153 reviews) | Not enough data | Not enough data | 
| **Customer Support Portal** | 9.1 (150 reviews) | Not enough data | Not enough data | 
| **Knowledge Base** | 9.0 (150 reviews) | Not enough data | Not enough data | 
| **Call Center Features** | 8.2 (140 reviews) | Not enough data | Not enough data | 
| **Support Analytics** | 8.8 (144 reviews) | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Reporting** | 8.9 (138 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.2 (136 reviews) | Not enough data | Not enough data | 
| **Forecasting** | 8.7 (136 reviews) | Not enough data | Not enough data | 

#### Mobile & Social

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Social Collaboration Features** | 8.6 (142 reviews) | Not enough data | Not enough data | 
| **Social Network Integration** | 8.4 (130 reviews) | Not enough data | Not enough data | 
| **Mobile User Support** | 8.5 (133 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Customization** | 8.7 (193 reviews) | Not enough data | Not enough data | 
| **Workflow Capability** | 8.9 (187 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.0 (183 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 8.5 (184 reviews) | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | 8.5 (181 reviews) | Not enough data | Not enough data | 
| **Document & Content Mgmt.** | 8.8 (180 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.3 (187 reviews) | Not enough data | Not enough data | 
| **Output Document Generation** | 8.6 (192 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Data Import & Export Tools** | 9.2 (158 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 8.9 (155 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 8.8 (152 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Generation** | 8.7 (115 reviews) | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (12 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.1 (12 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (12 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.4 (12 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.9 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.2 (12 reviews) | Not enough data | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.9/10 | 2620 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Email Marketing

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Email and Mobile Preview** | 8.9 (2340 reviews) | Not enough data | Not enough data | 
| **Manage Email Lists** | 9.3 (2372 reviews) | Not enough data | Not enough data | 
| **High-Volume Sending** | 9.5 (2380 reviews) | Not enough data | Not enough data | 
| **Building and Personalizing Emails** | 9.4 (2342 reviews) | Not enough data | Not enough data | 
| **Sending Outbound Emails** | 9.6 (2405 reviews) | Not enough data | Not enough data | 
| **Manage Email Deliverability** | 9.4 (2356 reviews) | Not enough data | Not enough data | 
| **Automated Email Responses** | 9.1 (2235 reviews) | Not enough data | Not enough data | 
| **Multi-user Account** | 9.1 (2054 reviews) | Not enough data | Not enough data | 
| **Surveys** | 8.4 (1944 reviews) | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **A/B Testing** | 9.2 (2301 reviews) | Not enough data | Not enough data | 
| **Basic Reporting** | 9.2 (2304 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Generation** | 8.7 (1402 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.7 (1406 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.5 (59 reviews) | Not enough data | Not enough data | 
| **Autonomous Task Execution** | 8.3 (57 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.8 (59 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.8 (57 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.8 (57 reviews) | Not enough data | Not enough data | 

#### Integration

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Data Import & Export Tools** | 9.3 (2336 reviews) | Not enough data | Not enough data | 
| **Integration APIs** | 8.9 (2204 reviews) | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | 8.7 (2167 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 8.7 (2048 reviews) | Not enough data | Not enough data | 
| **Social Media Integration** | 8.2 (1999 reviews) | Not enough data | Not enough data | 
| **E-Commerce Integration** | 8.2 (1930 reviews) | Not enough data | Not enough data | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 9.1/10 | 615 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Data Availability

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Contact Data Availability** | 9.1 (531 reviews) | Not enough data | Not enough data | 
| **Company Data Availability** | 9.1 (522 reviews) | Not enough data | Not enough data | 
| **Industry Research Availability** | 8.9 (507 reviews) | Not enough data | Not enough data | 
| **Technographic Data Availability** | 8.7 (191 reviews) | Not enough data | Not enough data | 

#### Data Accuracy

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Contact Data Accuracy** | 9.1 (484 reviews) | Not enough data | Not enough data | 
| **Company Data Accuracy** | 9.1 (500 reviews) | Not enough data | Not enough data | 
| **Technographic Data Accuracy** | 8.8 (212 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Internationalization** | 9.0 (462 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.2 (468 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.4 (505 reviews) | Not enough data | Not enough data | 
| **Reporting/Dashboards** | 9.3 (470 reviews) | Not enough data | Not enough data | 
| **Mobile User Support** | 8.8 (447 reviews) | Not enough data | Not enough data | 
| **APIs** | 8.9 (472 reviews) | Not enough data | Not enough data | 

#### Features

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Lead Builder** | 9.2 (472 reviews) | Not enough data | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.9 (495 reviews) | Not enough data | Not enough data | 
| **Data Cleaning/Enrichment** | 9.0 (461 reviews) | Not enough data | Not enough data | 
| **Data Segmentation/Filtering** | 9.0 (474 reviews) | Not enough data | Not enough data | 
| **Search** | 9.1 (458 reviews) | Not enough data | Not enough data | 
| **News/People Alerts** | 8.8 (446 reviews) | Not enough data | Not enough data | 
| **Connections** | 9.0 (463 reviews) | Not enough data | Not enough data | 
| **Reporting** | 9.2 (455 reviews) | Not enough data | Not enough data | 
| **Messaging** | 9.3 (472 reviews) | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.8/10 | 238 |
| **Backstory** | 8.7/10 | 119 |
| **Aviso** | N/A | N/A |

#### Lead Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Market Insights ** | 8.7 (169 reviews) | 8.6 (68 reviews) | Not enough data | 
| **Account-level Insights ** | 8.9 (170 reviews) | 8.5 (87 reviews) | Not enough data | 
| **Lead Analysis ** | 8.9 (171 reviews) | Feature Not Available | Not enough data | 

#### Lead Management

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Segmentation ** | 9.0 (194 reviews) | 8.6 (67 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.5 (198 reviews) | 8.5 (68 reviews) | Not enough data | 
| **Account Identification ** | 8.9 (192 reviews) | 8.6 (69 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.6 (205 reviews) | Feature Not Available | Not enough data | 
| **Revenue Planning ** | 8.3 (227 reviews) | Feature Not Available | Not enough data | 
| **Media Attribution ** | 8.5 (205 reviews) | 8.7 (46 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.9 (195 reviews) | 8.6 (72 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.9 (194 reviews) | 8.7 (58 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Website Personalization ** | 8.4 (162 reviews) | Feature Not Available | Not enough data | 
| **Prioritized Accounts ** | 8.9 (179 reviews) | 9.0 (71 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (160 reviews) | 8.9 (69 reviews) | Not enough data | 
| **Email Campaigns ** | 9.4 (161 reviews) | 9.0 (55 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Lead Generation

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.7/10 | 492 |
| **Backstory** | 8.9/10 | 85 |
| **Aviso** | 8.0/10 | 229 |

#### Lead Facilitation

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Customer-facing Chatbot** | 8.8 (436 reviews) | Not enough data | 8.4 (173 reviews) | 
| **Lead Qualification** | 9.0 (410 reviews) | Feature Not Available | 8.5 (181 reviews) | 
| **Lead Follow-up** | 9.4 (453 reviews) | Feature Not Available | 8.5 (173 reviews) | 
| **Meeting Scheduling ** | 8.9 (404 reviews) | Feature Not Available | 8.5 (174 reviews) | 

#### Organization

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | 9.1 (413 reviews) | 9.0 (54 reviews) ✓ Verified | 9.2 (207 reviews) | 
| **Data Entry** | 9.1 (395 reviews) | 9.0 (54 reviews) ✓ Verified | 8.9 (191 reviews) | 
| **Integrations / APIs** | 9.0 (400 reviews) | 8.8 (52 reviews) ✓ Verified | 8.9 (189 reviews) | 

#### Performance Analysis

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Coaching ** | 8.8 (406 reviews) | 9.0 (57 reviews) ✓ Verified | 8.7 (197 reviews) | 
| **Peformance Tracking** | 9.2 (432 reviews) | 9.0 (64 reviews) ✓ Verified | 9.0 (206 reviews) | 

#### Sales Analysis

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **ROI Forecasting ** | 8.6 (442 reviews) | 8.8 (46 reviews) ✓ Verified | 8.8 (196 reviews) | 
| **Sales Forecasting ** | 8.7 (404 reviews) | 9.0 (55 reviews) ✓ Verified | 9.1 (218 reviews) | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Generation** | 9.0 (289 reviews) | Not enough data | 8.6 (156 reviews) | 
| **AI Text Summarization** | 9.0 (286 reviews) | Not enough data | 8.5 (157 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.7 (5 reviews) | Feature Not Available | 6.7 (14 reviews) | 
| **Multi-step Planning** | 8.7 (5 reviews) | Not enough data | 6.4 (14 reviews) | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 6.7 (14 reviews) | 
| **Adaptive Learning** | 8.3 (5 reviews) | Not enough data | 7.1 (14 reviews) | 
| **Natural Language Interaction** | 9.0 (5 reviews) | Not enough data | 6.5 (13 reviews) | 
| **Proactive Assistance** | 8.0 (5 reviews) | Feature Not Available | 6.7 (14 reviews) | 
| **Decision Making** | 7.3 (5 reviews) | Not enough data | 7.0 (14 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 9.1/10 | 1769 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Diagnosis

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **IP Address ** | 8.8 (1498 reviews) | Not enough data | Not enough data | 
| **Domains** | 9.2 (1548 reviews) | Not enough data | Not enough data | 
| **Content ** | 9.1 (1578 reviews) | Not enough data | Not enough data | 
| **Policy Compliance** | 9.3 (1480 reviews) | Not enough data | Not enough data | 

#### Tracking

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Processing Time** | 9.1 (1498 reviews) | Not enough data | Not enough data | 
| **Placement ** | 9.1 (1458 reviews) | Not enough data | Not enough data | 
| **Open Rate** | 9.3 (1559 reviews) | Not enough data | Not enough data | 
| **Time to Open** | 9.1 (1474 reviews) | Not enough data | Not enough data | 
| **Alerts** | 9.0 (1467 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Campaign Performance** | 9.3 (1617 reviews) | Not enough data | Not enough data | 
| **Domain Reputation** | 9.3 (1632 reviews) | Not enough data | Not enough data | 
| **Brand Reputation** | 9.2 (1564 reviews) | Not enough data | Not enough data | 
| **Blacklist and Whitelist** | 9.0 (1587 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.7 (38 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.8 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.0 (39 reviews) | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.1/10 | 347 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Integrated Workflows

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Task Management** | 8.3 (244 reviews) | Not enough data | Not enough data | 
| **Email Tracking/Automation** | 9.2 (302 reviews) | Not enough data | Not enough data | 
| **Calls and Voice** | 7.0 (231 reviews) | Not enough data | Not enough data | 
| **Other Outreach Options ** | 7.4 (229 reviews) | Not enough data | Not enough data | 
| **CRM Integration** | 8.2 (252 reviews) | Not enough data | Not enough data | 
| **Calendar** | 7.7 (231 reviews) | Not enough data | Not enough data | 
| **Shared Records** | 7.9 (240 reviews) | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Content Management** | 8.0 (223 reviews) | Not enough data | Not enough data | 
| **Workflow Management** | 8.3 (239 reviews) | Not enough data | Not enough data | 
| **Workflow Performance** | 8.4 (230 reviews) | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | 7.9 (229 reviews) | Not enough data | Not enough data | 
| **Gamification** | 7.4 (220 reviews) | Not enough data | Not enough data | 

#### AI and Automation

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Lead Prioritization** | 8.4 (231 reviews) | Not enough data | Not enough data | 
| **Lead Scoring** | 8.3 (233 reviews) | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | 8.4 (233 reviews) | Not enough data | Not enough data | 
| **Buyer Intelligence** | 8.1 (228 reviews) | Not enough data | Not enough data | 
| **Machine Learning** | 8.1 (219 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Generation** | 8.3 (229 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.1 (78 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.2 (76 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.1 (79 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.0 (73 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.8 (79 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.1 (75 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.9 (74 reviews) | Not enough data | Not enough data | 

### Org Chart

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.8/10 | 34 |
| **Aviso** | N/A | N/A |

#### Logistics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Analytics** | Not enough data | Feature Not Available | Not enough data | 
| **Export** | Not enough data | Feature Not Available | Not enough data | 
| **Upload** | Not enough data | Feature Not Available | Not enough data | 
| **Employee Directory** | Not enough data | Feature Not Available | Not enough data | 

#### Editing & Design

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Drag-and-Drop** | Not enough data | 9.2 (11 reviews) | Not enough data | 
| **Update** | Not enough data | 9.4 (13 reviews) | Not enough data | 
| **Customize** | Not enough data | 8.6 (16 reviews) | Not enough data | 
| **Details** | Not enough data | 9.0 (16 reviews) | Not enough data | 
| **Restructure** | Not enough data | 8.7 (10 reviews) | Not enough data | 

#### Agentic AI - Org Chart

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | N/A | N/A |
| **Aviso** | 7.1/10 | 97 |

#### Call Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Call Recording** | Not enough data | Not enough data | 8.4 (83 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 8.3 (88 reviews) | 
| **Call Analysis** | Not enough data | Not enough data | 8.3 (85 reviews) | 
| **Lead Qualification** | Not enough data | Not enough data | 7.8 (79 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Customer Scoring** | Not enough data | Not enough data | 8.2 (85 reviews) | 
| **Speech-to-Text** | Not enough data | Not enough data | 8.0 (79 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 8.3 (75 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.7 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 5.7 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.0 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.0 (7 reviews) | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.9/10 | 72 |
| **Aviso** | 8.6/10 | 116 |

#### Sales Team

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Flexible Sales Process** | Not enough data | 9.0 (42 reviews) | 8.7 (105 reviews) | 
| **Training Mode** | Not enough data | 8.8 (39 reviews) | 8.5 (94 reviews) | 
| **Playbooks** | Not enough data | 8.9 (40 reviews) | 8.4 (96 reviews) | 

#### Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Opportunity Identification** | Not enough data | 9.1 (41 reviews) | 8.7 (102 reviews) | 
| **Zero-touch Renewals** | Not enough data | Feature Not Available | Feature Not Available | 
| **Smart Content** | Not enough data | 9.0 (39 reviews) | 8.7 (97 reviews) | 

#### Mapping

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Multiple Org Charts** | Not enough data | 8.9 (45 reviews) | 8.7 (97 reviews) | 
| **Stakeholder Roles** | Not enough data | 8.9 (40 reviews) | 8.4 (94 reviews) | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.7/10 | 549 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Lead Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Lead Validation** | 9.2 (508 reviews) | Not enough data | Not enough data | 
| **Lead Enrichment** | 8.9 (500 reviews) | Not enough data | Not enough data | 
| **Lead Quality** | 9.0 (505 reviews) | Not enough data | Not enough data | 
| **Lead Analysis** | 9.0 (503 reviews) | Not enough data | Not enough data | 
| **Browser Extension** | 8.5 (513 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.6/10 | 57 |
| **Aviso** | 7.8/10 | 201 |

#### Revenue Sourcing and Forecasting

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Revenue History** | Not enough data | 8.9 (27 reviews) | 8.4 (173 reviews) | 
| **Pipeline Management** | Not enough data | 9.0 (37 reviews) | 8.8 (184 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.8 (36 reviews) | 8.7 (177 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.9 (25 reviews) | 7.8 (154 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (29 reviews) | 8.1 (158 reviews) | 
| **Predictive Forecasting** | Not enough data | 7.5 (6 reviews) | 8.4 (162 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 7.6 (7 reviews) | 8.4 (152 reviews) | 

#### CRM Data Enrichment

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Calendar Sync** | Not enough data | 9.2 (36 reviews) | 8.1 (150 reviews) | 
| **Email Activity Capture** | Not enough data | 9.1 (39 reviews) | 8.1 (155 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.3 (35 reviews) | 8.0 (149 reviews) | 
| **Marketing Leads** | Not enough data | 9.3 (29 reviews) | 7.5 (142 reviews) | 
| **Contact Capture** | Not enough data | 8.0 (9 reviews) | 7.7 (136 reviews) | 

#### Account Management

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.9 (35 reviews) | 7.9 (142 reviews) | 
| **Account optimization** | Not enough data | Feature Not Available | 8.0 (146 reviews) | 
| **Historical Patterns** | Not enough data | 9.1 (33 reviews) | 8.1 (154 reviews) | 
| **Rep Performance** | Not enough data | 9.0 (38 reviews) | 8.4 (160 reviews) | 
| **Account Engagement** | Not enough data | 7.8 (10 reviews) | 8.4 (136 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 7.7 (5 reviews) | 8.3 (141 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 6.2 (38 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (41 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (38 reviews) | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 6.4 (38 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.3 (38 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.6/10 | 12 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Cross-system Integration** | 8.8 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (11 reviews) | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | N/A | N/A |
| **Aviso** | 6.3/10 | 7 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.4 (6 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.7/10 | 228 |
| **Aviso** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Incentives

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Badges** | Not enough data | 8.6 (82 reviews) | Not enough data | 
| **Triggers** | Not enough data | 8.6 (91 reviews) | Not enough data | 
| **Commission Calculator** | Not enough data | 8.3 (55 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | Not enough data | 8.9 (119 reviews) | Not enough data | 

#### Personalization

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Profiles** | Not enough data | 8.7 (102 reviews) | Not enough data | 
| **Custom Reports** | Not enough data | 8.9 (141 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | Not enough data | 9.0 (166 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | Not enough data | 8.7 (112 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Integration** | Not enough data | 8.9 (139 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | Not enough data | 8.7 (107 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | Not enough data | 8.7 (112 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | 8.9/10 | 1015 |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.7 (33 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.6 (33 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.6 (32 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.6 (32 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.4 (32 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.5 (32 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.5 (32 reviews) | Not enough data | Not enough data | 

#### Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Open Rates** | 9.3 (927 reviews) | Not enough data | Not enough data | 
| **Link Activity** | 9.2 (901 reviews) | Not enough data | Not enough data | 
| **Attachment Activity** | 8.9 (861 reviews) | Not enough data | Not enough data | 

#### Customizations

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Email Platform Integration** | 9.3 (889 reviews) | Not enough data | Not enough data | 
| **Email Scheduling** | 9.5 (922 reviews) | Not enough data | Not enough data | 
| **Notifications** | 9.1 (950 reviews) | Not enough data | Not enough data | 
| **Email Categorization** | 9.3 (918 reviews) | Not enough data | Not enough data | 
| **Templates** | 9.1 (900 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Generation** | 8.9 (637 reviews) | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.7/10 | 144 |
| **Aviso** | 7.8/10 | 438 |

#### Agentic AI - Sales Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.5 (26 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.5 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.5 (24 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.8 (23 reviews) | 

#### Data Sourcing

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | 8.6 (88 reviews) | 8.4 (347 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.5 (79 reviews) | 8.1 (349 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.8 (72 reviews) | 8.1 (310 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.9 (100 reviews) | 8.6 (379 reviews) | 
| **Data Segmentation** | Not enough data | 8.8 (82 reviews) | 8.4 (349 reviews) | 

#### Predictive Analytics

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 8.7 (80 reviews) | 8.1 (278 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.6 (96 reviews) | 8.2 (384 reviews) | 
| **Risk Analysis** | Not enough data | 8.6 (82 reviews) | 8.1 (364 reviews) | 
| **Live Forecasting** | Not enough data | 8.7 (85 reviews) | 8.6 (406 reviews) | 

#### Sales Management

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.6 (91 reviews) | 8.8 (401 reviews) | 
| **Sales Gamification** | Not enough data | 8.7 (85 reviews) | 8.0 (317 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.8 (107 reviews) | 8.3 (345 reviews) | 
| **Activity Tracking** | Not enough data | 9.0 (124 reviews) | 8.4 (366 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | 8.7/10 | 92 |
| **Aviso** | 8.0/10 | 96 |

#### Agentic AI - Sales Coaching

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.5 (8 reviews) | 

#### Training

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | 8.6 (54 reviews) ✓ Verified | 8.2 (77 reviews) | 
| **Coaching Materials** | Not enough data | 8.4 (54 reviews) | 8.3 (77 reviews) | 
| **Playbook Creation** | Not enough data | 8.5 (41 reviews) | 8.0 (70 reviews) | 
| **Video Record** | Not enough data | 8.7 (36 reviews) | 8.1 (68 reviews) | 

#### Feedback

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Review** | Not enough data | 8.7 (45 reviews) ✓ Verified | 8.4 (76 reviews) | 
| **Scorecard** | Not enough data | 8.9 (60 reviews) ✓ Verified | 8.5 (76 reviews) | 
| **Coaching Card** | Not enough data | 9.0 (45 reviews) | 8.4 (72 reviews) | 
| **Leaderboard** | Not enough data | 9.1 (60 reviews) ✓ Verified | 8.5 (74 reviews) | 
| **Real-Time Updates** | Not enough data | 8.7 (56 reviews) ✓ Verified | 8.5 (78 reviews) | 
| **Notifications** | Not enough data | 8.7 (49 reviews) ✓ Verified | 8.4 (75 reviews) | 
| **Competition** | Not enough data | 9.1 (49 reviews) | 8.0 (71 reviews) | 

#### Generative AI

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 8.3 (60 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Instantly** | N/A | N/A |
| **Backstory** | N/A | N/A |
| **Aviso** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Instantly (10):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Backstory (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Org Chart Software](https://www.g2.com/categories/org-chart), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)

**Unique to Aviso (7):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Instantly | Backstory | Aviso | 
|---|---|---|---|
| **Small-Business** | 95.1% | 10.4% | 8.4% | 
| **Mid-Market** | 4.7% | 35.5% | 46.8% | 
| **Enterprise** | 0.2% | 54.1% | 44.8% | 

### By Industry

#### Instantly

- **Marketing and Advertising:** 45.0%
- **Computer Software:** 8.9%
- **Information Technology and Services:** 6.9%
- **Consulting:** 5.4%
- **Staffing and Recruiting:** 4.1%
- **Financial Services:** 2.5%
- **Real Estate:** 1.4%
- **Design:** 1.3%
- **Accounting:** 1.2%
- **Professional Training & Coaching:** 1.2%
- **Other:** 22.1%

#### Backstory

- **Computer Software:** 36.0%
- **Information Technology and Services:** 31.8%
- **Telecommunications:** 9.4%
- **Computer & Network Security:** 5.0%
- **Internet:** 2.1%
- **Marketing and Advertising:** 1.8%
- **Staffing and Recruiting:** 1.2%
- **Management Consulting:** 1.0%
- **Accounting:** 0.7%
- **Leisure, Travel & Tourism:** 0.7%
- **Other:** 10.4%

#### Aviso

- **Computer Software:** 33.5%
- **Information Technology and Services:** 24.3%
- **Telecommunications:** 16.1%
- **Computer & Network Security:** 5.4%
- **Internet:** 2.0%
- **Consumer Services:** 1.5%
- **Industrial Automation:** 1.4%
- **Electrical/Electronic Manufacturing:** 1.2%
- **Computer Hardware:** 0.8%
- **Public Safety:** 0.8%
- **Other:** 13.1%

---
## Alternatives

### Alternatives to Instantly

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1542 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (491 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2562 reviews)
- [Success.ai](https://www.g2.com/products/success-ai/reviews) — 4.8/5 stars (276 reviews)
- [Smartlead](https://www.g2.com/products/smartlead/reviews) — 4.5/5 stars (325 reviews)
- [lemlist](https://www.g2.com/products/lemlist/reviews) — 4.6/5 stars (1570 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2038 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)

### Alternatives to Backstory

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6643 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (112 reviews)
- [Chorus by ZoomInfo](https://www.g2.com/products/chorus-by-zoominfo/reviews) — 4.5/5 stars (2994 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews) — 4.6/5 stars (574 reviews)

### Alternatives to Aviso

- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5602 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6643 reviews)
- [Weflow](https://www.g2.com/products/weflow/reviews) — 4.6/5 stars (112 reviews)
- [Terret.ai](https://www.g2.com/products/terret-ai/reviews) — 4.4/5 stars (615 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [Scratchpad](https://www.g2.com/products/scratchpad/reviews) — 4.8/5 stars (1493 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13799 reviews)

---
## Top Discussions

### Instantly

- Title: [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) — 9 comments, 2 upvotes
  > **Top comment:** "Cold email inbox set up and maintenance. "

### Backstory

- Title: [what is the best use of People.AI for sales reps?](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) — 1 comment, 1 upvote
  > **Top comment:** "Hello Mitchel, 
Thank you for your question.   We have a page dedicated to People.ai's Solutions for Sales on our website..."
- Title: [Can Salesforce be synced with People.ai?](https://www.g2.com/discussions/can-salesforce-be-synced-with-people-ai) — 1 comment
  > **Top comment:** "Yes, absolutely"
- Title: [Time to reflect activity in PeopleAI](https://www.g2.com/discussions/34636-time-to-reflect-activity-in-peopleai) — 1 comment
  > **Top comment:** "What is the polling cycle time to reflect new activity ?  "

### Aviso

- Title: [Is Aviso secure?](https://www.g2.com/discussions/is-aviso-secure) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Aviso has SOCII security clearance. The platform also has role based access so individuals in your organization only see what they need to see, just..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/instantly-vs-people-ai-backstory-vs-aviso)