Introducing G2.ai, the future of software buying.Try now
Compare Instantly and Lusha 
Featured Products
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Per Month
Instantly
Star Rating
(3,952)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansLusha
Star Rating
(1,599)4.3 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user experience, particularly highlighting its superb onboarding process and straightforward setup. Users appreciate how easy it is to get started with cold outreach campaigns, thanks to its intuitive interface and helpful AI features.
- Users say Lusha provides quick access to accurate contact and company details, especially through its browser extension that integrates seamlessly with platforms like LinkedIn. This feature is particularly valued for saving time when pulling decision-maker information.
- According to verified reviews, Instantly stands out for its quality of support, with users praising the responsiveness and effectiveness of customer service. This level of support is crucial for users who may need assistance during their campaigns.
- Reviewers mention that while Lusha is appreciated for its up-to-date contact information, it sometimes lacks comprehensive details compared to Instantly. Users have noted that Lusha can provide valuable insights, but it may not always have every contact detail readily available.
- G2 reviewers highlight that Instantly's market presence is significant, with a larger user base and more recent reviews, indicating a strong reputation among small businesses. This can be reassuring for potential users looking for a well-supported tool.
- Users report that Lusha's integration with CRMs enhances lead management, making it a valuable tool for those who prioritize seamless workflow. However, some users feel that Instantly's features, like AI agents and webhooks, provide additional functionality that can streamline processes even further.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Lusha
Free
Free
Per Month
40 credits per month
- Phone numbers
- Verified email addresses
- Bulk show (25 contacts)
Free Trial
Instantly
Free Trial is available
Lusha
Free Trial is available
Ratings
Meets Requirements
9.4
3,384
8.5
1,361
Ease of Use
9.5
3,548
9.2
1,364
Ease of Setup
9.2
2,714
9.0
502
Ease of Admin
9.4
1,826
8.8
368
Quality of Support
9.6
3,357
8.1
1,147
Has the product been a good partner in doing business?
9.5
1,799
8.5
366
Product Direction (% positive)
9.8
3,418
8.2
1,330
Features by Category
Sales Force Automation
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Not enough data
Marketing Automation
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Not enough data
Customer Support
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Not enough data
Reporting & Analytics
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Not enough data
Mobile & Social
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Not enough data
Platform
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Not enough data
Integration
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Not enough data
Generative AI
8.7
114
Not enough data
Agentic AI - CRM
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
Email Marketing
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2389
Not enough data
9.4
2343
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Not enough data
Reporting & Analytics
9.2
2294
Not enough data
9.2
2297
Not enough data
Generative AI
8.7
1401
Not enough data
8.7
1405
Not enough data
Agentic AI - Email Marketing
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Not enough data
Integration
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
7.9
673
9.1
522
7.8
568
8.9
507
7.6
516
|
Verified
8.7
191
8.0
70
Data Accuracy
9.1
484
7.6
675
9.1
500
7.7
564
8.8
212
7.8
70
Agentic AI - Sales Intelligence
Not enough data
7.6
39
Not enough data
7.7
40
Not enough data
7.3
40
Not enough data
7.3
40
Not enough data
7.5
40
Not enough data
7.5
41
Platform
9.0
462
Feature Not Available
9.2
467
8.4
239
|
Verified
9.4
502
8.5
260
9.3
469
8.1
225
|
Verified
8.8
447
7.6
60
8.9
472
8.1
188
Features
9.2
472
8.4
102
8.9
495
7.9
428
9.0
461
7.8
442
|
Verified
9.0
474
7.9
95
9.1
458
8.2
487
8.8
446
7.4
92
9.0
463
7.7
96
9.2
455
7.7
324
9.3
472
7.2
94
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Feature Not Available
9.4
454
Not enough data
8.9
404
Feature Not Available
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
443
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Feature Not Available
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1496
Not enough data
9.2
1542
Not enough data
9.1
1575
Not enough data
9.2
1478
Not enough data
Tracking
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Not enough data
Reporting
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Not enough data
Agentic AI - Email Deliverability
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Not enough data
Integrated Workflows
8.3
241
Feature Not Available
9.2
251
8.0
41
7.0
230
Feature Not Available
7.4
229
Feature Not Available
8.2
250
8.2
41
7.7
231
7.7
18
7.9
241
7.5
38
Repeatability and Reportability
8.0
224
8.1
37
8.2
222
Feature Not Available
8.4
222
Feature Not Available
7.9
230
8.1
17
7.4
221
Feature Not Available
AI and Automation
8.4
231
Feature Not Available
8.3
234
Feature Not Available
8.4
233
8.0
15
8.1
230
8.0
35
8.1
218
Feature Not Available
Generative AI
8.3
224
7.6
36
Agentic AI - Sales Engagement
8.2
76
7.3
23
8.2
76
7.0
23
8.1
77
7.4
23
8.1
74
7.0
24
8.0
76
7.1
24
8.1
75
7.2
23
7.9
75
7.3
22
Data Availability
Not enough data
7.8
15
Not enough data
7.4
15
Not enough data
6.4
15
Platform Additional Functionality
Not enough data
7.1
15
Not enough data
6.9
15
Not enough data
6.9
15
Not enough data
7.3
15
Not enough data
7.3
15
Lead Intelligence
9.2
508
8.1
198
|
Verified
8.9
500
8.1
200
|
Verified
9.0
505
8.1
205
|
Verified
9.0
503
7.9
184
|
Verified
8.5
513
9.0
201
|
Verified
Agentic AI - Lead Intelligence
7.5
8
7.4
24
Lead Monitoring
Not enough data
8.2
230
|
Verified
Not enough data
8.2
228
|
Verified
Not enough data
8.0
92
Agentic AI - Lead Capture
Not enough data
7.6
28
Not enough data
7.5
27
Data Capture
Not enough data
7.8
65
Not enough data
8.2
189
Not enough data
Feature Not Available
Not enough data
8.0
222
|
Verified
Analytics
Not enough data
8.2
223
|
Verified
Not enough data
8.1
90
Customization
Not enough data
7.6
191
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
193
|
Verified
Not enough data
8.3
207
|
Verified
Agentic AI - Lead Mining
8.8
11
7.9
27
8.3
11
7.8
28
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
927
Not enough data
9.2
901
Not enough data
8.9
861
Not enough data
Customizations
9.3
888
Not enough data
9.5
920
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Not enough data
Generative AI
8.9
637
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.1
8
Not enough data
9.0
8
Not enough data
9.0
7
Lead Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.9
6
Data Accuracy - Marketing Account Intelligence
Not enough data
9.4
6
Categories
Categories
Shared Categories
Instantly and Lusha are categorized as Sales Engagement, AI Sales Assistant, Lead Mining, Lead Intelligence, and Sales Intelligence
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Visitor Identification, Email Tracking, CRM, and Email Marketing
Lusha is categorized as Lead Capture, Buyer Intent Data Providers, and Marketing Account Intelligence
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lusha
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Information Technology and Services
20.8%
Computer Software
19.1%
Staffing and Recruiting
9.8%
Human Resources
5.7%
Marketing and Advertising
5.5%
Other
39.0%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
How do I connect LinkedIn to Lusha?
3 Comments
BT
Install the Lusha Chrome extension: https://chrome.google.com/webstore/detail/lusha-easily-find-b2b-con/mcebeofpilippmndlpcghpmghcljajna Head over to...Read more
If looking to change from zoominfo to lusha is an advisable?
2 Comments
JS
I would split it half and half, in my experience there is little overlap in the information the two provide.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
