Compare Instantly and Lavender 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Small-Business (49.2% of reviews)
Entry-Level Pricing
Free Trial Per Month
$0.00 1 Users Per Month
Instantly
Star Rating
(4,052)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansLavender
Star Rating
(62)4.8 out of 5
Market Segments
Small-Business (49.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 Users Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that while both Lavender and Instantly have high star ratings, Instantly's overall user satisfaction is significantly higher, reflecting its strong market presence and user engagement with over 4,000 reviews compared to Lavender's 61. This suggests that Instantly may offer a more robust and reliable experience for users.
- Users say that Lavender excels in ease of use and setup, with many appreciating its simple integration with Gmail and the personalization features it offers. One user noted, "I like that it's simple to use and integrates with Gmail via plug-in," highlighting its user-friendly approach.
- Reviewers mention that Instantly stands out for its effective email warm-up features and plaintext options, which enhance deliverability for cold emails. A user remarked, "I find Instantly easy to use, especially appreciating its plaintext feature for boosting deliverability," indicating its practical benefits for email marketing.
- According to verified reviews, both products provide solid support, but Instantly's customer service is frequently praised for being responsive and helpful. Users appreciate the ability to quickly reach real support staff, with one stating, "Support. They are actual people solving actual problems," which can be a crucial factor for users needing assistance.
- G2 reviewers highlight that while Lavender has a strong focus on personalization and quick email scoring, it may not meet the diverse needs of users as effectively as Instantly, which offers a broader range of features for lead qualification and pipeline management. Users noted that Instantly's tools for lead follow-up and opportunity management are particularly beneficial.
- Users report that both platforms have their strengths, but Instantly's comprehensive feature set, including API integrations and performance tracking, gives it an edge for businesses looking for a more complete solution. One user mentioned, "Easy to connect API and it works really well," showcasing its technical capabilities.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Lavender
Free
$0.00
1 Users Per Month
Perfect if you only send a few business emails per month.
- Analyze 5 Emails/Month
- Personalize 5 Emails/Month
- All Basic Features
Free Trial
Instantly
Free Trial is available
Lavender
Free Trial is available
Ratings
Meets Requirements
9.3
3,437
9.4
39
Ease of Use
9.4
3,613
9.5
39
Ease of Setup
9.2
2,779
9.9
12
Ease of Admin
9.4
1,848
9.6
9
Quality of Support
9.6
3,408
9.5
37
Has the product been a good partner in doing business?
9.5
1,821
9.8
9
Product Direction (% positive)
9.8
3,470
8.9
31
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Not enough data
Reporting & Analytics
9.2
2299
Not enough data
9.2
2303
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Not enough data
Lead Management
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
6.0
7
9.0
410
5.3
5
9.4
454
8.1
7
8.9
404
6.4
6
Organization
9.1
413
6.7
6
9.1
395
6.1
6
9.0
400
7.3
10
Performance Analysis
8.8
406
9.2
12
9.2
432
9.8
11
Sales Analysis
8.6
443
6.1
6
8.7
404
5.7
5
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
241
Not enough data
9.2
284
Not enough data
6.9
230
Not enough data
7.4
229
Not enough data
8.2
250
Not enough data
7.7
231
Not enough data
7.9
240
Not enough data
Repeatability and Reportability
8.0
223
Not enough data
8.3
231
Not enough data
8.3
227
Not enough data
7.9
229
Not enough data
7.4
220
Not enough data
AI and Automation
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
218
Not enough data
Generative AI
8.3
224
Not enough data
Agentic AI - Sales Engagement
8.2
76
Not enough data
8.2
76
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Grammar
Not enough data
9.4
21
Not enough data
9.8
20
Not enough data
9.4
21
Formatting
Not enough data
Feature Not Available
Not enough data
9.5
19
Not enough data
Feature Not Available
Content
Not enough data
9.1
20
Not enough data
8.5
19
Not enough data
Feature Not Available
Product Type
Not enough data
9.6
17
Not enough data
9.7
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
928
Not enough data
9.2
901
Not enough data
8.9
861
Not enough data
Customizations
9.3
889
Not enough data
9.5
923
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Not enough data
Generative AI
8.9
637
Not enough data
Categories
Categories
Shared Categories
Instantly and Lavender are categorized as AI Sales Assistant
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, Sales Intelligence, and Email Marketing
Lavender is categorized as Personalization and AI Writing Assistant
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lavender
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Computer Software
57.6%
Staffing and Recruiting
5.1%
Marketing and Advertising
3.4%
Food & Beverages
3.4%
Information Technology and Services
3.4%
Other
27.1%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Lavender has no discussions with answers
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