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Compare Instantly and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(3,964)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansKlaviyo
Star Rating
(1,156)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user experience, with a notably simple interface that makes it easy to navigate. Users appreciate features like the Unibox and Inbox Placement tests, which enhance their email outreach efforts right from the start.
- Users say that Klaviyo offers robust automation capabilities, with many praising its workflow structure and rich segmentation options. Reviewers highlight the ease of scheduling campaigns and conducting A/B testing, making it a compelling choice for teams looking to optimize their marketing strategies.
- According to verified reviews, Instantly's onboarding process is described as superb, with users finding the setup straightforward and efficient. This ease of implementation is a significant advantage for those who want to hit the ground running with their email campaigns.
- Reviewers mention that while Klaviyo has strong customer support, Instantly takes it a step further with its AI features and proactive assistance, which users find particularly helpful during troubleshooting and campaign management.
- G2 reviewers highlight that Klaviyo is continuously evolving, with users appreciating the platform's updates and improvements. However, some users feel that it can be less intuitive compared to Instantly, which is often praised for its user-friendly design.
- Users report that both platforms cater well to small businesses, but Instantly has a higher percentage of reviews from this segment, indicating a strong alignment with the needs of smaller organizations. This focus may make it a more appealing option for startups and small teams.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Klaviyo
No pricing availableFree Trial
Instantly
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.4
3,385
9.0
877
Ease of Use
9.5
3,550
8.7
882
Ease of Setup
9.2
2,716
8.5
535
Ease of Admin
9.4
1,828
8.9
485
Quality of Support
9.6
3,358
8.4
837
Has the product been a good partner in doing business?
9.5
1,801
9.0
488
Product Direction (% positive)
9.8
3,419
9.0
826
Features by Category
Sales Force Automation
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Not enough data
Marketing Automation
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Not enough data
Customer Support
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Not enough data
Reporting & Analytics
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Not enough data
Mobile & Social
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Not enough data
Platform
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
187
Not enough data
8.6
191
Not enough data
Integration
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Not enough data
Generative AI
8.7
114
Not enough data
Agentic AI - CRM
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
Email Marketing
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2389
Not enough data
9.4
2344
Not enough data
9.1
2229
Not enough data
9.1
2052
Not enough data
8.4
1942
Not enough data
Reporting & Analytics
9.2
2294
Not enough data
9.2
2298
Not enough data
Generative AI
8.7
1401
Not enough data
8.7
1405
Not enough data
Agentic AI - Email Marketing
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Not enough data
Integration
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Email Marketing
Not enough data
9.0
520
|
Verified
Not enough data
9.2
509
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
456
|
Verified
Online Marketing
Not enough data
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.7
443
Not enough data
8.2
250
Lead Management
Not enough data
8.5
344
Not enough data
8.4
272
Not enough data
9.0
465
|
Verified
Not enough data
7.8
218
Not enough data
8.5
352
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
467
Not enough data
9.4
502
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Not enough data
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
443
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1496
8.2
29
9.2
1543
8.4
29
9.1
1575
8.2
30
9.2
1478
8.4
30
Tracking
9.1
1496
8.1
27
9.1
1455
7.9
28
9.3
1556
8.9
31
9.1
1472
8.5
29
9.0
1464
8.5
28
Reporting
9.3
1612
9.1
30
9.3
1626
8.6
29
9.2
1562
8.6
29
9.0
1586
8.3
28
Agentic AI - Email Deliverability
8.7
37
8.2
15
8.8
38
8.0
16
8.8
38
7.9
15
8.8
38
7.2
15
9.0
38
8.1
15
Integrated Workflows
8.3
240
Not enough data
9.2
250
Not enough data
7.0
229
Not enough data
7.4
228
Not enough data
8.2
249
Not enough data
7.7
230
Not enough data
7.9
240
Not enough data
Repeatability and Reportability
8.0
223
Not enough data
8.2
221
Not enough data
8.4
221
Not enough data
7.9
229
Not enough data
7.4
220
Not enough data
AI and Automation
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
217
Not enough data
Generative AI
8.3
223
Not enough data
Agentic AI - Sales Engagement
8.1
75
Not enough data
8.2
75
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
8.0
75
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
15
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Agentic AI - Email Tracking
8.6
32
Not enough data
8.5
32
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
8.3
31
Not enough data
8.5
31
Not enough data
8.5
31
Not enough data
Analytics
9.3
926
Not enough data
9.2
900
Not enough data
8.9
860
Not enough data
Customizations
9.3
887
Not enough data
9.5
919
Not enough data
9.1
950
Not enough data
9.3
917
Not enough data
9.1
899
Not enough data
Generative AI
8.9
636
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Instantly and Klaviyo are categorized as Email Deliverability
Unique Categories
Instantly is categorized as Sales Engagement, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, Sales Intelligence, and Email Marketing
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Retail
19.2%
Marketing and Advertising
12.7%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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