Compare Instantly and Kit 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Small-Business (91.5% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Instantly
Star Rating
(4,051)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansKit
Star Rating
(220)4.4 out of 5
Market Segments
Small-Business (91.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about KitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user support, with many users highlighting the responsive customer service that effectively addresses queries and issues. In contrast, while Kit offers support, some users feel it could be more accessible during critical moments.
- Users say that Instantly's user interface is intuitive and packed with features, making it easy to navigate and utilize effectively. For example, the "supersearch" function allows users to filter by job titles and locations, enhancing their outreach efforts. Kit, while user-friendly, has received feedback indicating that it may not offer the same level of functionality in its dashboard.
- Reviewers mention that Instantly provides robust capabilities for managing multiple domains, which is particularly beneficial for users looking to scale their email outreach without risking domain reputation. Kit, on the other hand, has not received similar praise for domain management features, which may limit its appeal for users with extensive outreach needs.
- According to verified reviews, Kit shines in its simplicity and ease of setup, with users appreciating the straightforward onboarding process and seamless integration with tools like Gmail. However, some users feel that this simplicity comes at the cost of advanced features that Instantly offers, which may be more appealing to users seeking comprehensive email marketing solutions.
- Users highlight that Instantly's high-volume sending capabilities are a significant advantage, allowing for efficient outreach to large lists without compromising deliverability. Kit, while capable, has not been noted for the same level of performance in high-volume scenarios, which could be a drawback for businesses with extensive email campaigns.
- G2 reviewers indicate that both products have their strengths in email building and personalization, but Instantly's tools are often seen as more advanced and versatile. Users appreciate Kit's ease of use in creating emails, yet they also express a desire for more sophisticated options that Instantly provides, such as enhanced A/B testing features.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Kit
No pricing availableFree Trial
Instantly
Free Trial is available
Kit
Free Trial is available
Ratings
Meets Requirements
9.3
3,437
8.7
161
Ease of Use
9.4
3,613
8.6
162
Ease of Setup
9.2
2,779
9.0
66
Ease of Admin
9.4
1,848
9.0
57
Quality of Support
9.6
3,408
8.6
146
Has the product been a good partner in doing business?
9.5
1,821
9.0
52
Product Direction (% positive)
9.8
3,470
8.4
157
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
8.6
64
9.3
2371
8.5
66
9.5
2377
8.8
60
9.4
2341
8.4
64
9.6
2403
8.7
63
9.4
2353
8.5
61
9.1
2232
8.6
57
9.1
2053
8.3
40
8.4
1943
8.4
37
Reporting & Analytics
9.2
2299
8.2
50
9.2
2303
8.1
63
Generative AI
8.7
1402
4.8
11
8.7
1406
5.2
11
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
7.9
38
8.9
2202
8.1
34
8.7
2167
7.6
33
8.7
2049
7.7
31
8.2
1999
7.7
32
8.2
1930
8.0
30
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Not enough data
Lead Management
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Not enough data
9.0
410
Not enough data
9.4
454
Not enough data
8.9
404
Not enough data
Organization
9.1
413
Not enough data
9.1
395
Not enough data
9.0
400
Not enough data
Performance Analysis
8.8
406
Not enough data
9.2
432
Not enough data
Sales Analysis
8.6
443
Not enough data
8.7
404
Not enough data
Generative AI
9.0
289
Not enough data
9.0
286
Not enough data
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1557
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1615
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
241
Not enough data
9.2
284
Not enough data
6.9
230
Not enough data
7.4
229
Not enough data
8.2
250
Not enough data
7.7
231
Not enough data
7.9
240
Not enough data
Repeatability and Reportability
8.0
223
Not enough data
8.3
231
Not enough data
8.3
227
Not enough data
7.9
229
Not enough data
7.4
220
Not enough data
AI and Automation
8.4
230
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.1
229
Not enough data
8.1
218
Not enough data
Generative AI
8.3
224
Not enough data
Agentic AI - Sales Engagement
8.2
76
Not enough data
8.2
76
Not enough data
8.0
76
Not enough data
8.0
73
Not enough data
7.9
76
Not enough data
8.0
74
Not enough data
7.9
74
Not enough data
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Email Tracking
8.7
33
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
8.6
32
Not enough data
8.4
32
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
Analytics
9.3
928
Not enough data
9.2
901
Not enough data
8.9
861
Not enough data
Customizations
9.3
889
Not enough data
9.5
923
Not enough data
9.1
951
Not enough data
9.3
918
Not enough data
9.1
900
Not enough data
Generative AI
8.9
637
Not enough data
Categories
Categories
Shared Categories
Instantly and Kit are categorized as Email Marketing
Unique Categories
Instantly is categorized as Sales Engagement, Email Deliverability, AI Sales Assistant, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, Email Tracking, CRM, and Sales Intelligence
Kit has no unique categories
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.2%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Marketing and Advertising
25.4%
Health, Wellness and Fitness
7.2%
Management Consulting
4.8%
Professional Training & Coaching
3.8%
Writing and Editing
3.3%
Other
55.5%
Alternatives
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Is ConvertKit better than MailChimp?
4 Comments
ME
Yes, extremely. There are so many things you can do with Convertkit that you can't with MailChimp. Some highlights: Advanced tagging to really organize your...Read more
What is ConvertKit used for?
2 Comments
JL
Email marketing, landing pages, marketing automations, and recently they added the ability to sell digital products and email subscriptions. The core is...Read more
Does ConvertKit have a free plan?
1 Comment
DS
No- They have a trial period and then you will be asked to convert to a paid subscription. Read more
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