Link copied to clipboard # Instacart Retailer Platform vs Shipt Comparison - What are their main differences? Share [ Export ](/compare/instacart-retailer-platform/shipt/export.csv) Instacart Retailer PlatformShipt[+ Add Product](#) Reviews **Instacart Retailer Platform** [ 4.2/5(68) ](https://www.g2.com/products/instacart-retailer-platform/reviews#reviews) **Shipt** [ 3.9/5(17) ](https://www.g2.com/products/shipt/reviews#reviews) Pricing **Instacart Retailer Platform** No pricing available **Shipt** No pricing available **Pricing Insights** from reviews Time to Implement **Instacart Retailer Platform** 1 month Based on 6 responses **Shipt** Not enough reviews yet Return on Investment **Instacart Retailer Platform** 15 months Based on 6 responses **Shipt** Not enough reviews yet Perceived Cost **Instacart Retailer Platform** $$$$$ **Shipt** $$$$$ Average Discount **Instacart Retailer Platform** Not enough reviews yet **Shipt** Not enough reviews yet Pros & Cons **Instacart Retailer Platform** Not enough data **Shipt** Not enough data Ratings Meets Requirements **Instacart Retailer Platform** 8.3 8.346 **Shipt** 9.4 9.412 Ease of Use **Instacart Retailer Platform** 8.3 8.345 **Shipt** 8.6 8.614 Ease of Setup **Instacart Retailer Platform** 9.3 9.318 **Shipt** 8.6 8.67 Ease of Admin **Instacart Retailer Platform** 8.9 8.915 **Shipt** 9.2 9.26 Quality of Support **Instacart Retailer Platform** 7.7 7.738 **Shipt** 8.8 8.812 Has the product been a good partner in doing business? **Instacart Retailer Platform** 8.7 8.718 **Shipt** 9.5 9.57 Product Direction (% positive) **Instacart Retailer Platform** 7.6 7.644 **Shipt** 9.1 9.113 User Insights Reviewers' Company Size [![Instacart Retailer Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33c76e5848d70d747db508ecd83e837d/instacart-retailer-platform.jpg "Instacart Retailer Platform")](https://www.g2.com/products/instacart-retailer-platform/reviews) Instacart Retailer Platform Small-Business(50 or fewer emp.) 68.7% Mid-Market(51-1000 emp.) 20.9% Enterprise(\> 1000 emp.) 10.4% [![Shipt](https://images.g2crowd.com/uploads/product/hd_favicon/96f6b974349d4f3342dcd59337ae99f0/shipt.svg "Shipt")](https://www.g2.com/products/shipt/reviews) Shipt Small-Business(50 or fewer emp.) 43.8% Mid-Market(51-1000 emp.) 25.0% Enterprise(\> 1000 emp.) 31.3% Small-Business (50 or fewer emp.) 68.7% 43.8% Mid-Market (51-1000 emp.) 20.9% 25.0% Enterprise (\> 1000 emp.) 10.4% 31.3% Reviewers' Industry [![Instacart Retailer Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33c76e5848d70d747db508ecd83e837d/instacart-retailer-platform.jpg "Instacart Retailer Platform")](https://www.g2.com/products/instacart-retailer-platform/reviews) Instacart Retailer Platform Marketing and Advertising 6.0% Health, Wellness and Fitness 6.0% Information Technology and Services 4.5% Education Management 4.5% Primary/Secondary Education 4.5% Other 74.6% [![Shipt](https://images.g2crowd.com/uploads/product/hd_favicon/96f6b974349d4f3342dcd59337ae99f0/shipt.svg "Shipt")](https://www.g2.com/products/shipt/reviews) Shipt Retail 12.5% Food & Beverages 12.5% Writing and Editing 6.3% Telecommunications 6.3% Photography 6.3% Other 56.3% FAQs ## Instacart Retailer Platform vs Shipt FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Instacart Retailer Platform vs Shipt? Instacart Retailer Platform stands out for its higher G2 rating, larger review volume, and slightly higher Ease of Setup score compared to Shipt, while Shipt leads in Quality of Support. | [Instacart Retailer Platform](https://www.g2.com/products/instacart-retailer-platform/reviews) | [Shipt](https://www.g2.com/products/shipt/reviews) | | --- | --- | | 4.2/5 (68 reviews) | 3.9/5 (17 reviews) | | — | — | | 9.3 | 8.6 | | 7.7 | 8.8 | | Convenience and wide store selection | Custom item addition and flexible scheduling | ### How do the pricing models of Instacart Retailer Platform and Shipt compare? Instacart Retailer Platform is rated higher for value, with reviewers expressing more satisfaction with its pricing compared to Shipt. - **Instacart Retailer Platform:** In recent reviews, many mention high fees but note frequent promo codes and overall time savings as strong value drivers. - **Shipt:** Reviewers highlight that the subscription fee can be expensive, though promotions are available; some cite the cost as a trade-off for convenience. - **Switching reason:** Recent reviewers who switched from Shipt to Instacart cite better delivery reliability and overall experience as key factors. ### What are the best alternatives to Instacart Retailer Platform and Shipt? The top three alternatives to Instacart Retailer Platform and Shipt are goPuff, Rappi, and —. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Instacart Retailer Platform](https://www.g2.com/products/instacart-retailer-platform/reviews) | 4.2/5 (68 reviews) | — | High fees offset by promo codes and convenience | Convenience and wide store selection | | [Shipt](https://www.g2.com/products/shipt/reviews) | 3.9/5 (17 reviews) | — | Subscription fee can be expensive, but promotions available | Custom item addition and flexible scheduling | | [goPuff](https://www.g2.com/products/gopuff/reviews) | 3.9/5 (28 reviews) | Small-Business | — | Quick delivery and convenience | | [Rappi](https://www.g2.com/products/rappi/reviews) | 3.9/5 (14 reviews) | — | — | Wide range of delivery options | ### Which Grocery Delivery features should I prioritize when comparing Instacart Retailer Platform and Shipt? Buyers should prioritize Ease of Setup, Quality of Support, Meets Requirements, and Ease of Use when comparing Instacart Retailer Platform and Shipt. - **Ease of Setup:** Instacart Retailer Platform scores 9.3, Shipt scores 8.6. - **Quality of Support:** Instacart Retailer Platform scores 7.7, Shipt scores 8.8. - **Meets Requirements:** Instacart Retailer Platform scores 8.3, Shipt scores 9.4. - **Ease of Use:** Instacart Retailer Platform scores 8.3, Shipt scores 8.6. ### What are the pros and cons of Instacart Retailer Platform vs Shipt? Instacart Retailer Platform's headline strength is convenience and store variety, while Shipt's is custom item addition and flexible scheduling. - **Instacart Retailer Platform strengths:** Wide selection of stores, user-friendly interface, strong time-saving benefits, reliable delivery, and effective communication with shoppers. - **Instacart Retailer Platform trade-offs:** High fees, occasional delivery delays, inconsistent product availability, and some reports of customer service challenges. - **Shipt strengths:** Ability to add custom items to orders, flexible scheduling for both users and contractors, strong communication between shoppers and customers, and reliable weekday service. - **Shipt trade-offs:** Subscription fee can be expensive, some reports of unreliable weekend service, and occasional issues with shopper reliability and customer service. ### Is Instacart Retailer Platform or Shipt better for small businesses? Instacart Retailer Platform is the better fit for small businesses, supported by its higher review volume and recent positive sentiment from business users. - **Instacart Retailer Platform:** Recent reviews from business users highlight convenience for office deliveries and time savings for busy professionals. - **Shipt:** Recent reviews mention use for both home and workplace, but do not indicate a strong small-business segment presence. ### Which Grocery Delivery platform has better integrations? Instacart Retailer Platform and Shipt are at parity for integrations, with no reviewer-cited integrations for either product. - **Instacart Retailer Platform:** No integrations mentioned in recent reviews. - **Shipt:** No integrations mentioned in recent reviews. ### How do Instacart Retailer Platform and Shipt compare on customer support? Shipt leads Instacart Retailer Platform on Quality of Support by 1.1 points, a material difference per the Delta Rule. - **Instacart Retailer Platform:** Reviewers describe support as generally responsive, with some citing quick answers and helpful service, but others note occasional challenges in reaching customer service and resolving issues. - **Shipt:** Reviewers consistently rate support highly, mentioning strong communication, helpful customer service, and effective issue resolution, though a few note isolated negative experiences. ### Which is easier to implement, Instacart Retailer Platform or Shipt? Instacart Retailer Platform leads Shipt on Ease of Setup by 0.7 points, a material difference per the Delta Rule. - **Instacart Retailer Platform:** Reviewers highlight a user-friendly setup process, intuitive onboarding, and minimal barriers to getting started. - **Shipt:** Reviewers describe setup as straightforward, with some noting the process is easy but the interface could be more modern and user-friendly. Alternatives **Instacart Retailer Platform Alternatives** ![goPuff](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b1f03a94f1c1fa49d8d6b7a3f6089/gopuff.jpg "goPuff") [ goPuff ](/products/gopuff/reviews) ![Rappi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_97d9d87fe575126dfaee94ca101c042a/rappi.jpg "Rappi") [ Rappi ](/products/rappi/reviews) ![FreshDirect](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf9038c423b66428cffef3a29c0ebde0/freshdirect.jpg "FreshDirect") [ FreshDirect ](/products/freshdirect/reviews) ![Uber Eats for Merchants](https://images.g2crowd.com/uploads/product/hd_favicon/5c4a205f3d2885c3be1d8c3c9306e01d/uber-eats-for-merchants.svg "Uber Eats for Merchants") [ Uber Eats for Merchants ](/products/uber-eats-for-merchants/reviews) **Shipt Alternatives** ![goPuff](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c7b1f03a94f1c1fa49d8d6b7a3f6089/gopuff.jpg "goPuff") [ goPuff ](/products/gopuff/reviews) ![Burpy](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cbd67081810ac41891a036c46040c3ff/burpy.png "Burpy") [ Burpy ](/products/burpy/reviews) ![FreshDirect](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_bf9038c423b66428cffef3a29c0ebde0/freshdirect.jpg "FreshDirect") [ FreshDirect ](/products/freshdirect/reviews) ![Rappi](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_97d9d87fe575126dfaee94ca101c042a/rappi.jpg "Rappi") [ Rappi ](/products/rappi/reviews) ## Instacart Retailer Platform vs Shipt When assessing the two solutions, reviewers found Shipt easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Instacart Retailer Platform. - Reviewers felt that Shipt meets the needs of their business better than Instacart Retailer Platform. - When comparing quality of ongoing product support, reviewers felt that Shipt is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Shipt over Instacart Retailer Platform.