# Insites vs Typeform Comparison

| | Insites | Typeform | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 94 | 1,016 | 
| **Largest Market Segment** | Small-Business (51.1% of reviews) | Small-Business (65.3% of reviews) | 
| **Entry Level Price** | Contact Us 49 Audits Per Month | Free Per Month | 

---
## Top Pros & Cons

### Insites

Pros:
- Ease of Use (7 reviews)
- Helpful (5 reviews)

Cons:
- Inaccuracy (2 reviews)
- Report Complexity (2 reviews)

### Typeform

Pros:
- Ease of Use (136 reviews)
- Intuitive (88 reviews)

Cons:
- Expensive (47 reviews)
- Limited Customization (21 reviews)

---
## Ratings Comparison
| Rating | Insites | Typeform | 
|---|---|---|
  | **Meets Requirements** | 9.1 (70 reviews) | 8.9 (835 reviews) | 
  | **Ease of Use** | 9.4 (70 reviews) | 9.3 (847 reviews) | 
  | **Ease of Setup** | 9.3 (64 reviews) | 9.1 (562 reviews) | 
  | **Ease of Admin** | 9.2 (55 reviews) | 9.0 (443 reviews) | 
  | **Quality of Support** | 9.7 (67 reviews) | 8.4 (604 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (56 reviews) | 8.8 (423 reviews) | 
  | **Product Direction (% positive)** | 9.6 (61 reviews) | 8.6 (795 reviews) | 

---
## Pricing

### Insites

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us 49 Audits Per Month

Description: We work with you to create a customer deal based on your needs. Prices vary depending on how many audits and Insites features you need to integrate into your existing sales process and build bespoke lead generation flows. Book a free strategy call with us to find out more.

Key Features:
- Pay for what you use, billed in arrears
- Unlimited users
- Pay in arrears by invoice

[Learn more about Insites](https://www.g2.com/products/insites-insites/reviews)

#### Free Trial

Yes

### Typeform

#### Entry-Level Pricing

Plan: FREE

Price: Free Per Month

Description: Discover the possibilities of conversational forms

Key Features:
- 10 responses/month
- 1 user
- Unlimited typeforms

[Browse all 3 editions](https://www.g2.com/products/typeform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Insites** | N/A | N/A |
| **Typeform** | N/A | N/A |

#### Lead Generation

| Feature | Insites | Typeform | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Insites** | 8.8/10 | 43 |
| **Typeform** | N/A | N/A |

#### Local Search Optimization

| Feature | Insites | Typeform | 
|---|---|---|
| **Rank Tracking** | 8.6 (35 reviews) | Not enough data | 
| **Online Listings** | 9.2 (39 reviews) | Not enough data | 
| **Google My Business** | 9.1 (39 reviews) | Not enough data | 
| **Reputation Management** | 8.1 (36 reviews) | Not enough data | 
| **Social Media** | 8.1 (32 reviews) | Not enough data | 
| **Dashboards and Reporting** | 9.4 (41 reviews) | Not enough data | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Insites** | 8.7/10 | 41 |
| **Typeform** | N/A | N/A |

#### SEO Auditing & Monitoring

| Feature | Insites | Typeform | 
|---|---|---|
| **SEO Alerting** | 8.2 (22 reviews) | Not enough data | 
| **SEO Auditing** | 9.4 (35 reviews) | Not enough data | 
| **SEO Change Tracking** | 8.9 (30 reviews) | Not enough data | 
| **Technical SEO** | 8.8 (33 reviews) | Not enough data | 

#### Agentic AI - SEO Tools

| Feature | Insites | Typeform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SEO Content & Rankings

| Feature | Insites | Typeform | 
|---|---|---|
| **Link Building** | Feature Not Available | Not enough data | 
| **Keyword Research** | 8.0 (31 reviews) | Not enough data | 
| **SERP Rank Tracking** | 8.3 (27 reviews) | Not enough data | 
| **Localization** | 8.6 (31 reviews) | Not enough data | 
| **Content Insights** | 8.6 (31 reviews) | Not enough data | 

#### SEO Reporting

| Feature | Insites | Typeform | 
|---|---|---|
| **Competitor Analysis** | 8.8 (37 reviews) | Not enough data | 
| **Data Visualization** | 9.4 (36 reviews) | Not enough data | 
| **Custom Reports** | 9.3 (36 reviews) | Not enough data | 
| **White Label** | 9.7 (35 reviews) | Not enough data | 

#### Generative AI

| Feature | Insites | Typeform | 
|---|---|---|
| **AI Text Generation** | 8.1 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (9 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Insites** | 8.3/10 | 36 |
| **Typeform** | 8.8/10 | 138 |

#### Lead Monitoring

| Feature | Insites | Typeform | 
|---|---|---|
| **Features** | Feature Not Available | 8.6 (130 reviews) | 
| **Performance** | Feature Not Available | 8.7 (126 reviews) | 
| **Identification** | 8.1 (25 reviews) | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | Insites | Typeform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Data Capture

| Feature | Insites | Typeform | 
|---|---|---|
| **Mobile** | Feature Not Available | 8.7 (125 reviews) | 
| **Websites** | 8.7 (31 reviews) | 8.9 (122 reviews) | 
| **Social Media** | 7.6 (24 reviews) | 8.4 (111 reviews) | 
| **Data** | 8.2 (28 reviews) | 8.8 (117 reviews) | 

#### Analytics

| Feature | Insites | Typeform | 
|---|---|---|
| **Export/Import** | 8.5 (28 reviews) | 8.7 (118 reviews) | 
| **Reporting** | 8.7 (30 reviews) | 8.4 (119 reviews) | 

#### Customization

| Feature | Insites | Typeform | 
|---|---|---|
| **Forms** | Feature Not Available | 9.3 (123 reviews) | 
| **Personalization** | 8.4 (29 reviews) | 9.1 (121 reviews) | 
| **Templates** | 8.3 (26 reviews) | 8.6 (115 reviews) | 
| **Integration** | 8.4 (25 reviews) | 8.8 (119 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Insites** | N/A | N/A |
| **Typeform** | 8.6/10 | 292 |

#### Survey Management

| Feature | Insites | Typeform | 
|---|---|---|
| **Survey Builder** | Not enough data | 9.1 (274 reviews) | 
| **Question Types** | Not enough data | 9.2 (273 reviews) | 
| **Templates** | Not enough data | 8.5 (254 reviews) | 
| **Survey Distribution** | Not enough data | 8.7 (254 reviews) | 

#### Survey Customization

| Feature | Insites | Typeform | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.8 (262 reviews) | 
| **Branding** | Not enough data | 8.6 (253 reviews) | 
| **Multimedia Support** | Not enough data | 8.4 (232 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.9 (199 reviews) | 

#### Survey Insights

| Feature | Insites | Typeform | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.4 (257 reviews) | 
| **BI Tools Integration** | Not enough data | 8.0 (191 reviews) | 
| **Data Exporting** | Not enough data | 8.8 (243 reviews) | 
| **Permissions** | Not enough data | 8.7 (219 reviews) | 

#### Agentic AI - Survey

| Feature | Insites | Typeform | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Insites** | N/A | N/A |
| **Typeform** | 8.6/10 | 254 |

#### Customization

| Feature | Insites | Typeform | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.6 (198 reviews) | 
| **Conditional Logic** | Not enough data | 8.9 (210 reviews) | 
| **Multi-page Forms** | Not enough data | 9.0 (201 reviews) | 
| **Design** | Not enough data | 9.0 (229 reviews) | 

#### Additional Functionality

| Feature | Insites | Typeform | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.8 (187 reviews) | 
| **Offline Capability** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | 8.4 (177 reviews) | 
| **Payments** | Not enough data | 7.6 (156 reviews) | 
| **Mobile Forms** | Not enough data | 8.6 (178 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Insites** | 10.0/10 | 6 |
| **Typeform** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Insites | Typeform | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Insites | Typeform | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Insites | Typeform | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Insites | Typeform | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Insites | Typeform | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | 10.0 (5 reviews) | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Insites** | N/A | N/A |
| **Typeform** | N/A | N/A |

#### Platform

| Feature | Insites | Typeform | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Lead Capture Software](https://www.g2.com/categories/lead-capture)

**Unique to Insites (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [Local SEO Software](https://www.g2.com/categories/local-seo)

**Unique to Typeform (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | Insites | Typeform | 
|---|---|---|
| **Small-Business** | 51.1% | 65.3% | 
| **Mid-Market** | 39.1% | 28.1% | 
| **Enterprise** | 9.8% | 6.5% | 

### By Industry

#### Insites

- **Marketing and Advertising:** 63.7%
- **Online Media:** 8.8%
- **Internet:** 4.4%
- **Telecommunications:** 3.3%
- **Computer Software:** 3.3%
- **Broadcast Media:** 3.3%
- **Hospital & Health Care:** 2.2%
- **Accounting:** 2.2%
- **Real Estate:** 1.1%
- **Publishing:** 1.1%
- **Other:** 6.6%

#### Typeform

- **Marketing and Advertising:** 11.5%
- **Information Technology and Services:** 9.2%
- **Computer Software:** 8.8%
- **Health, Wellness and Fitness:** 4.0%
- **Non-Profit Organization Management:** 3.5%
- **Internet:** 3.4%
- **Education Management:** 3.4%
- **Retail:** 3.0%
- **Financial Services:** 2.6%
- **Real Estate:** 2.2%
- **Other:** 48.2%

---
## Alternatives

### Alternatives to Insites

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1577 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (709 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (831 reviews)

### Alternatives to Typeform

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5342 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (401 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews)
- [involve.me](https://www.g2.com/products/involve-me/reviews) — 4.7/5 stars (104 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23748 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (474 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### Insites

- Title: [What is Insites used for?](https://www.g2.com/discussions/what-is-insites-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Insites is an SEO audit tool designed specifically for digital marketing agencies that want to get more leads, win more business and deliver on their..."

### Typeform

- Title: [What is Typeform used for?](https://www.g2.com/discussions/typeform-what-is-typeform-used-for) — 2 comments
  > **Top comment:** "Typeform is used for collecting data from user's. Such as surveys / forms and Quiz. it is easy to create and instantly make it live."
- Title: [What is Typeform used for?](https://www.g2.com/discussions/what-is-typeform-used-for) — 2 comments
  > **Top comment:** "For educational and survey purposes."
- Title: [what is my gain?](https://www.g2.com/discussions/what-is-my-gain) — 2 comments, 1 upvote
  > **Top comment:** "more thoughtful responses, and higher completion rates"
- Title: [Can we randomize the questions based on the audience?](https://www.g2.com/discussions/51173-can-we-randomize-the-questions-based-on-the-audience) — 2 comments, 1 upvote
  > **Top comment:** "Hey Nishant,

you can use "logicJump" to let people jump to a specific question. Or you can create different Typeforms for different groups of people...."
- Title: [Have you got APIs?](https://www.g2.com/discussions/have-you-got-apis) — 2 comments, 1 upvote
  > **Top comment:** "Yes, you can see the information here: https://developer.typeform.com/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/insites-insites-vs-typeform)