2026 Best Software Awards are here!See the list
Compare Insites and Moz Pro 
Featured Products
At a Glance
Market Segments
Small-Business (53.0% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
$299.00 Per Month
$49.00 1 User Per Month
Insites
Star Rating
(85)4.7 out of 5
Market Segments
Small-Business (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$299.00 Per Month
Free Trial is available
Browse all 2 pricing plansMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moz Pro excels in providing a comprehensive suite of SEO tools, with features like the Moz Rank Checker and link research being particularly praised for their effectiveness in tracking organic listings and guiding PPC strategies.
- Users say that Insites stands out for its user-friendly interface and intuitive dashboard, making it easy for non-technical team members to generate meaningful insights quickly without extensive training.
- According to verified reviews, Moz Pro has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and ease of setup, which users find beneficial for seamless implementation in their workflows.
- Reviewers mention that Insites offers exceptional customer support, with many users highlighting the smooth onboarding process and the quality of assistance provided, which enhances the overall user experience.
- Users report that while Moz Pro has a wealth of features, some users feel it may not fully meet their specific needs as effectively as Insites, which is noted for its deep, actionable insights that cater to a variety of business requirements.
- G2 reviewers highlight that despite Insites having a higher star rating, the overall volume of reviews for Moz Pro suggests a more established user base, indicating a broader range of experiences and feedback that potential buyers may find valuable.
Pricing
Entry-Level Pricing
Insites
Growth 🚀
$299.00
Per Month
Perfect for ambitious agencies
- 50 audits included every month
- Up to 50 pages per audit
- Premium SEO tests
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Insites
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
9.1
62
8.4
527
Ease of Use
9.4
62
8.6
530
Ease of Setup
9.3
56
8.8
323
Ease of Admin
9.2
55
8.9
248
Quality of Support
9.6
59
8.5
430
Has the product been a good partner in doing business?
9.6
55
8.9
238
Product Direction (% positive)
9.6
57
8.3
521
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
8.6
34
Not enough data
9.2
38
Not enough data
9.0
38
Not enough data
8.1
35
Not enough data
8.1
31
Not enough data
9.4
39
Not enough data
SEO Auditing & Monitoring
8.1
21
8.1
246
9.4
33
8.4
232
8.9
29
Feature Not Available
8.8
32
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Feature Not Available
7.8
450
7.9
30
8.5
458
8.3
26
8.6
449
8.6
30
7.4
240
8.6
30
7.5
220
SEO Reporting
8.8
36
8.4
453
9.4
35
7.7
242
9.2
35
7.4
241
9.7
34
6.8
225
Generative AI
7.9
8
6.0
202
7.9
8
6.1
202
Lead Monitoring
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
24
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Feature Not Available
Not enough data
8.6
30
Not enough data
7.5
23
Not enough data
8.1
27
Not enough data
Analytics
8.5
27
Not enough data
8.7
29
Not enough data
Customization
Feature Not Available
Not enough data
8.4
28
Not enough data
8.2
25
Not enough data
8.3
24
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insites and Moz Pro are categorized as SEO Tools
Unique Categories
Insites is categorized as Lead Capture and Local SEO
Moz Pro has no unique categories
Reviews
Reviewers' Company Size
Insites
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
61.4%
Online Media
9.6%
Telecommunications
3.6%
Internet
3.6%
Computer Software
3.6%
Other
18.1%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
What is Insites used for?
1 Comment
Official Response from Insites
Insites is an SEO audit tool designed specifically for digital marketing agencies that want to get more leads, win more business and deliver on their...Read more
Insites has no more discussions with answers
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
SS
It's refers to how Moz tracks and measures a website’s position in search engine results for specific keywords. It shows where a site ranks over time, helps...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
